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Archivo del Autor: Belen De Leon

Users and advertisers are mostly unfazed by Facebook scandal

Facebook’s downfall has, it seems, been greatly exaggerated — at least according to Facebook . Even with the Cambridge Analytica fallout and subsequent #DeleteFacebook campaigns, the site appears to be largely unfazed. An executive confirmed as much in a recent interview with The Wall Street Journal.

A majority of users haven’t altered their settings and advertisers appear to be staying put. “We have not seen wild changes in behavior with people saying ‘I’m not going to share any data with Facebook anymore,’” Global Marketing VP Carolyn Everson told the site.

And while the company has certainly been put under a microscope by Congress and other lawmakers internationally, Everson adds that Facebook isn’t really anticipating that much will change on the legislative side of the equation, either.

The executive says the company isn’t “anticipating major changes to our overall revenue and business model” as it pertains to the potential ability for users to opt out of the targeted ad model that came under heat during this week’s hearings.

Wall Street analysts are seconding that sentiment. Like users, advertisers don’t exactly appear to be fleeing the site in droves. “It’s inexpensive for the earnings growth trajectory they have. We did a study today that showed engagement hasn’t pulled back,” analyst David Seaburg told CNBC in a recent interview. ”The engagement factor is staying still. Ad buyers are locked in. I think the earnings are going to be good. I think it’s a catalyst for the stock to go higher.”

It’s a stark contrast from the fallout for Cambridge Analytica. The firm whose data mining operations helped set this whole thing in motion has been reeling from the attention. The company has been in a constant state of damage control over social media, and the other day, it replaced a temporary CEO who had been in the role for less than a month.

Of course, Cambridge Analytica isn’t Facebook. Only Facebook is Facebook. Most of us have grown addicted for both our personal and professional needs. It’s hard to remember a time before it, and, as such, it’s difficult to imagine life without it. Besides, how long will our dwindling attention spans really remember what it was that got us all so upset in the first place?

Seaburg calls Zuckerberg “arrogant” in the aforementioned interview. Strangely, it comes off as a compliment of sorts — an indicator of a chief executive who just believes in his product. Zuckerberg might come off as arrogant, but if you were running a company that seemed poised to shrug off two days of congressional hearings, wouldn’t you be?


Source: TechCrunch

U.S. iPhone users spent 23% more in apps in 2017, have an average of 45 apps installed

Games, dating apps and streaming services contributed to a rise in consumer spending in iPhone apps last year, according to new data from app store intelligence firm, Sensor Tower. The firm found that U.S. iPhone users spent 23 percent more on in-app purchases in 2017 than they did the year prior – or, an average of $58 per active user was spent on in-app purchases, up from $47 in 2016.

To be clear, this is only on purchases made within an app using Apple’s in-app purchase or subscription mechanisms. It’s not tracking e-commerce purchases – like things users bought in Amazon – or payments made to service providers in an app like Uber or Lyft.

Games were the largest category of consumers spending in 2017, accounting for roughly $36 of the $58 spent per device; or 62 percent of the spending. That’s a 13 percent increase over 2016’s $32 spent.

It’s no surprise that the biggest driver of iPhone spending is games.

The category typically outweighs all others in terms of revenue, not only for paid downloads, but for the ongoing purchases of things like virtual goods, unlocking levels, in-app currency, and the other extra features that mobile games offer. And because people play some types of games for long periods of time – like MMORPGs – they have many opportunities to spend on in-game items.

So while it’s notable that in-app spending in games is up by a few dollars, year-over-year, the more interesting trend is the rise in in-app spending generated by Lifestyle apps and subscription-based streaming services.

Specifically, outside of games, Entertainment apps – which includes streaming services like Netflix, Hulu, HBO NOW, etc. – grew 57 percent year-over-year to reach $4.40 in consumer spending per device. That makes it the largest category of spending outside games.

Music is also another big category for spending, up 8 percent year-over-year to $4.10. Much of what people are paying for in a music app is a subscription for the premium tier of the service, as with Pandora or Spotify. If this category was combined with Entertainment – which is also growing thanks to subscriptions – you’d see that streaming services are now a big factor contributing to the overall rise in U.S. consumer spending in iPhone apps.

But subscriptions to other types of services are growing, too.

Lifestyle apps, led by dating apps like Tinder and Bumble, grew 110 percent from 2016 to 2017 to reach $2.10 in iPhone consumer spending per device.

Spending in social media apps was up by 38 percent, to $3.60 thanks to things like in-app tipping (e.g. Live.me, Periscope, YouTube Gaming), subscriptions (e.g. LinkedIn memberships), and other activity (e.g. call credits in Skype).

Twitch has oddly categorized itself as a “Photo & Video” app, in case you’re wondering where it fits in.

While Sensor Tower’s published report focused on iPhone consumer spending, the company tells TechCrunch that Android spending on Google Play was much lower last year.

“We estimate that for each active Android device in the U.S. last year, approximately $38 was spent on Google Play – on and in apps – so about $20 less than iOS,” said Sensor Tower’s head of mobile insights, Randy Nelson. “That tracks with the disparity in revenue generation we see between the stores outside the per-device level,” he added. “Android users generally spend less on or in apps, Google Play generated about 60 percent of the App Store’s revenue last year in the U.S.”

However, he pointed that Android users have more than one official store to buy from – like the Amazon Appstore or Samsung Store, for example. Some apps also choose not to monetize directly through Google Play, which is an option not permitted on Apple’s App Store.

The increase in consumer spending isn’t the only significant trend Sensor Tower spotted.

iPhone app installs in the U.S. were up nearly 10 percent from 2016 to 2017, with users installing an average of 4 more apps in 2017 compared with the prior year.

Games, again, were a big source for installs, followed by Photo & Video apps, Entertainment apps, Social Networking and Utilities.

In total, users had an average of 45 apps on their iPhone apps in 2017, the firm found.


Source: TechCrunch

Incredibles 2 trailer gives Elastigirl the superhero spotlight – CNET

Pixar’s sequel sees the family matriarch take on a new job, making Mr. Incredible a stay-at-home dad.
Source: CNET

Mophie Qi-certified charging case for iPhone X coming soon – CNET

An accidental leak on AT&T’s website reveals a new Mophie Juice Pack Air wireless charging case for the iPhone X.
Source: CNET

Zuckerberg's DC trip: What the spectacle looked like up close – CNET

The Facebook CEO’s trip to Washington to testify before Congress was quite the scene — both in the hearing room and outside it.
Source: CNET

Sen. Warner: Congress needs Silicon Valley to help fix privacy – CNET

The Virginia Democrat says tech companies have to get involved, and not just when threatened with regulation.
Source: CNET

Here are the 12 startups in Techstars NYC’s Winter 2018 class

The latest startups to participate in Techstars NYC have spent the past week pitching investors, journalists and the broader New York community.

I swung by the accelerator’s new office a few days ago to meet each team. In a two-hour period, I found myself discussing everything from cryptocurrency to kitchen sanitation to gene sequencing.

Here’s what the companies are up to:

  • Acculis is building collaborative software for construction. One of the key features is a lightweight 3D model viewer that can be on accessed a phone, tablet or web browser. By making it easier to bring this information into the field, the team is hoping to reduce delays and mistakes.
  • Altru helps companies tap their employees for marketing and recruiting. Potential hires can browse through videos of team members answering questions about what it’s like to work at the company, and they can also post questions of their own. CEO Alykhan Rehmatullah suggested that this serves as an “antidote to Glassdoor,” allowing employees to share their authentic opinions in a more controlled and positive way.

The Clear Cut

  • The Clear Cut offers a concierge service for consumers to design their own diamond engagement rings. The idea is to offer a personalized experience and product at significant savings compared to the big-name jewelry stores. Eventually, the company could expand into other types of jewelry.
  • kpiReady is building tools for startups and small businesses to track their most important metrics. It’s offering data collection as well as visualization — so it should be quick and easy to create presentations and reports about how the business is doing. Investors could also use this to track how the startups in their portfolio are doing.
  • Kyso allows users to share their data science models. That means data scientists have to spend less time building models from scratch every time they’re performing a new study. It also includes tools for visualizing the results of those models.
  • Loom Network is a blockchain infrastructure company. The goal is to help developers create “Twitter- or World of Warcraft-scale apps on top of Ethereum,” with an initial focus on bringing game developers onto the platform.
  • One Step Software is building patient monitoring software for sober group homes. This can help family members keep track of how residents are doing. And on an aggregate level, it helps the homes see which approaches are succeeding.
  • PathSpot has built a device that can scan restaurant employees’ hands and detect the pathogens that can cause food-borne illness. If an employee fails the scan, they’re asked to wash their hands and then try again. And the scan itself should only take two seconds.

Rootine

  • Rootine uses customers’ genetic data to create a daily regimen of nutritional supplements. These supplements are delivered in the form of “micro-beads” that can be added to foods like yogurt. The company already has 1,500 paying customers in Europe and is looking to expand to the United States.
  • Streamline Genomics aims to help clinicians and researchers use genomic sequencing. CEO Josette-Renée Landry said that 40 percent of patients with cancer would have received more effective treatment if their tumor had been sequenced. But while the cost of the actual sequencing has fallen, analyzing the “terabytes of data” remains a barrier. So Streamline’s software handles that analysis.
  • TypingDNA offers a new way to verify your identity, potentially replacing cumbersome two-factor identification methods like sending a temporary code to your phone. Instead, it analyzes the unique patterns of how users type. The company recently launched a Chrome extension.
  • Vertoe helps you store your luggage by leaving it at nearby businesses. If you’re checking out of an Airbnb, or if you’re heading to a concert or sporting event where you can’t bring a large suitcase, you can open up Vertoe, find a nearby location and pay just $5.95 per item per day. The company currently has more than 70 partner locations across New York City.


Source: TechCrunch

Why did SUVs take over from estates? video – Roadshow

There was a time when estate cars were the go-to option for families with people and things to transport. But these days SUVs rule supreme. We find out why.
Source: CNET

Photographing the Lights of America's Prisons—and the Lives Inside

Stephen Tourlentes has spent more than two decades photographing the bright glow of prisons on the periphery of society.
Source: Wired

After bashing Amazon deals, Trump orders investigation of U.S. Postal Service

The president issued an executive order after hours last night, aimed at evaluating the U.S. Postal Service. Citing the mail service’s “unsustainable financial path,” Trump’s order demands a “thorough” task force evaluation of the USPS’s finances and operations.

The service has been a long time talking point for Trump, with Twitter attacks dating back to 2013, when he bemoaned a planned end of Saturday mail delivery. Of late, however, the Postal Service has seemingly been caught in the crossfire of his single-minded attack on Amazon.

Back in December, Trump called the USPS out on Twitter once again, saying it was “losing many billions of dollars a year, while charging Amazon and others so little to deliver their packages, making Amazon richer and the Post Office dumber and poorer?”

Of course, it’s worth noting that Amazon’s dealings with the USPS aren’t so straightforward.

While, as The New York Times notes, the executive order doesn’t single out Amazon by name, Trump has been ramping up attacks on the online retail giant. Much of that anger appears to be directed at founder Jeff Bezos, who also happens to own The Washington Post, a paper that hasn’t always painted the president in flattering light.

In June, he combined two of his favorite Bezos targets into a single, camel-cased hashtag, writing, “The #AmazonWashingtonPost, sometimes referred to as the guardian of Amazon not paying internet taxes (which they should) is FAKE NEWS!”

Honestly, I could put a bunch of other examples in here, but it’s probably easier to just link to this story Taylor did, collecting all of the times Trump has used Twitter to take on Jeff Bezos. Get comfortable, because it’s a long list. The full executive order, meanwhile, can be viewed here.


Source: TechCrunch

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