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Archivo del Autor: Belen De Leon

Bird lays off several Scoot employees

Bird has laid off less than two dozen employees, The San Francisco Chronicle first reported. The layoffs affect employees Bird brought on board as part of its ~$25 million acquisition of Scoot earlier this year.

Those affected were salaried employees and/or people with technical backgrounds, according to Bird.

“The integration of Bird and Scoot does not impact or change our previous or future commitments to San Francisco or to providing its residents and visitors access to the highest quality and most reliable shared micromobility vehicles and services,” a Bird spokesperson told TechCrunch. “We are planning to relocate a number of Scoot team members to our Santa Monica headquarters while also maintaining an office in San Francisco for our operations and maintenance teams as well as a number of regionally specific roles.â€�

Scoot currently operates electric kick scooters and mopeds in San Francisco, where it’s one of four companies permitted to do so, as well as other types of vehicles in Santiago and Barcelona.

This round marks Bird’s second set of layoffs this year. In March, Bird laid off between four to five percent of its workforce. Those layoffs were part of Bird’s annual performance review process and only affected U.S.-based employees.

In October, Bird closed a $275 million Series D round led by CDPQ and Sequoia Capital at a $2.5 billion pre-money valuation. That same month, at TechCrunch Disrupt San Francisco, Bird CEO Travis VanderZanden told me he wants the Scoot brand to live on.

“We think it is a strong brand particularly with cities and so we want it to live on,” he said. “It’ll certainly live on in San Francisco. And then we’re still trying to figure out in other cities what makes the most sense for the brand.”


Source: TechCrunch

The inevitable takedown of the female CEO

Four years ago when I founded Winnie, I set out to build a different kind of startup. Above and beyond any success our business achieved, it was most important to me that we create a culture where people would want to work. As a new mom at the time, I intentionally decided to build a company where employees would not work on nights or weekends, where there was flexibility for employees to manage their lives outside of the office, where motherhood would no longer be a penalty but a bonus and where underrepresented groups would be valued and promoted. If we failed because we did those things, so be it.

Four years later, I’m proud of the culture my co-founder Anne Halsall and I have built. As it turns out, treating employees well, valuing their families and personal time and diversifying our team are not only the right things to do, but also competitive advantages.

Even so, I worry that being a woman and taking on the role of co-founder and CEO places a target on my back.

Aggressive. Blunt. Furious. These are words that have been used to criticize the behavior of female CEOs of prominent companies like Thinx, Cleo, Rent the Runway and ThirdLove, to name a few. Away is the latest female-led company to come under fire, in an article in The Verge on Thursday.

First, let me be clear: A toxic work culture is never acceptable. Regardless of who started a company or what kind of stress the company is under, it’s never okay to mistreat employees. Some of the things that came to light in these pieces are particularly abhorrent: sexual harassment, lying about one’s credentials, creating an unsafe space for underrepresented groups, overworking employees. These are dynamics that need to be called out and eliminated at all companies, whether female or male-led. The Away example is no exception.

But as a female founder and CEO of a growing company, I have to ask: Why does it seem like so many of the toxic companies in the news are founded and led by women? The number of major public corporations led by female CEOs is less than 5%, and of the 134 U.S.-based unicorns, only 14 even have a woman with a co-founder title.

For such a small fraction of female-led companies, the amount of negative press female CEOs receive is glaringly disproportionate. I have a couple of ideas why.

First, while much of what is revealed in these reports is disgusting, what also comes through is the stereotype of women leaders as “bitches.� Articles often highlight when female CEOs curse, yell and show anger or bawdiness, because the shock value is higher than when male CEOs demonstrate these behaviors. We ask women leaders not only to be successful, but also to be ladylike and likable. I have lost count of the number of times I’ve been criticized for not being warm and friendly enough, or saying things that were too blunt.

Second, studies show that when it comes to ethical failures, women are “judged more harshly than men.� The ThirdLove article calls out that “at a by women, for women company� ThirdLove’s practice of discouraging salary negotiation was particularly disappointing. Cleo’s last-minute setup of a mother’s room using hanging curtains and a TaskRabbit was described by employees as one of the “more outrageous� behaviors of the founder. As a breastfeeding mom myself, I hate when mother’s rooms are inadequate, but male-led companies have poor lactation accommodations all the time.

The way we are targeting female founders and CEOs is doing nothing to encourage gender equality. It is only ensuring that the number of female CEOs is dwindling under the pressure of having to live up to stricter standards than men. So what can each of us do to create a more fair and accurate picture?

Reporters should continue to hold companies accountable, but just seek stories of male CEOs in equal proportion to the number of male-led companies out there. Those stories are there and only a few of the very worst examples have been exposed. Let’s have it take much less time to expose the next Travis Kalanick or Adam Neumann.

As readers, it is also worth being aware of our own biases. We can ask ourselves if we’re more outraged at a behavior because it comes from a woman, and if there are men we’re allowing to go unscrutinized. We can ask ourselves if maybe we enjoy seeing successful women taken down a notch (I certainly hope the answer is no).

I will continue to implement a healthy work environment at Winnie, grow a company where my employees can thrive and hold myself to the highest standards of conduct. But as we continue to take down the already few female CEOs one by one, I can only hope that what I do will be enough.


Source: TechCrunch

Bernie Sanders Says Internet Service Should be a Human Right

The Vermont senator and presidential candidate proposed a $150 billion plan to expand broadband, including regulating rates for internet service.
Source: Wired

Will the 2020s be online advertising’s holistic decade?

With less than two months left in the decade, advertising is again entering a new phase of rapid expansion with customer experience front and center.

The explosion of data and identity management, combined with technical advancements in real-time signal detection and machine learning, present new opportunities to respond to consumers, but mastering this ability enables marketers to create “magic moments� — instances of hyper-relevant content, delivered at the perfect time and place. 

We’ll see evolutions on the back end in terms of delivery and measurement — as well as on the consumer-facing end — through new creative deployments that enhance the brick-and-mortar shopping trip. Marketers will be held to a higher standard, both by clients demanding world-class performance and proof, as well as consumers who want relevancy, helpfulness and privacy from their brand relationships. 

Achieving this balance won’t be an easy task, but the most progressive marketers will succeed in driving this industry toward a more customer-centric future because they took steps to evolve before it was too late. With that in mind, here are five ways we expect advertising to become more holistic in the 2020s: 

Smart data will take priority over big data

Most marketers have heard the adage, “garbage in, garbage out.� For too long, the industry relied on sheer quantity of data with no quality metrics for making key audience assumptions. This mentality has had a detrimental effect on our industry, creating an ecosystem where people simply hate ads and brands focus on viewability over ROI.

To truly understand our audiences, we must first turn data from multi-channel interactions into smart, actionable insights. This involves not only understanding who the customer is, but what motivates them. 

Progressive marketers will continue to invest heavily in identity graphs to tie critical data and behaviors to individual profiles across channels. Using data science and machine learning, marketers will then be able to advance their knowledge about consumers to new levels, employing new messaging tactics based not only on value, but also on what inspires action. Key nuances, like distinguishing a deal-seeker from a value-seeker, will lead to more engaging personalized experiences and ultimately better ROI for advertisers.

We’ll see a flurry of investment in real-time engagement

We live in a world where our technology predicts where we are going, what we are seeking and how long it will take to get there by recognizing our patterns and everyday behaviors. The benefits in terms of convenience and knowledge are addictive. Look no further than email, social and Alexa to see how real-time awareness and time savings from these interactions impact our everyday lives.  

For marketers, capturing this lightning in a bottle has always been elusive — until now. The rise of real-time advertising, customer data platforms (CDPs), data science and machine learning have created the ability to detect purchases as well as online and real world location signals in real-time. This enables marketers to not only predict the next shopping trip, but what a consumer is likely to buy, when it matters most.

These sense-and-respond capabilities will enable progressive marketers to create experiences of enormous value at the moments that matter, such as triggering an offer of relevance upon entering a store or delivering a tailored experience at a specific time and location. The new decade will bring about massive investments into these technologies given their immediate ability to influence consumers during the actual purchase process. We’ll see budgets being specifically carved out to support real-time advertising and technologies as marketers optimize and convert users with greater effectiveness.  

For consumers, it means that the in-store experience will continue to become more interactive, with mobile devices as the connecting point between e-commerce and brick and mortar. Brands that thrive in this environment will win by delivering meaningful creative that connects both online and offline worlds in a helpful and relevant way.

Cutting-edge tech will create new ad experiences


Source: TechCrunch

The Woman Who Souped Up Baby Yoda's Popularity

When TV writer Julie Benson first saw Baby Yoda sip soup, she had to tweet about it. The rest of the internet noticed.
Source: Wired

Raising VC in Silicon Valley as a female POC

As the world grows increasingly digital, the craving for face-to-face connections is surging. Squad, an invite-only community and app, is trying to fill the need for offline connections by curating tight-knit events for Gen Z and Millennials.

“It mimics building relationships in real life,� says founder and CEO Isa Watson.

It’s an idea that investors are already backing: Squad closed a $3.5 million seed round and plans to raise its Series A in early 2020, but the road to securing that round was anything but easy. During a conversation on the How I Raised It podcast, Watson shared the ups and downs of her unique path to fundraising.

Establish credibility for a few years before fundraising

She started by putting some of the earliest capital into the business herself with support from her family. She then worked her way through more than 200 meetings in Silicon Valley to build up her credibility as a founder — a step that she can’t stress enough — before Squad even started its official seed round.

“Despite the fact that I went to MIT, despite the fact that I managed a billion-dollar product at JPMorgan Chase and even built a huge digital product, I was still a Silicon Valley outsider,� Watson says.

People sometimes have the perception that being an alumni at a top U.S. university will mean they can go to Silicon Valley and just be “in,� Watson explains, but that’s not quite how it works.

“It takes a lot of work and a lot of credibility building,� she says. “That’s what I was doing for a few years before we actually did our official seed round. By the time I did it, it was like my reputation preceded me and there was enough familiarity with me.�

isa watson squad ceo

Isa Watson, Squad founder and CEO

Don’t do the cold outreach thing — warm introductions only

Despite taking more than 200 meetings in her efforts to crack Silicon Valley, Watson never took a cold meeting.

“Cold outreach is a tactic that I see a lot of founders using,� she says, “whereas I would argue that the more effective introduction comes from someone who knows someone.�

Leveraging the connections she built was critical in connecting Watson to her eventual funders. “They’re all referring you to the next three people to talk to,â€� Watson says. “It becomes like tree branches and then a network that’s growing in a multiplicative fashion.â€�

One of Squad’s earliest investors was Steven Aldrich, who at the time was working as chief product officer at GoDaddy . Both Aldrich and Watson grew up in North Carolina, and Steven’s father shared hometown roots with her, which helped her make the initial connection.

“It was about consistently making connections like that,� she says. “Steven introduced me to three people, and then those three other people introduced me to two people. And that’s essentially how I got the ball rolling.�

Not all meetings need to be about meeting for coffees or lunches, either — Watson took plenty of calls while expanding her network, as well. But the important step was making those connections, which was “a really hard hustle and grind, head down,� for the first two years.

Be really specific when asking for advice

When meeting people in Silicon Valley or expanding her network of prospective funders, Watson didn’t tease future funding rounds or send off vague meeting requests.

In trying to build out her network, she first researched a couple of key things: who did she need to know in order to build a really strong product, and who did she need to know in order to have solid distribution or growth marketing? Once she identified those folks, she would reach out to them individually and ask them for specific advice in their area of expertise.

“People always say, ‘When you want money, ask for advice. If you want advice, ask for money,’� Watson says. “Being super-explicit in the ask and explaining how you’ll spend their time and their brain space is super important.� No one has time for a generic request like, “Hey, can I pick your brain?�

When you’ve connected with someone, you should always ask them for recommendations for experts in specific areas — like growth marketing, product, etc. If they volunteer a few names, ask if you can send an email that they could forward on to introduce you to those individuals.

Following the introductions, it’s important to remember that it’s not just a “one and done,� as she says. Once you’ve met with someone through an introduction, follow up: let them know how the meetings went and thank them again.

“It’s like really, really intense relationship management, and it’s something that people with the highest EQ do best,â€� says Watson. “I would identify my needs, make specific asks … and then I would make sure to explicitly ask if they did not offer for three other intros for people that could be helpful, that would be excited about what we’re doing.â€�

Secret weapon: your fundraising quarterback

When she realized it was time to start raising money for Squad, her first move was to identify her “quarterback for fundraising� — in this case, Charles Hudson from Precursor Ventures. It’s helpful, according to Watson, to not have “too many cooks in the kitchen,� or else you’ll end up with far too many opinions that don’t align.

Hudson had already invested a small amount of money in Squad at the time, but he quickly became the person Watson went to for feedback on her pitches. He counseled her on other aspects of running a process.

“One thing Charles tells me is that, with fundraising, you’re likely only going to be successful if that’s your core focus at that time,â€� Watson says. “It’s not something you can do passively.â€�

So Hudson and Watson sat down and came up with a list of 35 target venture capitalists. He introduced her to five who she didn’t expect to be a good fit. They first went with the ones they didn’t expect would be a perfect match so she could gather feedback and see if Squad was actually ready to raise capital.

Of those first five meetings, one or two “were complete dings� and turned Squad down outright — but Watson made it to partner meetings in the three other meetings, a sign that VCs were seriously considering Squad.

Based on that feedback, Hudson introduced Watson to 10 more VCs — and shortly after, she met Michael Dearing at Harrison Metal, who led Squad’s seed round.

Choose your seed funders carefully

After Dearing offered up a term sheet of $3 million, Watson quickly had offers from other VCs.

“It’s funny because it took me deliberately being in the market for fundraising for like two and a half months to get that ‘yes’ from Michael. Before that, I had no cash really committed,â€� she says. “And then after just a few days of letting people know I had a term sheet for $3 million, I had like $6 million on a table. VCs are such followers.â€�

With that many offers on the table following Dearing’s lead, Watson was in the enviable position of needing to pick who she’d let into the seed round. So how did she choose?

“The first thing is value add,â€� Watson says. She asked herself: “did I feel like I had the right assortment of value? I maybe want someone in there who’s really short on product; I may want someone who’s really strong at growth, strong at marketing.â€�

Her second criteria for making the decision was a less resume-focused. Simply put, she went with her gut.

“One thing that founders really, really underestimate is — is this person a good human being? I went with the people that I had felt most comfortable with, the people who I felt I could trust based on my interactions with them, and who were just supportive along the way.�


Source: TechCrunch

How to turn off notifications on your Mac

Do Not Disturb is a great tool to help you turn off notifications and block distractions on your Mac. Learn how to use it and you’ll see your focus improve and interruptions decline.
Source: Digital trends

The Surface Book 3 might have room for a touchscreen in the keyboard deck

A patent shows that Microsoft might be considering adding a secondary touchscreen to the keyboard part of a device with a detachable screen — one that looks like a lot the Surface Book 3.
Source: Digital trends

Uber's Crime Report Is ‘Highly Alarming,’ Says a Criminologist

In its first compilation, the ride-hail service says there were more than 3,000 sexual assaults related to Uber rides last year, up 4% from the year before. 
Source: Wired

Republican Politicians Really Like Their Videogames Too

House representative Duncan Hunter pleaded guilty this week to stealing more than $150,000 in campaign money for games and movies, among other pleasures.
Source: Wired

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