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Archivo del Autor: Belen De Leon

The MIT Media Lab controversy and getting back to ‘radical courage’, with Media Lab student Arwa Mboya

People win prestigious prizes in tech all the time, but there is something different about The Bold Prize. Unless you’ve been living under a literal or proverbial rock, you’ve probably heard something about the late Jeffrey Epstein, a notorious child molester and human trafficker who also happened to be a billionaire philanthropist and managed to become a ubiquitous figure in certain elite science and tech circles.

And if you’re involved in tech, the rock you’ve been living under would have had to be fully insulated from the internet to avoid reading about Epstein’s connections with MIT’s Media Lab, a leading destination for the world’s most brilliant technological minds, also known as “the future factory.� 

This past week, conversations around the Media Lab were hotter than the fuel rods at Fukushima, as The New Yorker’s Ronan Farrow, perhaps the most feared and famous investigative journalist in America today, blasted out what for some were new revelations that Bill Gates, among others, had given millions of dollars to the Media Lab at Jeffrey (no fucking relation, thank you very much!) Epstein’s behest. Hours after Farrow’s piece was published, Joi Ito, the legendary but now embattled Media Lab director, resigned.

But well before before Farrow weighed in or Ito stepped away, students, faculty, and other leaders at MIT and far beyond were already on full alert about this story, thanks in large part to Arwa Michelle Mboya, a graduate student at the Media Lab, from Kenya by way of college at Yale, where she studied economics and filmmaking and learned to create virtual reality. Mboya, 25, was among the first public voices (arguably the very first) to forcefully and thoughtfully call on Ito to step down from his position.

Imagine: you’re heading into the second year of your first graduate degree, and you find yourself taking on a man who, when Barack Obama took over Wired magazine for an issue as guest editor, was one of just a couple of people the then sitting President of the United States asked to personally interview. And imagine that man was the director of your graduate program, and the reason you decided to study in it in the first place.

Imagine the pressure involved, the courage required. And imagine, soon thereafter, being completely vindicated and celebrated for your actions. 

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Arwa Mboya. Image via MIT Media Lab

That is precisely the journey that Arwa Mboya has been on these past few weeks, including when human rights technologist Sabrina Hersi Issa decided to crowd-fund the Bold Prize to honor Mboya’s courage, which has now brought in over $10,000 to support her ongoing work (full disclosure: I am among the over 120 contributors to the prize).

Mboya’s advocacy was never about Joi Ito personally. If you get to know her through the interview below, in fact, you’ll see she doesn’t wish him ill.

As she wrote in MIT’s The Tech nine days before Farrow’s essay and ten before Ito’s resignation, “This is not an MIT issue, and this is not a Joi Ito issue. This is an international issue where a global network of powerful individuals have used their influence to secure their privilege at the expense of women’s bodies and lives. The MIT Media Lab was nicknamed “The Future Factory� on CBS’s 60 Minutes. We are supposed to reflect the future, not just of technology but of society. When I call for Ito’s resignation, I’m fighting for the future of women.�

From the moment I read it, I thought this was a beautiful and truly bold statement by a student leader who is an inspiring example of the extraordinary caliber of student that the Media Lab draws.

But in getting to know her a bit since reading it, I’ve learned that her message is also about even more. It’s about the fact that the women and men who called for a new direction in light of Jeffrey Epstein’s abuses and other leaders’ complicity did so in pursuit of their own inspiring dreams for a better world.

Arwa, as you’ll see below, spoke out at MIT because of her passion to use tech to inspire radical imagination among potentially millions of African youth. As she discusses both the Media Lab and her broader vision, I believe she’s already beginning to provide that inspiration. 

Greg Epstein: You have had a few of the most dramatic weeks of any student I’ve met in 15 years as a chaplain at two universities. How are you doing right now?

Arwa Mboya: I’m actually pretty good. I’m not saying that for the sake of saying. I have a great support network. I’m in a lab where everyone is amazing. I’m very tired, I’ll say that. I’ve been traveling a lot and dealing with this while still trying to focus on writing a thesis. If anything, it’s more like overwhelmed and exhausted as opposed to not doing well in and of itself.

Epstein: Looking at your writing — you’ve got a great Medium blog that you started long before MIT and maintained while you’ve been here — it struck me that in speaking your mind and heart about this Media Lab issue, you’ve done exactly what you set out to do when you came here. You set out to be brave, to live life, as the Helen Keller quote on your website says, as either a great adventure or nothing. 

Also, when you came to the Media Lab, you were the best-case scenario for anyone who works on publicizing this place. You spoke and wrote about the Lab as your absolute dream. When you were in Africa, or Australia, or at Yale, how did you come to see this as the best place in the world for you to express the creative and civic dreams that you had?

Mboya: That’s a good question — what drew me here? The Media Lab is amazing. I read Whiplash, which is Joi Ito’s book about the nine principles of the Media Lab, and it really resonated with me. It was a place for misfits. It was a place for people who are curious and who just want to explore and experiment and mix different fields, which is exactly what I’ve been doing before.

From high school, I was very narrow in my focus; at Yale I did Econ and film, so that had a little more edge. After I graduated I insisted on not taking a more conventional path many students from Yale take, so [I] moved back to Kenya and worked on many different projects, got into adventure sports, got into travel more.

Epstein: Your website is full of pictures of you flipping over, skydiving, gymnastics — things that require both strength and courage. 

Mboya: I’d always been an athlete, loved the outdoors.

I remember being in Vietnam; I’d never done a backflip. I was like, “Okay, I’m going to learn how to do this.” But it’s really scary jumping backwards; the fear. Is, you can’t see where you’re going. I remember telling myself, ” Okay, just jump over the fear. Just shut it off and do it. Your body will follow.” I did and I was like, “Oh, that was easy.” It’s not complicated. Most people could do it if they just said, “Okay, I’ll jump.”

It really stuck with me. A lot of decisions I’ve [since] made, that I’m scared of, I think, “Okay, just jump, and your body will follow.” The Media Lab was like that as well.

I really wanted to go there, I just didn’t think there was a place for me. It was like, I’m not techie enough, I’m not anything enough. Applying was, ’just jump,’ you never know what will happen.

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Image from Arwa Mboya

Epstein: Back when you were applying, you wrote about experiencing what applicants to elite schools often call “imposter syndrome.� This is where I want to be, but will they want me?

Mboya: Exactly.


Source: TechCrunch

How to stop vanity marketing from killing your startup

In 2014, I got in on the ground floor of what I thought was a rocket ship. Fling was the fastest-growing app in 2014, and I was pulled in as their chief growth officer, with a handsome compensation package — one that in retrospect should have given me pause. Within 24 hours of arriving in London, I was greeted at the door by a Fling-branded Humvee, which wouldn’t even turn out to be the worst use of the company’s money.

Fling’s marketing team consisted of 20 people, or about 30% of the company. Skeptical that any startup needed a marketing team remotely close to that size, I sat down with each one of them to learn about each individual’s expertise, role and what value they added. Each focused on a particular area — online user acquisition, brand, partnerships, metrics, to name a few. Surprisingly, I found myself impressed with their skill sets, at least on paper.

Nevertheless, my spidey sense was tingling. It’s not that they were lazy or shirked responsibilities; in fact, each seemed like they tried to create value in earnest. But everyone on the team lacked a sense of urgency — the one that drives truly great startups to be thoughtful and careful about understanding why and how things work.

And when resources are seemingly infinite, any expenditure — whether time, money or both — seems like a good idea, so long as the return is net positive. And in isolation, perhaps many (or all of them) yield a positive ROI. The result was a constant cash-burn, despite “doing everything rightâ€� — everything was working, but it wasn’t working in a sustainable, manageable way, and I’d ended up buying into the hype. I’d been concerned about marketing bloat, and I was right. The company would eventually go under after burning $21 million.

I knew I was part of it. I could have stopped the bleed. But everything I was doing had a positive outcome — not one I could necessarily quantify or describe, but I knew it was there. We had all the money and time in the world — right up until we didn’t.

Before Fling I’d been scrappy, constantly brushing arms with death running one of the most popular fitness apps in the world perpetually from the end of our runway. After Fling, I’d developed bad habits — by my own hand — and had to force myself through a series of less glamorous but more fulfilling jobs wherein all that really mattered was results.

For me — and I’d say for any marketer — to develop resourcefulness, I needed to have spent significant time in an environment of scarcity, not abundance. This environment is the difference between whether or not a marketer ends up cutting their teeth and growing in their abilities or forever sucking on the teat provided by your friendly neighborhood VC.

And the word  “resourcefulness� is a misnomer, containing a beautiful irony of sorts: it’s a trait that only develops when resources are running on empty.

It’s time for you to understand a new term — vanity marketing.

We had all the money and time in the world — right up until we didn’t.

Vanity marketing is a tempting investment for a company. It’s got some vague, ephemeral yet satisfying results — you’ve got a big party, you’ve got a wrapped Humvee, you’ve got something cool to point at, and perhaps you’ll achieve the mythical “viralityâ€� that gets a particular thing 10,000 shares or retweets.

You’re popular — a non-specific yet incredibly sexy thing that theoretically would mean that investors would talk to you, or reporters would speak to you, or that you’ve “made it.â€� It’s a result of the fact that many markets don’t have the level of scrutiny of, say, a sales team applied to them — marketing’s this big, powerful juggernaut where many people survive just by not getting fired.

If premature scaling is the leading killer of startups, marketing is the symptomless cancer that leads to its demise. Marketers with abundance ingrained into their mindset will spend until those resources are no longer there. It’s easy to succeed in marketing by burning capital to grow.

You know how there are some people who are entrepreneurs just so they can say they’re entrepreneurs? I’ve noticed a similar pattern in marketing. Everyone wants to call themselves a “growth hacker,� but no one wants to learn to write SQL or Python.

Why? Because it’s not sexy. Neither is obsessing over metrics like CPM, Average Order Value and cost per unique “add to cart.� What is sexy, though, is spending (other people’s) money to reach new audiences, and pointing at increasingly bigger numbers. The problem is that unless you get your hands dirty, you won’t actually be able to understand whether your marketing efforts command a return. I’ve seen marketers waste hundreds of thousands of dollars with no repercussions. Could you imagine if a salesperson expensed that same amount in sales trips without landing a single client?

Almost every single major startup flameout you’ve seen has had some form of major Vanity Marketing Spend, one totally divorced from, say, the cost of acquiring a single user. If you’re reading this and saying that you’re not one of these marketers, then I’m proud, yet suspicious, of you. It’s fine if you’ve dabbled — a happy hour here, a CES party there — and understood that those were brief attempts to get something that’s unquantifiable. And it’s even stupider if you’ve spent this money “just because everybody else is doing it.â€�

But the dark truth is that many, many marketing expenditures are totally unquantifiable — they have little to no grounding in reality beyond telling people you’ve spent money.

The boring, consistent marketing you can do — that you can analyze, that you can truly understand the effect of — is so much less interesting than the big, shiny objects. It might not look as impressive, but it’ll work. And it’ll teach you to succeed anywhere.


Source: TechCrunch

Digital Trends Live: Pixel 4 leak, Disney+ begins rollout, fish robots, and more

On this episode of Digital Trends Live, we dive into the biggest trending tech topics of the day, including a leak of the Pixel 4, Disney+ starts its rollout, a Sega Genesis Mini review, flying fish robots, and more.
Source: Digital trends

The Day After 9/11

WIRED Ideas contributor Virginia Heffernan: I still halfway believe I have no right to the word ‘trauma’
Source: Wired

Depth of Field: The Shared Memory of One World Trade Center

Spencer Platt’s photograph of the building from the September 11th anniversary shows its ties to history and the future.
Source: Wired

How to Watch Tonight's Democratic Primary Debate

Joe Biden and Elizabeth Warren will be onstage together at last.
Source: Wired

New Clues Show How Russia’s Grid Hackers Aimed for Physical Destruction

A fresh look at the 2016 blackout in Ukraine suggests that the cyberattack behind it was intended to cause far more damage.
Source: Wired

Mac attack: Mac phishing attacks rising at an alarming rate

Macs are at increasing risk of phishing attacks, according to a Kaspersky report, suggesting your sensitive information could be at risk.
Source: Digital trends

In the battle between AMD and Intel, which processors are more secure?

The horse-race between AMD and Intel is fun to follow, but when it comes to security, there’s far more at stake than framerates in games.
Source: Digital trends

Why Uber Thinks It Can *Still* Call Its Drivers Contractors

A pending California law was designed to make ride-hail companies classify drivers as employees. Uber says it can evade the requirement.
Source: Wired

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