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Archivo del Autor: Belen De Leon

Apple Macs vs Windows PCs: Our Favorite Alternatives

If you’re tired of waiting for Apple to address your Mac needs, consider these Windows-powered options.
Source: Wired

Why Are CDC Disease Detectives in a Cave Crawling With Snakes?

The scientists aren’t there for the pythons: They’re there for the pythons’ food.
Source: Wired

New Steam chat system adds group chats, video, and GIF support

Valve has overhauled Steam’s chat functions to add encryption to voice calls, new group chat functions, and a more streamlined friends list to bring it up to date with some of its competition.

The post New Steam chat system adds group chats, video, and GIF support appeared first on Digital Trends.


Source: Digital trends

Fortnite hits 125m users ahead of first Fortnite World Cup in 2019 – CNET

Qualifiers for the competition begin later this year.
Source: CNET

AT&T's Time Warner takeover knocks over media and tech dominoes – CNET

All of this wheeling and dealing could threaten the team-up between the Avengers and the X-Men.
Source: CNET

VR games can look amazing with this game-changing imaging tech – CNET

New displays and something called foveated rendering could make a world of difference.
Source: CNET

Get rid of your oven's bad smells with these tips – CNET

Chemical, burnt food and sulfur smells all have their causes and solutions.
Source: CNET

Scorpion 3: A hoverbike you can buy right now video – CNET

You don’t need a special license to fly the Scorpion 3 in the US. And they start shipping soon.
Source: CNET

Salesforce deepens data sharing partnership with Google

Last Fall at Dreamforce, Salesforce announced a deepening friendship with Google . That began to take shape in January with integration between Salesforce CRM data and Google Analytics 360 and Google BigQuery. Today, the two cloud giants announced the next step as the companies will share data between Google Analytics 360 and the Salesforce Marketing Cloud.

This particular data sharing partnership makes even more sense as the companies can share web analytics data with marketing personnel to deliver ever more customized experiences for users (or so the argument goes, right?).

That connection certainly didn’t escape Salesforce’s VP of product marketing, Bobby Jania. “Now, marketers are able to deliver meaningful consumer experiences powered by the world’s number one marketing platform and the most widely adopted web analytics suite,” Jania told TechCrunch.

Brent Leary, owner of the consulting firm CRM Essentials says the partnership is going to be meaningful for marketers. “The tighter integration is a big deal because a large portion of Marketing Cloud customers are Google Analytics/GA 360 customers, and this paves the way to more seamlessly see what activities are driving successful outcomes,” he explained.

The partnership involves four integrations that effectively allow marketers to round-trip data between the two platforms. For starters, consumer insights from both Marketing Cloud and Google Analytics 360, will be brought together into a single analytics dashboard inside Marketing Cloud. Conversely, Market Cloud data will be viewable inside Google Analytics 360 for attribution analysis and also to use the Marketing Cloud information to deliver more customized web experiences. All three of these integrations will be generally available starting today.

A fourth element of the partnership being announced today won’t be available in Beta until the third quarter of this year. “For the first time ever audiences created inside the Google Analytics 360 platform can be activated outside of Google. So in this case, I’m able to create an audience inside of Google Analytics 360 and then I’m able to activate that audience in Marketing Cloud,” Jania explained.

An audience is like a segment, so if you have a group of like-minded individuals in the Google analytics tool, you can simply transfer it to Salesforce Marketing Cloud and send more relevant emails to that group.

This data sharing capability removes a lot of the labor involved in trying to monitor data stored in two places, but of course it also raises questions about data privacy. Jania was careful to point out that the two platforms are sharing metadata, rather than specific information about individual consumers, which could be in violation of the new GDPR data privacy rules that went into effect in Europe at the end of last month.

“What we’re [we’re sharing] is either metadata or aggregated reporting results. Just to be clear there’s no personal identifiable data that is flowing between the systems so everything here is 100% GDPR-compliant,” Jania said.

But Leary says it might not be so simple, especially in light of recent data sharing abuses. “With Facebook having to open up about how they’re sharing consumer data with other organizations, companies like Salesforce and Google will have to be more careful than ever before about how the consumer data they make available to their corporate customers will be used by them. It’s a whole new level of scrutiny that has to be apart of the data sharing equation,” Leary said.

The announcements were made today at the Salesforce Connections conference taking place in Chicago this week.


Source: TechCrunch

The Brilliant Vigilance of Seattle's Huge New SR-99 Tunnel

How do you keep a tunnel safe? Hundreds of cameras, 17 jet fans, and a sprinkler system that can out-hose Splash Mountain.
Source: Wired

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