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Archivo del Autor: Belen De Leon

Baobab Studios CEO Maureen Fan to speak at TechCrunch AR/VR Sessions

The world of VR may have already sort of figured out the basics of how VR gaming will work, but when it comes to studios building the next generation of narrative “movie” content, there are plenty of questions up in the air.

Baobab Studios CEO and co-founder Maureen Fan has more answers than most. Fan’s studio has raised $31 million dollars from investors betting on their model for bringing narrative content in VR to the masses. The Emmy award-winning studio has dedicated itself to building out virtual reality content that has something to offer everyone. 

We’ll chat with Fan about the economics of VR content, the difficulties of staying lean in the VR industry and the evolving relationship between Hollywood and virtual reality tech at TechCrunch Sessions: AR/VR in Los Angeles on October 18.

The company’s latest animated VR project, Rainbow Crow, stars John Legend and Oprah Winfrey. Fan has led the studio’s efforts to focus on storytelling and character development rather than just promoting VR tech’s bells and whistles. It seems to be working, the startup’s film Invasion! has gained substantial downloads and earned the studio an Emmy.

Fan has experienced the intricacies of the gaming world and where there is room for crossover with film content. She was previously VP of Games at Zynga. Now at Baobab, she’s looking at how the interactivity enabled by VR can help viewers get closer with the characters they see on screen.

While Baobab is firmly focused on immersive video, the characters they’ve created are set to make their way to the silver screen thanks to an adaptation deal with Roth Kirschenbaum Films.

TC Sessions: AR/VR on October 18 at UCLA is a single-day event designed to facilitate in-depth conversations, hands-on demos and networking opportunities with the industry leaders, content creators and game changers bringing innovation to the masses.

Purchase your Early Bird tickets here for just $99. Student get a special rate of just $45 when you book here.

 


Source: TechCrunch

Las apuestas de la muerte en 'blockchain': un crimen sin delincuentes

La plataforma de mercado de predicciones Augur se ha hecho famosa por alojar apuestas sobre cuándo morirán personas como Donald Trump y Jeff Bezos. Aunque se trata de un caso de uso ilegal, cuesta identificar a los responsables del delito, como ya pasó con Napster en los albores de internet 
Source: MIT

Autonomous drones could herd birds away from airports

Bird strikes on aircraft may be rare, but not so rare that airports shouldn’t take precautions against them. But keeping birds away is a difficult proposition: How do you control the behavior of flocks of dozens or hundreds of birds? Perhaps with a drone that autonomously picks the best path to do so, like this one developed by CalTech researchers.

Right now airports may use manually piloted drones, which are expensive and of course limited by the number of qualified pilots, or trained falcons — which as you might guess is a similarly difficult method to scale.

Soon-Jo Chung at CalTech became interested in the field after seeing the near-disaster in 2009 when US Airways 1549 nearly crashed due to a bird strike but was guided to a comparatively safe landing in the Hudson.

“It made me think that next time might not have such a happy ending,” he said in a CalTech news release. “So I started looking into ways to protect airspace from birds by leveraging my research areas in autonomy and robotics.”

A drone seems like an obvious solution — put it in the air and send those geese packing. But predicting and reliably influencing the behavior of a flock is no simple matter.

“You have to be very careful in how you position your drone. If it’s too far away, it won’t move the flock. And if it gets too close, you risk scattering the flock and making it completely uncontrollable,” Chung said.

The team studied models of how groups of animals move and affect one another and arrived at their own that described how birds move in response to threats. From this can be derived the flight path a drone should follow that will cause the birds to swing aside in the desired direction but not panic and scatter.

Armed with this new software, drones were deployed in several spaces with instructions to deter birds from entering a given protected area. As you can see below (an excerpt from this video), it seems to have worked:

More experimentation is necessary, of course, to tune the model and get the system to a state that is reliable and works with various sizes of flocks, bird airspeeds, and so on. But it’s not hard to imagine this as a standard system for locking down airspace: a dozen or so drones informed by precision radar could protect quite a large area.

The team’s results are published in IEEE Transactions on Robotics.


Source: TechCrunch

Don’t fear the big company ‘kill zones’

Do you worry about the so-called “kill zones” of big tech companies? The Economist thinks you should. The theory basically suggests that if your product or service is anyway threatening or accretive to one of these incumbents,  they will either force-buy your company or clone it and destroy your market.

Any entrepreneur that believes this should probably pack up now before it’s too late —  if it’s not a “kill-shot,” it will be some other perceived death-knell that ruins your company.

Starting a company has never been easier. But growing a sustainable business is still difficult  —  as it should be. If you build something customers will pay for ,  you’re going to attract competition from copycats and incumbents. Consider it another type of validation, like product-market fit: competitors think we’re right.

Welcome to being an entrepreneur  —  you are going to be constantly battling  –  lack of cash, lack of customers, aggressive competition, better-funded competitors, underperforming staff, slow-moving sales cycle, or some other as-yet-unknown. The list of pitfalls is long. But enough willpower and perseverance — “blood, sweat and tears” —  will get you to the other side. Eventually. Remember  –  the product of an overnight success is years of hard work.

If this is sounds too daunting  –  don’t do it!

If you enter a market large enough, with deep pocketed and dominant incumbents, you have your work cut out for you. Maybe a nice UI and faster workflow attracted customers and some early adopters  – but guess what  – they are copyable features. Features alone are rarely enough to win a defensible market position.

Try to ignore advice that says you should focus on building the best product as your differentiator — this does not set you up with the highest chance of success. Instead, focus on finding and serving a targeted segment of customers, with a unique set of needs, and tailor your product and service experience specifically for them.

It’s easy for features to be copied  –  but you can’t be both custom and generic at the same time. Custom is a great approach that new entrants can take to get a toehold in a larger market with larger players that must be generic (i.e. Salesforce is a generic CRM, but there are lots of vertical CRMs that successfully compete  — Wise Agent for realtors, Lead Heroes for health insurance).

Presenting a Total Addressable Market (TAM) is the bane of potentially good startups that have been schooled in “anything less than a billion-dollar opportunity isn’t interesting.” Maybe we should reframe it as Potentially Ownable Market (POM). What are the details you can build in the beginning — where your tailored approach gives you instant leadership?

Project management for chefs

Let’s use project management as an example. Maybe a new entrant starts as an app for restaurants, which helps chefs build new menus. Each task list is a “recipe,” each recipe has “ingredients,” with amounts and timing, kitchen location, suppliers, alternatives and “garnishes and sauces.” The app integrates with the stock system and POS, and helps chefs predict inventory needs and staffing based on recipe times/complexity.

The founder has looked around and this is the only project management app that focuses on chefs, giving him an instant potentially ownable market. The business might be able to thrive in this segment alone and become the dominant player with its own kill zone.

Maybe this is the first step; the company gets profitable early growth and becomes sustainable, which funds development to grow the business into other vertical and complementary areas. Over time the business will grow into a large TAM  —  a far better approach than starting off in a large market with clear winners already.

Avoid the battle entirely by creating your own category.


Source: TechCrunch

Viral Political Ads May Not Be As Persuasive As You Think

Does more engagement mean your message is resonating with more people? For politicians campaigning on social media, focusing too much on shares and likes might be a mistake.
Source: Wired

Widespread internet access is causing mass sleep deprivation, study suggests

A study claims that high-speed internet may be costing us up to 25 minutes of sleep per night. And, surprisingly, the biggest problem isn’t among those young people who are under 30.

The post Widespread internet access is causing mass sleep deprivation, study suggests appeared first on Digital Trends.


Source: Digital trends

Can Elon Musk Really Take Tesla Private?

The Tesla CEO tweeted he had secured funding for a buyout of the electric carmaker, and market madness ensued.
Source: Wired

FCC net neutrality cyberattack wasn't real, says internal report – CNET

The report, from the FCC’s Office of Inspector General, says the crash “was not, as reported to the public and to Congress, the result of a DDoS attack.”
Source: CNET

Here's why Elon Musk wants Tesla to go private – Roadshow

It’s not set in stone just yet, but a new blog post at least helps explain where this idea came from.
Source: CNET

Facebook needs 'safe harbor' for public interest journalism, say researchers – CNET

The Knight Institute has requested a response by early next month.
Source: CNET

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