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Archivo del Autor: Belen De Leon

Avengers: Endgame's deaths, twists and ending — we have spoiler-filled questions – CNET

Endgame is a complicated, bombastic movie filled to the brim with details. But some of it has us scratching our heads.
Source: CNET

Bad PR ideas, esports, and the Valley’s talent poaching war

Sending severed heads, and even more PR DON’Ts

I wrote a “master list” of PR DON’Ts earlier this week, and now that list has nearly doubled as my fellow TechCrunch writers continued to experience even more bad behavior around pitches. So, here are another 12 things of what not to do when pitching a startup:

DON’T send severed heads of the writer you want to cover your story

Heads up! It’s weird to send someone’s cranium to them.

This is an odd one, but believe it or not, severed heads seem to roll into our office every couple of months thanks to the advent of 3D printing. Several of us in the New York TechCrunch office received these “gifts” in the past few days (see gifts next), and apparently, I now have a severed head resting on my desk that I get to dispose of on Monday.

Let’s think linearly on this one. Most journalists are writers and presumably understand metaphors. Heads were placed on pikes in the Middle Ages (and sadly, sometimes recently) as a warning to other group members about the risk of challenging whoever did the decapitation. Yes, it might get the attention of the person you are sending their head to, in the same way that burning them in effigy right in front of them can attract eyeballs.

Now, I get it — it’s a demo of something, and maybe it might even be funny for some. But, why take the risk that the recipient is going to see the reasonably obvious metaphorical connection? Use your noggin — no severed heads.

Why your CSO — not your CMO — should pitch your security startup


Source: TechCrunch

Screen time is rising and it's ruining us: 11 ways to cut back – CNET

Here’s how I did it. (And you can, too.)
Source: CNET

Sending severed heads, and even more PR DON’Ts

This week, I published a piece called the “The master list of PR DON’Ts (or how not to piss off the writer covering your startup).” The problem, of course, with writing a “master list” is that as soon as you publish it, everyone takes the opportunity to point out all the (hopefully) long-tail stories that you didn’t include the first time.

And wow, startup founders and PR folks find some funky ways to pitch journalists.

That original master list had 16 entries, ranging from not using pressure tactics to force a story to not changing your company’s name capitalization multiple times.

Now, here is a list of 12 more PR DON’Ts from the TechCrunch staff, who have turned our Slack thread on this subject into a form of work therapy.

DON’T send severed heads of the writer you want to cover your story

TechCrunch writer Anthony Ha holds his future (and his head) in his own hands.

Heads up! It’s weird to send someone’s cranium to them.

This is an odd one, but believe it or not, severed heads seem to roll into our office every couple of months thanks to the advent of 3D printing. Several of us in the New York TechCrunch office received these “gifts” in the past few days (see gifts next), and apparently, I now have a severed head resting on my desk that I get to dispose of on Monday.

Let’s think linearly on this one. Most journalists are writers and presumably understand metaphors. Heads were placed on pikes in the Middle Ages (and sadly, sometimes recently) as a warning to other group members about the risk of challenging whoever did the decapitation. Yes, it might get the attention of the person you are sending their head to, in the same way that burning them in effigy right in front of them can attract eyeballs.

Now, I get it — it’s a demo of something, and maybe it might even be funny for some. But, why take the risk that the recipient is going to see the reasonably obvious metaphorical connection? Use your noggin — no severed heads.

DON’T send gifts

Journalists have a job to do: we cover the most interesting stories and write them up for our readers. That’s what we are paid to do after all.


Source: TechCrunch

Alienware Aurora R8 review

Solid performance and a competitive price makes the Alienware Aurora R8 a winner with gamers, but its eccentric spaceship-inspired design could limit its appeal with casual users.

The post Alienware Aurora R8 review appeared first on Digital Trends.


Source: Digital trends

Avengers: Endgame breaks global box office record for biggest opening ever – CNET

The MCU blockbuster keeps smashing records with Hulk-like force.
Source: CNET

Avengers: Endgame best and worst — our global review – CNET

The CNET global crew reacts to the final chapter in the Marvel Cinematic Universe. Sheer perfection or a waste of time? Spoilers ahead!
Source: CNET

Avengers: Endgame has a physics problem – CNET

Marvel’s massive superhero movie bends the rules of the universe. Here’s how things really work. But warning: This article includes spoilers.
Source: CNET

Avengers: Endgame — 22 things I learned from Marvel's epic opus – CNET

It’s the end of an era for the Marvel Cinematic Universe. Here’s what I learned. Warning: spoilers ahead.
Source: CNET

Original Content podcast: ‘Game of Thrones’ delivers one of its best episodes yet

We’re barely more than 24 hours away from what’s widely expected to be the most spectacular and devastating battle that we’ve seen on “Game of Thrones,” but before then, the Original Content podcast revisits last weekend’s episode, “A Knight of the Seven Kingdoms.”

In the past, we’ve tended to discuss TV shows in a more general way, covering entire seasons in a single segment of the podcast. But given the general obsession over “Game of Thrones” (and we’re certainly among the obsessed), it seemed worthwhile to give ourselves the time to get as detailed as we wanted.

“A Knight of the Seven Kingdoms” is certainly worthy of that discussion — we both felt it was one of the show’s best episodes thus far. While it may even cover less ground plot-wise than the season premiere, the episode gives us haunting moments with virtually all of the surviving cast members as they wrestle with their likely death in the battle to come.

Speaking of that battle, we also join in the speculation over who will live and who will die.

And before the spoiler-heavy “Game of Thrones” discussion, we also talk about what’s new in the streaming world, namely Beyoncé’s new concert film “Homecoming.” Both of us talk about how the critically-acclaimed film changed our perception of Beyoncé, who we’d admired without being full-blown fans of beforehand.

You can listen in the player below, subscribe using Apple Podcasts or find us in your podcast player of choice. If you like the show, please let us know by leaving a review on Apple. You can also send us feedback directly. (Or suggest shows and movies for us to review!)


Source: TechCrunch

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