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Archivo del Autor: Belen De Leon

Si Bitcoin fuera la moneda universal, la economía sería un caos

Cambiar monedas y billetes por criptomonedas suena liberador, pero si se analiza en profundidad cómo sería el día a día de las personas y del sistema económico mundial, la verdad es que sería un desastre. El valor de las divisas sería muy volátil y a los gobiernos les costaría responder ante una crisis
Source: MIT

Ya puede 'leer' un mensaje corto con el brazo gracias a Facebook

La empresa ha publicado un adelanto de su prototipo, un aparato que traduce palabras en distintos patrones de vibración que la gente es capaz de identificar a través del tacto. Eso sí, para que sea realmente útil necesita ser más pequeño, barato y eficaz
Source: MIT

"La tecnología de las 'smart cities' ya existe, hace falta dar el paso"

Si las ciudades inteligentes aún no han llegado no es por falta de herramientas sino de voluntad. Así opina la directora de Calidad de Imatek, Itziar Santxez, cuya empresa es una de las líderes en España en el desarrollo de equipos IoT para monitorizar cada aspecto medible de una urbe
Source: MIT

Empathy technologies like VR, AR, and social media can transform education

In The Better Angels of Our Nature, Harvard psychologist Steven Pinker makes the case for reading as a “technology for perspective-taking” that has the capacity to not only evoke people’s empathy but also expand it. “The power of literacy,” as he argues  “get[s] people in the habit of straying from their parochial vantage points” while “creating a hothouse for new ideas about moral values and the social order.”

The first major empathy technology was Guttenberg’s printing press, invented in 1440. With the mass production of books came widespread literacy and the ability to inhabit the minds of others. While this may sound trite, it was actually a seismic innovation for people in the pre-industrial age who didn’t see, hear or interact with those outside of their village. More recently, other technologies like television and virtual reality made further advances, engaging more of the senses to deepen the simulated human experience.

We are now on the cusp of another breakthrough in empathy technologies that have their roots in education. Empathy technologies expand our access to diverse literature, allow us to more deeply understand each other and create opportunities for meaningful collaboration across racial, cultural, geographic and class backgrounds. The new empathy technologies don’t leave diversity of thought to chance rather they intentionally build for it.

Demand for these tools originates from educators both in schools and corporate environments who have a mandate around successful collaboration. Teachers who are on the front lines of this growing diversity consider it their job to help students and employees become better perspective-takers.

Our need to expand our circles of empathy has never been more urgent. We as a nation are becoming more diverse, segregated and isolated by the day.

The high school graduating class of 2020 will be majority minority and growing income inequality has created a vast income and opportunity gap. Our neighborhoods have regressed back to higher levels of socio-economic segregation; families from different sides of the track are living in increasing isolation from one another.

Photo courtesy of Flickr/Dean Hochman

These new empathy technologies are very different than social media platforms which once held so much promise to connect us all in an online utopia. The reality is that social media has moved us in the opposite direction. Instead, our platforms have us caught in an echo chamber of our own social filters, rarely exposed to new perspectives.

And it’s not just social media, clickbait tabloid journalism has encouraged mocking and judgment rather than the empathy-building journey of a great piece of writing like Toni Morrison or Donna Tartt. In the rich depth of literature, we empathize with the protagonist, and when their flaws are inevitably revealed, we are humbled and see ourselves in their complex, imperfect lives. Research has since proven that those who read more literary fiction are better at detecting and understanding others’ emotions.

What follows are several examples of empathy technologies in bricks and mortar schools, and online and corporate learning.

Empathy technologies enhance human connection rather than replacing it. Outschool is a marketplace for live online classes which connects K-12 students and teachers in small-groups over video-chat to explore shared interests. Historically online learning has offered great choice and access but at the cost of student engagement and human connection.

Outschool’s use of live video-chat and the small-group format removes the need for that trade-off. Kids and teachers see and hear each other, interacting in real-time like in a school classroom, but with participants from all over the world and from different backgrounds.

Live video chat on Outschool

The intentionally of curating a diverse library of content is a key difference between the new empathy technologies and social media. Newsela is a news platform delivering a bonanza of curated, leveled content to the classroom every day. It’s the antidote to the stale, single source textbook, refreshed once a decade. In the screenshot below, children are exposed to stories about Mexico, gun rights and Black women. Teachers often use Newsela articles as a jumping off point for a rich classroom discussion where respectful discourse skills are taught and practiced.

Newsela’s interface.

Business leaders are increasingly touting empathy as a critical leadership trait and using these technologies in their own corporate education programs for leadership and everyday employees. Google’s Sundar Pichai describes his management style as “the ability to trancend the work and work well with others.” Microsoft’s Satya Nadella believes that empathy is a key source of business innovation and is a prerequisite for one’s ability to “grasp customers’ un-met, unarticulated needs.” Uber’s new CEO Dara Khosrowshahi and Apple’s Tim Cook round out a cohort of leaders who are listeners first and contrast sharply to the stereotypical brash Silicon Valley CEO.

To deepen employees empathy, cutting edge corporations like Amazon are using virtual environments like Mursion to practice challenging interpersonal interactions. Mursion’s virtual simulations are powered by trained human actors who engage in real-time conversations with employees. I tried it out by role-playing a manager discussing mandatory overtime with a line worker who was struggling to keep two part-time jobs. The line worker described to me how last-minute overtime requests threw his schedule into chaos, put his second job at risk and impacted his childcare situation.

For Mursion and Newsela, empathy-building is an intentional outcome of the product. They are deployed in learning environments where trained educators can use them as scaffolding tools. With Mursion, employees can practice hard conversations and receive feedback from their facilitators and peers. With Newsela, teachers can use the gun rights article as a jumping off point for a richly facilitated group discussion.

What the broader tech industry can take away from educators’ adoption of empathy technologies is that storytelling, elevating common elements of the human condition and taking a humanist approach to building products will help us break out of our tiny echo chambers and by doing so, enrich our own lives.


Source: TechCrunch

The Animus Control Panel opens a dev toolbox for ‘Assassin’s Creed: Origins’

The newest update for Assassin’s Creed: Origins is a control panel that lets you adjust many of the settings in the game, such as health, enemy awareness, attack strength, and even the number of animals you can tame.

The post The Animus Control Panel opens a dev toolbox for ‘Assassin’s Creed: Origins’ appeared first on Digital Trends.


Source: Digital trends

Cambridge Analytica researcher fires back at Facebook – CNET

Aleksandr Kogan tells 60 Minutes that tech companies assume users know their data is being sold and shared.
Source: CNET

Amazon’s next conquest will be apparel

Late last year, after Amazon announced it had acquired the rights to J.R.R. Tolkien’s epic “Lord of the Rings” saga for $250 million, I wrote how the move underscored Amazon’s relentless pursuit to build one platform to “rule them all.” Now that Amazon is investing half a billion dollars into developing a Middle Earth show – making it the most expensive TV series ever made – it won’t be a surprise to see Jeff Bezos front and center at the Emmys soon.

But Hollywood isn’t the only industry Amazon wants to upend. Based on the company’s great ambitions in apparel, it may not be long before we also see Bezos at New York Fashion Week next to Anna Wintour.

The 800-Pound Gorilla in the Fashion World

 

As traditional retail continues to recede, direct to commerce fashion brands continue to emerge. I’ve previously shared how Stitch Fix, Warby Parker, Everlane and Allbirds are just a few innovative companies proving the success of this model. As the master of D2C commerce, Amazon has been fine-tuning its fashion operation for over 15 years.

Amazon originally got into apparel all the way back in 2002 and acquired online shoe retailer Zappos for $1.2 billion in 2009, marking the largest purchase in its history at the time. But the company’s quest to dominate fashion has faced several historical obstacles, chief among them that people have not trusted buying apparel online out of a desire to try on the items first and that Amazon was not perceived as a “cool” brand.

Headwinds are now tailwinds. Online shopping for apparel took off and is now the highest online-penetration CPG sector; the majority of women have shopped for clothing online. E-commerce accounts for nearly twice as big a proportion of total clothing sales as it does for retail more broadly (17 percent vs. 10 percent). Amazon, meanwhile, has honed its apparel strategy, providing free returns, better photography and greater selection. Today, the company is the largest apparel retailer by gross merchandise volume. Mission accomplished? Not quite.

Building A Private-Label ‘Fashion House’

An actual Amazon fashion shoot

Bonobos CEO Andy Dunn once said, “Selling a bunch of other people’s stuff is a low margin game that requires a lot of capital and, ultimately, it’s hard to beat Jeff Bezos at that.” This is true, but when it comes to apparel, Bezos has greater ambitions than selling other people’s stuff. Currently, though, that’s mostly what Amazon does.

According to analysis from Coresight Research, nearly 14 percent of listings on the U.S. Amazon Fashion site are from Amazon itself, while third-party sellers account for the remaining 86 percent. Amazon is highly incentivized to increase its share of that pie. Apparel is a highly profitable category for the company, with 40 percent peak gross margins in the last 10 years. Additionally, Prime members heavily overindex for buying apparel on Amazon – nearly two-thirds have done so in the past year.

As it ramps up its private-label offerings, Amazon is clearly keen to move beyond selling the apparel equivalent of batteries and diapers through its Amazon Essentials brand. It started selling thigh-high velvet boots in September, and Coresight’s analysis indicates that the company is focusing on higher-value categories.

If its recent Lord of the Rings rights acquisition was an attempt to further capture young affluent consumers’ eyeballs, and Whole Foods an attempt to lock down their stomachs, it follows that Amazon would want to ensnare their wardrobes as well. Acquiring a hot digitally native vertical brand – or brands – would be a speedy way to accomplish that. Walmart has already pursued this strategy by buying Bonobos, Modcloth and others; Amazon could take a similar path and seek to bring buzzy brands like Everlane into the everything store. This could also go a long way in helping Amazon shed its “uncool” label.

Becoming A Fashion (Power)House

The Echo Look is just one sign Amazon is serious about dominating fashion

Last year, Amazon introduced a number of innovations designed to turbocharge its apparel business and make the online shopping experience as frictionless as possible. It launched Prime Wardrobe, a Stitch Fix-style service that allows you to try three or more items on at home before sending back the items you don’t want for free in a resealable box with a prepaid label.

 It also debuted Echo Look, a new Alexa-powered device that the company dubs a “hands-free camera and style assistant.” The addition of a camera enables the device to record and comment on its owner’s clothing choices, using a combination of machine learning and human stylist feedback. This advice also takes the form of recommendations, which can drive revenue to Amazon Fashion, and specifically its private-label brands.

Amazon is iterating on and rolling out more features for the Echo Look, including curated content and even crowdsourced (human!) style feedback. It also created an AI algorithm for designing clothes and patented an AR mirror that lets you virtually try on clothes. The value of such a mirror was validated recently by L’Oreal’s acquisition of ModiFace, a company that produces technology that powers similar applications in beauty AR.

Analyzing all these moves together, Amazon’s apparel strategy begins to crystallize. First it sells tons of clothes to learn how clothes are sold. Then it starts selling its own clothes to generate higher gross margin. And now has it has Prime Wardrobe to increase lock-in and reduce points at which customers can choose not to buy Amazon’s own clothing (all while gathering more data about individual preferences); and Echo Look to be its data collection and voice-commerce portal (and as an added bonus, it can route ambiguous purchase requests to its growing inventory of private-label items). If this strategy is successful, it will give Amazon an enormous data moat to drive high-margin sales – a competitive advantage that will be extremely difficult for fashion retailers and brands to replicate.

Bezos doesn’t need to even ask.

Amazon has become increasingly dominant in several increasingly important arenas: cloud services, voice assistants, self-serving brick-and-mortar stores with Amazon Go, and of course its now-traditional role as the online everything store. The company is poised to add apparel to this growing list as it changes the way people shop for clothing (again) and entices more of its customers to buy Amazon’s own threads. And it bears mentioning that Amazon Fashion will get a helpful hand from Amazon Studios as well. Bezos once shared that, “When we win a Golden Globe, it helps us sell more shoes.” If he has his way, Amazon will be doing a lot more of both in the coming years.


Source: TechCrunch

Google celebrates Earth Day with Jane Goodall Doodle – CNET

The noted scientist and conservationist delivers an inspiring message about how we can have a positive impact on our planet.
Source: CNET

Connecting our homeless neighbors with their loved ones

San Francisco’s housing crisis is painfully obvious with a homeless population of 7,499 people, according to a 2017 homeless census and survey. People lose their homes for a variety of reasons — job losses, wrongful evictions, excessive rent hikes and so forth. What sometimes prevents people from finding a new home is a lack of available resources, pricey rent costs and lost connections with friends, family and loved ones.

The latter part is where Miracle Messages, founded by Kevin Adler, aims to come in. Miracle Messages, a non-profit organization, enables homeless people to deliver short messages to their loved ones.

There are number of factors that play into people losing touch with their loved ones, Adler told me on the latest episode of CTRL+T.

For one, there are bureaucratic barriers, he said. For example, shelters can’t confirm or deny whether someone is or is not at a facility, due to the Health Insurance Portability and Accountability Act. Another part of it, Adler says, is digital literacy.

“A lot of people lose their phones, they lose numbers and they don’t know how to reach out,” Adler said. “But the biggest one,” Adler said, is “shame, embarrassment, fear, feeling worthless.”

Since its inception, Miracle Messages has delivered 220 messages and reunited 118 loved ones. Of those reconnections, 80 percent of them have resulted in a positive outcome and 25 percent have led to stable housing.

Through Miracle Messages, Adler hopes housed people will start to see those without homes as more than just homeless people, but as someone’s son, daughter, sister or brother.

In some cases, unfortunately, some people have lost touch with their families — and that’s partly why they landed on the streets in the first place, Adler said. That’s where the organization’s monthly neighborhood dinners can come in.

It’s about “creating avenues where we can engage our neighbors experiencing homelessness on those fronts,” Adler said.

“It’s not ignoring the pressing issue at hand,” he said. “It’s actually reemphasizing the humanity that we all have to offer and that we need as people.”


Source: TechCrunch

Tesla receives a failing grade from Better Business Bureau – Roadshow

The BBB claims the company doesn’t respond satisfactorily to customer complaints.
Source: CNET

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