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Archivo del Autor: Belen De Leon

Watch a great white shark interrupt police in Australia – CNET

South Australian police were doing a regular patrol when they ran into a great white shark.
Source: CNET

Chinese bike-sharing pioneer Mobike sold to ambitious Meituan Dianping for $2.7B

Meituan Dianping, the fast-growing Chinese firm valued at $30 billion, is buying Mobike, a Chinese startup that helped pioneer bike-sharing services worldwide, in a major piece of consolidation.

The deal was heavy rumored yesterday and TechCrunch has today confirmed with two sources that it has been concluded at a price of $2.7 billion.

TechCrunch understands that the deal will be officially announced today, but already key personnel have let the cat out of the bag on social media. Mobike President and co-founder Hu Weiwei posted a cryptic WeChat message about “a new beginning,” as our Chinese partner Technode noted, while SCMP reported that Meituan CEO Wang Xing said the company will “build a new future with Mobike.”

Representatives from Meituan Dianping and Mobike did not respond to requests for comment.

Meituan Dianping is best known for food deliveries via electric bike, but that is just one part of its platform which connects local retailers to consumers via a so-called offline to online, or O2O, platform. The company was formed through a multi-billion dollar merger between China’s largest group buying services in 2015 and it has since raised boat-loads of capital from investors, including $4 billion last October, to expand into new areas.

Transportation is a major focus for Meituan Dianping. The firm began offering ride-hailing services earlier this year and it has invested in Go-Jek in Southeast Asia, so adding Mobike to its stables makes perfect sense on that front, not to mention potential synergies with its core delivery business, too.

These new forays might lead to an IPO. A host of Chinese firms have jumped into the public markets lately, and Bloomberg recently reported that Meituan Dianping hopes to join them with a listing that could value it as high as $60 billion.

The deal will also be a major win for Tencent against its long-time foe Alibaba.

Tencent is an investor in Meituan Dianping and Mobike, and unifying the two could help Meituan Dianping battle Ele.me, the $9.6 billion delivery service that Alibaba just bought in full last week. Indeed, Caixin reports that Tencent CEO Pony Ma himself brokered the deal.

Mobike and Ofo pioneered bike-sharing in China and the rest of the world. Mobike raised nearly $1 billion from investors that, Tencent aside, include Temasek, Foxconn, Hillhouse Capital and Vertex Ventures.

Mobike, which claims 30 million rides per day, has been an investment and acquisition target for many.

Last year, a deal to merge with close rival Ofo was widely speculated. Ultimately, reports suggest that it fell through out of fear that Didi Chuxing, the ride-hailing giant that invested in Ofo, would become too powerful if the two bike-sharing firms tied up. That theory seemed to have its merits after Didi rolled out a hostile bike-sharing platform that sits inside its hugely popular ride-hailing app and is aimed at extinguishing the threat of Ofo, Mobike and others by simply turning them into features rather than fully-fledged rivals.


Source: TechCrunch

Apple’s latest hire just might make Siri seriously smarter

Apple’s digital assistant launched before Amazon’s Alexa and Google Assistant, but it’s fallen behind in terms of usability and features. The tech giant is hoping its latest hire of a well-respected A.I. expert will change that.

The post Apple’s latest hire just might make Siri seriously smarter appeared first on Digital Trends.


Source: Digital trends

YouTube HQ shooter has been identified as Nasim Aghdam – CNET

Multiple reports have identified the shooter as Nasim Aghdam, woman in her late 30s with a grudge against YouTube.
Source: CNET

Here's what we know about the shooting at YouTube HQ – CNET

A shooter wounded three people at the video site’s headquarters before apparently taking her own life. Her motive remains unknown.
Source: CNET

In How to Talk to Girls at Parties trailer, aliens find love – CNET

See the trailer for Neil Gaiman’s sci-fi tale about a punk rocker who falls for a beautiful alien girl in 1970s London.
Source: CNET

JUMP Bikes weighing Uber $100m+ acquisition, investment offers

JUMP Bikes, the on-demand biking service that integrates with Uber, has been weighing both acquisition and investment offers.

A decision has not yet been reached, but right now possible options include a sale to Uber at a price that exceeds $100 million, or a venture investment round, multiple sources tell TechCrunch. One of the possible investor names that has been floated is Mike Moritz of Sequoia Capital, but we are told that JUMP has several options.

We are also told that various parties have been upping their offers over the past week, as they fiercely compete to get ownership of JUMP.

“E-bikes” are expected to become more popular, where users are able to find and rent bikes quickly via apps. They are part regular bike and part electric, which makes it easier to go up hills.

JUMP launched as Social Bicycles nearly a decade ago, but the startup recently rebranded as JUMP when it announced its $10 million Series A investment round a few months back. Menlo Ventures and Sinewave Ventures invested.

Since then, JUMP has launched a partnership with Uber, available in select cities like San Francisco and Washington, D.C. Users are able to identify a nearby bike via the Uber app and are given a PIN to unlock it. They do not require bike docks, meaning they can be picked up and dropped off everywhere. It costs $2 for every 30 minutes.

JUMP also has its own separate app.

We’ve reached out to JUMP and Sequoia for comment. Uber declined to comment.

TechCrunch’s Megan Rose Dickey recently wrote about JUMP’s expansion:

It “plans to launch in Sacramento and Providence, Rhode Island later this year. Through its software and hardware offerings, it operates via third-parties, like cities, campuses and corporations, in 40 markets including Portland, New Orleans and Atlanta.”

The company also competes with GoBike and Spin. On-demand scooters like Bird and Limebike are also emerging businesses in the urban transportation space.


Source: TechCrunch

Spotify’s missing money-maker is artist-to-fan messaging

Streaming royalties are too expensive for Spotify to thrive as a public company just playing us songs. Spotify’s shares closed down 10 percent today during its NYSE trading debut. Luckily it controls much of the relationship between musicians and their fans on its app, poising it to build a powerful revenue and artist loyalty generator by connecting the two through native advertising and messaging that doesn’t stop the music.

Spotify already has a wide range of ad experiences built for traditional brands, from audio ads to display units to sponsored sessions where users get ad-free playback in exchange for watching a commercial. But none of these ad units are designed to help musicians grow their audience within Spotify, even if they can be bent to that purpose.

Spotify could win big by following Facebook’s roadmap.

Back in 2007, Facebook already had ads that led offsite. Think of these as Spotify’s existing audio and display ads. But when Facebook built Pages that let businesses reach you through the News Feed, it also launched ads that let them promote and grow their Pages within Facebook. Unlike the stock banner ads you see all over the web, these ads were native to Facebook, targeted with its profile data, and they used social referrals about Pages your friends interacted with to rope you in. These gave entities on Facebook a paid way to grow their popularity inside the platform.

This is Spotify’s opportunity.

Spotify’s existing ad units are designed for brands, not musicians

A few years ago, Spotify’s user base was too small for artists to focus on spending money there to get popular. But Spotify has grown to the size where it’s replacing top 40 radio, and over 30 percent of listening now comes from its recommendations and algorithmic playlists like Discover Weekly. The record labels now need Spotify to have a hit. Between that influence and it’s stature as the biggest on-demand music streaming service, Spotify has the leverage to offer artists the best tool to boost their fan base. Whether artists want to build a following on Spotify, sell collectors’ items, or fill premium front-row seats at their shows, Spotify could hook them up.

The no-longer-a-startup has already built the groundwork for this with the launch of its Spotify For Artists analytics dashboard app last year that shows a musician’s top songs, and the demographics of their fans including their location, gender, age, and what else they listen to. Spotify’s proven the power of this data with its Fans First email campaigns that let artists reach their most frequent listeners with access to concert ticket pre-sales and exclusive merchandise. It claims the emails see a 40 percent open rate, and 17 percent click-through rate — way higher than the industry standard.

But if Spotify built new surfaces for artists to reach out directly to fans within its apps, it could become the destination for record label marketing money. Since these artist ads and messages would all drive users deeper into the app rather than away from it like brand ads, Spotify could charge less than traditional ads and make them affordable to labels on a budget or musicians paying out-of-pocket.

Here are some ways Spotify could create native artist-to-fan marketing channels:

Sponsored songs on its algorithmic playlists could expose fans to artists in the most natural way possible, or turn one-time listeners into loyalists. Wherever there’s recommendations, there’s room for paid discovery. Listeners could easily skip the track or switch to a different playlist, but might end up falling in love with the band, and diving into their catalogue. It’s the equivalent of Facebook’s in-News Feed native ads, but with a musician promoted instead of a business’ Page. Spotify was actually spotted testing what was effectively a sponsored song in mid-2017 above the start of some playlists. While there was an opt-out option within the app’s Settings that’s since disappeared, Spotify has at least considered this idea.

Spotify was spotted testing what was effectively a Sponsored Song back in mid-2017

Promoted Artists could use a similar model to Google’s AdWords sponsored search results. When users search for an artist, they could be shown similar artists who’ve paid to be promoted in the search typeahead or results page. Spotify could also insert a box within the profile of another artist you’re browsing below their top tracks. Spotify already lists a slew of related artists in text, but could highlight one that pays, perhaps showing one of their songs that could be instantly played.

Featured Artists could give artists that pay a special slot on Spotify’s browse page. With so many recommendations here, it’d be easy to insert a sponsored section without feeling interruptive.

Sponsored Visualizations could make better use of your screen while you listen. Rather than just staring at the album art and playback controls, Spotify could let artists pitch fans their other music, tickets, gear, or social media channels. Spotify could also fill this space with entertaining silent video clips, photo slideshows, and biographical info as I suggested as a differentiator in 2016, and similar to how lyrics site Genius started doing with its Stories this week. Given users are currently listening to the artist, they might be primed for these experiences. Spotify has already tested letting artists show GIFs during playback, and has partnered with Genius to show Behind The Music factoids, but this is real estate that could help artists earn more money as well as entertain fans.

Direct Messaging

The most ambitious and audacious way to let artists reach fans would be a special artist-to-fan messaging channel. Spotify got rid of its in-app inbox and messaging feature for sending friends songs a few years ago, instead pushing users to share music via their chat app of choice. But similar to the Fans First email campaigns, Spotify could create a special artist-to-fan messaging section in its app that could alert users to new releases and playlists as brand advertising, or even push tours and merchandise as more direct performance advertising.

Spotify could give all artists a certain volume of messages they could send for free or let them reach out just to the top 1% of fans a certain number of times per month or year. Then artists could pay to send more messages beyond the limits. Alternatively, it could just charge for any use of messaging.

Done wrong, the above options could feel like Spotify gouging artists to reach their own fans. But done right, users might actually enjoy it. These connections wouldn’t be too far off from following an artist on other social media, but where people are already listening. Finding out about one of your favorite band’s new albums, tours, or t-shirts might feel less like an ad and more like an inside tip from the fan club.

Spotify might be able to get away with showing some of these different experiences to users who’ve subscribed if they don’t get in the way of music listening. Swinging to the other end of the opportunity spectrum, the company could just give away all these experiences to artists, boosting their loyalty to Spotify and getting them to promote their presence there instead of on competing streaming services like Apple Music.

If Spotify doesn’t figure out a way to improve its margins with additional revenue drivers, it may have a tough time surviving as a public company. If it becomes too profitable from just music streaming, the labels can always try to increase their royalty rates. Spotify might hope that more artists work with it directly, cutting out the middlemen, but the record labels still provide some important marketing, radio promotion, and distribution services that artists need. Meanwhile, startups including United Masters (which raised a $70 million Series A from Google parent Alphabet and Andreessen Horowitz) adnd subscription crowdfunding platforms like Patreon want to usurp the record labels and become the way artists earn more before Spotify can.

This New York Times’ chart shows why musicians feel screwed, even though it’s labels keeping their money not Spotify

Creating ways to connect with listeners could offer Spotify a way to combat the enduring narrative that it’s screwing over musicians. If Spotify can prove these artist-to-fan messaging options earn them more than they cost, it could be seen as the streaming service that’s actually trying to help musicians make a living.

Recorded music has become primarily a promotional tool for all of a musician’s other revenue monetization methods since the dawn of the MP3. Streaming’s on-demand structure and no-extra-cost-per-play nature turns the curious listener who’s only heard of an artist or just likes one single into a diehard fan who shells out the big bucks every time their favorite act is in town.

As we shift to an experiential culture where our possessions are digitized and its our interests that define us, people want to feel closer to the creators they love. Artist-to-fan messaging could bring the whole life-cycle from discovery to affinity to real monetization beyond the royalties all within one green and black app.

For more on Spotify going public, read our feature stories:

 

 


Source: TechCrunch

Amazon opens Echo Button games to developers

Echo Buttons are one of the stranger bits of hardware to come out of the Amazon labs in recent memory. Announced alongside the latest Echos, the little light up devices are designed to bring interactive game play to the Alexa Echo system.

The company’s already announced a handful of compatible titles, and it seems that list is about to get a bit longer, as it opens up a beta version of the Gadgets Skill API for the hardware.

Developers can platform to associate button presses with different skills and send light up animation to the hardware. A preview version of the API lead to the development of a number of experiences for the two for $20 peripherals, including light up playback of Martin Luther King Jr.’s “I Have a Dream” speech and Trivial Pursuit from Hasbro. The selections are nothing if not eclectic.

The toy company is also using the announcement to launch a new game: an Echo Button version of Simon, the popular 1980s light up memory game. You can download Simon Tap now, and Alexa will list a sequence of colors the players then match. The hardware works with most of the Echo line, including, Echo, Echo Dot, Echo Show, Echo Plus and Echo Spot.


Source: TechCrunch

Tim Cook, Jeff Bezos and more react to YouTube HQ shooting – CNET

The incident left three people injured at YouTube’s San Bruno, California headquarters. Silicon Valley’s most powerful took to Twitter to react.
Source: CNET

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