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Archivo del Autor: Belen De Leon

Facebook Privacy Settings: A Complete Guide to Making Your Account More Secure

Despite the repeated privacy lapses, Facebook offers a fairly robust set of tools to control who knows what about you.
Source: Wired

Clari raises $35M for its AI-based sales platform, expands into marketing and supply chain management

Clari — a startup that has built a predictive sales tool that provides just-in-time assistance for sales people close deals and for those who work in the bigger chain of command to monitor the progress of the sales operation — is capitalising on the big boom in interest for all things AI in the business world. The company is today announcing that it has closed a Series B round of $35 million, funding that it will be using to build out its own sales and marketing team and expand its platform capabilities.

The round was led by Tenaya Capital, the VC fund that started its life as a part of Lehman Brothers, along with participation from other new investors Thomvest Ventures and Blue Cloud Ventures, and previous investors Sequoia Capital, Bain Capital Ventures and Northgate Capital. It brings the total raised by Clari to $61 million.

Andy Byrne, the founder and CEO who is a repeat entrepreneur and has been involved in several exits, said the funding closed “definitely at an upround, and much bigger than we thought it was going to be,” but declined to give a number. For some context, Clari, according to Pitchbook, had a relatively modest post-money valuation of $83.5 million in its last round in 2014, so my guess is that it’s now comfortably into hundred-million territory, once you add in this latest $35 million.

The funding comes at an interesting time for AI startups, particularly those aimed at enterprise IT.

When Clari first emerged from stealth in April 2014, the idea of applying AI to solve pain points for non-technical people in organizations was a fairly nascent and still-novel concept.

Fast forward to today, things have moved very fast, as is often the case in the tech world. Now, you can’t seem to move for all the enterprise IT startups that are either using or claiming to use AI in their solutions. There are so many startup hopefuls, and so many organizations looking for the best way to use AI to improve their business and operations, that there are even startups being founded to manage that opportunity of connecting the two pieces together, such as Element AI.

“I’m not saying we were clairvoyant for targeting the idea of using AI for sales in 2013,” Byrne said. “There has been a large macro trend and if you happen to be a small company that is along for the ride. When we first launched, we had this thesis about AI for sales. Now it’s not the number three or two priority for sales teams, it’s number one. It’s everywhere. Businesses want to invest and spend more money on AI and making things more efficient.”

Clari says that its customer base has tripled in the last year, with customers including Adobe, Audi, Check Point Software, Equinix, Epicor Software Corporation, GE, and PerkinElmer.

Clari’s approach for using AI for the sales team comes in two main areas. First, the company’s system is aimed to reduce some of the busywork that salespeople have in maintaining and updating files on people, by bringing in a number of different data sources and using them to provide composite pictures of target companies that salespeople might have had to otherwise compile with more manual means. Second, Clari puts a lot of focus on its “Opportunity-to-Close (OTC) solutions” — a type of risk-analysis for salespeople and their managers to help them figure out which leads and strategic directly would be the most likely to produce sales.

“Working with Clari since inception, we have been impressed with its growth and strong execution,” said Aaref Hilaly, Partner at Sequoia Capital, in a statement. “Clari has fast become indispensable to many of the most successful sales teams, giving them visibility into their most important metrics: rep productivity, pipeline health, and forecast accuracy.”

Indeed, risk and outcome is a smart area to be in: using AI to help model this is a key area of focus in enterprise IT at the moment, according to feedback I’ve had from a number of others in the enterprise world.

“If you have 150 opportunities presented to you as a salesperson, how do you choose 10 where you should spend your time?” Byrne asked. “A more traditional CRM platform has never showcased your risk and outcomes.”

While up to now Clari has focused on providing intelligence on what is already in a company’s account database, the next step, Byrne noted, is to draw on data from around the web, providing completely new business leads to the sales team.

When we last covered a funding round for Clari, we noted that the company’s laser focus on sales was something that made the company stand out for investors: nailing one aspect of a business’s operations without distractions from other parts of the organization and what it could be spending time solving elsewhere (in fact, when you think about it, the very goal that Clari has been aiming to achieve for salespeople through its product).

But four years on, the company is now widening that ambition. It’s applying its AI engine now to help marketeers weigh up the best opportunities for reaching out to prospective customers; and interestingly it sounds like it will also be applying its engine to product development and specifically supply chain management.

Byrne described one customer, a medical device maker, that was encountering “inefficiencies” around what they should build and when to meet market demand. “Now that they can predict and forecast order bookings and revenue targets, and what’s happened is that their supply chain has become more efficient,” he said. “It is great example of how our AI is now being expanded.”

“The Clari team has leveraged its deep AI expertise to build a unique platform that surfaces predictive insights for sales reps, managers, and execs during the opportunity-to-close process,” said Brian Paul, MD at Tenaya Capital, in a statement. “We see a massive opportunity for AI to transform how sales teams operate which is clearly validated by Clari’s customers and the impressive growth the team has achieved.”


Source: TechCrunch

Jimmy Iovine said to be transitioning to consulting role at Apple

Back in January, reports surfaced that Jimmy Iovine was planning to exit Apple later this year — four years after selling Beats to the company. The music exec issued a semi-denial at the time, stating that he was committed to his bosses and still “in the band.”

The latest update to Iovine’s reported on-again-off-again relationship with Apple Music comes by way of The Wall Street Journal, which positions the move not as a full exit, so much as a reduced role. According to the report, Iovine will be swapping his current oversight role in august for something more of the consulting variety.

The Interscope Records co-founder is one of the last few top execs left post-Beats acquisition. Apple’s interest in the company’s iconic headphone offerings have long taken a backseat to Apple Music, the service the company built atop Beats Music.

It’s since become a centerpiece of the company’s streaming content offering, and the basis of products like the HomePod. The product has been seeing strong growth (with 38 million paid subscribers at last count) and become a legitimate Spotify competitor, courtesy of its positioning inside the Apple software ecosystem.

The Beats brand marketshare, meanwhile, has slipped as Apple has taken a stronger interest in its own headphone offering, by way of AirPods. The company has continued to update Beats devices, incorporating its W1 bluetooth chip into recent generations of products, but AirPods and HomePod are very clearly the face of the company’s music hardware, moving forward.

Iovine’s new role at the company will likely see a lot less day-to-day input with the company, and the consultant role could certainly be just an act of good faith, with the executive showing a commitment to the brand even after his shares have vested.


Source: TechCrunch

Google may acquire light-field tech company Lytro for VR/AR – CNET

Sources report Google plans to purchase Lytro, a company that owns 59 patents related to VR-related tech.
Source: CNET

Mark Zuckerberg to respond to Cambridge Analytica scandal – CNET

There’s been mounting pressure on the social networking company’s CEO to speak up.
Source: CNET

HTC Vive Focus standalone VR hitting US later this year – CNET

The phone-free, PC-free headset launched in China but is arriving worldwide to compete with Google’s Daydream View and Facebook’s Oculus Go.
Source: CNET

Cadillac debuts CT6 V-Sport with new twin-turbo V8 – Roadshow

The entire CT6 range gets a handful of updates for 2019.
Source: CNET

Pandora snags AdsWizz ad-tech firm for $145 million – CNET

AdsWizz, one of the few ad-tech firms entirely focused on digital audio ads, will join Pandora in a cash-and-stock deal.
Source: CNET

Pandora doubles down on ad tech with acquisition of AdsWizz for $145 million

Pandora announced this morning it’s acquiring digital audio ad technology firm AdsWizz for $145 million, as a combination of at least 50 percent cash, with the remaining paid in either cash or stock at Pandora’s discretion. The company, whose technology will be used to upgrade Pandora’s own ad tech capabilities, will continue as a subsidiary headed by CEO Alexis van de Wyer.

AdsWizz offers an end-to-end technology platform that powers music platforms, podcasts and broadcasting groups. Customers include Cox Media Group, iHeartRadio, TuneIn, Entercom, Omnicom Media Group, Spotify, Deezer, PodcastOne, GroupM, and others.

Its software suite includes a variety of ad technology capabilities, including dynamic ad insertion, advanced programmatic platforms, ad campaign monitoring tools, and more.

Above: AdsWizz’ AudioMatic platform for programmatic buying 

It has also developed a number of new audio formats, like ShakeMe which has users shake their phones to trigger an action while listening to an ad; ads that can target users based on an activity like jogging or a situation like cold weather; ads that can be customized based personalized data; and others.

Pandora says it will leverage the acquisition to capitalize on the growth in digital audio advertising, which is up 42 percent year-over-year, according to the IAB.

We understand that Pandora was interested in where AdsWizz’ roadmap aligned with Pandora’s specifically in the areas of audio monetization and ad-buying capabilities. It believes that by joining forces, it will be able to ship and launch new products faster.

Once integrated with Pandora, advertisers will be able to transact through AdsWizz’s global marketplace across Pandora and other audio publishers, the company says. Pandora says that it will continue to invest in AdsWizz technology that supports its core business and the wider industry – or, in order words, Pandora isn’t ripping away AdsWizz from its competitors in streaming at this time.

“Since I joined Pandora six months ago, I have highlighted ad tech as a key area of investment for us. Today we took an important step to advance that priority and accelerate our product roadmap,“ said Roger Lynch, CEO of Pandora, in a statement. “With our scale in audio advertising and AdsWizz’s tech expertise, we will create the largest digital audio advertising ecosystem, better serving global publishers and advertisers — while improving Pandora’s own monetization capabilities.”

The deal comes at a time when Pandora continues to generate the majority of its revenues from advertising, despite its entry into the subscription business with its own rival to Apple Music and Spotify. In its Q4 2017 earnings, the company reported $97.7 million in subscription revenue that offset a 5 percent year-over-year decline in advertising revenues. Meanwhile, ad revenues clocked in at $297.7 million, down from $313.3 million in the same quarter the year before.

It also follows a rough year for Pandora which saw its original founder and CEO Tim Westergren exit, along with Chief Marketing Officer Nick Bartle and President Mike Herring, as part of a larger exec shakeup.

In addition to AdsWizz CEO van de Wyer, Pandora’s acquisition will add 140 people to the company from across all AdsWizz locations, including its San Mateo headquarters.

Pandora has not been as acquisitive as rival Spotify, having generally purchased businesses that are of strategic importance at the time, instead of smaller teams with interesting technology. It’s best known for its acquisitions of Rdio and Ticketfly in 2015, though the latter was handed off to Eventbrite last year.

“We know that the value we have created for all our stakeholders – brands, publishers and listeners – comes from our ability to create engaging and well-targeted advertising experiences. That will not change,” said van de Wyer, in a post on AdsWizz’ website. “Our focus has always been digital audio, with a unique expertise in innovative monetization solutions. That will not change. What will change is our ability to grow even faster, to develop technology more rapidly, to accelerate our ability to provide solutions that meet the increasingly sophisticated needs of advertisers and digital audiences. And to have an even bigger impact on people’s lives,” he added.

The new acquisition does not impact the first quarter 2018 guidance or the full year 2018 commentary provided at Pandora’s last earnings, the company notes. The transaction is expected to close in the second quarter of 2018, and is subject to regulatory approval.


Source: TechCrunch

Gfycat looks to be a hub of content for AR experience development

If all goes well, some GIF creators may start seeing their GIFs show up in augmented reality experiences, based on a new deal that’s happening with Gfycat this morning.

Gfycat said it would be working with a company called Metaverse that, like many tools of its kind, is looking to make it easier to build applications in a more plug-and-play matter — this time for building augmented reality apps. Gfycat has more than 130 million monthly active users and in particular gears its tools toward creators, and this could be another step in helping those creators get their content out to the masses as activity in augmented reality starts to continue to pick up. It’s certainly not that pretty right now, but these small agreements can sometimes be the start of increasingly robust toolsets for developers.

To be sure, there’s a number of caveats. The most obvious one is that the GIFs created by those creators have to have a transparent background. After all, it would be weird for them to show up in the real world with a weird kind of background that blocks off the rest of reality and kind of sack the whole “augmented reality” concept. But at the same time, it does start to offer a kind of pseudo-home for creators that are looking to crack into AR as well as also offering developers looking to build games or other apps and opportunity to have easy access to content to get started.

We’ve seen from the explosion of games like Pokémon Go and others that augmented reality games are increasingly going to be A Thing. Niantic may have created a pivotal use case for that with a strong brand, but while looking a bit janky right now, it’s possible that a simple game developer might figure out some niche use case in AR that will actually blow up. That starts with having access to good content, and something like this would help get them started.

All this might be completely moot if Apple and others roll out an increasingly simple interface for AR app development like more robust tools in ARkit, where developers would just sidestep platforms like Metaverse in order to just build their own interfaces. But having a hub of content to start from is also an important step in figuring out where to even begin.

The GIF space is increasingly blowing up. We’ve already talked about how a bunch of these major platforms are continuing to grow with Giphy saying it has 300 million daily active users. Tenor, another GIF platform, meanwhile nets around 12 billion searches a month for its own GIFs.


Source: TechCrunch

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