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Archivo del Autor: Belen De Leon

Project Blue Book trailer goes all-in on UFOs for History – CNET

The truth is out there.
Source: CNET

First McLaren Senna in the US is resplendent in green carbon fiber – Roadshow

Its owner has a thing for the color green, if you couldn’t tell.
Source: CNET

Apple releases third iOS 12 beta to everyone

Apple just released the third version of the iOS 12 beta as part of the public beta program. It means that everyone can now install a development build of iOS 12, the next major version of the operating system for iPhone and iPad.

Don’t forget this is still a beta version. Things will crash, things won’t work. Don’t be surprised if you lose data in your Photos, Notes or Messages apps for instance.

But if you have an iPhone or iPad that you don’t use every day, you can get a glimpse of the future of iOS right now. While the final version of iOS 12 should be released near the end of September, Apple is going to release beta versions every few weeks over the summer.

Before installing the beta, don’t forget to back up your device to iCloud and/or your computer using iTunes. You can then head over to Apple’s beta website, sign up with your Apple ID and download the beta profile.

The profile is just a tiny file that tells your iPhone to check for public betas. After restarting your device, you can open the Settings app and install the iOS update just like any normal software update. If you already installed a previous beta, it’s time to update.

In September, your device should automatically update to the final version of iOS 12 and you’ll be able to delete the configuration profile.

Here’s a quick rundown of what’s new in iOS 12. The main feature of iOS 12 is a performance improvement, especially for older devices. If you have an iPhone 6 or an iPad Air for instance, you should see a big improvement when it comes to launching apps, triggering the camera and entering text.

The other big theme of the year is new features to help you spend less time using your phone. There’s a new Screen Time feature to see and control how much time you spend using each app. Notifications are now grouped and you can silence them from the lock screen. You also can turn on Do Not Disturb when you’re in a meeting, for a few hours or for longer.

Apple didn’t stop there, and added new power features as well. Developers will be able to take advantage of a new file format for augmented reality and new features in ARKit 2.0. Apple is releasing the Workflow app as a new Siri Shortcuts app. Developers will be able to add information to Siri, as well, so that you can add a boarding pass or a music playlist to Siri.

The Photos, News and Stocks apps have been improved, as well as Apple Books (the app formerly known as iBooks). Apple is introducing Memoji on the iPhone X. It’s a customized avatar that you can use in iMessage and FaceTime to represent you.

If you want to learn more, read my iOS 12 preview to get my thoughts on this update.


Source: TechCrunch

Sinclair amends Tribune merger in hopes of winning regulatory approval – CNET

Sinclair isn’t giving up yet as it tries to close the $3.9 billion deal to buy Tribune.
Source: CNET

How a Flock of Drones Developed Collective Intelligence

Just like groups of birds or insects, these drones organize themselves into cohesive groups—a so-called “emergent” property of their individual actions.
Source: Wired

Benchmark test shows Core i9 severely throttled in 15-inch MacBook Pro

YouTuber Dave Lee is reporting what we already expected would happen with Apple’s latest MacBook Pro refresh with the Core i9-8950HK six-core CPU crammed inside: Throttling. There is just not enough space in the thin chassis.

The post Benchmark test shows Core i9 severely throttled in 15-inch MacBook Pro appeared first on Digital Trends.


Source: Digital trends

Brat raises $30 million to reboot scripted television for the Gen Z crowd

We are in the era of peak TV. Hundreds of expensive, scripted television shows are splayed across streaming platforms like Netflix and Amazon Prime. Netflix itself is now expected to spend $13 billion on original content this year. And yet, these networks can struggle to reach viewers outside of the core adult market.

That’s where Brat hopes to make its mark. The LA-based production studio and media company makes scripted dramas such as Chicken Girls on platforms like YouTube targeting a purely teen audience. And unlike Netflix, Brat is built from the ground up to keep production costs low: Rob Fishman, co-founder of Brat, says that “We are spending in the hundreds of thousand of dollars for every season” for their shows, instead of what can be seven figures an episode in the Netflix world.

Wide distribution to a young audience and that cost effectiveness has proven to be a compelling elixir for investors, who handed the company $30 million in capital. The fundraise was led by Anchorage Capital, and comes just a few months after the company’s previous $10 million fundraise last year.

For Fishman and his co-founder Darren Lachtman, this is familiar terrain. They previously founded Niche, an influencer marketing platform that matched social media stars to brands which sold to Twitter for a rumored $50 million. Now, they want to empower those very same influencers to build their own brands.

Fishman says the key question for Brat is “How do we become a youth culture brand.” The teens today are increasingly getting their content from vloggers on YouTube, the most popular of which can have millions of subscribers. Those videos are authentic, real, and cheap, but this talent has no outlet to push the quality of their content up a rung. “Besides Netflix, no one is making TV for the internet,” Fishman explained.

Brat wants to create a middle ground for video content, a space where teens can watch some of their favorite vloggers, but with production values and creativity that is more attuned to a classic Hollywood production studio rather than a bedroom. With Chicken Girls, the studio started with 4 minute scripted shows, but has steadily increased its length over the first season, ending with a season finale of 22 minutes. Season two is now underway. Fishman says that the show received “10 million views over a half an hour.”

The challenge is to push quality higher while keeping expenses low. “When you watch us film, it’s 20-person crews … this looks like a set, but we are doing it for 1/100th the cost,” Fishman explained. Even with a laser-focus on efficiency though, Brat has to differentiate through superior content. “The minute we make something that could be seen on one of these Vlogger channels, what is special for us? What’s distinctive?” Fishman noted. “That is the question that motivates us across everything we do – what are we doing that no one else is doing?”

The studio also takes its inspiration from the Marvel Cinematic Universe. As it pulls in talent from the vlogging world with each unique show, it places them all in the same “high school universe” so that viewers can start with familiarity with the launch of each show. The model also helps to organically circulate viewership across its shows.

Ultimately, the company is targeting this Gen Z demographic for its spending power. Fishman says that the Gen Z crowd has spending power in the tens of billions, but advertisers struggle to reach them. Cable advertising is still tens of billions itself, and he believes there is an opportunity to migrate some of that spend to online video with the right level of quality and targeted demo.

It’s an ambitious play, and now with an ambitious production budget, the race is on to become the defining brand for a rising group of Gen Zers.


Source: TechCrunch

Reddit Reinvents the Chat Room With Subreddit Chat

Reddit wants to bring its communities closer together. Its solution: throwing it back to real-time chatrooms.
Source: Wired

Neptune looks beautifully blue in sharp new telescope image – CNET

The upgraded Very Large Telescope snapped a fetching portrait of distant Neptune.
Source: CNET

Trump revealed as Facebook's biggest political advertiser – CNET

The president and his PAC spent $274,000 on Facebook ads since early May.
Source: CNET

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