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Archivo del Autor: Belen De Leon

What’s the cost of buying users from Facebook and 13 other ad networks?

This post reveals the cost of acquiring a customer on every ad channel my agency has tested. The ad channels include Facebook, Instagram, YouTube, Quora, Google Search, Google Shopping, Snapchat, LinkedIn and others. Using this data, you can reduce your costs by identifying which channels are a likely fit for your own product. Then you can focus on testing just those channels to start. I’m pulling data from my agency’s experience testing 15+ ad channels and running thousands of ads for dozens of Y Combinator startups.

This post leaves you with a prioritized to-do list of which channels might work for your product, and reference points for how much you can expect to pay if you get those channels to work.

Which ad channels should I use?

We focus on three criteria when assessing ad channels:

  • Profit — You want to earn at least as much as the cost of acquiring a customer. For example, it’s uncommon to acquire an American customer through Facebook for less than $30 USD. So, your profit per customer should be at least $30 to break even. (In reality, it should likely be 3x more to account for meaningful profit and ad channel volatility.)
  • Volume — If your audience doesn’t exist in significant quantities on a given ad channel, it’s likely not worth your time to experiment with it yet. Especially given your effective audience volume is probably smaller than you think: It’s not just a matter of how many people use the channel, but how many who use it also want your product today and can justify its cost.
  • Targeting — The best-fitting ad channels are those that let you narrowly target your desired audience. If they can’t do this, you’ll be forced to target broadly, which wastes dollars on the wrong eyeballs. This means your customer acquisition cost (CAC) is more likely to exceed your profit margin.

In short, to succeed with ad channels, your product should earn sufficient profit and have a sufficiently large targetable audience.


Source: TechCrunch

FEMA Leaked Data From 2.3 Million Disaster Survivors

The Homeland Security Department inspector general released a damning report about FEMA’s inability to safeguard the personal info of the people it helped.
Source: Wired

Mueller Report memes: He's a faster writer than George R.R. Martin – CNET

The long-awaited document involving President Donald Trump is finished, and that’s enough for social media to start cracking jokes.
Source: CNET

Watch Arnold Schwarzenegger chase a minipony – CNET

The actor shares a video on TikTok of himself frolicking with a pony to Toby Keith’s “Should’ve Been a Cowboy.”
Source: CNET

Mueller report on Russia and Trump delivered to AG Barr – CNET

It isn’t clear whether the report will be made public.
Source: CNET

This unusual Sikorsky-Boeing helicopter just made its first flight – CNET

The SB>1 Defiant has not one but two rotors on top, and in the rear, a pusher propeller designed to give it high-speed flight.
Source: CNET

How 5G networks will make low-latency game streaming a reality

Faster speeds and more bandwidth are some of the many promises that 5G can deliver, but for gamers, the most important thing is low latency. To achieve low latency, carriers like AT&T and Verizon are exploring hybrid models for game streaming and mixed reality experiences.

The post How 5G networks will make low-latency game streaming a reality appeared first on Digital Trends.


Source: Digital trends

The Mueller Report Is Here, Apple's Big Event, and More News

Catch up on the most important news today in 2 minutes or less.
Source: Wired

Equity Shot: Pinterest and Zoom file to go public

Hello and welcome back to Equity, TechCrunch’s venture capital-focused podcast, where we unpack the numbers behind the headlines.

What a Friday. This afternoon (mere hours after we released our regularly scheduled episode no less!), both Pinterest and Zoom dropped their public S-1 filings. So we rolled up our proverbial sleeves and ran through the numbers. If you want to follow along, the Pinterest S-1 is here, and the Zoom document is here.

Got it? Great. Pinterest’s long-awaited IPO filing paints a picture of a company cutting its losses while expanding its revenue. That’s the correct direction for both its top and bottom lines.

As Kate points out, it’s not in the same league as Lyft when it comes to scale, but it’s still quite large.

More than big enough to go public, whether it’s big enough to meet, let alone surpass its final private valuation ($12.3 billion) isn’t clear yet. Peeking through the numbers, Pinterest has been improving margins and accelerating growth, a surprisingly winsome brace of metrics for the decacorn.

Pinterest has raised a boatload of venture capital, about $1.5 billion since it was founded in 2010. Its IPO filing lists both early and late-stage investors, like Bessemer Venture Partners, FirstMark Capital, Andreessen Horowitz, Fidelity and Valiant Capital Partners as key stakeholders. Interestingly, it doesn’t state the percent ownership of each of these entities, which isn’t something we’ve ever seen before.

Next, Zoom’s S-1 filing was more dark horse entrance than Katy Perry album drop, but the firm has a history of rapid growth (over 100 percent, yearly) and more recently, profit. Yes, the enterprise-facing video conferencing unicorn actually makes money!

In 2019, the year in which the market is bated on Uber’s debut, profit almost feels out of place. We know Zoom’s CEO Eric Yuan, which helps. As Kate explains, this isn’t his first time as a founder. Nor is it his first major success. Yuan sold his last company, WebEx, for $3.2 billion to Cisco years ago then vowed never to sell Zoom (he wasn’t thrilled with how that WebEx acquisition turned out).

Should we have been that surprised to see a VC-backed tech company post a profit — no. But that tells you a little something about this bubble we live in, doesn’t it?

Equity drops every Friday at 6:00 am PT, so subscribe to us on Apple PodcastsOvercast, Pocket Casts, Downcast and all the casts.


Source: TechCrunch

The Mueller Report Is Done. Now Comes the Hard Part

Special counsel Robert Mueller finished his investigation into the 2016 presidential election Friday.
Source: Wired

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