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Archivo del Autor: Belen De Leon

Twitter hires God-is Rivera as global director of culture and community

Twitter has brought on its first-ever global director of culture and community, God-is Rivera. As global director of culture and community, Rivera will report to Global Head of Culture, Engagement and Experiential Nola Weinstein. Rivera previously led internal diversity and inclusion efforts at VMLY&R, a digital and creative agency.

“As a black woman who has worked in industries in which I have been underrepresented, I feel a great responsibility to amplify and support diverse communities, and they exist in full force on Twitter,” Rivera said in a statement. “The team has shown a passion to serve and spotlight their most active users and I am honored to step into this new role as a part of that commitment.”

For context, 26 percent of U.S. adults who identify as black use Twitter, while 24 percent of white-identified adults and 20 percent of Latinx-identified adults in the U.S. use Twitter, according to a March 2018 survey from Pew Research Center.

At Twitter, the plan is for Rivera to “better serve and engage communities” on Twitter through the company’s brand marketing, campaigns, events and other experiences. Internally, Rivera will be tasked with ensuring Twitter’s campaigns and programs are inclusive and “reflective of the communities we serve,” according to Twitter’s press release. Externally, Rivera will be responsible for developing relationships and programs with content creators, community leaders, brands and more — similar to the one with HBO’s Insecure.

Here’s the internal note Weinstein sent to Twitter employees earlier today:

Team,

I am so excited to welcome @GodisRivera to the team as Twitter’s new Global Director of Culture & Community. She captivated us at #OneTeam with her enlightening presentation on #BlackTwitter and we are thrilled that she will now be bringing her passion and perspective inside.

In this newly created role, God-is will help lead our efforts to better serve and engage the powerful voices and global communities who take to Twitter to share, discover and discuss what matters to them. This will come to life through Twitter’s brand efforts, campaigns, events and experiences. She will help ensure that our programs are connective, inclusive and reflective of the communities we serve. You can imagine more efforts that engage and excite our communities like #HereWeAre, #NBATwitter, thoughtful tweetups, etc.

God-is’ deep expertise in marketing and social strategy, cultural understanding and ability to elevate and connect communities makes for a rare and incredibly powerful combination. She was previously Director, Inclusion and Cultural Resonance at VMLY&R, where she led internal diversity efforts to fuse the importance of internal culture and representation to creative work outputs. In 2018, God-is was named an Ad Age “Woman to Watch” and Adweek “Disruptor” for continuing to fight for representation and equity in the advertising industry. She currently resides in New York, NY with her husband and daughter.

On a personal note, I have had the pleasure of spending time with God-is at #HereWeAre, #Influence, and #OneTeam and her energy, passion and positivity are infectious. I know her presence will make a difference and am excited by all that the culture & experiential team will create together.

God-is will start on November 12th and will be based in NYC reporting to me.

Please join me in welcoming her to the flock!


Source: TechCrunch

The Minte raises $2.25 million in seed funding to bring hotel-style housekeeping to luxury residences

As an MBA student at the University of Chicago’s Booth school, Kathleen Wilson was struck with an idea while looking at businesses that provided daily housekeeping in one of her classes. Given the density and physical structure of many apartment buildings, she wondered why a housekeeper couldn’t similarly push a cart down the hall and spend an hour or less in each unit.

To test out her theory, Wilson and a classmate started cleaning the apartments of friends, spending 30 minutes to an hour at a time and trying to establish a reasonable price point for the work. Armed with enough data, Wilson then landed at a local real estate tech accelerator, formed her company, and locked down her first property management company client, Waterton — and her efforts have been gaining momentum since.

In fact, her 20-month-old startup, The Minte, which now employs roughly 60 people, is today announcing that it has raised $2.25 million in a round that brings the company’s total seed funding to $4.7 million. Dundee Venture Capital led this newest round; other investors in the company include MATH Venture Partners, Revolution’s Rise of the Rest Seed Fund, Firebrand Ventures, Blue Note Ventures and numerous angel investors. We had a quick chat with Wilson earlier this week to learn more.

TC: Can you tell us a bit more about your customers? Are they all property management companies like Waterton?

KW: We only provide service to apartments and condos, so our clients are currently property management companies such as Greystar, Bozzuto, Lincoln Property Company, and CA Ventures. We have just under 70 properties in Chicago, another 20 in D.C., and we’ve been launching 6 to 10 new properties in each market each month.

TC: The Minte promises to make a housekeeper available to a property full-time, correct?

KW: Yes. A housekeeper is located on site for residents to book cleaning services with them, so that residents are provided with consistency and trust. To be clear, our housekeepers are full-time Minte employees with health benefits and paid-time off.  We keep our housekeeping cart and supplies at each property, and there’s a place for housekeepers to go if they have a bit of downtime, although that’s rare.

We do have some housekeepers who split their time between properties, either if the property is smaller or if we’re still in the first couple months of service and still building demand.

TC: What makes the company think people would prefer to work with The Minte versus housekeepers they know? These are trust-heavy relationships, a feature that other housecleaning startups have overlooked to their detriment.

KW: Exactly. We bring the personal trust by having the same housekeeper assigned to the property, which allows the housekeeper to get to know the residents, and we bring the corporate side of trust by having insurance, QA by managers, and the ability to send a backup housekeeper if someone is out sick. We also have top-notch, live customer service if there is ever an issue.

TC: What does your quality assurance process involve?

KW: It’s a multi-tier process. First, we’ve implemented an eight-day training program for all new housekeepers. Second, housekeepers and housekeeping managers with whom we work almost always have hotel backgrounds, having worked at the Waldorf Astoria, The Conrad, and Sofitel, to name a few. Third, housekeeping managers do random spot checks of service. And fourth, users can rate and comment on every service, which we review in real time. It’s company policy to reach out to the resident any time something is less than four stars.

Also worth mentioning: our products are eco-friendly, P&G products, so there’s no compromise on the quality of our supplies.

TC: How do clients pay, and how much do they pay? Is this a subscription model?

KW: They can pay à la carte — paying $30 for a hotel-style service, $90 for a deep clean for a one-bedroom apartment, for example — but over half of our cleans are residents who are on a recurring package. For customers on a package, they can customize how many deep cleans and/or hotel-style cleans they have every four weeks, including which days those cleans occur.

TC: The home services model is more prone to leakage, meaning people form relationships and stop using the platform. Is this a concern?

KW: Our employees are full-time, so this is essentially a non-issue for us. With our housekeepers on our schedule throughout the entire week, its not feasible for someone to poach them.

Potentially a resident could do this on a weekend, but in our experience, people want housekeepers to come when they are not home. Furthermore, the property manager would tell us if our housekeeper was getting keys outside of their Minte schedule.

TC: And how are you marketing the company?

KW: Through our partnership with the property managers, primarily.

TC: How will you use your new funding?

KW: We’ll continue to enhance our tech. Our app is out this week, and we’re rolling out our smart home integration in the coming months. We’re making our button — which is physical hardware that goes on the wall inside each unit — more readily available. We’ll also expand more into condos and corporate housing and target our third city in early 2019.


Source: TechCrunch

Don’t Be Duped by Voting Misinformation Before the Midterms

How to find accurate voting information for the midterm elections
Source: Wired

RTX 2070 vs. GTX 1080

The new battle of the more-than-mid-range cards is on and it’s the RTX 2070 versus the GTX 1080. One is newer with newer features, but does it offer much in the way of performance improvements?

The post RTX 2070 vs. GTX 1080 appeared first on Digital Trends.


Source: Digital trends

Hackers sold 120 million private Facebook messages, report says

Up to 120 million private Facebook messages were being sold online by hackers this fall. The breach was first discovered in September and the messages were obtained through unnamed rogue browser extensions. 

The post Hackers sold 120 million private Facebook messages, report says appeared first on Digital Trends.


Source: Digital trends

Match says Bumble is dropping its $400M lawsuit, but this battle isn’t over

Bumble and Match’s ongoing legal battles are continuing today. According to a statement released by Match Group this morning, Bumble is dropping its $400 million lawsuit against Match, which had claimed Match fraudulently obtained trade secrets during acquisition talks. However, Bumble is preparing to refile its suit at the state level, we’re hearing.

If you haven’t been following, the two companies have been doing battle in the court system for some time after Match Group failed to acquire Bumble twice – once in a deal that would have valued it at over $1 billion.

Bumble claimed Match then filed a lawsuit against it to make Bumble appear less attractive to other potential acquirers. Match’s suit claims Bumble infringed on patents around things like its use of a stack of profile cards, mutual opt-in, and its swiped-based gestures – things Tinder had popularized in dating apps.

Bumble subsequently filed its own lawsuit in March 2018, this one claiming that Match used acquisition talks to fraudulently obtaining trade secrets. It says this is not a countersuit, but its own separate suit. (This is the one being discussed today by the companies.)

Match says it wasn’t served papers for Bumble’s suit. But Bumble CEO Whitney Wolfe had said they delayed serving papers to give Match a chance to settle.

After a failure to settle, Bumble announced on September 24, 2018 that it would be serving Match, and shared news of its IPO plans. The $400 million suit claims Match had asked for “confidential and trade secret information” in order to make a higher acquisition offer for Bumble, but that no subsequent offer came as result.

Match says Bumble asked the courts to drop its lawsuit just a few weeks after this announcement, and believes the whole thing is just a PR stunt around Bumble’s IPO.

Match today says it’s not opposed to the lawsuit being dropped. But it is now seeking declaratory judgements that will force these issues to be litigated in the right forums, it says.

It points out that Bumble had filed its state petition in Dallas County, rather than respond with counterclaims to Match’s suit in the Western District of Texas – “less than 100 miles from Bumble’s Austin headquarters.”

It asked the case to be transferred to federal courts in the Western District, where its IP case is pending.

Now, Match says that Bumble is asking the courts to drop its claims against Tinder’s parent company.

“We’re not opposing their request to dismiss their own claims, but we’re seeking declaratory judgements that will force these issues to be litigated in the right forums,” says a Match spokesperson. “As we say in section 132 of the amended counterclaim: ‘Match will not simply wait until Bumble decides whether or not it wants to pursue these claims – likely in connection with Bumble’s next media blitz. Match intends to litigate these baseless allegations now, and Match intends to conclusively disprove them.’”

Bumble responded this morning, by saying it plans to continue to defend its business against Match.

“Match’s latest litigation filings are part of its ongoing campaign to slow down Bumble’s momentum in the market. Having tried and failed to acquire Bumble, Match now seems bent on trying to impair the very business it was so desperate to buy,” a Bumble spokesperson says. “Bumble is not intimidated and will continue to defend its business and users against Match’s misguided claims.”

It declined to comment on how, but we understand that the change from a state court system to federal courts is in play here. Bumble wanted to litigate at the state level, which means it has to dismiss its claims in the federal courts. Match could then accurately say Bumble’s lawsuit is being dropped, but that doesn’t necessarily mean Bumble’s plans have changed.

We understand that Bumble is now preparing to refile its case in the state court system, but it hasn’t done so yet.


Source: TechCrunch

Toy Story 4's ending is 'a moment in history' says Tom Hanks – CNET

The Woody actor says you’ll need your tissues ready for the 2019 movie.
Source: CNET

Homeland Security's biggest election concern is what comes after you vote – CNET

DHS Secretary Kirstjen Nielsen says the midterms will be the “most secure election we’ve ever had.” It’s the appearance of discord the day after that worries her.
Source: CNET

Apple News will give you live midterm election results Nov. 6 – CNET

Tune in Nov. 6 at 8 p.m. ET.
Source: CNET

Buick will let you place Yelp reservations from the road – Roadshow

The app will roll out to all eligible GM infotainment systems, not just Buick.
Source: CNET

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