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Archivo del Autor: Belen De Leon

Gaming leans into diversity at E3, but not hard

To say the gaming community is not known for its friendliness to women and minority groups is something of an understatement. But we’re starting to see developers abandon the usual excuses of tradition, demographics and, the most absurd of all, “realism,” in favor of making gaming more inclusive. Kind of.

This has been an ongoing theme for years, of course. But it feels like this year it was a little less self-congratulatory and a little more self-motivated.

The fun started early, well ahead of E3, with the apparently devastatingly diverse front lines in Battlefield V, which takes place during World War II. The predictable objections as to “historical accuracy” appeared — unironic, despite the utter lack of historical accuracy in pretty much any of these games. The way the war was fought, the locations and situations, the weapons and vehicles have all been liberally massaged to turn the worst thing in history into a fun multiplayer game.

But it was EA’s chief creative officer, Patrick Soderlund, who made the headlines with a searing riposte in an interview with Gamasutra. Citing the historical record of women and people of color in the war, he called out the peanut gallery as both incorrect and irrelevant.

What’s the most unrealistic part about Battlefield V? It ain’t her.

“These are people who are uneducated,” he said. “They don’t understand that this is a plausible scenario, and listen: this is a game.”

A game, he added, intended to surface stories that have been hitherto relatively seldom told, including the roles of those groups.

“This is something that the development team pushed. And we don’t take any flak. We stand up for the cause, because I think those people who don’t understand it, well, you have two choices: either accept it or don’t buy the game. I’m fine with either or. It’s just not OK.”

Then E3 got started. As a pleasant early surprise, Gears of War 5 has you playing a female protagonist in what has long been a mainstay of grizzled space-marine mandom, and your companion is a black guy. Of course you have the new Tomb Raider, a solid franchise with an increasingly strong, well-written female lead.

In Assassin’s Creed Odyssey, Ubisoft went so far as to twist the lore of the series to accommodate the player’s choice of character: Alexios or Kassandra, between whom there are no real differences — including romance options, a quietly provocative decision.

The Last of Us Part Two has a badass young woman as its protagonist, defending herself with shocking brutality in a post-apocalyptic hellscape. (Yet you can be sure it’s the kiss shared with a girl on the dance floor that will generate more controversy.)

Nintendo offered a variety of customization in the new Smash Bros. for Switch, with male and female options for all kinds of characters, including Pikachu. Even Cuphead has a playable lady in it now.

Elsewhere we saw diversity on display in something as simple as having men and women of all races represented as pirate captains, commanders of futuristic forces, medieval knights (a nice Joan of Arc feel from For Honor’s trailer) and futuristic jet pilots. (My favorite outfit was in Control, by the way.)

What it felt like to me, though, was not that these companies were fulfilling some kind of diversity quota — that bogeyman so often invoked by critics — but rather the simple acknowledgement that the world of games should resemble the world of gamers.

Of course, when you pull back a little bit, it becomes extremely clear that the majority of games are still very much dominated by the garden variety grizzled white male protagonist. But that’s fine. We have a similar problem in film, TV and other fiction as well, right? Moving on from outdated ideas of race and gender in the world of media is an ongoing concern and it won’t happen all at once.

But at least at this E3 we’re seeing indications that developers and publishers are moving in the right direction.

As for the people playing — well, that’s a different story. Whatever the flexibility of your choices in the latest crop of AAA games, female gamers and people of color will still be ruthlessly harassed, abused and otherwise targeted. Developers can’t change the bigoted minds of toxic players — but they can ban them. Here’s hoping that side of things is getting equal attention.


Source: TechCrunch

Feds Bust Dozens of Nigerian Email Scammers, but Your Inbox Still Isn’t Safe

The arrest of dozens of alleged Nigerian email scammers and their associates is a small, but important, first step toward tackling an enormous problem.
Source: Wired

Biggest Surprises (and Missed Opportunities) of the E3 Press Conferences

It’s Tuesday, which means the E3 show floor is now open—and the press conferences, where most of the announcements and news live, just ended. Here’s what you missed.
Source: Wired

The Secret History of the Racy Module That Almost Ruined Dungeons & Dragons

Of all the Dungeons & Dragons quests out there, finding a copy of “Palace of the Silver Princess” may be the hardest.
Source: Wired

LOLA just raised $24M for a subscription service that ships tampons, pads and now condoms

LOLA, a subscription service delivering tampons and pads, and now other products, including condoms, lubricant, and feminine cleansing wipes, has closed on $24 million in Series B funding. While the startup touts its products’ “100% organic” nature, it’s also well-received because of the customization offered and its direct-to-consumer nature.

The new round of financing was led by private equity firm Alliance Consumer Growth (ACG), with support from existing investors Spark Capital, Lerer Hippeau and Brand Foundry Ventures.

To date, LOLA has raised $11.2 million, from investors including also BBG Ventures, 14W, the founders of Warby Parker and Harry’s, Sweetgreen, Bonobos, and Insomnia Cookies. Celebs like Serena Williams, Karlie Kloss, Lena Dunham, and Allison Williams have also invested.

Launched in 2015, LOLA’s founders Alex Friedman and Jordana Kier had the idea to challenge industry giants, like Tampax and Playtex, with a 100% organic product.

“We founded LOLA with a simple and seemingly obvious idea – as women, we shouldn’t have to compromise when it comes to our reproductive health,” explains Kier. “Like most women, we’d been using the same feminine care products since we were teenagers. But when we found out that brands – including the same ones we were loyal to all those years – aren’t required to disclose exactly what’s in their products, it made us wonder: what’s in our tampon?”

“If we care about everything else we put in our bodies, products for our reproductive health shouldn’t be any different,” she states.

LOLA’s tampons, pads and liners are made only with organic cotton, not synthetic fibers, like those used mainstream brands. Nor do they contain fragrances or dyes.

The nature of its products appeal to consumers – especially, young millennial women – who are more conscious of the chemicals in their products, as well as those who want to buy organic for the environmental benefits.

That said, there’s a bit of debate over how dangerous (or not) it is to use traditional feminine care products. Skeptics, including some doctors, insist there’s no threat from conventional products.

But even women not concerned with buying organic may find LOLA appealing because of its model.

Its subscription service lets you create a box with your own mix of tampon sizes (with or without applicators, which can be either cardboard or plastic). That’s something you can’t do when buying off the shelf.

Plus, LOLA’s boxes aren’t any more expensive than those bought in the store. Its 18-count box of applicator tampons is $10 per month; or it’s $9 each, if ordering two or three boxes per month. Non-applicator tampons are a dollar less.

In addition, LOLA sells other period-related products, including an essential oil blend for cramps, a multi-vitamin that protects against PMS, and a first period starter kit.

In May, the startup broadened its mission to become more of a female health company with the launch of SEX by LOLA. This product line includes condoms, personal lubricant, and all-natural feminine cleansing wipes for women. It’s the startup’s first product line outside of feminine care.

“Until now, there wasn’t really a place for women to turn to for honesty, reliability and information when it comes to their sex products,” says Kier of the new product lineup. “Historically, sexual wellness companies have been primarily marketed towards men and promote products that contain obscure ingredients and unnatural additives.”

SEX by LOLA products, on the other hand, don’t have “irritating” additives, the founder explains, but still deliver the sensation and reliability you’d expect, she says. 

These new products are also offered on subscription, starting at $10 per month for a 12-count box of condoms or 12-count box of cleansing wipes.

The company plans to use the Series B funds to finance product development, expand customer outreach – including through events, partnerships and offline – and expand its 19-person, currently New York-based team.

More importantly, perhaps, is throwing more fuel on the fire, as LOLA is no longer without competition.

There are a number of subscription startups for feminine products on the market today, including Le Parcel (which also ships chocolate); organic rival Cora, which focuses on discrete, portable tampons and carrying cases; Jessica Alba’s The Honest Company (which just got $200M) and sustainable competitors like Flex’s tampon alternative, as well as other reusable menstrual cups, like Diva Cup.

And, of course, you can subscribe and save on Amazon to almost anything, including tampons.

LOLA declines to share details related to the size and growth of its customer base or its revenue, so it’s difficult to rank LOLA in terms of its competition.

Where LOLA may have some leverage, however, is encouraging more open discussions about female reproductive health, and engaging its customers through social media. The startup touts 6 times the number of Instagram followers compared with mainstream brands, for example, and says 1 in 4 customers have directly engaged with its brand over a variety of communication channels, including calls, emails, DMs, texts, and letters.

ACG’s investment could help LOLA become more of a household name. The firm has previously backed brands like Harry’s, Pacifica, Shake Shack, Plum Organics, PDQ, barkTHINS, EVOL Foods, Suja Juice, Nudestix, and others.

“LOLA is at the epicenter of the shift towards transparency in the women’s health category, and we couldn’t be more impressed with the brand Alex and Jordana have built and the impactful conversation they’ve driven,” said Alliance Consumer Growth Managing Partner, Trevor Nelson, in a statement about its funding. “We’re thrilled to welcome LOLA into the ACG family and support their continued evolution and product innovation, enabling them to meet their consumers’ needs,” he added.


Source: TechCrunch

Beware ‘founder-friendly’ VCs — 3 steps founders should take to protect their companies

In 2014, it seemed like pretty much anyone with a pulse and pitch deck was capable of raising huge amounts of capital from prestigious venture capital firms at sky-high valuations. Here we are four years later and times have changed. VCs inked a little more than 3,100 deals in the last quarter of 2017, according to Crunchbase — about 500 fewer than the previous quarter.

For aspiring startup founders, it’s a “confusing time in the so-called Unicorn story,” as Erin Griffith put it in a column last May — an asset bubble that never really popped, but which at the very least is deflating. In the confirmation hearing for new SEC Chairman Jay Clayton, lawmakers lamented the dearth of initial public offerings as companies that thrived in private markets — from Snap to Blue Apron — have struggled to deliver meaningful returns to investors.

This all creates a number of dilemmas for founders looking to raise capital and scale businesses in 2018. VCs remain an integral part of the innovation ecosystem. But what happens when the changing dynamics of financial markets collide with VCs’ expectations regarding growth? VCs may not always be aligned with founders and companies in this new environment. A recent study commissioned by Eric Paley at Founder Collective found that by pressuring companies to scale prematurely, venture capitalists are indirectly responsible for more startup deaths than founder infighting, technical debt and slow customer adoption — combined.

The new landscape requires that founders in particular be judicious in the way they seek out new sources of capital, structure cap tables and ownership and the types of concessions made to their new backers in exchange for that much-needed cash. Here are three ways founders can ensure they’re looking out for what’s best for their companies — and themselves — in the long run.

Take time to backchannel

Venture capitalists are arguably in the business of due diligence. Before they sign the dotted line, they can be expected to call your competitors, your customers, your former employers, your business school classmates — they will ask everyone and their mother about you.

It goes without saying that differences of opinion regarding your business strategy can lead to big conflict down the road.

A first-time founder is also new to the pressures of entrepreneurship, of having employees rely on you for their livelihoods. Whether you are desperate for cash because you need to make payroll, or you’re anxious for the validation of a headline-worthy investment, few founders take the time to properly backchannel their investors. Until you can say you’ve done due diligence of your own, your opinion of your VCs is going to be based on the size of their fund, the deals they’ve done or the press they’ve gotten. In short, it will likely be based on what they’ve done right.

On the other hand, you likely don’t know anything about the actual partner that will join your board. Are they intelligent in your space? Do they have a meaningful network? Or do they just know a few headhunters? Are they value creators? What is their political standing in their firm? Before you sign a term sheet, you need to take the time to contextualize the profile of the person who is taking a board seat. It gives you foresight on the actions your investment partner will likely take down the road.

Think beyond your first raise

If you do decide to raise capital, make sure you are in alignment with your board regarding your business plan, the pursuit of profit at the expense of revenue growth, or vice versa, and how it will steer your decision making as the market changes. It goes without saying that differences of opinion regarding your business strategy can lead to big conflict down the road.

As you think about these trade-offs, remember that as an entrepreneur, your obligation is to the existing shareholders: the employees and you. As the pack of potential unicorns has thinned, VCs in particular have turned to unconventional deal structures, like the use of common and preferred shares. For the founder who needs to raise cash, a dual ownership structure seems like a fair compromise to make, but remember that it may be at the expense of your employees’ option pool. The interests of preferred and common shareholders are not perfectly aligned, particularly when it comes time to make difficult decisions in the future.

Is VC money right for you?

VCs frequently share information, board decks and investor presentations with members of the press and the tech community, sometimes in support of their own personal agendas or to get perspective on whether to invest or not. That’s why it’s particularly important to backchannel, and more importantly, that you have allies that you can call on and people who can ensure some measure of goodwill. A good company board cannot be made up of just the investors and you: You need advocates that are balanced and on your side.

Venture capital is far from the only way to finance an early-stage business.

These prescriptions can sound paranoid, particularly to the founder whose business is growing nicely. But anything can cause a sea change and put you at odds with the people funding your company — who now own a piece of the company that you’re trying to build. When disagreements arise, it can get tense. They might say that you are a first-time founder, and therefore a novice. They will make your weaknesses known and say you’ll never be able to raise again if you ignore their invaluable advice. It’s important that you don’t fall into the fear trap. If you create a product or service that solves an undeniable problem, the money will come — and you will get funded again.

The term founder-friendly VC was always perhaps a bit of a misnomer. The people building the business and the people planning on cashing in on your efforts are imperfect allies. As a founder and business owner, your primary responsibilities are to your clients, to the company you’re building and, most importantly, to the employees who are helping you do it. As founders we like to think that we have all the answers, especially in bad times. Making sure you have alignment with your investors in challenging and unpredictable situations is critical. It’s important to anticipate how your investors will problem-solve before you give up control.

Venture capital is far from the only way to finance an early-stage business. Founders looking to jump-start their business have a number of alternatives, from debt financing and bootstrapping to crowdfunding, angel investors and ICOs. There are indeed still many advantages to having experienced investors on your side, not simply the cash but also the access to hiring and industry knowledge. But the relationship can only benefit both parties when founders go in eyes wide open.


Source: TechCrunch

Steam Chat is Valve's new Discord-like chat platform – CNET

Steam Chat is currently in beta.
Source: CNET

Nintendo Switch at E3 2018: Fortnite here now, Super Smash Bros. Ultimate arrives Dec. 7 – CNET

Fortnite is now available on the Switch, there’s a new Mario Party game and a lot more coming later this year.
Source: CNET

There's a new Humvee coming and we're jealous that we can't drive it – Roadshow

AM General just released the new and comprehensive NXT360 update package for its long-serving and much admired Humvee military vehicle and it’s cool.
Source: CNET

Top 5 ways cars have gotten more dangerous video – Roadshow

They’re safer overall, but not in every way.
Source: CNET

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