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Archivo del Autor: Belen De Leon

LemonBox brings US vitamins and health products to consumers in China

China is rising in many ways — the economy, consumer spending and technology — but still many of its population looks overseas, and particularly to the West, for cues on lifestyle and health. That’s a theme that’s being seized by LemonBox, a China-U.S. startup that lets Chinese consumers buy U.S. health products at affordable prices.

Indeed, the recent scare around Chinese vaccinations, which saw faulty inoculations given to babies and toddlers in a number of provinces, has only fueled demand for overseas health products which LemonBox founder Derek Weng discovered himself when his father was diagnosed as having high blood sugar levels. Weng, then working in the U.S. for Walmart, was able to look up and buy the right medicine pills for his father and bring them back to China himself. He realized, however, that others are not so fortunate.

After polling friends and family, he set up an experimental WeChat app in 2016 that dispensed health information such as articles and information. Within a year, it had racked up 30,000 subscribers and given him the confidence to jump into the business fully.

Today, LemonBox allows Chinese consumers to buy its own-branded daily vitamin packs from the U.S.. Further down the line, the goal is to expand into more specific verticals, including mother and baby, beauty and daily supplements, according to Weng, who believes that the timing is good.

“For the first time in China, people are taking a major interest in health and are working out, while society is becoming more developed,” he told TechCrunch in an interview. “We estimate that Chinese consumers are investing 30 percent of their income in health.”

The LemonBox daily pack of vitamins.

Since its full launch three weeks ago, LemonBox has pulled in 700 customers with 40 percent purchasing a three-month bundle package and the remainder a monthly order, Weng said. Typical basket size is around 300 RMB, or nearly $45.

To get the business off the ground, Weng needed expert support and his co-founder Hang Xu — who is also LemonBox’s “Chief Nutrition Scientist” — has spent 10 years in the field of nutrition science. Xu holds a Ph.D. from Texas A&M University, is a U.S.-registered dietitian and has published over 10 research papers. The startup’s third co-founder, Eddy Meng (CMO), is a graduate of Chinese app store startup Wandoujia which sold to Alibaba two years ago.

Right now, LemonBox has offices in the U.S. and China and it is squarely focused on e-commerce but Weng said the company is looking to introduce other kinds of health services. That could include consultations with dietary experts and specific offerings for patients leaving a hospital or in other long-term care situations, as well as potentially own-label products.

“We look at Stitch Fix for inspiration,” Weng said. “Right now, it leverages data to develop its own in-house private label products that improve on margin and the accuracy of recommendations. This kind of data and further services will be the next stage for us.”

LemonBox raised a seed round in March, which included participation from Y Combinator, and as part of Y Combinator’s current program, it’ll present to prospective investors at the program’s demo day. Already, though, Weng said there’s been interest from investors which the company is thinking over.

Interestingly, it was forth time lucky entering YC for Weng, who had before applied with previous startups unsuccessfully. This time it was entirely circumstantial. He applied to be in the audience for Y Combinator’s ‘Startup School’ event that took place in Beijing in May.

Unbeknownst to him, YC picked out a handful of attendees whose companies were of interest, and, after an interview that Weng didn’t realize was an audition, LemonBox was selected and fast-tracked into the organization’s latest program. In addition, YC joined the startup’s seed funding round which had initially closed in March.

That anecdotal evidence says much of YC’s effort to grab a larger slice of China’s startup ecosystem.

The organization has aggressively recruited companies from under-represented regions such as India, Southeast Asia and Africa, but China remains a tough spot. According to YC’s own data, fewer than 10 Chinese companies have passed through its corridors. That’s low considering that the organization counts over 1,400 graduates.

With events like the one in May, which helped snare LemonBox, and a new China-centric role for partner Eric Migicovsky, who founded Pebble, YC is trying harder than ever.


Source: TechCrunch

Jean-Luc Picard returns: Here are 5 of his best Star Trek lines – CNET

Patrick Stewart, the Captain of Cool, always knows exactly how many lights there were.
Source: CNET

Apple has removed Infowars podcasts from iTunes

Apple has followed the lead of Google and Facebook after it removed Infowars, the conspiracy theorist organization helmed by Alex Jones, from its iTunes and podcasts apps.

Unlike Google and Facebook, which removed four Infowars videos on the basis that the content violated its policies, Apple’s action is wider-reaching. The company has withdrawn all episodes of five of Infowars’ six podcasts from its directory of content, leaving just one left, a show called ‘Real News With David Knight.’

The removals were first spotted on Twitter. Later, Apple confirmed it took action on account of the use of hate speech which violates its content guidelines.

“Apple does not tolerate hate speech, and we have clear guidelines that creators and developers must follow to ensure we provide a safe environment for all of our users. Podcasts that violate these guidelines are removed from our directory making them no longer searchable or available for download or streaming. We believe in representing a wide range of views, so long as people are respectful to those with differing opinions,” a spokesperson told TechCrunch.

Apple’s action comes after fellow streaming services Spotify and Stitcher removed Infowars on account of its use of hate speech.

Jones has used Infowars, and by association the platforms of these media companies, to broadcast a range of conspiracy theories which have included claims 9/11 was an inside job and alternate theories to the San Bernardino shootings. In the case of another U.S. mass shooting, Sandy Hook, Jones and Infowars’ peddling of false information and hoax theories was so severe that some of the families of the deceased, who have been harassed online and faced death threats, have been forced to move multiple times. A group is suing Jones via a defamation suit.


Source: TechCrunch

Apple has dropped Alex Jones and Infowars from iTunes, Podcasts – CNET

Five of six Infowars podcasts were removed from Apple’s podcast services for violating hate speech guidelines.
Source: CNET

2019 Ford Mustang Bullitt first drive review: Iconic cool – Roadshow

Ford’s latest Bullitt builds on its best-driving Mustang GT yet. Steve McQueen would approve.
Source: CNET

2019 Ford Mustang Bullitt: We're channeling Steve McQueen video – Roadshow

We pay homage to one of the best chase scenes in cinematic history.
Source: CNET

2019 Ford Mustang Bullitt: Test Drive, Price, Details

To commemorate the 50th anniversary of Hollywood’s greatest-ever car chase, Ford has trotted out an updated version of the iconic green fastback from the film *Bullitt*.
Source: Wired

An AI just smashed human beings at Dota 2 – CNET

Team Human did steal one game from the all-powerful AI bots, with a little help from the audience and Twitch.
Source: CNET

NASA Mars rover Curiosity wishes itself a happy 6th anniversary – CNET

But it didn’t sing to itself, despite what you may have heard — not this year, at least.
Source: CNET

2019 BMW M5 Competition first drive review: Higher track IQ with tradeoffs – Roadshow

BMW’s M5 is slightly more powerful and capable in Competition guise.
Source: CNET

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