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Archivo del Autor: Belen De Leon

Watch Apple unveil the new iPhone live right here

Apple is set to announce new iPhone models today. The company is holding a keynote on its campus at 10 AM PT (1 PM in New York, 6 PM in London, 7 PM in Paris). And you’ll be able to watch the event right here as the company is streaming it live.

Rumor has it that the company plans to unveil three new smartphones. The iPhone 11 should replace the iPhone XR in the lineup, while the iPhone 11 Pro and 11 Pro Max should replace the iPhone XS and XS Max respectively.

Apple could also update the Apple Watch with a new titanium version. You can also expect to get the release date of iOS 13, iPadOS 13, tvOS 13, macOS Catalina and watchOS 6. Let’s see if Apple announces the launch dates of Apple TV+ and Apple Arcade as well.

When it comes to less likely announcements that could still happen, Apple has been working on new MacBooks, a new Apple TV with a more powerful system-on-a-chip and new iPads. All eyes are on the new iPhone, but Apple could use today’s conference to announce those other products.

You can watch the live stream directly on this page. For the first time, Apple is streaming its conference on YouTube.

If you have an Apple TV, you can download the Apple Events app in the App Store. It lets you stream today’s event and rewatch old ones. The app icon was updated a few days ago for the event.

And if you don’t have an Apple TV and don’t want to use YouTube, the company also lets you live-stream the event from the Apple Events section on its website. This video feed now works in all major browsers — Safari, Microsoft Edge, Google Chrome and Mozilla Firefox.

Of course, you also can read TechCrunch’s live blog if you’re stuck at work and really need our entertaining commentary track to help you get through your day. We have a team in the room.


Source: TechCrunch

Huawei drops lawsuit over equipment seized by the U.S. government

Huawei has dropped a lawsuit against the Commerce Department and other agencies after the U.S. government released telecommunications equipment seized in September 2017. The suit was filed by the Chinese company’s U.S. subsidiary, Huawei Technologies USA, in June. In a statement, Huawei said it considers the return of the equipment, including servers and Ethernet switches, “as a tacit admission that the seizure itself was unlawful and arbitrary.�

The equipment was confiscated by U.S. officials in Alaska as it was on its way back to China after testing in California. Huawei said the U.S. government determined after an investigation that no export license was needed for the shipment, but did not give the company an explanation for why it had been withheld for two years.

The dropped lawsuit is separate from the one Huawei filed against the U.S. government in March, claiming that a ban on the use of its products by federal agencies and contractors violated due process and is unconstitutional.

Huawei has been on the U.S. government’s entity list since May over concerns that it poses a threat to national security and its equipment may be used for espionage, allegations the company has denied. The trade blacklist prevents it from purchasing from U.S. suppliers without getting clearance from the government first.

Along with ZTE, Huawei has been on the U.S. government’s radar since the House Intelligence Committee identified the companies as potential security threats. Scrutiny has intensified since the U.S.-China trade war began last year, however, and the U.S. government has put more legal pressure on Huawei, which the company described earlier this month as a “malign, concerted effort by the U.S. government to discredit Huawei and curb its leadership position in the industry.â€�


Source: TechCrunch

Target’s personalized loyalty program launches nationwide next month

Target today announced its new, data-driven loyalty program, Target Circle, will launch nationwide on October, 6th, following a year and a half of beta testing in select markets. The program combines a variety of features including 1% back on purchases, birthday rewards, and personalized offers and savings designed to make the program more attractive to consumers.

It also includes a way for customers to vote on Target’s community giving initiatives, which helps directs Target’s giving to around 800 nonprofits in the U.S.

Voting

The new program is designed to lure in customers who have yet to adopt Target’s store card, REDcard. While REDcard penetration today is around 23%, that number has remained fairly consistent over time — in fact, it’s down about one percentage point from a year ago.

With Target Circle, however, the retailer has another means of generating loyalty and establishing a connection with its customers on a more individualized basis.

A big part of that is the personalized aspect of the Target Circle program. In addition to the “birthday perks” (an easy way to grab some demographic data), customers will also get special discounts on the categories they “shop most often” — meaning, Target will be tapping into its treasure trove of customer purchase history to make recommendations from both in-store and online purchases along with other signals.

“As guests shop, Target leverages information about their shopping behaviors and purchases to share relevant offers that create an even more personalized, seamless shopping experience,” a company spokesperson explained, when asked for details about the data being used. “For example, a guest who frequently shops Target for baby products may receive a special offer on their next purchase of baby items.”

TargetCircle NonBeta 19 Brand RGB Logo Red

According to a recent retail study from Avionos, 78% of consumers are more likely to purchase from retailers that better personalize their experiences and 63% are more open to sharing personal information if retailers can better anticipate needs.

And as some may recall, Target is already scary good at personalization.

In one notable case, the retailer figured out a teen girl was pregnant before her father did, and sent her coupons for baby items. The dad, understandably, was angry — until he found out that Target was right.

That story was a high-profile example of the data collection and analysis big retailers are doing all the time, though. Target Circle simply formalizes this into an opt-in program instead of an opt-out experience.

As part of the changes, Target’s Cartwheel savings are rolling into Target Circle where they’ll be rebranded as Target Circle offers. 

TargetCircle inApp

Circle members will also get early access to special sales throughout the year — that is, the events people line up for, like they did for the Lilly Pulitzer fashion line or more recently, the quickly sold out Vineyard Vines collection.

Target says, in time, it will come up with “even more personalized, relevant ways” to make shopping easier for its customers.

The new program is meant to complement the REDcard, which will increase the cashback to 5% when used. But REDcard holders can still join Circle to take advantage of the other perks.

WalletRedeeming

“Our guests are at the center of everything we do, and we’re always looking for ways to create even easier, more rewarding shopping experiences that give them another reason to choose Target,” said Rick Gomez, Target executive vice president, and chief marketing and digital officer, in a statement. “We worked directly with guests to develop Target Circle, and the program includes the benefits and perks they told us were most important to them, from earning on every trip to having the opportunity to help Target make a positive impact in their local communities,” he said.

The loyalty program had been in testing in Dallas-Ft. Worth, Charlotte, Denver, Indianapolis, Kansas City and Phoenix over the past 18 months.

Though not having Amazon’s scale, Target has done well at quickly innovating to keep up with today’s pace of e-commerce. In short order, it has made over its stores to make more room for order pickups and online grocery, and has launched and expanded new services like Target Restock (next-day), Shipt (same day delivery) and Drive Up (same day pickup). The changes have been paying off with Target beating on its latest earnings with $18.42 billion in revenue and profits of $938 million.

 


Source: TechCrunch

Tom Hanks reportedly will play toy astronaut Major Matt Mason in a movie – CNET

1960s kids will remember the space-age action figure from Mattel.
Source: CNET

Apple iPhone 11 Pro event: How to watch, start time, livestream and what to expect – CNET

The next iPhone will very likely be announced on Sept. 10.
Source: CNET

Astronauts make cement in space for the first time – CNET

Concrete could provide humans in space with better protection from radiation and extreme temperatures than many other materials.
Source: CNET

The Myth of Processed Foods, an Amazon Walkout, and More News

Catch up on the most important news from today in two minutes or less.
Source: Wired

Apple Arcade: Subscription service to go against the gaming stream – CNET

Where other gaming services will embrace streaming, Apple will keep it on your device.
Source: CNET

Porsche unveils the 2020 Carrera 4 coupe and cabriolet in Frankfurt – Roadshow

The non-S Carrera 4 has long been a popular option and it looks like it’ll remain that way in 992 trim.
Source: CNET

States Are Turning Up the Heat on Google and Facebook

State attorneys general revealed investigations into possible anticompetitive behavior by tech giants, adding to probes by Congress and federal agencies.
Source: Wired

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