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Archivo del Autor: Belen De Leon

Greta Thunberg Blasts ‘Creative PR’ in Her Climate Speech

In her latest talk at a major climate change conference, the Swedish activist accused politicians and big business of misleading the public.
Source: Wired

How to delete a page in Word

Wondering how to delete a page in Word? It’s easier than you might think. Here are a few tips and tricks to strip away unwanted pages from the start and end of your document, as well as anywhere in between.
Source: Digital trends

Revolt! Scientists Say They're Sick of Quantum Computing's Hype

A Twitter account called Quantum Bullshit Detector reflects some researchers’ angst about overhyped claims and other troubling trends.
Source: Wired

Pandora launches interactive voice ads

Pandora has begun to test a new type of advertising format that allows listeners to respond to the ad by speaking aloud. In the new ads, listeners are prompted to say “yes” after the ad asks a question and a tone plays. The ads will then offer more information about the product or brand in question.

Debut advertisers testing the new format include Doritos, Ashley HomeStores, Unilever, Wendy’s, Turner Broadcasting, Comcast and Nestlé.

The ads begin by explaining what they are and how they’ll work. They then play a short and simple message followed by a question to which listeners are supposed to respond.

For example, the Wendy’s ad asks listeners if they’re hungry, and if they say “yes” the ad continues by offering a recommendation about what to eat. The DiGiorno’s pizza ad asks listeners to say “yes” to hear the punchline of a pizza-themed joke. The Ashley HomeStores ad engages listeners by offering tips on getting a better night’s sleep. And so on.

The new format capitalizes on Pandora’s underlying voice technology, which also powers the app’s smart voice assistant, Voice Mode, launched earlier this year. While Voice Mode lets Pandora users control their music hands-free, the voice ads aim to get users to engage with the advertiser’s content hands-free, as opposed to tapping on the screen or visiting a link to get more information.

The company believes these types of ads will be more meaningful as they force listeners to pay attention. For the brand advertisers, voice ads offer a way to more directly measure how many people an ad reached — something that’s not possible with traditional audio ads, which by their nature aren’t clickable.

Pandora announced its plans to test interactive voice ads back in April of this year, initially with San Francisco-based adtech company, Instreamatic. At the time, it said it would launch the new format into beta testing by Q4, as it now has.

The ad format arrives at a time when consumers have become more comfortable talking to digital voice assistants, like Siri, Alexa and Google Assistant. There’s also an increased expectation that services we interact with will support voice commands — like when we’re speaking to Fire TV or Apple TV to find something to watch or asking Pandora or Spotify to play our favorite music.

But consumers’ appetite for interactive voice advertisements is still largely untested. Even Amazon limited voice ads on its Alexa platform for fear of alienating users who would find them disruptive to the core experience. Spotify also ran a limited test of voice ads this year.

In Pandora’s case, users don’t have to play along. The company says if the user doesn’t respond within a couple of seconds or if they say no, the music resumes playback.

Pandora says the ads will begin running today for a small subset of listeners using its app.


Source: TechCrunch

DataRobot is acquiring Paxata to add data prep to machine learning platform

DataRobot, a company best known for creating automated machine learning models known as AutoML, announced today that it intends to acquire Paxata, a data prep platform startup. The companies did not reveal the purchase price.

Paxata raised a total of $90 million before today’s acquisition, according to the company.

Up until now, DataRobot has concentrated mostly on the machine learning and data science aspect of the workflow — building and testing the model, then putting it into production. The data prep was left to other vendors like Paxata, but DataRobot, which raised $206 million in September, saw an opportunity to fill in a gap in their platform with Paxata.

“We’ve identified, because we’ve been focused on machine learning for so long, a number of key data prep capabilities that are required for machine learning to be successful. And so we see an opportunity to really build out a unique and compelling data prep for machine learning offering that’s powered by the Paxata product, but takes the knowledge and understanding and the integration with the machine learning platform from DataRobot,” Phil Gurbacki, SVP of product development and customer experience at DataRobot, told TechCrunch.

Prakash Nanduri, CEO and co-founder at Paxata, says the two companies were a great fit and it made a lot of sense to come together. “DataRobot has got a significant number of customers, and every one of their customers have a data and information management problem. For us, the deal allows us to rapidly increase the number of customers that are able to go from data to value. By coming together, the value to the customer is increased at an exponential level,” he explained.

DataRobot is based in Boston, while Paxata is in Redwood City, Calif. The plan moving forward is to make Paxata a west coast office, and all of the company’s almost 100 employees will become part of DataRobot when the deal closes.

While the two companies are working together to integrate Paxata more fully into the DataRobot platform, the companies also plan to let Paxata continue to exist as a standalone product.

DataRobot has raised more than $431 million, according to PitchBook data. It raised $206 million of that in its last round. At the time, the company indicated it would be looking for acquisition opportunities when it made sense.

This match-up seems particularly good, given how well the two companies’ capabilities complement one another, and how much customer overlap they have. The deal is expected to close before the end of the year.


Source: TechCrunch

Anti-Vape Laws Could Do More Harm Than Good

Banning vaping just might drive teens to the black market—and send adult smokers back to their cancer sticks.
Source: Wired

Join TechCrunch for our 3rd Annual Winter Party

After last year’s stellar turn out of almost 1,000 Silicon Valley shakers and movers, TechCrunch is returning with the 3rd Annual Winter Party at Galvanize in San Francisco on February 7.

The party will feature tasty beers, wine and canapés, party games and activities, plenty of photo ops (and our infamous karaoke), giveaways and some fun surprises. As you network your way across the sea of attendees, you’ll also get to check-out a handful of promising early-stage startups just waiting for their big break.

The shindig will be held in the multi-level facility at Galvanize in San Francisco on Friday, February 7. While the venue is large, it won’t be able to hold all of Silicon Valley, so tickets are very limited and will be released on a rolling basis for $85 each. If you’re a startup and want to demo your product at this event, demo tables are available for purchase at $1,500 each. Demo tickets are limited too, so get yours before we sell out!

More about the Winter Party:

When? Friday, February 7, 6:00 p.m. – 9:00 p.m.

Where? Galvanize, 44 Tehama St., San Francisco, CA 94105

How? Get tickets here for just $85 each. There are only a limited number of tickets for this event. Tickets will be released in batches, so if you don’t see any availability, stay tuned to TechCrunch for our next release, as they sell out quickly. TechCrunch parties have a history of being the place you want to meet your future investor, acquirer or co-founder. And to top it all off, we’re going to give away some really great door prizes, like TC swag and tickets to Disrupt SF, our flagship event coming in September 2020.

Hope to see you all there!

Our sponsors help make TechCrunch events happen. If you are interested in learning more about sponsorship opportunities, please contact our sponsorship team by filling out this form.


Source: TechCrunch

The War on Polio Just Entered Its Most Dangerous Phase

Though victory is close, the eradication campaign is on some very fragile ground. 
Source: Wired

GetYourGuide widens its horizons, will expand its Originals short tours into day trips and more

GetYourGuide has made a name for itself as the startup that helped the stale idea of guided tours for travellers on its head. Tapping into the generation of consumers who think of travel not just as going somewhere, but having an “experience” (and, ideally, recording it for Insta-posterity), it has built a marketplace to connect them with people who will help guarantee that this is what they will get. It’s a concept that has helped it sell more than 25 million tickets, hit a $1 billion valuation, and raise hundreds of millions of dollars in VC funding.

And the startup has grown quite a lot since passing the 25 million mark in May. “We’ve had 40 million travelers over the last 12 months. We’re the market leader in every European geography. We’re #2 in the U.S. and about to become #1,” co-founder and CEO Johannes Reck said at TechCrunch Disrupt Berlin.

Now GetYourGuide is taking the next step in its strategy to expand its touchpoints with users, and grow and diversify its business in the process. The company is expanding its “Originals” business — its own in-house tour operation — into one-day tours and other longer journeys, with the aim of hitting 1 million sales of Originals this year. It will kick off the effort with a small number — between five and 10 — one-day tours in different exotic locations. Examples will include “dune-bashing in Dubai,” glacier excursions from Reykjavik, and trips to Bali’s “most instagrammable hidden spots.”

GetYourGuide Originals have been working well. “We’ve had tremendous success, we have an average score of 4.8 [out of 5] compared to 4.4 for the other marketplace activities,” Reck said. Originals have a 40% higher repeat rate than other activities.

“And we’re now extending it to day trips. For those who are not familiar with the travel experience, day trip is the single biggest vertical inside of experiences,” Reck said.

Originals was launched a year and a half ago as a way for GetYourGuide to build its own tours — which it kicked off first with shorter walking tours — as a complement to the marketplace where it offers travellers a way of discovering and purchasing places on tours organised by third parties. Today it offers 23 different Originals in 17 cities like Paris, London, Berlin and Rome.

Up to now, GYG has sold some 200,000 places on its Originals tours — which is actually a tiny proportion of business, when you consider that the number of tours booked through the platform has passed 25 million.

The startup likes to describe its own Orignals as “like Netflix Originals, but in the real world!” And that analogy is true in a couple of ways. Not only does it give GYG more curatorial control on what is actually part of the tour, where it’s run, who guides it and more; but it gives the company potentially a bigger margin when it comes to making money off the effort, and means it does not have to negotiate with third parties on revenue share and other business details.

That’s, of course, not considering the challenges of scaling in this way.

Adding in more Originals and extending to transportation to get to the destination (and potentially staying overnight at some point) will mean taking on costs and organizational efforts, and risks, around more operational segments: making sure vehicles are safe and working, that hotels have clean sheets (and rooms), and more. More things can go wrong, and customers will have many more reasons to complain (or praise). It will be one of those moments when the startup will have to rethink what it’s core competency is, and whether it can deliver on that.

On the other side, if it works, GYG will diversify its the business while finding new revenue streams. But the strategy to grow Originals is a logical next step for other reasons, too.

The most important of these is probably competition: GYG may have been the pioneer of hipster travel experiences, but today it is by no means the only company focusing on this segment. Companies like Airbnb and TripAdvisor have tacked on tours and “Experiences” as a complement to their own offerings, as ways of extending their own consumer touchpoints beyond, respectively, booking a place to say or finding a cool place that popular with locals, or figure out what attractions to see.

Get Your Guide needs to find ways of keeping existing and new users returning to its own platform, rather than simply tacking on its tour packages while organising other aspects of their vacation.

The other is that, as Get Your Guide continues to break ground on changing the conversation around travel, building its own content rather than relying on others to fulfil its vision will become ever more essential, and paves the way for how the company will approach adding ever more components into the chain between your home and your destination.


Source: TechCrunch

Be in the TechCrunch End Of Year Review for Europe

TechCrunch is running an end-of-year review for the European tech startup industry.

We’d love your input on the feature! We’d like to know what particular topics really resonated with you in 2019 and what your predictions are for 2020.

Fill in the survey here.

Please give us your thoughts in the survey below. The more ‘raw’, unfiltered or ‘blunt’ your responses the better! Everything you write will be considered to be on the record, unless you specify something in particular.

We’d like responses from founders and investors.

* The Deadline is 11pm December 13*

Alas, we cannot guarantee your contribution will be in the final articles (there will be more than one), but if you DON’T participate then you definitely won’t be.

You can edit your responses.

As “stimulus” here are some previous surveys we’ve run in cities/regions in Europe, but you do not have to follow these slavishly. These are just for ideas:Nordics, Paris, Berlin, London.

* AGAIN: The Deadline is 11pm December 13*

Fill in the survey here.


Source: TechCrunch

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