Archivo del Autor: Belen De Leon

NYX Cosmetics, known for its “digital-first� marketing strategy, launches an app called Makeup Crew

 NYX Cosmetics describes itself as a “digital-first” brand, eschewing traditional ad buys in favor of customer selfies it shares on social media, including an Instagram account with 11.7 million followers. That strategy has paid off: though NYX is often described as a “cult beauty brand,” the Los Angeles-based company joined the big leagues in 2014 when it was acquired… Read More

Source: TechCrunch

Reactions to the iPhone X, iPhone 8/8 Plus and Apple Watch Series 3 video – CNET

It’s our breakdown after Apple officially announces the new iPhone X, iPhone 8 and 8 Plus, the Apple Watch Series 3 with LTE and an all-new Apple TV 4K.
Source: CNET

Ad industry attacks Safari's effort to protect your privacy – CNET

A feature in Apple’s upcoming browser makes it harder for advertisers to track us online. That will “sabotage” the internet, advertisers say.
Source: CNET

CashShield raises $5.5 million to prevent credit card fraud

 Over $10 billion is wasted every year due to fraudulent e-commerce charges and that number is growing. This is not only costly and time-consuming for the businesses, but also the credit card companies and customers. But now there are several startups including Signifyd that believe they can use technology to cut down on some of this fraud before it occurs. Another is CashShield, which has… Read More

Source: TechCrunch

Breakout Ventures, spun out of Peter Thiel’s Breakout Labs, has closed its debut fund with $60M

 Lindy Fishburne has spent most of the last six years heading up Breakout Labs, a program that’s underwritten by Peter Thiel and that in 2011 began offering nascent science-focused startups funding with no strings attached. Little wonder that Fishburne decided it might make sense to enlist her Breakout Labs colleagues and create a more traditional venture fund that can support some of… Read More

Source: TechCrunch

Facebook let marketers target ads to 'Jew Haters' – CNET

The social network says it has since removed those anti-Semitic advertiser categories.
Source: CNET

Gender Bias Suit Could Boost Pay, Open Promotions for Women at Google

Three women sue Google saying it pervasively discriminates against women employees in pay and promotions.
Source: Wired

SEC shows support for ICOs that are not obviously securities

 The SEC appears to have taken very thoughtful action on two crypto projects to date. Nay-sayers are predicting the end, while proponents of crypto dismiss the actions. Here’s a quick analysis of what is actually happening. Read More

Source: TechCrunch

Nissan prices 2018 Pathfinder at $30,790 – Roadshow

Nissan’s three-row crossover gets more standard features and expanded Midnight Edition availability.
Source: CNET

La inmensa clase media china podría convertirse en el mercado principal de Occidente

Hasta 600 millones de ciudadanos chinos podrían estar dispuestos a adquirir productos con el sello de calidad de haber sido fabricados en Europa y EEUU, y Alibaba lo sabe. Ya hay varios casos de éxito de empresas extranjeras cuyas ventas en el país asiático se están disparando

Source: MIT