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Archivo del Autor: Belen De Leon

FEMA shared personal information of 2.3M disaster victims with contractor – CNET

The agency gave an outside firm unnecessary information, according to an inspector general report.
Source: CNET

Galaxy A90 with 'Notchless Infinity Screen' confirmed by Samsung – CNET

If there isn’t a notch, where do the front-facing cameras go?
Source: CNET

What’s the cost of buying users from Facebook and 13 other ad networks?

This post reveals the cost of acquiring a customer on every ad channel my agency has tested. The ad channels include Facebook, Instagram, YouTube, Quora, Google Search, Google Shopping, Snapchat, LinkedIn and others. Using this data, you can reduce your costs by identifying which channels are a likely fit for your own product. Then you can focus on testing just those channels to start. I’m pulling data from my agency’s experience testing 15+ ad channels and running thousands of ads for dozens of Y Combinator startups.

This post leaves you with a prioritized to-do list of which channels might work for your product, and reference points for how much you can expect to pay if you get those channels to work.

Which ad channels should I use?

We focus on three criteria when assessing ad channels:

  • Profit — You want to earn at least as much as the cost of acquiring a customer. For example, it’s uncommon to acquire an American customer through Facebook for less than $30 USD. So, your profit per customer should be at least $30 to break even. (In reality, it should likely be 3x more to account for meaningful profit and ad channel volatility.)
  • Volume — If your audience doesn’t exist in significant quantities on a given ad channel, it’s likely not worth your time to experiment with it yet. Especially given your effective audience volume is probably smaller than you think: It’s not just a matter of how many people use the channel, but how many who use it also want your product today and can justify its cost.
  • Targeting — The best-fitting ad channels are those that let you narrowly target your desired audience. If they can’t do this, you’ll be forced to target broadly, which wastes dollars on the wrong eyeballs. This means your customer acquisition cost (CAC) is more likely to exceed your profit margin.

In short, to succeed with ad channels, your product should earn sufficient profit and have a sufficiently large targetable audience.


Source: TechCrunch

FEMA Leaked Data From 2.3 Million Disaster Survivors

The Homeland Security Department inspector general released a damning report about FEMA’s inability to safeguard the personal info of the people it helped.
Source: Wired

Mueller Report memes: He's a faster writer than George R.R. Martin – CNET

The long-awaited document involving President Donald Trump is finished, and that’s enough for social media to start cracking jokes.
Source: CNET

Watch Arnold Schwarzenegger chase a minipony – CNET

The actor shares a video on TikTok of himself frolicking with a pony to Toby Keith’s “Should’ve Been a Cowboy.”
Source: CNET

Mueller report on Russia and Trump delivered to AG Barr – CNET

It isn’t clear whether the report will be made public.
Source: CNET

This unusual Sikorsky-Boeing helicopter just made its first flight – CNET

The SB>1 Defiant has not one but two rotors on top, and in the rear, a pusher propeller designed to give it high-speed flight.
Source: CNET

How 5G networks will make low-latency game streaming a reality

Faster speeds and more bandwidth are some of the many promises that 5G can deliver, but for gamers, the most important thing is low latency. To achieve low latency, carriers like AT&T and Verizon are exploring hybrid models for game streaming and mixed reality experiences.

The post How 5G networks will make low-latency game streaming a reality appeared first on Digital Trends.


Source: Digital trends

The Mueller Report Is Here, Apple's Big Event, and More News

Catch up on the most important news today in 2 minutes or less.
Source: Wired

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