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Archivo del Autor: Belen De Leon

iOS developers will soon be able to offer discounts to their existing and lapsed subscribers

As subscriptions continue to grow into a sizable revenue stream for mobile app developers, Apple has had to make adjustments to its guidelines, rules and even its tools for subscription management in recent weeks. It issued stricter guidelines around how subscriptions are to be presented to consumers, and it made the setting for canceling existing subscriptions more accessible. Now, Apple is rolling out new tools for developers that will help them retain their current customers and win back lapsed subscribers.

The company announced on Friday that apps with auto-renewable subscriptions will soon be able to offer their subscriptions at a discounted price for a specific period, as a means of growing and retaining their customer base. This will give the developers more control over their subscription pricing than was available before.

Until the change, developers could only make introductory offers to entice consumers to sign up for the first time. For example, developers could lure customers with a one-time introductory price, offer a free trial or offer a discounted rate for a specific period of time before the subscription converted to the full price.

But these offers could only be made to first-time customers. The new promotional offers will allow developers to cut similar deals for existing subscribers or to win back the business from those who used to pay for the subscription but had canceled.

While the new promotional offers allow for the same sort of discounts as introductory offers, they’re more flexible in terms of how they’re used.

With introductory offers, developers were allowed one offer per subscription, per territory. With promotional offers, developers can activate up to 10 offers per subscription. This allows them to test which ones work best for their customers, instead of having to pick just one.

And developers are in control of when an offer displays to a customer, in which territories and how many offers a customer can redeem.

In addition, while introductory offers may display in the App Store when promoted, the promotional offers will not. That means developers can use business logic that targets winning back their most valuable customers with offers that may be better from those shown to others — and no one would be the wiser. It also means developers can offer different deals to lapsed customers — like maybe a discounted subscription — compared with promos meant to retain current subscribers.

Developers will also be able to use receipt validation tools to find subscribers who turned off auto-renewal, which allows them to target those customers with new offers before their subscription lapses. They may also decide to target those who cancel during the free trial with different offers than those who cancel after using a paid subscription for a time.

As an end-user looking to save money, these changes mean it may be worth toggling off your subscriptions from time to time to see if you’re offered a better deal to resubscribe.

Developers were alerted to the new features last week, but the offers themselves aren’t yet publicly available.

To create the offers, developers have to download the latest Xcode 10.2 beta and will need to implement the new StoreKit APIs. They can then test their offers on the latest beta version of iOS 12.2, macOS 10.14.4 and tvOS 12.2. Apple said the offers will be made available to the public “soon.”


Source: TechCrunch

Grab Alienware’s massive 34-inch curved G-Sync gaming monitor for $450 off

If you want something to replace your multiple monitor setup, Alienware’s 34-inch gaming displays are a decent considering, especially since they can be had for $450 off their typical price.

The post Grab Alienware’s massive 34-inch curved G-Sync gaming monitor for $450 off appeared first on Digital Trends.


Source: Digital trends

Nvidia’s 1660 Ti could bring Turing power to laptops without ray tracing

Nvidia’s next Turing graphics chip might be a laptop variant of its recent 1660 Ti, offering midrange performance to gamers who don’t want to try out features like RTX ray tracing and deep learning supersampling.

The post Nvidia’s 1660 Ti could bring Turing power to laptops without ray tracing appeared first on Digital Trends.


Source: Digital trends

Lenovo’s new Yoga and ThinkPad ANC headphones are built for business

Watch out Bose, Lenovo is the latest company to take aim at your noise-canceling supremacy. The company launched a pair of hybrid ANC Bluetooth headphones under the ThinkPad and Yoga brands, with prices that demand attention.

The post Lenovo’s new Yoga and ThinkPad ANC headphones are built for business appeared first on Digital Trends.


Source: Digital trends

HAX launches an accelerator program for senior tech

HAX today announced the launch of an initiative targeted at helping startups advance the state of tech for people over the age of 65. The program was developed in conjunction with Centrica, the energy company behind the newly launched Hive Link, a smart home service for people with elderly family members.

The program will invest $250,000 in the startups it selects, including mentoring, office space, education and the like, in exchange for equity in the companies — a pretty standard setup for the San Francisco/Shenzhen-based accelerator.

As HAX notes in a related press release, the US population aging. Studies put today’s 47.8 million population of people over 65 at 78 million in the year 2035.

“HAX has invested in over 200 high-tech startups over the past six years, and we were looking for the right partner to tackle this immense challenge,” partner Kate Whitcomb said in a release tied to the news. “We want to find the right sensors, service robots, or diagnostic devices that can help us age gracefully, and avoid $100 problems turning into $100,000 ones.”

Applications for the program are currently open through the HAX site. Interested parties need to provide a prototype of their project and be willing to relocate to either San Francisco or Shenzhen. It’s a great opportunity to grow a much needed hardware sector and help improve the availability of tech for good, through a focused accelerator program. 


Source: TechCrunch

Mummy smuggler busted with remains hidden inside speakers – CNET

Egypt foiled a weird attempt to sneak mummy parts out of the country.
Source: CNET

Ricoh Theta Z1 is a pocketable prosumer 360 camera for $999 – CNET

Dual, 1-inch image sensors should raise the bar for spherical image quality.
Source: CNET

Huawei sides with Trump on 5G: 'US is lagging behind' – CNET

Meanwhile, China and the US continue trade negotiations as they face a March 1 deadline.
Source: CNET

ZTE brings 5G to MWC with the Axon 10 Pro – CNET

With everyone else talking about 5G at MWC 2019, ZTE wanted in on the fun. So, it brought its new Axon 10 Pro to Barcelona.
Source: CNET

Original Content podcast: Netflix’s ‘High Flying Bird’ mixes basketball, politics and impressive iPhone camerawork

“High Flying Bird,” the latest film from director Steven Soderbergh, isn’t an easy movie to categorize.

For starters, it’s a basketball movie without any basketball. Instead, the story focuses on agent Ray Burke (played by Andre Holland), and his efforts behind the scenes during an NBA lockout. It becomes surprisingly political, portraying the pro sports world as another arena for the conflict between labor and management.

Oh, and this is the second time Soderbergh’s shot a movie on an iPhone — but instead of the grainy, handheld shots you might imagine, it’s filled with carefully composed images of cushy backroom dealings.

On this week’s Original Content podcast, Jon Shieber joins us to review the Netflix Original film. We all liked it — but while some of us struggled to keep up during the dense dialogue scenes, and whether they fully paid off in the end, Jon was completely won over.

You can listen in the player below, subscribe using Apple Podcasts or find us in your podcast player of choice. If you like the show, please let us know by leaving a review on Apple. You also can send us feedback directly. (Or suggest shows and movies for us to review!)


Source: TechCrunch

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