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Archivo del Autor: Belen De Leon

Goldman says it won’t take companies public without at least one “diverse� director; here’s what it should have said

Some of the biggest banks in the United States are among the powerful institutions in the world. But like every incumbent, they still have to hustle to stay relevant. Morgan Stanley has increasingly gotten behind investors who say they want to see more direct listings, for example. Some of those investors wield a lot of influence after all, and if you can’t beat them (and you want to stay ahead of the competition), you’d better join them.

Now Goldman Sachs has made an announcement of its own that’s very much a part of the times: its CEO, David Solomon, today told CNBC that beginning this year, Goldman will no longer take companies public if they don’t have at least one “diverse” member on its board of directors.

“Starting on July 1st in the U.S. and Europe, we’re not going to take a company public unless there’s at least one diverse board candidate, with a focus on women,â€� Solomon said specifically on the network’s “Squawk Box.â€�

Some will, perhaps rightly, see the announcement as little more than marketing. After all, it’s already widely viewed as unacceptable for a company to go public without at least one female board member and preferably far more “diversity” than that. WeWork, for example, tried to go public last year with an all-male board, only to realize soon after that if it wanted to pursue an initial public offering, it had better mix it up a bit. (Of course, by the time it amended its S-1 to name Harvard professor Frances Frei as its first female board member, its offering was already starting to implode.)

Adding one’s first female board member ahead of an IPO is such a cliche at this point that the more interesting question is how close to the filing a related announcement will be made.

Airbnb, founded in 2008, brought aboard its first female board member in 2018, so let’s call it two years ahead of its presumed 2020 IPO. A decade is a long time to go without any diversity on a board, but it’s also not atypical. Slack’s first female board member, Sarah Friar, joined the company in March 2017, roughly two years before the company — eight years old at the time — staged its direct listing last year. Similarly, Peloton, the fitness company, now eight years old, brought aboard its first female board director, Pamela Thomas-Graham, in the spring of 2018; in September of last year, it went public.

Important to note at all three companies is what’s gone on at the employee level. Slack, for years, has made diversity core to its operations. Airbnb has also made gains in terms of employing a more diverse workforce.  Peloton, which was roundly heckled for a recent “sexist,” “dystopian” advertisement, has a highly diverse management team.

Indeed, we’re not criticizing Solomon — when it comes to diversity, every little bit helps. But if Goldman Sachs really wants to maintain its place in the banking hierarchy, a much bolder stance would be to only take public companies that have diverse workforces, which is far more important — and beneficial to all stakeholders — than adding a woman and/or person of color to a board of directors as part of the process of preparing an IPO.

Let’s be real here. Directors of public companies typically meet just four times a year to review quarterly results. It’s important and necessary, sure. But beyond ensuring that strategic objectives are being met and hopefully making useful introductions to the company, these roles are assigned more importance by industry watchers than they should. (They often pay ludicrous amounts, too.)

Even pledging that Goldman is only going to take public companies that give back — say 1% of future profits to the NAACP, as one idea — would put it in pole position for those founders and investors who truly want to be progressive. Goldman might miss out on a lot of business in the immediate term, we realize, but we’re guessing it’s a gamble that would pay off over time.

In the meantime, institutionalizing a process that’s already happening and doesn’t have nearly enough real-world impact may be better, just barely, than not institutionalizing that process. Though it’s shocking to note, according to Solomon, about 60 companies in the U.S. and Europe have gone public recently with all white, male boards.

When we reached out to others of the big banks today to see if they might make a public commitment of their own regarding pre-IPO companies — we wrote to Morgan Stanley, Bank of America, and JPMorgan — each of them, which have said in various ways that they are committed to diversity, declined to comment.


Source: TechCrunch

US regulators need to catch up with Europe on fintech innovation 

Fintech companies are fundamentally changing how the financial services ecosystem operates, giving consumers powerful tools to help with savings, budgeting, investing, insurance, electronic payments and many other offerings. This industry is growing rapidly, filling gaps where traditional banks and financial institutions have failed to meet customer needs.

Yet progress has been uneven. Notably, consumer fintech adoption in the United States lags well behind much of Europe, where forward-thinking regulation has sparked an outpouring of innovation in digital banking services — as well as the backend infrastructure onto which products are built and operated.

That might seem counterintuitive, as regulation is often blamed for stifling innovation. Instead, European regulators have focused on reducing barriers to fintech growth rather than protecting the status quo. For example, the U.K.’s Open Banking regulation requires the country’s nine big high-street banks to share customer data with authorized fintech providers.

The EU’s PSD2 (Payment Services Directive 2) obliges banks to create application programming interfaces (APIs) and related tools that let customers share data with third parties. This creates standards that level the playing field and nurture fintech innovation. And the U.K.’s Financial Conduct Authority supports new fintech entrants by running a “sandbox� for software testing that helps speed new products into service.

Regulations, if implemented effectively as demonstrated by those in Europe, will lead to a net positive to consumers. While it is inevitable that regulations will come, if fintech entrepreneurs take the action to engage early and often with regulators, it will ensure that the regulations put in place support innovation and ultimately benefit the consumer.


Source: TechCrunch

Uber’s Shin-pei Tsay is coming to TC Sessions: Mobility

Government and policy experts are among the most important people in the future of transportation. Any company pursuing the shared scooters and bikes business, ride-hailing, on-demand shuttles and eventually autonomous vehicles has to have someone, or a team of people, who can work with cities.

Enter Shin-pei Tsay, the director of policy, cities and transportation at Uber . TechCrunch is excited to announce that Tsay will join us onstage at TC Sessions: Mobility, a one-day conference dedicated to the future of mobility and transportation.

If there’s one person who is at the center of this universe, it’s Tsay. In her current role at Uber, she leads a team of issues experts focused on what Uber calls a “sustainable multi-modal urban future.”

Tsay is also a founder. Prior to Uber, she founded a social impact analysis company called Make Public. She was also the deputy executive director of TransitCenter, a national foundation focused on improving urban transportation. She also founded and directed the cities and transportation program under the Energy and Climate Program at the Carnegie Endowment for International Peace.

For the past four years, Shinpei has served as a commissioner for the City of New York Public Design Commission. She is on the board of the national nonprofit In Our Backyard.

Stay tuned, we’ll have more speaker announcements in the coming weeks. In case you missed it, TechCrunch has already announced Ike co-founder and chief engineer Nancy Sun, Waymo’s head of trucking Boris Sofman and Trucks VC’s Reilly Brennan will be participating in TC Sessions: Mobility.

Don’t forget that $250 Early-Bird tickets are now on sale — save $100 on tickets before prices go up on April 9; book today.

Students, you can grab your tickets for just $50 here.

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Source: TechCrunch

Germany Rejected Nuclear Power—and Deadly Emissions Spiked

After Fukushima, the country opted to decommission its nuclear reactors. The US has a lot to learn from what happened next.
Source: Wired

Inside Pwn2Own's High-Stakes Industrial Hacking Contest

At Pwn2Own, hackers had no trouble dismantling systems that help run everything from car washes to nuclear plants.
Source: Wired

Microsoft will never win the search engine wars by forcing people to use Bing

Microsoft is planning on forcibly installing the Bing search extension in Chrome for Office 365 ProPlus users. This is a big problem, as Microsoft will never win the search engine battle by forcing people to use it.
Source: Digital trends

Why So Many High-Profile Videogames Have Been Delayed

This month alone, *Cyberpunk 2077*, *Marvel’s Avengers*, *Dying Light 2*, and *Final Fantasy VII Remake* have all been pushed back. For some, it’s probably for the best. 
Source: Wired

Amazon chops a massive $1,350 off the Lenovo Yoga 730 2-in-1 laptop

The Lenovo Yoga 730 has an efficient CPU, a sturdy build, and a good keyboard. Get it on Amazon for 68% off.
Source: Digital trends

A 'Captain Marvel' Sequel Is in the Works

The movie could hit theaters in 2022.
Source: Wired

Google’s latest user-hostile design change makes ads and search results look identical

Did you notice a recent change to how Google search results are displayed on the desktop?

I noticed something last week — thinking there must be some kind of weird bug messing up the browser’s page rendering because suddenly everything looked similar: A homogenous sea of blue text links and favicons that, on such a large expanse of screen, come across as one block of background noise.

I found myself clicking on an ad link — rather than the organic search result I was looking for.

Here, for example, are the top two results for a Google search for flight search engine ‘Kayak’ — with just a tiny ‘Ad’ label to distinguish the click that will make Google money from the click that won’t…

Turns out this is Google’s latest dark pattern: The adtech giant has made organic results even more closely resemble the ads it serves against keyword searches, as writer Craig Mod was quick to highlight in a tweet this week.

Last week, in its own breezy tweet, Google sought to spin the shift as quite the opposite — saying the “new look” presents “site domain names and brand icons prominently, along with a bolded ‘Ad’ label for ads”:

But Google’s explainer is almost a dark pattern in itself.

If you read the text quickly you’d likely come away with the impression that it has made organic search results easier to spot since it’s claiming components of these results now appear more “prominently” in results.

Yet, read it again, and Google is essentially admitting that a parallel emphasis is being placed — one which, when you actually look at the thing, has the effect of flattening the visual distinction between organic search results (which consumers are looking for) and ads (which Google monetizes).

Another eagle-eyed user Twitter, going by the name Luca Masters, chipped into the discussion generated by Mod’s tweet — to point out that the tech giant is “finally coming at this from the other direction”.

‘This’ being deceptive changes to ad labelling; and ‘other direction’ being a reference to how now it’s organic search results being visually tweaked to shrink their difference vs ads.

Google previously laid the groundwork for this latest visual trickery by spending earlier years amending the look of ads to bring them closer in line with the steadfast, cleaner appearance of genuine search results.

Except now it’s fiddling with those too. Hence ‘other direction’.

Masters helpfully quote-tweeted this vintage tweet (from 2016), by journalist Ginny Marvin — which presents a visual history of Google ad labelling in search results that’s aptly titled “color fade”; a reference to the gradual demise of the color-shaded box Google used to apply to clearly distinguish ads in search results.

Those days are long gone now, though.

 

Now a user of Google’s search engine has — essentially — only a favicon between them and an unintended ad click. Squint or you’ll click it.

This visual trickery may be fractionally less confusing in a small screen mobile environment — where Google debuted the change last year. But on a desktop screen these favicons are truly minuscule. And where to click to get actual information starts to feel like a total lottery.

A lottery that’s being stacked in Google’s favor because confused users are likely to end up clicking more ad links than they otherwise would, meaning it cashes in at the expense of web users’ time and energy.

Back in May, when Google pushed this change on mobile users, it touted the tweaks as a way for sites to showcase their own branding, instead of looking like every other blue link on a search result page. But it did so while simultaneously erasing a box-out that it had previously displayed around the label ‘Ad’ to make it stand out.

That made it “harder to differentiate ads and search results,” as we wrote then — predicting it will “likely lead to outcry”.

There were certainly complaints. And there will likely be more now — given the visual flattening of the gap between ad clicks and organic links looks even more confusing for users of Google search on desktop. (Albeit, the slow drip of design change updates also works against mass user outcry.)

We reached out to Google to ask for a response to the latest criticism that the new design for search results makes it almost impossible to distinguish between organic results and ads. But the company ignored repeat requests for comment.

Of course it’s true that plenty of UX design changes face backlash, especially early on. Change in the digital realm is rarely instantly popular. It’s usually more ‘slow burn’ acceptance.

But there’s no consumer-friendly logic to this one. (And the slow burn going on here involves the user being cast in the role of the metaphorical frog.)

Instead, Google is just making it harder for web users to click on the page they’re actually looking for — because, from a revenue-generating perspective, it prefers them to click an ad.

It’s the visual equivalent of a supermarket putting a similarly packaged own-brand right next to some fancy branded shampoo on the shelf — in the hopes a rushed shopper will pluck the wrong one. (Real life dark patterns are indeed a thing.)

It’s also a handy illustration of quite how far away from the user Google’s priorities have shifted, and continue to drift.

“When Google introduced ads, they were clearly marked with a label and a brightly tinted box,” said UX specialist Harry Brignull. “This was in stark contrast to all the other search engines at the time, who were trying to blend paid listings in amongst the organic ones, in an effort to drive clicks and revenue. In those days, Google came across as the most honest search engine on the planet.”

Brignull is well qualified to comment on dark patterns — having been calling out deceptive design since 2010 when he founded darkpatterns.org.

“I first learned about Google in the late 1990s. In those days you learned about the web by reading print magazines, which is charmingly quaint to look back on. I picked up a copy of Wired Magazine and there it was – a sidebar talking about a new search engine called ‘Google’,” he recalled. “Google was amazing. In an era of portals, flash banners and link directories, it went in the opposite direction. It didn’t care about the daft games the other search engines were playing. It didn’t even seem to acknowledge they existed. It didn’t even seem to want to be a business. It was a feat of engineering, and it felt like a public utility.

“The original Google homepage was recognised a guiding light of purism in digital design. Search was provided by an unstyled text field and button. There was nothing else on the homepage. Just the logo. Search results were near-instant and they were just a page of links and summaries – perfection with nothing to add or take away. The back-propagation algorithm they introduced had never been used to index the web before, and it instantly left the competition in the dust. It was proof that engineers could disrupt the rules of the web without needing any suit-wearing executives. Strip out all the crap. Do one thing and do it well.”

“As Google’s ambitions changed, the tinted box started to fade. It’s completely gone now,” Brignull added.

The one thing Google very clearly wants to do well now is serve more ads. It’s chosen to do that deceptively, by steadily — and consistently — degrading the user experience. So a far cry from “public utility”.

And that user-friendly Google of old? Yep, also completely gone.


Source: TechCrunch

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