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Archivo del Autor: Belen De Leon

Verified Expert Brand Designer: Red Antler

In 2007, Emily Heyward, JB Osborne, and Simon Endres began their own entrepreneurial journey began and they left their corporate jobs to start a brand design agency called Red Antler. They not only believed in the power of branding to drive growth and scale, but they also wanted to work exclusively with startups. Since then, Red Antler has become an industry powerhouse designing and launching brand identities for companies, like Casper and Brandless, into the world. We spoke with Emily, Red Antler’s Chief Brand Officer, to learn more about why they love collaborating with founders, what entrepreneurs can expect from partnering with them, and more.

Plus: Read Emily’s guest post about how branding drives success for early-stage companies.


Why Emily and her co-founders started Red Antler:

“We saw that there was an incredible opportunity to add value by thinking about brand from the very start. We started Red Antler with the vision, from day one, that brand could be a driver of business growth and that the earlier you think about brand, the better positioned you are to launch, compete, and scale.

“Red Antler was like our 6th co-founder. They helped us name & do the visual identity for Casper early on and have always been useful since as thought partners.” Philip Krim, NYC, Co-founder & CEO, Casper

On collaborating with entrepreneurs:

“My favorite thing about our clients is their passion. These are people who are starting companies because they believe that this company needs to be in the world and that it’s going to add value to people’s lives. We work with people who see a problem that they cannot help but devote their life to solving. To me, that energy is so infectious, and it’s what makes our jobs so rewarding. We’re able to put our creative power behind pursuits that are worthwhile.”

 

Below, you’ll find the rest of the founder reviews, the full interview, and more details like pricing and fee structures. This profile is part of our ongoing series covering startup brand designers and agencies with whom founders love to work, based on this survey and our own research. The survey is open indefinitely, so please fill it out if you haven’t already. 


Interview with Red Antler’s Chief Brand Officer Emily Heyward

Yvonne Leow: Let’s talk about your path to design. Could tell us a bit about your backstory?

Emily Heyward: I started my career in advertising right out of college as an account planner at a big, global agency, working on massive global brands like General Mills, Procter & Gamble and De Beers. While I learned an incredible amount and met some of the smartest, most creative people I know, I ultimately grew frustrated with solving the wrong problems. We were responsible for coming up with communications about a business, but we weren’t able to affect the business itself in any meaningful way.

With Red Antler, my co-founders and I wanted to make sure that we were actually helping to create things that the world needs, not just trying to come up with new stories about old, broken stuff.

Yvonne Leow: Right, and what inspired the creation of Red Antler?

Emily Heyward: My co-founder JB and I were leading the New York office for a New Zealand ad agency that was looking to expand to the States. The startup scene in New York was just getting going, and because we were small, we started getting introduced to other small teams of entrepreneurs. We’d sit down with these founders, and what we realized is the last thing they should be thinking about at that stage was big ad campaigns.


Source: TechCrunch

Google Cloud challenges AWS with new open-source integrations

Google today announced that it has partnered with a number of top open-source data management and analytics companies to integrate their products into its Google Cloud Platform and offer them as managed services operated by its partners. The partners here are Confluent, DataStax, Elastic, InfluxData, MongoDB, Neo4j and Redis Labs.

The idea here, Google says, is to provide users with a seamless user experience and the ability to easily leverage these open-source technologies in Google’s cloud. But there is a lot more at play here, even though Google never quite says so. That’s because Google’s move here is clearly meant to contrast its approach to open-source ecosystems with Amazon’s. It’s no secret that Amazon’s AWS cloud computing platform has a reputation for taking some of the best open-source projects and then forking those and packaging them up under its own brand, often without giving back to the original project. There are some signs that this is changing, but a number of companies have recently taken action and changed their open-source licenses to explicitly prevent this from happening.

That’s where things get interesting, because those companies include Confluent, Elastic, MongoDB, Neo4j and Redis Labs — and those are all partnering with Google on this new project, though it’s worth noting that InfluxData is not taking this new licensing approach and that while DataStax uses lots of open-source technologies, its focus is very much on its enterprise edition.

“As you are aware, there has been a lot of debate in the industry about the best way of delivering these open-source technologies as services in the cloud,” Manvinder Singh, the head of infrastructure partnerships at Google Cloud, said in a press briefing. “Given Google’s DNA and the belief that we have in the open-source model, which is demonstrated by projects like Kubernetes, TensorFlow, Go and so forth, we believe the right way to solve this it to work closely together with companies that have invested their resources in developing these open-source technologies.”

So while AWS takes these projects and then makes them its own, Google has decided to partner with these companies. While Google and its partners declined to comment on the financial arrangements behind these deals, chances are we’re talking about some degree of profit-sharing here.

“Each of the major cloud players is trying to differentiate what it brings to the table for customers, and while we have a strong partnership with Microsoft and Amazon, it’s nice to see that Google has chosen to deepen its partnership with Atlas instead of launching an imitation service,” Sahir Azam, the senior VP of Cloud Products at MongoDB told me. “MongoDB and GCP have been working closely together for years, dating back to the development of Atlas on GCP in early 2017. Over the past two years running Atlas on GCP, our joint teams have developed a strong working relationship and support model for supporting our customers’ mission critical applications.”

As for the actual functionality, the core principle here is that Google will deeply integrate these services into its Cloud Console; for example, similar to what Microsoft did with Databricks on Azure. These will be managed services and Google Cloud will handle the invoicing and the billings will count toward a user’s Google Cloud spending commitments. Support will also run through Google, so users can use a single service to manage and log tickets across all of these services.

Redis Labs CEO and co-founder Ofer Bengal echoed this. “Through this partnership, Redis Labs and Google Cloud are bringing these innovations to enterprise customers, while giving them the choice of where to run their workloads in the cloud, he said. “Customers now have the flexibility to develop applications with Redis Enterprise using the fully integrated managed services on GCP. This will include the ability to manage Redis Enterprise from the GCP console, provisioning, billing, support, and other deep integrations with GCP.”


Source: TechCrunch

Online grocery shopping comes to recipe app Innit – CNET

This smart kitchen app takes you from start to finish in the kitchen.
Source: CNET

Photographing All 2,000 Miles of the US-Mexico Border

America’s border communities are politically and culturally diverse, but they agree on one thing: A border wall is a terrible idea.
Source: Wired

Roku eases sign-in with Hulu, Sling TV, dresses up search results, bolsters voice – CNET

Roku software update 9.1 is rolling out to streamers starting today and Roku TVs in early summer.
Source: CNET

Mueller report heads to Congress 'within a week': Everything on the Trump-Russia case – CNET

The 400-page report into President Trump and Russia will soon be in Congress’ hands. It could sharpen the partisan divide.
Source: CNET

Lenovo Tax Refund sale knocks down prices on ThinkPad, Yoga laptops

Lenovo is currently running a tax refund sale, and it is cutting the prices down on ThinkPad laptops, Yoga 2-in-1s, and more — but only through the end of Wednesday, April 17. 

The post Lenovo Tax Refund sale knocks down prices on ThinkPad, Yoga laptops appeared first on Digital Trends.


Source: Digital trends

ViewSonic XG240R gaming monitor review

Gaming monitors can be quite expensive, but be it RGB lighting, 144Hz refresh rate, or FreeSync support, the ViewSonic XG240R takes everything from a premium monitor and packs it into an affordable package.

The post ViewSonic XG240R gaming monitor review appeared first on Digital Trends.


Source: Digital trends

Don’t expect to see Apple’s new 16-inch MacBook Pro until 2021

The new rumored 16-inch Apple MacBook Pro might not be released this year after all. Instead, it seems as though the new laptop will not arrive at the hands of Apple fans until as late as 2021.

The post Don’t expect to see Apple’s new 16-inch MacBook Pro until 2021 appeared first on Digital Trends.


Source: Digital trends

Former Nissan boss Carlos Ghosn proclaims innocence in video message – Roadshow

Ghosn filmed the video on April 3, a day before he was arrested again.
Source: CNET

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