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Archivo del Autor: Belen De Leon

Fever gets $20M to delight more hipsters with A/B tested Madhatter’s G&T parties

London-based Fever, an urban events discovery app-cum-entertainment events business with an online media arm that it uses as marketing megaphone and data-gathering lens on its community of users, has closed a $20 million Series C investment to expand into new markets across Europe and North America — and win more hipsters over to its own brand “immersive themed experiences”.

The round was co-led by European media group Atresmedia and real estate company Labtech — because of course parties need venues — and with participation from existing investors Accel Partners and 14W Ventures.

The 2014-founded startup had raised $19.3M prior this round, according to Crunchbase, including a $3M seed for its original Fever event discovery app back in 2014.

Fever’s urban events discovery app uses a recommendation algorithm to offer personalized listings coverings activity such as music festivals, theatre, fashion, restaurants and pop-ups. But it also feeds and supplements that business via an online media network, called Secret Media Network, plus a series of branded social media channels (Secret London, Secret NYC etc) — using this cross-platform media operation to gather intel on what its community of urban users would like to do next for paid hipster fun.

In its main markets (London, New York, Paris, Madrid) it says the reach of this network is more than 12M unique users per week — allowing it to market upcoming events to millions of engaged eyeballs as well as power its own-brand ‘Fever Originals’ events, based off of the insights it’s mining from its community.

Specifically it says it’s using anonymised behavioral data-mining to algorithmically predict untapped demand for events that don’t yet exist — and then serving them up as an own brand event.

This community data driven events programming extends to testing the intent users have for different themed “immersive experiences” in different settings and scenarios — a process it likens to Netflix’s approach of using analytics to understand audiences to develop and market new content.

So what kind of events has this A/B testing-esque programming process resulted in?

Fever gives an example of an Alice in Wonderland themed experience it ran in a double decker bus in Brooklyn — saying this was a “clear winner” during its user analysis, when it tried out alternative theme options (such as Aladdin and the Lion King), as well as alternative city locations (in other parts of New York), and venues (rooftop, double decker bus, indoors). But its NYC community clearly wanted Alice in a bus in Brooklyn.

The resulting Madhatter themed G&T immersive experience amassed more than 12,000 people on the waitlist before the event went live. “At $60 per person, it sold out for the month of June in just a couple of days since it was released in early May, with only a sketch of what the venue would look like, and a brief story describing the experience,” Fever tells TechCrunch.

Another forthcoming own-brand event — to be announced later this month — is billed as the biggest escape room in Europe. TechCrunch’s Roman Dillet is bound to be interested in that — or at least if the event is bound for Paris.

Fever says it will also put on a music and art festival in Madrid in September which it’s called “Jardin de las Delicias” which it says is inspired by Bosch’s Garden of Earthly Delights — a late 15th or early 16th century painting that hangs in Madrid’s Museo de Prado.

When open, the triptych masterpiece in oils depicts a heaven to hell progression starting with Adam and Eve in the garden of Eden, and ending in a highly detailed and nightmarish illustration of hell involving animals torturing and feasting on human flesh.

The large central panel illustrates a vision of life between those two moral bookends: Teeming with nude male and female flesh, animals, plants and some fantastical creatures. Presumably that’s where Fever’s themed event intends to focus. At least, we hope so…

El jardín de las Delicias, de El Bosco.jpg
By Galería online, Museo del Prado., Public Domain, Link

Fever says its data-driven, wait-list model allows it to mitigate financial risk for the events it programs and the partners it works with (such as drinks brands).

It does not use a booking fee model for Fever Originals — its platform is free for users, with no additional fees when they buy a ticket — rather it’s operating what it calls a “marketing fee monetization strategy”, which is describes as significantly more lucrative than a traditional booking fee.

“The organisers pay a commission fee based upon Fever’s ability to drive additional ticket sales and attendance to their event or experience,” it explains. “Fever is using its prescription power to get its users excited about experiences they were not originally considering, and as a result is offering a powerful marketing tool for organisers, in comparison with other traditional tools (billboards, TV ads, etc.).

“This is in contrast to a ‘ticketing fee’, which refers solely to a fee charged for the processing of a ticket sale transaction. Given that Fever/Secret Media creates significant financial and advertorial value for event organisers, the ‘marketing fee’ is around 3-5 times that of a ‘ticketing fee’.”

It adds that its current cities have been growing self-sufficiently over the last 12 months, at a rate of 100% year on year, since reaching break-even — which also happened a year ago.

At the same time, it continues to offer third party events discovery within its apps, saying the business model it started with hasn’t changed but that its growing audience (and the data it’s able to extract from them) has allowed it to supplement that by programming its own events.

With A/B-tested events like these, the world’s hipsters have probably never had it so good.

Commenting on the Series C in a statement, Javier Nuche, MD of diversification at Atresmedia, said: With this investment we are consolidating our presence in the fast-growing experience economy and digital marketing space. Fever’s ability to mobilize a digital audience together with its optimization technology has proven extremely valuable for advertisers and will create very significant commercial synergies with Atresmedia, in our goal to offer the best communication solutions to our clients.”


Source: TechCrunch

Entrepreneur First, the company builder backed by Greylock, expands to Paris

Entrepreneur First (EF), the London-HQ’d company builder that invests in individuals “pre-team, pre-idea” to help those individuals found new startups, is continuing to expand internationally. After adding an outpost and program in Singapore, Berlin and Hong Kong, in addition to London, the so-called talent-first investor is setting up shop in Paris. Quelle surprise.

The latest EF expansion follows a $12.4 million funding round in 2017 led by Silicon Valley’s Greylock Partners, which also saw Greylock’s Reid Hoffman join the company builder’s board. The capital — to be used for operational purposes and separate from EF’s multiple investment funds — was raised to enable EF to scale its program in multiple tech startup/academic hubs around the world, and where it deemed the EF “secret sauce” can bring the most value.

At the time of the fund raise, Hoffman told TechCrunch he could see the company builder expanding to “20 or 30 or 40 cities, maybe even 50“. And while EF hasn’t reached anything like that number — yet — and questions remain on how scalable a program like EF is when, by its very nature, it will only be as effective as the people who run it, the pace of expansion and quality of startups coming out the other end is nothing to be sneezed at.

In a call from Paris, EF co-founder Matt Clifford told me the French capital city is a natural fit for EF, given that it has both a high concentration of future founders and a well-established and supportive tech ecosystem. We talked about the Macron-effect, noting that the French president has most recently been on the money when talking about artificial intelligence, which is the kind of “deep tech” that EF excels in.

Unsurprisingly, he was also bullish on the quality of technical education in Paris, which will form a key part of the EF pipeline. Specifically EF is talking up the quality of teaching and research at the country’s science universities and Grandes Écoles. There are also new institutions like Ecole 42, the nonprofit and tuition-free computer programming school created and co-funded by French telecom billionaire Xavier Niel.

Meanwhile, the Paris program will begin in October and will pretty much follow the standard EF format. The sees the company builder fund individuals “pre-company,” recruiting them to the program before they have a team or fully formed idea, purely on the basis of their tech skills and/or domain expertise.

As part of this, EF pays a stipend of €2,000 a month for sixth months — the first three months covering the team forming stage and the second three months to support teams to develop business plans and be ready to pitch for further funding at Demo Day. EF also has a fund of its own, which newly founded EF startups can access.

I’m also told that the EF Paris office will be led by Coralie Chaufour. Coralie joins EF from McKinsey & Company after previously starting her own company and working as a corporate lawyer at Cravath Swaine & Moore LLP, a leading U.S. law firm. Coralie studied at Sciences Po Paris, Wharton and Harvard Law School.


Source: TechCrunch

The 18 best games on the Nintendo Switch – CNET

So you just bought a Nintendo Switch and you’re wondering what games you should pick up to go along with it? Here are our favourites…
Source: CNET

Samsung snags patent for biometric camera, just like Apple – CNET

The new camera would scan your iris for security and perform 3D face recognition.
Source: CNET

California’s new online cancellation law benefits many disgruntled subscribers in other places, too

A new California law that went into effect on July 1 will make it much easier for people to cancel subscriptions online. Since the bill, sponsored by State Sen. Bob Hertzberg (D-Van Nuys), includes all services that have paying customers in the state, it will also benefit dissatisfied customers in many places outside California.

The legislation, California Senate Bill No. 313, covers “any business that makes an automatic renewal or continuous service offer to a consumer in this state,” so that includes a very wide range of services, including newspapers and magazines, subscription boxes, streaming services and more. Not only that, but if you made the subscription online, the law stipulates that you are also allowed to cancel it online. In other words, you can no longer be forced to call a customer service phone number to stop the service, a task that is usually much more frustrating and time-consuming than signing up in the first place.

The bill also requires more transparency in how companies present promotional offers. For example, if they lure in users with a free trial or gift, then they also need to include a “clear and conspicuous explanation” in the offer of how much customers will be charged after the trial ends or if the pricing will change. It also needs to tell you how to cancel (and actually allow you to do so) before you are charged.

If you sign up for a subscription at a promotional or discounted price that is only valid for a certain amount of time, the company must get your consent again before charging your debit or credit card when the price returns to its normal rate.

According to Nieman Lab, many news organizations in California are already making changes to their systems to comply with the new law.


Source: TechCrunch

Wikipedia's Italian, Spanish and Polish versions go dark in protest – CNET

The protest comes as an EU law goes to the vote later Wednesday that would make platforms liable for copyright infringements by users.
Source: CNET

Kim Dotcom loses appeal against extradition to the US – CNET

The owner of the now-defunct Megaupload file sharing site still has one more chance though.
Source: CNET

Alibaba's new AI can generate 20,000 lines of copy in a second – CNET

It’s possible that in the future this entire story could also be written by an AI.
Source: CNET

Plugspreading is an abomination video – CNET


This is fine. Totally fine.
Source: CNET

Mobike unveils first initiatives since acquisition by Meituan, including no longer requiring deposits

Mobike made a roster of announcements about its bikesharing program today, including the end of customer deposits and full integration into Meituan Diaping’s app. The developments, its first since its acquisition by Meituan for $2.7 billion in April, are meant to help Mobike become a stronger competitor against Ofo, its biggest rival, and a slew of smaller startups in China’s heated bikesharing wars.

Mobike, which claims 200 million users, will have the chance to reach more customers thanks to its integration into Meituan’s platform. Meituan has ambitious growth plans (filed for an IPO in Hong Kong last month) and describes itself as a “one-stop super app” because of the large range of services, including dining, salon, entertainment and travel bookings, it offers. Meituan’s 310 million users were already able to pay for Mobike on the platform and will now also be able to rent a bike through the app.

Mobike also upped the ante for competitors by announcing that it will stop requiring users in China to pay deposits and will refund all deposits already paid. Mobike says it is getting rid of deposits to “establish a no-threshold, zero-burden and zero-condition deposit-free standard for the entire bikesharing industry.”

Deposits are a contentious issue among bikesharing users. Though Mobike and Ofo claim they do not use customer deposits to fund operations, some bikesharing startups have been accused of spending deposits on operational expenses, with users complaining that it is very difficult to get their money back, even if they stop using a service or it goes out of business. The issue has resulted in Chinese lawmakers drafting regulations that require bikesharing companies to store deposits in a separate bank account so the funds are still available to return to customers even if a company goes out of business.

Another controversial issue is the large number of trashed or abandoned bikes created by bikesharing companies, with photos of “bikesharing graveyards” becoming symbolic of the sector’s excesses and unsustainable growth. To address environmental concerns, Mobike says it is launching a bike components recycling program in partnership with several companies, including Dow, China Recycling Resources and Tianjin Xinneng Recycling Resources. Called Mobike Life Cycle, the program will recycle bike components into new parts or raw materials. Mobike says it has already recycled and reused over 300,000 Mobike tires.

Mobike will also add a new e-bike that can reach a top speed of 20 km/hour and travel up to 70 km on a single charge. The company hopes that the e-bike, which will be available in China and Mobike’s international markets, will increase trip lengths. In its press statement, Mobike says most of its bikes are used for trips up to 3 km, but the e-bikes will hopefully increase that to 5 km.


Source: TechCrunch

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