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Archivo del Autor: Belen De Leon

Net neutrality will officially die on June 11

After months of tension and a variety of smaller milestones, the FCC order voiding 2015’s net neutrality rules and instating its own, much weaker ones will finally take effect on June 11, the agency’s chairman Ajit Pai said today.

Although the rule was approved in December, entered into the Federal Register in February, and under ordinary circumstances would have taken effect in April, “Restoring Internet Freedom” had one extra step that needed to be taken.

The Office of Management and Budget needed to take a look at the rule because it changed how the industry reported information to the government, and under the Paperwork Reduction Act that authority had to approve the final version.

That approval was granted on May 2, the FCC explained in a news release, and June 11 was picked as the effective date “to give providers time to comply with the transparency requirement.”

The Congressional Review Act paperwork filed yesterday means the Senate will soon be voting on whether the rules can stay in place, but the likelihood of that bill passing the Senate and House and getting signed by the president is pretty much nil. Still, the votes will put proponents and opponents of net neutrality in the open and potentially make it an election issue.

Lawsuits alleging various flaws in the process or rule itself may eventually cause it to be rolled back, but that will take months, if not years, and, lacking evidence of direct harm, judges are unlikely to take the rules out of effect while considering the case.

Don’t expect much to happen immediately should the new rule take place; the industry is too savvy to blast out some new, abusive rules under the far more permissive framework established by this FCC. But as before, consumers will often be the first to spot shady behaviors and subtle changes to the wording of marketing or user agreements, so keep your eyes open and tip your friendly neighborhood tech blog if you see something.


Source: TechCrunch

Google Pixel watch coming in fall 2018, says report – CNET

Google-branded hardware could help the company’s newly-renamed Wear OS compete with Apple Watch.
Source: CNET

Spotify is going to ban or bury 'hateful' music or artists – CNET

It may come to be known as the R. Kelly rule.
Source: CNET

Snap's Evan Spiegel raked in $505M in 2017, tops CEOs of Tesla, Google – CNET

Evan Spiegel gets paid more than Elon Musk and Sundar Pichai. A lot more.
Source: CNET

Get a Parrot Swing with Flypad controller for $33 – CNET

It’s a drone, but push a button and it’s an airplane! This top-rated toy originally sold for $140.
Source: CNET

Congress releases all 3,000-plus Facebook ads bought by Russians – CNET

Details of the Russian blitz on social media during the 2016 US presidential election include the cost of each ad and how many people viewed it.
Source: CNET

IAB says online advertising grew to $88B last year — more spending than TV

Online advertising reached $88 billion last year, a 21 percent increase from 2016 and a new high, according to the latest IAB Internet Advertising Revenue Report.

The report is prepared by PricewaterhouseCoopers for the Interactive Advertising Bureau, a trade organization of online advertisers and publishers.

Aside from stumbling after the financial crisis a decade ago, the numbers have been on a pretty steady march upwards, setting new records every year. But the IAB says digital ad spending crossed a particularly noteworthy milestone last year — for the first time, digital exceeded the total amount spent on broadcast and cable TV ads ($70.1 billion).

And mobile advertising continued to claim even more of the pie. It already accounted for the majority of digital ad spend in 2016, and in 2017, it grew to $49.9 billion (57 percent of the total, and a 36 percent year-over-year uptick).

Meanwhile, digital video was up 33 percent to $11.9 billion, mobile video was up 54 percent to $6.2 billion, social media advertising increased 36 percent to $22.2 billion and digital audio was up 36 percent to $1.6 billion. Even search and banner ads were up, 18 percent and 23 percent, respectively.

PwC US Partner David Silverman said that there are four main factors driving the continued growth — improvements in technology, the ability to target large scale audiences, the availability of self-serve platforms for small business advertising and the rise of brands that sell directly to consumers, usually online.

iab industry

In the past, the IAB has suggested that much of this growth is coming from new advertisers, rather cannibalizing revenue from other channels. When I brought the issue up this week, Silverman said the real trend is “convergence.”

“I’d say the cannibalization that has occurred over time is eyeballs shifting away from traditional media,” he said. “This is an area that’s going to continue to really drive growth — the convergence of media and particularly video. At some point, people only watched TV at home, on their living room couch. Now people watch it on any device, anywhere.”

“It’s about giving the user what he wants, when he wants it, on whatever platform he may be on,” added Anna Bager, the IAB’s executive vice president for industry initiatives.

The report comes at a time when the big advertising platforms are under increased scrutiny (and, in Europe, regulation). But Facebook and Google continue to exceed revenue expectations. And while the report doesn’t break out ad spending for any one company, it says the top 10 ad sellers accounted for 74 percent of ad spending in the most recent quarter (so it’s within the recent historical range of 70 to 75 percent).


Source: TechCrunch

MoviePass Rival Sinemia Is in It for the Long Haul

Sinemia may have an awkward name, but its movie subscription plans are priced for sustainable growth.
Source: Wired

House Democrats Release 3,500 Russia-Linked Facebook Ads

In the most extensive look yet at the IRA troll factory’s Facebook efforts, familiar themes emerge.
Source: Wired

The Brutal Normalcy of the War on Terror

Seemingly mundane images tell the story of our two-decade-long battle.
Source: Wired

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