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Archivo del Autor: Belen De Leon

VR games can look amazing with this game-changing imaging tech – CNET

New displays and something called foveated rendering could make a world of difference.
Source: CNET

Get rid of your oven's bad smells with these tips – CNET

Chemical, burnt food and sulfur smells all have their causes and solutions.
Source: CNET

Scorpion 3: A hoverbike you can buy right now video – CNET

You don’t need a special license to fly the Scorpion 3 in the US. And they start shipping soon.
Source: CNET

Salesforce deepens data sharing partnership with Google

Last Fall at Dreamforce, Salesforce announced a deepening friendship with Google . That began to take shape in January with integration between Salesforce CRM data and Google Analytics 360 and Google BigQuery. Today, the two cloud giants announced the next step as the companies will share data between Google Analytics 360 and the Salesforce Marketing Cloud.

This particular data sharing partnership makes even more sense as the companies can share web analytics data with marketing personnel to deliver ever more customized experiences for users (or so the argument goes, right?).

That connection certainly didn’t escape Salesforce’s VP of product marketing, Bobby Jania. “Now, marketers are able to deliver meaningful consumer experiences powered by the world’s number one marketing platform and the most widely adopted web analytics suite,” Jania told TechCrunch.

Brent Leary, owner of the consulting firm CRM Essentials says the partnership is going to be meaningful for marketers. “The tighter integration is a big deal because a large portion of Marketing Cloud customers are Google Analytics/GA 360 customers, and this paves the way to more seamlessly see what activities are driving successful outcomes,” he explained.

The partnership involves four integrations that effectively allow marketers to round-trip data between the two platforms. For starters, consumer insights from both Marketing Cloud and Google Analytics 360, will be brought together into a single analytics dashboard inside Marketing Cloud. Conversely, Market Cloud data will be viewable inside Google Analytics 360 for attribution analysis and also to use the Marketing Cloud information to deliver more customized web experiences. All three of these integrations will be generally available starting today.

A fourth element of the partnership being announced today won’t be available in Beta until the third quarter of this year. “For the first time ever audiences created inside the Google Analytics 360 platform can be activated outside of Google. So in this case, I’m able to create an audience inside of Google Analytics 360 and then I’m able to activate that audience in Marketing Cloud,” Jania explained.

An audience is like a segment, so if you have a group of like-minded individuals in the Google analytics tool, you can simply transfer it to Salesforce Marketing Cloud and send more relevant emails to that group.

This data sharing capability removes a lot of the labor involved in trying to monitor data stored in two places, but of course it also raises questions about data privacy. Jania was careful to point out that the two platforms are sharing metadata, rather than specific information about individual consumers, which could be in violation of the new GDPR data privacy rules that went into effect in Europe at the end of last month.

“What we’re [we’re sharing] is either metadata or aggregated reporting results. Just to be clear there’s no personal identifiable data that is flowing between the systems so everything here is 100% GDPR-compliant,” Jania said.

But Leary says it might not be so simple, especially in light of recent data sharing abuses. “With Facebook having to open up about how they’re sharing consumer data with other organizations, companies like Salesforce and Google will have to be more careful than ever before about how the consumer data they make available to their corporate customers will be used by them. It’s a whole new level of scrutiny that has to be apart of the data sharing equation,” Leary said.

The announcements were made today at the Salesforce Connections conference taking place in Chicago this week.


Source: TechCrunch

The Brilliant Vigilance of Seattle's Huge New SR-99 Tunnel

How do you keep a tunnel safe? Hundreds of cameras, 17 jet fans, and a sprinkler system that can out-hose Splash Mountain.
Source: Wired

A New Era of Frankensoftware Is Upon Us

But that’s not necessarily a bad thing.
Source: Wired

Deliveroo fattens its market presence by opening to restaurants that do deliveries

Restaurant food delivery startup Deliveroo is taking the next logical step to expand its business by opening up to restaurants that have their own delivery fleets — thereby also expanding the food choices it can offer its couch-loving users.

Next month the company will launch the new service, called Marketplace+, in seven of its markets — onboarding restaurants that do their own food deliveries to its platform, and offering them the ability to tap into Deliveroo’s network of riders to extend their delivery services and support faster delivery times if they choose (it says restaurants will be able to “choose for themselves how best to offer delivery” but the impact on, for example, existing delivery fleet staff employed by larger food chains remains to be seen).

Commenting on the launch in a statement, Deliveroo CEO and co-founder Will Shu said: “Today we are unveiling the next big step in our plan to offer customers an even greater choice of restaurants, at a greater range of prices while continually improving service. That’s why we introduced delivery-only kitchens, bringing new, exciting restaurants to new areas. It’s why we invested in new restaurant brands to boost innovation, and it’s why today we are giving restaurants with their own fleets of riders the chance to be on our platform and to use our rider network whenever they need it.

“This is a major development for the company that will mean thousands of new restaurants delivering new orders to new customers and it’s part of our mission to become the definitive food company.”

The Marketplace+ service is being rolled out globally across all Devliveroo’s markets this year, but will launch first in July in Italy, Belgium, Netherlands, Australia, Hong Kong and the UK and Ireland.

The company says it’s expecting Marketplace+ to bring more than 5,000 additional restaurants into its UK app by the end of the year — which would be a 50% increased on the 10,000 current available.

The move will also expand where it’s able to offer a service in the market, saying it will add 50 new towns and cities in the UK by the end of the year.

It also expects that, within a year, it will be able to reach an additional 6 million UK customers. (It says it’s already profitable in the whole of the UK market, and notes that its core service achieved growth of 650% globally in 2017.)

Explaining why it’s able to onboard thousands more restaurants via the expansion to its marketplace, Deliveroo says this is as a consequence of building up what it dubs “its own extensive delivery network of 35,000 riders worldwide and 15,000 riders in the UK”.

Albeit, none of those riders are considered employees by the company.

Rather, like many gig economy platforms, Deliveroo classes the riders who deliver its product as self-employed contractors. And this type of classification is under increasing legal pressure in European markets such as the UK — where the government is currently reviewing employment law to take account of tech-fueled shifts in work.

Just today the UK’s supreme court backed a rights challenge by a ‘self-employed’ plumber who had solely worked for six years for Pimlico Plumbers — supporting an earlier employment tribunal decision that he is entitled to workers rights.

Uber has also faced a similar tribunal decision related to its classification of drivers as self-employed, and is continuing to appeal.

So while Deliveroo is loudly touting business growth and expansion, as it prepares to plug thousands more restaurants into its platform, another aspect of gig economy businesses which is also set to fatten substantially — yet which none of these companies are shouting loudly about — are the associated costs of doing this kind of business once all the ‘self-employed’ people who actually deliver the product are judged to be workers.

Then these platform businesses will be picking up the bill for all those service delivering workers’ rights.

And in the UK at least the courts have been setting clear direction on that front — and feeding the government’s review of employment law.


Source: TechCrunch

The Potential Pitfalls of Sucking Carbon From the Atmosphere

A new method makes negative emissions more of a reality than ever before.
Source: Wired

How Pro-Eating Disorder Posts Evade Filters on Social Media

A new study shows how sites like Instagram and Pinterest struggle to moderate pro-ED content—or even keep recommendation algorithms from surfacing it.
Source: Wired

Inside Amazon's Painstaking Pursuit to Teach Alexa French

Amazon tries to translate its homegrown voice assistant into a global success.
Source: Wired

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