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Archivo del Autor: Belen De Leon

Aiming to make billboard advertising more programmatic, Adquick raises $2.1 million

Alexis Ohanian, the co-founder of Initialized Capital and an investor in Adquick, a new service that’s looking to bring billboard advertising into the internet age, bought his last billboard ad just this year.

For several years, the Reddit founder had turned to outdoor advertising as a tool to troll politicians and advocate for various positions (and celebrate his famous wife). The last political billboard, in 2012, was to protest the Stop Online Piracy Act.

It was also the impetus for his investment in Adquick. “I’d seen pitches from a number of competitors that were all just static websites on top of the single business,” says Ohanian.

What he was looking for, and what he eventually found in Adquick was a company that had managed to map all of the billboard advertising options available in the U.S. and was offering would-be advertisers a way to digitally distribute their ads and book inventory.

“For us the reason why it was such an exciting initial investment was because we saw the opportunity and the talent of the team,” Ohanian says.

Matthew O’Connor, Adquick’s chief executive previously worked at Instacart and it was there that he and his team first learned about dragging traditional businesses into the online world.

“This team had come out of Instacart… they came well recommended by the founders over there,”Ohanian said. “Working with them now I’ve just gotten more and more impressed.”

So impressed, that Ohanian doubled down on his firm’s initial investment into the company with a new $2.1 million round.

There’s an undoubtable opportunity in outdoor advertising. O’Connor estimates that it’s a $33 billion global market with $8 billion spent on outdoor ads in the U.S. alone.

“They are aggregating from hundreds of vendors across the U.S. and they’re making it easy for companies to sell those ads and manage that inventory and bringing a ton of transparency to a system that is mostly phone calls and emails,” Ohanian said. 

Bringing those efficiencies to an old industry can only help what’s been the only non-digital ad channel to actually grow in the U.S. “It’s the oldest channel in the world that’s about to undergo a resurgence,” O’Connor says.

“It’s the last frontier of advertising,” says O’Connor. “This is a real world channel that can have a lot of tailwinds if we can bring these great modern technologies to it which is what we’re doing.”


Source: TechCrunch

The Galaxy S10's key feature will reportedly be ultrasonic – CNET

Because ultrasonic is way cooler than optical — and might make for easier logins.
Source: CNET

Amazon.com suffers outages at start of Prime Day 2018 – CNET

At least the 404 pages have cute dogs on them.
Source: CNET

Best Amazon Prime Day 2018 gaming deals: Switch, Xbox and PC accessories – CNET

Discounts on the Nintendo Switch, Xbox One S, PC hardware and more.
Source: CNET

Netflix CEO: 'Net neutrality advocates have won the day' – CNET

Netflix doesn’t expect the US’s regulatory rollback to change things much.
Source: CNET

Amazon Prime Day 2018: Cards Against Humanity, other games on sale – CNET

Let the offensiveness begin.
Source: CNET

Why Sinclair's Bid to Buy the Tribune Company Might Die

FCC Chair Ajit Pai, long seen as supporting the deal, suggests sending it to a judge–often a graveyard for merger proposals.
Source: Wired

Strikes, Boycotts, and Outages Mar Amazon Prime Day

Workers in Europe, upset by talk of cuts in pay and benefits, plan walkouts during one of the retailer’s biggest promotions.
Source: Wired

This fan-made Uncharted movie starring Nathan Fillion proves video game movies don’t have to be awful

It’s not exactly a controversial statement: Movies based on video games are, generally, bad. See Assassins Creed. Or that weird mess that was Mortal Kombat: Annihilation. Or that Super Mario movie where Bowser (renamed “President Koopa” for some reason) was basically just a dude with bad hair for half the movie.

Turns out, as this live action fan film based on Naughty Dog’s Uncharted suggests, they can be done right.

This fan-made short is about as unofficial as can be, as noted by a disclaimer that pops up on screen right off the bat.

And yet, it does a better job of capturing the feel of its source material than pretty much any game-based movie before it.

And it stars Nathan Fillion! Captain friggin’ Reynolds himself! Fans have been saying for ages that Nathan Fillion would make for one helluva Nathan Drake, and it seems like the hive mind really nailed that casting.

Is it silly? Sure. Will people who’ve never played the Uncharted series understand what’s going on? Maybe not. But it feels like Uncharted, down to a scene in which I half expected to be asked to mash some invisible X button to ensure Nathan’s punch connected.

Would it work as a feature-length movie? It’s hard to say. But if they found a way to release something like this episodically, I’d tune in. Alas, no word yet on any future plans from the team involved.


Source: TechCrunch

Rubio, Warner Stress Election Security After Trump-Putin Summit

Senators Mark Warner and Marco Rubio both cast President Trump’s appearance in Helsinki as a major setback in the fight against Russian interference in elections around the world.
Source: Wired

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