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Archivo del Autor: Belen De Leon

Where are they now? A look back at our past Top Tech of CES winners

Every year at CES, the tech experts of Digital Trends select one product that impressed us the most. How well have our picks held up? Ahead of CES 2020, let’s take a look back at our Best Tech winners and see where they are now.
Source: Digital trends

Wi-Fi-enabled products that are 6GHz-ready will be known as Wi-Fi 6E

The FCC may open up the 6GHz band for some types of unlicensed uses, including Wi-Fi. If that happens, the Wi-Fi enabled device industry seems ready.
Source: Digital trends

Browsers are interesting again

A few years ago, covering browsers got boring.

Chrome had clearly won the desktop, the great JavaScript speed wars were over and Mozilla seemed more interested in building a mobile operating system than its browser. Microsoft tried its best to rescue Internet Explorer/Edge from being the punchline of nerdy jokes, but its efforts essentially failed.

Meanwhile, Opera had shuttered the development of its own rendering engine and redesigned its browser with less functionality, alienating many of its biggest fans. On mobile, plenty of niche players tried to break the Chrome/Safari duopoly, but while they did have some innovative ideas, nothing ever stuck.

But over the course of the last year or so, things changed. The main catalyst for this, I would argue, is that the major browser vendors — and we can argue about Google’s role here — realized that their products were at the forefront of a new online privacy movement. It’s the browser, after all, that allows marketers to set cookies and fingerprint your machine to track you across the web.

Add to that Microsoft’s move to the Chromium engine, which is finally giving Microsoft a seat at the browser table again, plus the success of upstarts like Brave and Vivaldi, and you’ve got the right mix of competitive pressure and customer interest for innovation to come back into what was a stagnant field only a few years ago.

Let’s talk about privacy first. With browsers being the first line of defense, it’s maybe surprising that we didn’t see Mozilla and others push for more built-in tracking protections before.

In 2019, the Chrome team introduced handling cookies in the browser and a few months ago, it launched a broader initiative to completely rethink cookies and online privacy for its users — and by extension, Google’s advertising ecosystem. This move centers around differential privacy and a ‘privacy budget’ that would allow advertisers to get enough information about you to group you into a larger cohort without providing so much information that you would love your anonymity.

At the time, Google said this was a multi-year effort that was meant to help publishers retain their advertising revenue (vs their users completely blocking cookies).


Source: TechCrunch

How to Make a Tree With Fractals

A physicist dilates on the delights of nature’s intricate geometry.
Source: Wired

How Iran's Hackers Might Strike Back After Soleimani's Assassination

From data-destroying wipers to industrial control system hacking, Iran has a potent arsenal of cyberattacks at its disposal.
Source: Wired

Finding the right reporter to cover your startup

Pitch the wrong reporter or publication, and your story won’t see the light of day.

Before you start seeking press, you’ll need to look for reporters who have reach, respect and expertise when you choose who to talk to. You’ll also need to be prepared to accept the truth about your business, even if it hurts. It’s critical that you find a writer who’s a good fit for the business you’re building and the audience you’re seeking.

If you don’t use a strategic approach when reaching out to journalists, you’ll get few responses, fewer meetings, and articles that either misrepresent you, shortchange you, or blow up in your face. The goal isn’t just to secure positive coverage, because no one will believe it; startups are tough. There are challenges and setbacks and scary looming questions. But an honest article from a respected voice with a big enough audience can legitimize a business as it tries to turn vision into impact.

Here we’ll discuss how to find the publication and reporter who understands you and can tell the story that aligns with your objectives. In part one of this series, we detailed why you should (or shouldn’t) want press coverage and how to know what’s newsworthy enough to pitch.

In future ExtraCrunch posts, I’ll explore how to hire PR help, formulate a pitch, deliver it to reporters, prepare for interviews and conduct an announcement. If you have more questions or ideas for ExtraCrunch posts, feel free to reach out to me via Twitter or elsewhere.

Why should you believe me? I’m editor-at-large for TechCrunch, where I’ve written 4,000 articles about early-stage startups and tech giants. For 10 years, I’ve reviewed startup pitches via email and Twitter, at demo days for accelerators like Y Combinator and on stage as a judge of startup competitions. From warm introductions to cold calls, I’ve seen what gets reporters’ attention and why stories become enduring narratives supporting companies as they grow.

Deciding which publications to target

Which publications do you currently read and respect?

Starting here ensures that you’re approaching PR from a place of knowledge with personal context rather than going by what someone else tells you. But you also have to consider which publications appeal in that way to your target demographic. For example, if you’re aiming to reach teens, parents, or Chief Information Officers, you’ll have very different target publications.

If you appeal to a niche audience aligned with a specific publication, you can definitely score some leads and installs, priming the pump so when users hear about you again, they already have a positive association for your brand. You can score SEO to help your get discovered when people search for keywords related to your business, but if you’re looking for user growth or SEO, be sure to work with a publication that links to the websites and apps they write about, as many don’t. But if you’re hoping for ‘the servers are on fire we’ve got so much traffic’ attention, you need to first build network effects and viral loops directly into your product.

Once you identify a realistic objective for gaining press coverage, you can figure out which reporters and outlets will best help you achieve your goals.

Typically, you’ll aim to work with more prestigious publications and writers first, as they can inspire other outlets to write up follow-on coverage. It rarely works the other way around, since top publishers want to be seen as first to a story and forging trends rather than following them with late coverage. These outlets often have greater reach in terms of home page traffic, social following, SEO and shareability.

The exception to this strategy: if there’s a specific writer at a less-prestigious publisher who’s renowned as the expert in your space whose word has more weight, or if that publication better aligns with your overall goals. For example, you might want to work with a transportation expert like Kirsten Korosec if you’re an electric car company, or a publication focused on startups like TechCrunch if you’re trying to stoke fundraising. If you’re a more general mainstream consumer business or are seeking maximum growth, you might instead choose a popular national newspaper with a big circulation.

Who should tell your story?

After you’ve set goals and have an idea regarding the kind of publication or journalist you want to work with, it’s time to build a ranked list of specific reporters. Here, expertise is key.


Source: TechCrunch

Now the Courts Will Decide Whether Uber Drivers Are Employees

A California law aimed at requiring gig economy companies to classify workers as employees took effect January 1. That hardly settled the matter.
Source: Wired

Australia Is Blazing Into the Pyrocene—the Age of Fire

Australia’s bushfires have scorched millions of acres, putting millions of people at risk. Welcome to the hellish future of life on Earth.
Source: Wired

Segway's S-Pod Brings the Hoverchairs From 'WALL-E' to Life

You’ll soon be able to scoot around town—at 24 mph—without even having to stand up.
Source: Wired

D-Link's new routers include a Wi-Fi 6 mesh system for $269 – CNET

If the new hardware is any indication, expect to see lots of new mesh options in 2020 that support next-gen Wi-Fi 6 speeds.
Source: CNET

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