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Archivo del Autor: Belen De Leon

Tonight: Watch SpaceX Announce Its First Passenger to the Moon

Here’s how to watch live as CEO Elon Musk reveals the first customer it will take to the moon aboard its BFR rocket, among other details.
Source: Wired

Coke eyes cannabis-infused wellness drinks as market for CBD beverages expands

Coca-Cola is looking at pitching cans of cannabis-infused wellness drinks to consumers in the latest bid by a big beverage behemoth to tackle the budding market for potentially potent enhanced potables.

“Along with many others in the beverage industry, we are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world,” the company said in a statement issued in response to a report from the Canadian BNN Bloomberg new service.

BNN reported that Coca-Cola was in talks with cannabis producer Aurora Cannabis to make marijuana infused wellness drinks. Aurora Cannabis did not confirm that it was in talks with Coke, but the company’s chief executive did acknowledge that it had been in conversation with several beverage makers over the last few months.

“I think it’s important to have a beverage, period,” said Aurora Cannabis chief executive Terry Booth in an interview with Bloomberg. “We can’t comment on speculation at this time… We’ve spoke [sic] to at least three different beverage companies in the space in the last three months.”

Drinks infused with either cannabinoids like CBD, which has medicinal, pain-relieving qualities, and THC, which gets users high, have become popular in states in the U.S. where the drug is legalized and in Canada where it has been fully decriminalized nationally.

Portland’s Coalition Brewing has already introduced CBD infused Two Flowers IPA, and big brands like Molson Coors announced a partnership with Hydropothecary to pursue cannabis-infused beverages.

Other big beer companies are going the direct route. Constellation Brands, which makes beers like Corona and Negro Modelo along with whiskies, tequilas, vodkas and other boozy spirits has invested $4 billion into Canopy Growth, another Canadian cannabis business.

Coke isn’t the first non-alcoholic soda maker to try a bud-based brew. That honor belongs to California Dreamin, a startup we’d covered that’s looking to bring cannabinoid drinks to market. The company, which launched from Y Combinator, is focused on a THC-based beverage.

As we wrote earlier this year:

Each bottle contains 10 milligrams of THC — an industry-standard dose of the psychoactive chemical in marijuana. The company only uses sativa, the more energizing, euphoric type of pot, compared to the more body-relaxing indica variety. That’s compared to some competing marijuana beverages with as much as 100mg — enough that a single sip will get you high and a bottle will lay out all but the hardiest stoners. “We want it to be a light, head high feel,” says Seven Cities Beverage Company aka California Dreamin’ co-founder Amy Ludlum. “We don’t want to give anyone couch lock. We want it to be social.”

The experiments in better sales through new chemistry come at a time when demand for both beer and bubbly sodas is slowing. Beer is being supplanted by booze and wine among American consumers (or a rising number of teetotalers are eating into sales of both). Meanwhile sugary drinks have also seen their popularity dwindle as new consumers reach for the kombucha rather than the Coke.

Dabbling in the doobage also makes more sense as an increasing number of states push for legalization and our neighbor to the North doubles down on its full embrace of all things cannabis.

Reports of Coke’s interest sent shares of Aurora Cannabis up nearly 19% in trading on the OTC.


Source: TechCrunch

Loot boxes face scrutiny from an international coalition of gambling authorities

The world of online gaming is changing so quickly that players, developers, publishers, and regulators are all scrambling to keep up with each other. Case in point: loot boxes, randomized in-game rewards that may or may have monetary value or be purchasable with real money, are after years of deployment only now being scrutinized globally for being what amounts to thinly veiled gambling.

A suggestive new study from British researchers and a just-announced coalition of governments are the latest indicators that the loot box phenomenon and its derivatives likely won’t continue to be the wild west they’ve been for the last few years.

Many factors have led games to resemble services or channels more than pieces of entertainment with a start and end. And that in turn has changed how these games are monetized. As an alternative to a $60 up-front cost or a $10/month subscription, a game may be released for free but supported with in-game purchases of various kinds, including loot boxes.

Loot boxes usually contain a random reward such as a new item for your in-game character. They can be earned by playing the game (usually a lot), but often can also be bought. Not only this but the items have a sort of black market value and are traded among players and indeed gambled in a highly unregulated economy that reports put on the order of billions of dollars.

Although gaming companies compare it to collecting baseball cards or getting a toy in a box of cereal, the reality is plainly more complex than that, and the idea has led to extreme versions where players are constantly urged to buy in-game currencies and rewards. There’s no doubt that companies like EA and Tencent have made enormous amounts of money by luring players into purchases in “free to play” games.

The report, instigated earlier this year by an Australian parliamentary committee, was conducted by David Zendle and Paul Cairns, of York St. John University. The study is a limited one, they are quick to point out, but there is essentially nothing else on the topic and even the most basic research is warranted. “Such work is urgently needed,” they write in the introduction.

For their study, they surveyed thousands of gamers recruited from Reddit about their habits and spending. What they found was that gamers tending towards “problem gambling” habits (i.e. spending or behavior that negatively affects everyday life and relationships) spent considerably more on loot boxes than normal gamers — yet that wasn’t the case for general microtransactions like outright buying an in-game item or currency.

In the summary issued today to Australia’s Committee on Environment and Communications, they write:

We found that the more severe an individual’s problem gambling, the more they spent on loot boxes. The relationship we observed was neither trivial, nor unimportant. Indeed, the amount that gamers spent on loot boxes was a better predictor of their problem gambling than high-profile factors in the literature such as depression and drug abuse.

As anyone with a critical eye for research will have noted by now, and as the researchers point out, this correlation could go either way. In either case, however, it doesn’t look good for the practice:

It may be the case that loot boxes in video games act as a gateway to other forms of gambling, leading to increases in problem gambling amongst gamers who buy loot boxes.

However, it is important to note that an alternative explanation for these results may also be true. The key similarities between loot boxes and gambling may lead to gamers who are already problem gamblers spending large amounts of money on loot boxes, just as they would spend similarly large amounts on other kinds of gambling. In this case, loot boxes would not be providing a breeding ground for the development of problem gambling so much as they would be allowing games companies to exploit addictive disorders amongst their customers for profit.

The researchers conclude that either way, the practice merits more research and possibly regulation. It’s not the same as ordinary gambling, they say, but it’s similar enough that it warrants controls like those exerted on, say, online poker, to prevent harm and abuse.

Governments around the world are split on how to characterize loot boxes, with Belgium taking a severe enough stance that Blizzard was forced to stop offering loot boxes for real money in its popular team shooter Overwatch. But French and German authorities disagreed and have to a certain extent accepted the argument that the practice is more like opening a Kinder Egg or collectible card game pack.

But this uncertainty is itself galvanizing, apparently. A coalition of 15 gambling authorities, including the UK, France, Portugal, Norway, and the US (via tech-savvy Washington State’s gambling commission), issued a shared declaration that they intend to look into these shenanigans and they expect the companies involved to play ball.

We are increasingly concerned with the risks being posed by the blurring of lines between gambling and other forms of digital entertainment such as video gaming. Concerns in this area have manifested themselves in controversies relating to skin betting, loot boxes, social casino gaming and the use of gambling themed content within video games available to children.

We commit ourselves today to working together to thoroughly analyse the characteristics of video games and social gaming. This common action will enable an informed dialogue with the video games and social gaming industries to ensure the appropriate and efficient implementation of our national laws and regulations.

We anticipate that it will be in the interest of these companies whose platforms or games are prompting concern, to engage with [gambling] regulatory authorities to develop possible solutions.

Tying it to kids is a good way to stay on the moral high ground, but there aren’t a lot of problem gamblers in the under-18 bracket. The truth is that while kids are certainly at risk, the problems associated with loot boxes threaten all gamers and indeed the basic economic grounding of gaming itself.

A letter of intent is a start and may cause a change in the ecosystem as developers and publishers aim to make their loot box systems less exploitative (as some have already done) and (what is more likely) engage in a charm offensive to normalize the practice and distance it from more traditional gambling. At the very least it is good to know that there is action afoot in an area that has frustrated and certainly lightened the wallets of millions of gamers.


Source: TechCrunch

William Shatner explains why Star Trek's Captain Kirk was killed off – CNET

Hollywood will always boldly go where the money is.
Source: CNET

Elon Musk may face more than one lawsuit from British rescue diver – CNET

The diver, whom Musk has alleged is a “pedo guy,” filed a suit in California and plans one in the UK.
Source: CNET

Emmy Awards 2018: Start time, livestream, how to watch – CNET

The party starts Monday night.
Source: CNET

Apple scrubs most references to AirPower from its website – CNET

The fate of Apple’s wireless charger doesn’t look so good.
Source: CNET

Firsthand impressions of the iPhone XS, XR, Max and Apple Watch (The 3:59, Ep. 458) – CNET

Special guest Shara Tibken is here to break down the Apple products. Also: A look at bomb shelters for the apocalypse.
Source: CNET

Apple Watch and other hardware reportedly spared by new Trump tariffs

The latest round of Trump administration tariffs is set to affect a number of different industries. At least one category previously expected to be impacted, however, is likely to be spared, according to a new report from Bloomberg.

According to anonymous sources, the tariffs impacting a slew of consumer electronics, running the gamut from the Apple Watch to Fitbit trackers to Sonos speakers, has not made it into the final language. That means, for this round at least, those products should be spared the tax that would drive up the cost of such imports.

Trump administration tariffs have been the centerpiece of a looming trade war between the U.S. and China. Earlier today, China was reportedly set to cancel further trade talks, should the U.S. announce additional tariffs. They’ve been a domestic issue as well, as companies like Harley-Davidson have announced plans to move some production overseas to avoid the fee.

Apple has been a vocal critic of the tariffs, noting the resulting price hike. Earlier this month, the company wrote a letter to the Office of the United States Trade Representative, noting, “Tariffs increase the cost of our US operations, divert our resources, and disadvantage Apple compared to foreign competitors. More broadly, tariffs will lead to higher US consumer prices, lower overall US economic growth, and other unintended economic consequences.”

CEO Tim Cook also met with the president and first lady at their New Jersey golf resort earlier this month, in what much have been one of the more awkward meals in recent memory.

The new tariffs are expected to be announced as early as today.


Source: TechCrunch

Instagram Shopping gets personalized Explore channel, Stories tags

Instagram is embracing its true identity as a mail-order catalog. The question will be how much power merchants will give Instagram after seeing what its parent Facebook did to news outlets that relied on it. In a move that could pit it against Pinterest and Wish, Instagram is launching Shopping features across its app to let people discover and consider possible purchases before clicking through to check out on the merchant’s website.

Today, Instagram Explore is getting a personalized Shopping channel of items it thinks you’ll want most. And it’s expanding its Shopping tags for Instagram Stories to all viewers worldwide after a limited test in June, and it’s allowing brands in 46 countries to add the shopping bag icon to Stories that users can click through to buy what they saw.

Instagram clearly wants to graduate from where people get ideas for things to purchase to being a measurable gateway to their spending. 90 million people already tap its Shopping tags each month, it announced today. The new features could soak up more user attention and lead them to see more ads. But perhaps more importantly, demonstrating that Instagram can boost retail business’ sales for free through Stories and Explore could whet their appetite to buy Instagram ads to amplify their reach and juice the conversion channel. With 25 million businesses on Instagram but only 2 million advertisers, the app has room to massively increase its revenue.

For now Instagram is maintaining its “no comment” regarding whether it’s working on a standalone Instagram Shopping app as per a report from The Verge last month.  Instagram first launched its Shopping tags for feeds in 2016. It still points users out to merchant sites for the final payment step, though, in part because retailers want to control their relationships with customers. But long-term, allowing businesses to opt in to offering in-Instagram checkout could shorten the funnel and get more users actually buying.

Shopping joins the For You, Art, Beauty, Sports, Fashion and other topic channels that launched in Explore in June. The Explore algorithm will show you shopping-tagged posts from businesses you follow and ones you might like based on who you follow and what shopping content engages you. This marks the first time you can view a dedicated shopping space inside of Instagram, and it could become a bottomless well of browsing for those in need of some retail therapy.

With Shopping Stickers, brands can choose to add one per story and customize the color to match their photo or video. A tap opens the product details page, and another sends them to the merchant’s site. Businesses will be able to see the number of taps on their Shopping sticker, and how many people tapped through to their website. Partnerships with Shopify (500,000+ merchants) and BigCommerce (60,000+ merchants) will make it easy for retailers of all sizes to use Instagram’s Shopping Stickers. 

What about bringing Shopping to IGTV? A company spokesperson tells me, “IGTV and live video present interesting opportunities for brands to connect more closely with their customers, but we have no plans to bring shopping tools to those surfaces right now.”

For now, the new shopping features feel like a gift to merchants hoping to boost sales. But so did the surge of referral traffic Facebook sent to news publishers a few years ago. Those outlets soon grew dependent on Facebook, changed their news room staffing and content strategies to chase this traffic, and now find themselves in dire straights after Facebook cut off the traffic fire hose as it refocuses on friends and family content.

Retail merchants shouldn’t take the same bait. Instagram Shopping might be a nice bonus, but just how much it prioritizes the feature and spotlights the Explore channel are entirely under its control. Merchants should still work to develop an unmediated relationship directly with their customers, encouraging them to bookmark their sites or sign up for newsletters. Instagram’s favor could disappear with a change to its algorithm, and retailers must always be ready to stand on their own two feet.


Source: TechCrunch

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