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Archivo del Autor: Belen De Leon

Pinterest launches a new ‘Lite’ app for emerging markets

Pinterest is the latest tech company to introduce a “Lite” version of its mobile application to meet the needs of users in emerging markets. With Pinterest Lite, launched on Monday, users will benefit from a faster download and an app that takes up less storage space on their mobile device, the company says.

Pinterest previously offered a Pinterest Lite app on Google Play, but this app was pulled a year ago, according to data from App Annie.

The new Pinterest Lite app is actually Pinterest’s Progressive Web App (PWA) that’s been made available to Google Play users as a download, the company tells TechCrunch.

This is a project that’s been underway for some time, according to a post last year on Pinterest’s Engineering blog. There, the company acknowledged that its mobile web experience had been “terrible” and in need of an update.

In July 2017, Pinterest formed a team to rewrite the mobile web app from scratch as a PWA. It said this would offer a better experience for people in low-bandwidth environments and on limited data plans.

Screen Shot 2019 10 09 at 2.18.08 PM

The Pinterest Lite mobile app is available today to Android users in Peru, Argentina, Colombia, Chile and Mexico, and clocks in at a tiny 1.4 MB. The main Pinterest app’s size varies by device on Android, but is significantly larger. On iOS, it’s 143.1 MB, for comparison’s sake.

“The goal is to bring Pinterest to everyone around the world so they can discover inspiration related to their interests wherever they might be,” a Pinterest spokesperson said, when reached for comment about the Pinterest Lite launch.

Pinterest is now one of many top publishers who offer a “Lite” version of their flagship apps.

Google has a full suite of lightweight “Go�-branded apps, like Google Go, Gmail Go, Files Go, YouTube Go, Google Maps Go and Google Assistant Go. There’s also Facebook Lite, Instagram Lite, Messenger Lite, Twitter Lite, Uber Lite, Spotify Lite, TikTok Lite, Skype Lite and LINE Lite, to name a few others. Tinder had also said earlier this year it was working on a Tinder Lite app to better serve the Indian market. That app quietly launched over the summer.

Offering a Lite app is a baseline requirement these days for competing in emerging markets.

Pinterest, in particular, has been working to expand its global footprint, and recently reported international revenue was up 199%, to $24 million in Q2, and international monthly users were up 38% to 215 million, out of a total of 300 million users. However, the U.S. continues to drive the majority of Pinterest’s revenue, contributing $153 million of the total $261 million reported in Q2.

Image credit: Pinterest 


Source: TechCrunch

Never Trust a Platform to Put Privacy Ahead of Profit

Twitter used phone numbers provided for two-factor authentication to target ads—just like Facebook did before.
Source: Wired

Wealthy Counties Benefited Most From a Flood Relief Program

When the government offered to buy up houses in flood zones, wealthier homeowners took advantage while poorer residents stayed put or fled.
Source: Wired

Dell Inspiron 13 7000 2-in-1 Black Edition review

Dell’s Inspiron 13 7000 2-in-1 Black Edition is aimed directly at laptop buyers who would love an XPS 13 2-in-1 but don’t have the budget. Can it offer XPS quality and performance at a lower cost?
Source: Digital trends

You can now answer and make phone calls via Windows 10

The Your Phone app in Windows 10 is getting a new ability to answer and make phone calls. It has always been a great way to send and receive text messages on your PC, or even mirror your Android apps.
Source: Digital trends

UFO or space station? The best way to spot the ISS without a telescope – CNET

You don’t need any expensive equipment to spot the ISS, just this app, an alarm and a quick eye.
Source: CNET

Apple Arcade plays on big screens with Apple TV, but it's no Nintendo Switch – CNET

Although Arcade worked well in my hands-on with PlayStation and Xbox controllers, most of the initial games are better suited for iPhones.
Source: CNET

"Ripper"—The Inside Story of the Egregiously Bad Videogame

The 1996 title featuring Christopher Walken was held up as an exemplar of gaming’s future. But things didn’t exactly work out that way.
Source: Wired

Why Lightning Strikes Twice as Much Over Shipping Lanes

It might sound crazy, but it’s true: The heavens cast their wrath and fury on the ships more than on the fishes.
Source: Wired

A Controversial Plan to Encrypt More of the Internet

The road to routing all Domain Name System lookups through HTTPS is pocked with disagreements over just how much it will help.
Source: Wired

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