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Archivo del Autor: Belen De Leon

Donkey Kong ace stripped of standing – CNET

Twin Galaxies removes Billy Mitchell’s high score and bans him after an investigation.
Source: CNET

Why It's Almost Impossible for Fastballs to Get Any Faster

Advances have fueled a dramatic upward trend in world-record athletic performances, but the baseball pitch is stuck. The reason is physics.
Source: Wired

Airstream's New Nest Camper is Cute and Practical

The compact, lightweight Nest breaks with the aluminum tradition in favor of fiberglass.
Source: Wired

Space Oddities: We need a plan to stop polluting space before it’s too late

Opinion: Before we start colonizing other planets, we have to deal with all the trash we’ve hurtled into the atmosphere.
Source: Wired

Cloudflare's Plan to Protect the Whole Internet Comes Into Focus

One of the internet’s biggest infrastructure companies is expanding its protections beyond the web.
Source: Wired

You may need to pay extra if you want to buy a home with Bitcoin

It may still be cheaper to buy a house with cash or a bank loan, as one seller is demanding a steep premium if you’re trying to fund your purchase with Bitcoin. A $30 million property in New York City faces a 50 percent markup.

The post You may need to pay extra if you want to buy a home with Bitcoin appeared first on Digital Trends.


Source: Digital trends

Zaius raises $30M to help marketers unify their customer data

Zaius, a customer data company working with consumer brands like Tea Forte and Burt’s Bees Baby, has raised $30 million in Series B funding.

CEO Mark Gally said that while business-to-business marketing revolves around the CRM, there’s a “hodgepodge” on the consumer marketing side. More specifically, he said consumer marketers have a “swivel chair problem” where they have might have a customer data platform that doesn’t actually allow marketers to do the necessary personalization across channels, or a marketing automation product that isn’t as “robust” when it comes to customer data.

“We’ve literally smashed these two systems together,” Gally said. (I might quibble with his use of “literally” if it wasn’t such a fun image.)

So for example, with Zaius (which is named after the Planet of the Apes character, who was the keeper of truth for the apes), a clothing brand would have access to key data about a customer, like the fact that they’re more interested in early access than discounts, across devices and communications channels. They could then tailor their messages accordingly.

Gally said that for some customers, Zaius can deliver a 33 percent improvement in revenue per message and, by allowing them to coordinate campaigns across channels, grow their reach by up to 50 percent.

Jurgen Nebelung, vice president of e-commerce and digital at Tea Forte, made a similar point in the funding announcement, saying that using other marketing software resulted in “siloed data and a disconnected customer experience”: “Zaius brought our data into one place, delivering a complete view of how shoppers are engaging with our brand whether it’s on web, mobile or email.”

Zaius has now raised $50.8 million in total funding. The new round was led by Insight Venture Partners, with participation from previous investors Matrix Partners, Underscore VC and Leaders Fun. Insight Managing Director Nikitas Koutoupes is joining the company’s board of directors.

“It’s no secret that B2C marketers are under increased pressure as their role in business continues to evolve, and they need tools of their own to help drive results,” said Insight principal Teddie Wardi in an emailed statement. “Through a single platform, Zaius provides B2C marketers a complete view of their customers as they move through the purchase process, paired with campaign execution tools to engage those customers with personalized communications across channels.”

Among other things, Gally said the new funding will allow the company expand its developer ecosystem and integrate with other marketing tools.

“What’s key is not forcing a rip-and-replace,” he said. “We’re upgrading their overall systems … Not only unifying the ecosystem, but now powering the ecosystem, is a huge opportunity where we will continue to put a focus.”


Source: TechCrunch

Dating service East Meet East raises $4M to develop AI matching and expand into Asia

East Meet East, a New York-based matchmaking service focused on connecting Asian people in the U.S., is expanding its focus to go after dating opportunities in Asia after it raised a $4 million Series A funding round.

The money comes from existing backer 500 Startups and new investors Asahi Medialab Ventures, DG Lab Fund (a joint effort from Japan’s Digital Garage and Daiwa Securities), Mobile Internet Capital, internet ad firm Septeni. The startup previously raised $1 million in November 2016.

East Meet Eat CEO Mariko Tokioka told TechCrunch in an interview that the company is testing a service in the Philippines with a view to expanding across other Southeast Asian markets, which could potentially include Malaysia, Thailand, Singapore and Indonesia. The immediate next step would be a fuller launch in the Philippines — which was selected due to its close following of U.S. culture — with the potential for local offices to open in the region further down the line.

Unlike its core product in the U.S. — which matches Asian men and women; men pay but women use the service for free — East Meet East’s Southeast Asia -based offshoot is aimed at matching people of all races, hence it is called West East Dating.

“Matching Asian people in North America is still our main product, but 60 percent of the world’s population is in Asia so in order for us to become a much bigger company and help more people find their life partner, it makes sense to enter Asia,” Tokioka explained to TechCrunch.

Beyond the expansion, the company is also working to enable smarter matching. That’s where DG Lab Fund — which is backed by well-known Japanese firm Digital Garage, which has worked with the likes of Twitter and Square — comes into play.

DG Lab is developing an artificial intelligence engine in partnership with companies — a number of which it has invested in — and East Meet East is among those that signed up to provide data that enables the AI engine to learn and develop. (Tokioka pointed out that data is anonymized when we raised the question.)

So, essentially, DG Lab gets more data to crunch to build its smarts, and East Meet East gets an enhanced AI system that will help its product work better for users, in theory at least.

“Matching and AI are undoubtedly a natural fit. Users are constantly acting and interacting on the matching platform, which provides an abundance of data for Love.AI to refine its learning,” DG Lab Fund partner Masahito Okuma said in a statement.


Source: TechCrunch

Instant Pot Cookbook Review: America's Test Kitchen's Multicooker Perfection Is Sure to Be an Instant Hit

America’s Test Kitchen new cookbook for Instant Pots and other multicookers is a great way to navigate the pressure-cooker trend.
Source: Wired

The Race to Find the Next Pandemic—Before It Finds Us

In the past, researchers typically discovered new deadly viruses when they overwhelmed the healthcare system. A new initiative is trying to do things differently.
Source: Wired

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