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Archivo del Autor: Belen De Leon

How Adidas and Carbon are changing the sneaker supply chain

While the Adidas Futurecraft 4D shoes are cool looking sneakers, the story behind those shoes is even more interesting. The sportswear company has partnered with Carbon to design a new kind of sneakers.

Behind the Futurecraft 4D, you can find a process that is not that new — 3D printing. Many companies promised an industrial revolution by bringing back factories to service-driven countries, such as the U.S. and European countries. But this partnership between Adidas and Carbon could turn that wild dream into a reality.

“What you saw there was basically this integration of hardware, software and chemistry all coming together to take a digital model, print it very fast, but do it out of the materials that have the properties to be final parts,” Carbon co-founder and CEO Joseph DeSimone told TechCrunch’s Matthew Panzarino.

And the secret sauce behind Carbon’s process is its cloud-based software tool. You use a primitive CAD, define some mechanical properties and it gets manufactured in front of your eyes.

It’s quite hard to buy Futurecraft 4D shoes right now because production is still extremely limited. Adidas CMO Eric Liedtke is hopeful that it’s going to change over the coming years.

“Ultimately, we’re still ramping up the innovation. It will be faster, more limited material. Ideally, the vision is to build and print on demand,” he said. “Right now, most of our products are made out of Asia and we put them on a boat or on a plane so they end up on Fifth Avenue.”

You could imagine Adidas reducing the stock in its warehouse. “Instead of having some sort of micro-distribution center in Jersey, we can have a micro-factory in Jersey,” Liedtke said. When it comes to material, this manufacturing process lets you partly use corn-based material.

And it’s not just design. Making shoes on demand lets you optimize the structure of the shoe for different sports and bodies.

“In this case, we took 10 years plus — maybe 20 years — of science that we had on foot strikes, and running, and how runners run, and where the impact zones are, and what we need to design into it from a data standpoint. And then, we let the creative takeover,” Liedtke said.

Carbon isn’t just working with Adidas. The company is quite active on the dental market for instance, working on resins. “We now also have the world’s first 3D-printed FDA-approved dentures,” DeSimone said.

It’s interesting to see that a simple product, such as a pair of shoes, can become the representation of a long process of research and development, engineering and design.


Source: TechCrunch

Refreshed Surface Pro 6 could arrive at Microsoft’s October 2 event

Microsoft is ready to bring new Intel processors to its refreshed Surface Pro and Surface laptop models. The company may be showing off the updated Surface hardware at a media event in New York City on October 2.

The post Refreshed Surface Pro 6 could arrive at Microsoft’s October 2 event appeared first on Digital Trends.


Source: Digital trends

Glossier CEO Emily Weiss on why the company won’t sell on Amazon

E-commerce beauty startup founder, Glossier CEO Emily Weiss, dished on stage at TechCrunch Disrupt SF 2018 this morning about some of the company’s top competitors in the e-commerce space, including Amazon as well as the forthcoming threat from Instagram – which is building out its own standalone shopping app, according to reports. 

Glossier, founded in 2014 and backed by $87 million, has created a massive beauty brand that’s now a household name among women. And it’s done so without being on Amazon.

The company doesn’t work with Amazon, and Weiss said that it doesn’t intend to.

When asked if the company would sell into Amazon, she responded with an emphatic “no, no, no.

Glossier may have been acquisition target for Amazon, however – when asked if Amazon ever approached Glossier about about a deal, Weiss didn’t deny it, but instead demurred, “a lot of people have approached Glossier,” before quickly moving on.

Weiss, clearly, doesn’t think that Amazon is the best place for beauty brands.

“The interesting thing about Amazon and how they’ve addressed obviously one of the biggest consumer needs, which is solving buying, is that in the process, in some ways, they’ve kind of killed shopping,” Weiss said.

“I think in terms of breadth of product, obviously, no one will ever beat them. They have done the most phenomenal job,” she continued.

But going to Amazon for everything, every time doesn’t make sense, she believes. It’s only one kind of shopping experience.

And even though Amazon is massive, it doesn’t mean there’s no room for others outside of its shadow to grow.

“E-commerce is 10% of global commerce – that’s nothing,” Weiss pointed out. “We are at the dawn of e-commerce, and this is one user experience,” she said, referring to Amazon.

Plus, Amazon’s user experience may not be the best fit for beauty and fashion products – even though Amazon is quickly ramping up in those areas with its own private labels, Amazon Fashion, Prime Wardrobe, beauty boxes, and other initiatives.

“I think it’s exciting that we are really at the dawn of  e-commerce, and that there’s going to be so many paradigms. What we’re focused on building is an emotional commerce experience which is focused on a breath of connection, and not a breath of product,” Weiss explained.

While Glossier may not be on Amazon, it does leverage Instagram to reach customers, possibly making Instagram’s shopping app a bigger rival, if launched.

“It makes sense,” Weiss said, when asked her thoughts about Instagram’s plans in this space. “72% of millennials make their purchasing decisions for beauty and fashion products through Instagram,” she said.

Glossier itself has a long history with Instagram. It launched on Instagram before it even had its website up, for example. They also just hired Keith Peiris, who led DMs and Camera at Instagram, as Head of Product.

“Instagram’s an incredible tool,” Weiss admitted, but also cautioned that it could still face difficulties as a shopping app.

“I think of the challenges might be these platforms were not built around specific topics, they were built around specific media expressions,” said Weiss.

That said, Instagram could have more potential in the beauty market than Amazon.

“When you look at a platform like Amazon, no woman has ever told me that their criteria for best mascara was what was fastest or cheapest. That’s not how people are buying emotional things – like a fashion or beauty product,” said Weiss. “But the leading paradigm of what an e-commerce experience gives you is one of efficiency, and one of breadth of product. When what users are actually doing and wanting is one of breadth of connection,” she said.

 


Source: TechCrunch

AI Can Recognize Images, But Text Has Been Tricky—Until Now

New approaches foster hope that computers can comprehend paragraphs, classify email as spam, or generate a satisfying end to a short story.
Source: Wired

Google’s Pixelbook 2 tablet could debut with fingerprint security

Google’s Pixelbook 2 could arrive as early as October 9, sporting a tablet form factor and support for a fingerprint reader, if a leaked animation on a developer build of Chrome OS 70 is to be believed.

The post Google’s Pixelbook 2 tablet could debut with fingerprint security appeared first on Digital Trends.


Source: Digital trends

The Hidden Link Between Farm Antibiotics and Human Illness

For decades researchers sought evidence that antibiotics fed to farm animals transferred super bacteria to humans. Now a single study has provided a much needed smoking gun.
Source: Wired

Tesla stock plunges after chief accounting officer, HR head depart – Roadshow

Key executive separations — one after less than a month with the company — send Wall Street into a tizzy.
Source: CNET

Elon Musk smokes weed, talks flamethrowers on Joe Rogan podcast – CNET

It’s the latest instance of atypical behavior from Musk.
Source: CNET

CNET UK Podcast 544: Twitter faces the music, and IFA teases the future – CNET

CNET’s Katie Collins and Richard Trenholm watch tech execs face off with US lawmakers — and ask whether it’s time for a BlackBerry comeback.
Source: CNET

Daredevil season 3 teaser is Iron Fist season 2's post-credits scene – CNET

Matt Murdock’s not so happy with himself.
Source: CNET

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