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Archivo del Autor: Belen De Leon

Google Pixel watch coming in fall 2018, says report – CNET

Google-branded hardware could help the company’s newly-renamed Wear OS compete with Apple Watch.
Source: CNET

Spotify is going to ban or bury 'hateful' music or artists – CNET

It may come to be known as the R. Kelly rule.
Source: CNET

Snap's Evan Spiegel raked in $505M in 2017, tops CEOs of Tesla, Google – CNET

Evan Spiegel gets paid more than Elon Musk and Sundar Pichai. A lot more.
Source: CNET

Get a Parrot Swing with Flypad controller for $33 – CNET

It’s a drone, but push a button and it’s an airplane! This top-rated toy originally sold for $140.
Source: CNET

Congress releases all 3,000-plus Facebook ads bought by Russians – CNET

Details of the Russian blitz on social media during the 2016 US presidential election include the cost of each ad and how many people viewed it.
Source: CNET

IAB says online advertising grew to $88B last year — more spending than TV

Online advertising reached $88 billion last year, a 21 percent increase from 2016 and a new high, according to the latest IAB Internet Advertising Revenue Report.

The report is prepared by PricewaterhouseCoopers for the Interactive Advertising Bureau, a trade organization of online advertisers and publishers.

Aside from stumbling after the financial crisis a decade ago, the numbers have been on a pretty steady march upwards, setting new records every year. But the IAB says digital ad spending crossed a particularly noteworthy milestone last year — for the first time, digital exceeded the total amount spent on broadcast and cable TV ads ($70.1 billion).

And mobile advertising continued to claim even more of the pie. It already accounted for the majority of digital ad spend in 2016, and in 2017, it grew to $49.9 billion (57 percent of the total, and a 36 percent year-over-year uptick).

Meanwhile, digital video was up 33 percent to $11.9 billion, mobile video was up 54 percent to $6.2 billion, social media advertising increased 36 percent to $22.2 billion and digital audio was up 36 percent to $1.6 billion. Even search and banner ads were up, 18 percent and 23 percent, respectively.

PwC US Partner David Silverman said that there are four main factors driving the continued growth — improvements in technology, the ability to target large scale audiences, the availability of self-serve platforms for small business advertising and the rise of brands that sell directly to consumers, usually online.

iab industry

In the past, the IAB has suggested that much of this growth is coming from new advertisers, rather cannibalizing revenue from other channels. When I brought the issue up this week, Silverman said the real trend is “convergence.”

“I’d say the cannibalization that has occurred over time is eyeballs shifting away from traditional media,” he said. “This is an area that’s going to continue to really drive growth — the convergence of media and particularly video. At some point, people only watched TV at home, on their living room couch. Now people watch it on any device, anywhere.”

“It’s about giving the user what he wants, when he wants it, on whatever platform he may be on,” added Anna Bager, the IAB’s executive vice president for industry initiatives.

The report comes at a time when the big advertising platforms are under increased scrutiny (and, in Europe, regulation). But Facebook and Google continue to exceed revenue expectations. And while the report doesn’t break out ad spending for any one company, it says the top 10 ad sellers accounted for 74 percent of ad spending in the most recent quarter (so it’s within the recent historical range of 70 to 75 percent).


Source: TechCrunch

MoviePass Rival Sinemia Is in It for the Long Haul

Sinemia may have an awkward name, but its movie subscription plans are priced for sustainable growth.
Source: Wired

House Democrats Release 3,500 Russia-Linked Facebook Ads

In the most extensive look yet at the IRA troll factory’s Facebook efforts, familiar themes emerge.
Source: Wired

The Brutal Normalcy of the War on Terror

Seemingly mundane images tell the story of our two-decade-long battle.
Source: Wired

Researchers create a real cloaking device

Researcher Amanda D. Hanford at Pennsylvania State University has created a real cloaking device that can route sound waves around an object, making it invisible to some sensing techniques.

From the report:

Hanford and her team set out to engineer a metamaterial that can allow the sound waves to bend around the object as if it were not there. Metamaterials commonly exhibit extraordinary properties not found in nature, like negative density. To work, the unit cell — the smallest component of the metamaterial — must be smaller than the acoustic wavelength in the study.

Hanford created an acoustic metamaterial that deflected sound waves under water, a difficult feat. In testing she and the team were able to place the material in water and measure sound waves pointed at it. The resulting echoes in the water suggested that the sound waves did not bounce off or around the material. This means the new material would be invisible to sonar.

Obviously this technology is still in its early stages and the material does not make the objects invisible but just very hard to detect in underwater situations. However, the fact ship captains could soon yell “Activate the cloaking device” as evil, laser-toting dolphins appear on the horizon should give everyone a bit of cheer.


Source: TechCrunch

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