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Archivo del Autor: Belen De Leon

Waymo names ex-Netflix, Cruise Automation executive as chief people officer

Waymo, the former Google self-driving project that spun out to become a business under Alphabet, has hired former Netflix and Cruise Automation executive Tawni Nazario-Cranz as its chief people officer.

Nazario-Cranz will be responsible for hiring workers, shaping the company’s culture and diversity initiatives. She will report directly to Waymo CEO John Krafick. The executive comes with a long background in human resources, including a 10-year stint at Netflix, Bausch & Lomb and FedEd Kinko’s. She was most recently chief people officer at Cruise, GM’s self-driving unit, a position she held for eight months before leaving in April, according to her LinkedIn profile.

Nazario-Cranz’s hiring comes at an auspicious time for Waymo, which is poised to launch its first driverless service later this year. Waymo is already shuttling a group of approved “early riders” in self-driving vehicles without a human test driver behind the wheel in the Phoenix area. The company has also been expanding partnerships with automakers. In May, Waymo said it would order up to 62,000 self-driving minivans from Fiat Chrysler for its driverless ride-hailing service.

Waymo has also formed a strategic partnership with Jaguar Land Rover, with plans to make the new electric I-Pace part of Waymo’s driverless fleet beginning in 2020.

The burgeoning autonomous vehicle industry, which has exploded in the past two years, requires people with specific and highly sought skills. The limited pool of talent has made recruitment and retention of skilled workers a highly competitive process.

And while salary, benefits and perks can lure new talent, it’s a company’s culture that often keeps them there. Nazario-Cranz has experience here, including co-authoring Netflix’s first culture document, which Facebook COO Sheryl Sandberg said “may well be the most important document ever to come out of the Valley.”


Source: TechCrunch

Amazon is retiring CPM Ads, a display ad network for Amazon Associates, by the end of September

Amazon, by more than one account, wants to become a big competitor in advertising against the likes of Facebook and Google, but its approach to how it will do this is something of a moving target, with pieces coming and going. In the latest development, the company has quietly announced that it is retiring by the end of September an ad product called CPM Ads. CPM Ads were first launched in 2014 and represented an early foray into display advertising for Amazon, allowing smaller web publishers that were a part of the company’s Amazon Associates affiliate program to run banner and other ads on a cost-per-impression (CPM) model on their sites.

Amazon notified Associates with an alert on their dashboards today (see above) and it has also provided a note on the retirement in its help topics for affiliates. It notes that CPM Ads will be stopped on September 30, 2018, with the last payments coming by November 30, and reports on ads getting discontinued on December 31.

Amazon does not explain why it has decided to phase out CPM Ads — we have contacted the company to ask — but one reason could be because the company is either moving more publishers to other ad units and/or these have not proven to be as popular as expected. The retirement note suggests publishers consider its Unified Ad Marketplace and Native Shopping Ads, if they qualify to use them.

Amazon describes the Unified Ad Marketplace as another display ad product that brings together Amazon and supply-side platforms (which aggregate ad space from many publishers; examples include AppNexus, DoubleClick and the Rubicon Project). But it appears that it seems to be geared to larger sites, rather than smaller publishers, as CPM Ads were.

Native Shopping Ads is another Associates product, and as such it is aimed at the same publishers that were using the CPM Ads. But (as with all native ads) these don’t come in the form of banners, but as product placements either within or just below text, and are meant to be for products that are triggered by content on the page.

Amazon’s retiring of CPM Ads comes at a time when many are predicting that the company wants to take a bigger, not smaller, step into the ad world.

There have been reports that Amazon is gearing up to launch a retargeting ad product aimed to compete against the likes of Google and Criteo. Retargeted ads are based on your browsing and follow you around the web in the hopes of bringing you back eventually to buy products, in this case on Amazon. If you have spent five minutes on Amazon or another e-commerce site, and have then seen your browsing history from those sites presented back to you in the form of ads for days afterwards, then you know what retargeting is. Amazon was a big user of retargeting ads on other networks; now, it seems, it wants to run ads like this on its own network.

Others have predicted that the company is planning more search and video-related advertising formats on its own platforms; and that the company is looking to work with third parties to develop ad products for mobile and TV screens.

Amazon made some $4 billion in advertising revenues in 2017, and it is projected to make $9.5 billion this year. These are still modest numbers: as a point of comparison, Google pulled in $95 billion in 2017.

Nevertheless, Amazon remains a huge competitor to Google in other areas, and since a leadership position can sometimes seemingly evaporate overnight, Google is not sitting idly. It has been working on ways of improving its own direct shopping links in areas like search, bringing its platform (and its advertising) a little closer to how Amazon does business.


Source: TechCrunch

Intel may debut a Core i9 desktop CPU for the general market in 2018

Intel is gearing up to release high-end desktop processors for the mainstream market. These chips will essentially be part of Intel’s fourth wave of eighth-generation processors released during the third quarter of 2018.

The post Intel may debut a Core i9 desktop CPU for the general market in 2018 appeared first on Digital Trends.


Source: Digital trends

Learn about the roots of the modern computing with the BBC’s free archive

If you would like to learn where the modern computing revolution started, the BBC’s newly expanded Computer Literacy Archive can show you, with more than 260 documentaries from the 80s and 160 BBC Micro programs to try.

The post Learn about the roots of the modern computing with the BBC’s free archive appeared first on Digital Trends.


Source: Digital trends

Marketing Firm Exactis Leaked a Personal Info Database With 340 Million Records

The leak may include data on hundreds of millions of Americans, with hundreds of details for each, from demographics to personal interests.
Source: Wired

Bannersnack makes it easy to punch the monkey (and more)

An app like Bannersnack is something you never think you need — until you do. Designed by a digital marketer from Romania, Gabriel Ciordas, the app was originally called FlashEff and was used to create Flash banners for online marketers. Over time, however, HTML5 and graphics overtook Flash and the company pivoted to offering easy-to-use design tools for marketers and business owners.

The service is free to try and costs $7 a month 30 static images; $18 a month gets you embedded banners with full analytics. The company is completely bootstrapped and has been working in the space since 2008.

“Bannersnack has always been self-funded. We built our resources step by step, as our business grew together with our efforts. We think it’s fair to say that we worked for every penny we’ve ever gotten and further invested it back into growing our business,” said Ciordas.

The service has 100,000 monthly users who create 180,000 visuals a month. They offer standalone graphics as well as responsive HTML5 images. The most interesting tool, the Banner Generator, creates banners in multiple sizes instantly, freeing business owners up to do what they do best: sell stuff.

Again, it is rare to see a product so focused on a single, important niche, and Bannersnack fits the bill. While you could fire up Pixelmator and try to make your own banners, this tool is surprisingly pleasant to use and works quite well.

“Our main objective is to empower marketers, designers, and business owners, while reshaping the way agencies and businesses create visuals for their marketing purposes,” said Ciordas. After all, not everyone has the skills or talent to create flashing banners featuring exciting mortgage reduction opportunities and free iPad sweepstakes.


Source: TechCrunch

Google Calendar gets an ‘Out of Office’ mode

Google Calendar is the latest Google app to get an update focused on improving users’ “digital wellbeing.” The company announced today it’s rolling out a new “Out of Office” feature in Google Calendar, alongside a setting for customizable working hours. The working hours signal to others when you’re unavailable, and allows Google Calendar to automatically decline meetings on your behalf outside those hours.

For starters, you’ll find there’s a new “Out of Office” calendar entry type you can select when you’re creating an event via Google Calendar on the web.

For example, if you’re scheduling the dates of your vacation, you could mark that event as “Out of Office.” If others send you meeting invites during this period, Google Calendar will decline them without your involvement.

It’s a feature users have requested for years to complement Gmail’s Vacation Responder.

Google also says it will attempt to automatically detect when event types should be denoted “Out of Office,” based on the event title.

Another new feature will allow you to better customize your working hours in Google Calendar.

Currently, you can set working hours to one interval for all days of the week, but now you’ll be able to customize your hours for each day separately. This will help people who have irregular availability — not the usual 9 to 5, so to speak.

Google Calendar will also try to infer your working hours based on your prior scheduling patterns, and may prompt you to confirm them in the app’s Settings.

The changes, while seemingly small, are part of a broader movement at Google to promote digital wellbeing across its platforms.

In recent months, the company has introduced a number of features focused on helping people better manage their time, and fight back against the addictive nature of smartphones and digital services.

For example, at its I/O developer conference in May, Google introduced new time management controls for Android users, and it has a set of screen time tools for parents to use with children via Family Link.

It even rolled out new tools to help YouTube users cut down the time they spend mindlessly watching videos.

Other services, like Gmail and Google Photos, utilize machine learning and AI to reduce the time spent in-app, by doing things like prioritizing the important mail, or automatically editing your photos.

The new Google Calendar tools are rolling out now to G Suite users, Google says. Presumably, a broader consumer release will soon follow.


Source: TechCrunch

Lyft valuation hits $15.1 billion after fresh $600 million in funding

Lyft has raised an additional $600 million in a Series I financing round led by Fidelity Management & Research Company, pushing its post-money valuation to $15.1 billion. The company’s value has more than doubled in the past 14 months.

Senator Investment Group LP joined Fidelity in the capital raise. Fidelity has poured more than $800 million into the ride-hailing company, making it one of Lyft’s largest investors.

Lyft has spent the past 18 months aggressively expanding into new U.S. cities, as well as into Canada and pursuing its autonomous vehicle ambitions. Lyft’s plans — along with some of rival Uber’s scandalous missteps — have helped the company increase its market share in the U.S. to 35 percent. In January 2017, Lyft had just 22 percent market share in the United States.

Of course, scaling up is a costly affair. And Lyft has spent the past year seeking investor money. The ride-hailing company has raised $2.9 billion in primary capital — that includes the $600 million announced Wednesday — since April 2017.

In total, Lyft has raised $5.1 billion since its inception. Other investors from previous rounds include AllianceBernstein, Baillie Gifford, KKR, Janus CapitalG, Rakuten and Ontario Teachers’ Pension Plan.


Source: TechCrunch

Facebook Keyword Snooze lets you silence spoilers in your news feed – CNET

Now you don’t have to abstain from Facebook while you’re in mid-binge of The Handmaid’s Tale.
Source: CNET

Trump will back laws restricting Chinese investment in US tech, says report – CNET

Congress is updating existing laws to limit foreign investment.
Source: CNET

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