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Archivo del Autor: Belen De Leon

More women, more money — study finds link between diversity and profit – CNET

Companies may be throwing away cold hard cash by not hiring women.
Source: CNET

Google's Gmail controversy is everything people hate about Silicon Valley – CNET

Developers blaming you for not knowing about data collection is why it’s so hard to trust tech right now.
Source: CNET

New 'Facebook' for animals could help protect endangered wildlife – CNET

Wildbook uses AI to turn whale-watching and safari photos into a new kind of tool to track threatened animal species.
Source: CNET

Fourth of July travel? Secret Service warns of gas pump skimmers – CNET

So now you know.
Source: CNET

FAA says it won't force airlines to offer more legroom, larger seats – CNET

Tighter seating doesn’t appear to hamper safety or slow down evacuations, the agency said.
Source: CNET

How to choose the right appliance finish – CNET

From slate to black stainless, find the right appliance finish to order.
Source: CNET

Captiv8 is making its influencer database available for free

You might think that the main selling point of an influencer marketing startup like Captiv8 is to help marketers find influencers and creators to work with. Maybe so, but that isn’t stopping the company from making its creator discovery product available for free.

“We felt that we really wanted to just open up that ecosystem, to provide brands access to find and research influencers without having to pay for it,” co-founder Krishna Subramanian told me.

Through the free product, marketers can look through the 1 million-plus influencers indexed on the platform — in some cases, those profiles are based entirely on public data, but influencers can also claim them and provide additional data.

Marketers can then search based on filters like personality archetype, content type, location, representation and much more. Plus, Captiv8 is offering demographic and brand affinity data about an influencer’s audiences.

Until now, Subramanian said that if you weren’t paying for a service like Captiv8, you could only find influencers in scattershot, ad hoc ways, like reading articles about the top influencers in various categories.

Captiv8 Creator Discovery

On Captiv8, meanwhile, marketers are apparently spending two hours per day on creator discovery, saving them 60 percent of the time they would have spent on the process.

So why make it available for free? While brands like Dr Pepper, Snapple, StubHub and Honda already use Captiv8, Subramanian said the goal is to “widen the funnel,” turning this into “the default place” where marketers go to learn about influencers.

And then, of course, the company can upsell you on Captiv8’s entire “end-to-end SaaS platform,” charging for additional audience data, as well as tools like campaign management, measurement and social listening.


Source: TechCrunch

The MacBook Pro may finally get updated with faster processors

There’s no doubt Apple plans to update its MacBook Pros with eighth-generation Intel CPUs, but now a new benchmark gives us a better view. A variant of the next 13-inch MacBook Pro with Touch Bar will have Intel’s Core i7-8559U chip.

The post The MacBook Pro may finally get updated with faster processors appeared first on Digital Trends.


Source: Digital trends

Ha llegado la hora de controlar a los tres gigantes de los datos

Los datos se han convertido en el recurso más valioso, y Facebook, Amazon y Google se las han arreglado para monopolizarlos con sus servicios gratuitos. Tenemos que acabar con sus monopolios y fomentar la competencia. La prosperidad colectiva y la privacidad personal dependen de ello
Source: MIT

Esta podría ser la evaluación 360º de un futuro empleado robótico

Los robots cada vez están más presentes en la actividad económica de muchos sectores. Puede que algún día tengamos que evaluar a los cobots con los que trabajamos. “TED pasa demasiado tiempo tonteando con la impresosa pero es un máquina en el trabajo”
Source: MIT

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