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Archivo del Autor: Belen De Leon

Los nuevos y "espectaculares" embriones sintéticos y sus retos legales

Se trata de organismos artificiales increíblemente realistas que incluyen los primeros estadios de la bolsa amniótica y de las células internas de un embrión humano. Aunque carecen de la capacidad de convertirse en una persona, imitan con éxito los primeros días del desarrollo embrionario
Source: MIT

AT&T looking to ditch DirecTV, report says – CNET

Reports say AT&T is looking to sell off the service.
Source: CNET

Galaxy Fold redesign: See what it's like in the wild – CNET

How Samsung’s foldable phone is better the second time around.
Source: CNET

On Roku and Amazon Fire TV, Channels Are Watching You

New research shows that over 2,000 streaming apps track information about your devices—even when you tell them not to.
Source: Wired

2020 Honda CR-V Hybrid makes its US debut video – Roadshow

It was introduced for other markets in 2017.
Source: CNET

Apple October 2019 event: 16-inch MacBook Pro, iPad Pro, and more

Apple’s rumored October event will showcase the new 16-inch MacBook Pro, iPad Pro, iMac Pro and possibly even the Mac Pro, according to rumors. Here’s everything we expect to see.
Source: Digital trends

The Fight Over California's Emissions Rules Just Got Real

The Trump administration plans to revoke California’s authority to set regulations for vehicle fuel economy and emissions, likely setting up a court fight.
Source: Wired

The mounting evidence that the Pixelbook 2 will launch at Google’s Oct. 15 event

It’s possible the Pixelbook 2 may be launched sooner than we think.
Source: Digital trends

How to profit from valuable peer referrals hiding in Slack

Brands are often left to act like the person who searches for their keys under the streetlight simply because that is where the light is better. However, when brand marketers focus only on engaging with the customers they can more easily see — where online activity is visible — they risk overlooking the valuable opportunities hiding in darker spaces.

One of the most valuable of those dark web spaces is in the realm of what we call “microbrowsers� — the messaging apps like Slack, WhatsApp and WeChat. We call them microbrowsers because they display miniature previews of web pages inside private message discussions. These previews, also known as ‘unfurled links’, create your brand’s first impression and play a big role in whether or not the person on the receiving end will click through to buy, or read or engage.

Google Analytics lumps all microbrowser-generated web traffic into the ‘Direct’ bucket, which we often just ignore. This means we look for customers where we know how to create campaigns easily — on Facebook, Twitter and Instagram, and buying Google Ad Words.

And as more people rely more heavily on messaging apps for primary communication, these link previews from microbrowsers are becoming the leading segment of your direct traffic visitors. In Cloudinary’s 2019 State of Visual Media Report, which drew on data from more than 700 customers and 200 billion transactions, we found that 77% of link sharing in Slack occurs during working hours and that the vast majority of the click-throughs are reported as ‘direct’ traffic. The rise of microbrowsers gives us an opportunity to engage and attract customers through word of mouth discussions.

The good news is that the ‘leads’ that microbrowsers send to your brand site are usually highly qualified and close to the bottom of the traditional sales pipeline funnel. When consumers arrive on your site they are often ready and eager to buy (or read, view and listen to your content).

Whether it be for sneakers, tickets to a concert, a birthday gift idea, or an article to read — a trusted peer recommendation typically happens in that fleeting moment when the appetite to buy is right now. That isn’t just valuable, it’s the holy freaking grail!

Top tips for creating links that engage

GettyImages 952111924

Image via Getty Images / drogatnev

The way to get the most value from microbrowser traffic is by helping along this peer influencing that happens in the dark. By creating compelling, informative links with images, video and text information specifically for microbrowsers, you increase the likelihood that peer-to-peer recommendations in groups convert into sales and reads.

What follows are some top tips to ensure that the links unfurling within microbrowsers have the greatest impact.

First, remember the golden rule: your audience is human. When creating content for microbrowsers, design it for humans, not machines.


Source: TechCrunch

Lunchclub raises $4M from a16z for its AI warm intro service

There are apps out there that help you find friends, find dates and find your distant family histories, but when it comes to “growing your professional network,” the options are shockingly bad, we’re talking LinkedIn here.

Lunchclub is a startup that’s looking to help users navigate finding new connections inside specific industries. The company has recently closed a $4 million seed round led by Andreessen Horowitz with other investments coming in from Quora’s co-founder, the Robinhood cofounders, and Flexport’s cofounders.

The app follows in the footsteps of others that aimed to be dating app-like marketplaces for growing out your professional network via 1:1 lunch and coffee meetings. Lunchclub is more focused on setting up a handful of meetings for users that have a specific goal in mind. Lunchclub is aiming to be your warm intro and connect you with other users via email that can assist you in your professional goals.

When you’re on-boarded to the service, you are asked to highlight some “objectives” that you might have and this is where the app really makes its goals clear. Options include, “raise funding,” “find a co-founder or parter,” “explore other companies,” and “brainstorm with peers.” These objectives are pretty explicit and complementary, i.e. for every “raise funding” objective, there’s an “invest” option.

There isn’t a ton being asked for on the part of the user when it comes to building up the data on their profile, Lunchclub is hoping to get most of the data that they need from the rest of the web.

“Our view is that there’s tons of data already out there,” Lunchclub CEO Vlad Novakovski told TechCrunch in an interview. “Anything that comes from the existing social networks, be in things like Twitter, be it things that are more specific to what people might be working on, like Github or Dribble or AngelList — all of those data sources are in the public domain and are fair game.”

Lunchclub’s sell is that they can learn from what matches are successful via user feedback and use that to hone further matches. Novakovski most previously was the CTO of Euclid Analytics which WeWork acquired in 2017. Previous to that, he led the machine learning team at Quora.

The web app, which currently has a lengthy-waitlist, is available for users in seven cities including the SF Bay Area, Los Angeles, New York, Boston, Austin, Seattle and London.

Lunchclub

Co-founders Vlad Novakovski, Scott Wu and Hayley Leibson


Source: TechCrunch

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