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Archivo del Autor: Belen De Leon

How to pitch to a (tech) journalist

Startup growth comes from many places, but one option is through “earned media” — stories and mentions in the press. Earned media is great, because the channel is nominally free, and it can often get many more of the right eyeballs than advertising. Minus some sleazy behavior in the journalism world, you should never have to pay a dime to get a story into print other than the work it takes to manage PR (and yes, of course, that can be very expensive, although it doesn’t have to be).

For these reasons, startups pitch writers a lot on stories about everything from their latest fundraise to new features in their apps. Yet despite that frequency, some founders (and PR folks) are extraordinarily good at pitching and find great success, while others seem to never get the attention of even the most workaholic writers.

The job of writers is to write stories, but writing your story is not their job.

Therefore, learning how to pitch a journalist, how to build a relationship with writers covering your startup, and how not to mess up a story already in production is a critical skill for anyone looking to grow their business.

This guide is designed to help bridge the gap by covering relationship building, how to determine newsworthiness, and the logistics of exclusives and embargoes. In addition, we’ve published a companion piece lists and analyzes 16 DON’Ts that can suddenly find your committed story in the trash can.

Building relationships should always take precedent

The single greatest secret of building any venture, actually, the greatest secret of life is that relationships are everything. We live in a free world, and no one is obligated to do anything for anyone. Venture capitalists aren’t obligated to write a check, partners aren’t obligated to sign a deal, and customers never have to buy your product.


Source: TechCrunch

The best mouse you can buy in 2019

If you’re looking to buy the best mouse for you, whether it’s for gaming or work, we have something for you. We’ve put together a list of our favorite mice, all of which have great features and sell at a great price.

The post The best mouse you can buy in 2019 appeared first on Digital Trends.


Source: Digital trends

Dell’s XPS 15 steps up its game with next-gen Intel, Nvidia chips

Dell announced a redesigned XPS 15 with a webcam positioned up top, and the internals make this Ultrabook an even better gaming laptop. The XPS 15 can be configured with Intel’s 9th-Gen processors and Nvidia’s GTX 16-Series GPU.

The post Dell’s XPS 15 steps up its game with next-gen Intel, Nvidia chips appeared first on Digital Trends.


Source: Digital trends

Acer gives Predator, Nitro gaming notebooks CPU and GPU upgrades

Acer’s latest gaming notebooks will be getting a processor and graphics boost. The company announced that Intel’s ninth-generation mobile CPU and Nvidia’s GTX 1660 Ti will land on the Predator Helios 300, Nitro 7, and Nitro 5 laptops.

The post Acer gives Predator, Nitro gaming notebooks CPU and GPU upgrades appeared first on Digital Trends.


Source: Digital trends

Tristan Harris: Tech Is ‘Downgrading Humans.’ It’s Time to Fight Back

The creator of the “time well spent” movement disappeared for a year, but now he’s come back with a new phrase and a plan to stop technology from from destroying free will, creating social anomie, and wrecking democracy.
Source: Wired

Don't Praise the Sri Lankan Government for Blocking Facebook

Social media can provide vital information in a crisis, and there’s evidence that blocking it does more harm than good.
Source: Wired

Microsoft reverses decision and extends lifeline to MS Paint for Windows 10

Microsoft reversed its decision to deprecate the classic MS Paint software on Windows 10. Microsoft announced on Twitter that the mainstay free image editor that comes pre-installed with Windows will live on for now.

The post Microsoft reverses decision and extends lifeline to MS Paint for Windows 10 appeared first on Digital Trends.


Source: Digital trends

Digging into key takeaways from our 2019 Robotics+AI Sessions Event

Extra Crunch offers members the opportunity to tune into conference calls led and moderated by the TechCrunch writers you read every day. This week, TechCrunch’s Brian Heater and Lucas Matney shared their key takeaways from our Robotics+AI Sessions event at UC Berkeley last week.

The event was filled with panels, demos and intimate discussions with key robotics and deep learning founders, executives and technologists. Brian and Lucas discuss which companies excited them most, as well as which verticals have the most exciting growth prospects in the robotics world.

“This is the second [robotics event] in a row that was done at Berkeley where people really know the events; they respect it, they trust it and we’re able to get really, I would say far and away the top names in robotics. It was honestly a room full of all-stars.

I think our Disrupt events are definitely skewed towards investors and entrepreneurs that may be fresh off getting some seed or Series A cash so they can drop some money on a big ticket item. But here it’s cool because there are so many students. robotics founders and a lot of wide-eyed people wandering from the student union grabbing a pass and coming in. So it’s a cool different level of energy that I think we’re used to.

And I’ll say that this is the key way in which we’ve been able to recruit some of the really big people like why we keep getting Boston Dynamics back to the event, who generally are very secretive.”

Brian and Lucas dive deeper into how several of the major robotics companies and technologies have evolved over time, and also dig into the key patterns and best practices seen in successful robotics startups.

For access to the full transcription and the call audio, and for the opportunity to participate in future conference calls, become a member of Extra Crunch. Learn more and try it for free. 

 


Source: TechCrunch

You can return Amazon purchases to any Kohl's store in the US soon – CNET

Amazon Returns at Kohl’s is launching nationwide.
Source: CNET

Marvel movie sale: Infinity War, Spider-Man, Ant-Man, Thor and more for $10 each – CNET

Cant wait for Avengers: Endgame? Stock up on these MCU movies in the meantime.
Source: CNET

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