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Archivo del Autor: Belen De Leon

New iPad Pro 2018: All the rumors on specs, price, release date – CNET

Apple looks to redefine what Pro means in 2018.
Source: CNET

Just as critics feared, Fortnite for Android came with an epic security risk – CNET

Epic Games has already patched the hole, but it’s not a great look.
Source: CNET

Ipsy’s new subscription delivers full-size beauty products, not samples

Ipsy, the beauty box subscription service and e-commerce site founded in 2011 by YouTube creator Michelle Phan, is expanding its business beyond sample-sized products. The company today is debuting a more expensive “Glam Bag Plus” subscription, which will ship customers five full-sized products for $25 per month.

The move aims to capitalize on Ipsy’s established customer base who now trust Ipsy’s beauty products recommendations to the point they’re willing to pay upfront for full-sized products, instead of only samples with the option to later shop online for the products they liked.

It may also help attract a new customer who doesn’t find value in samples – which are sometimes one-use products, or packaged poorly compared with their full-size counterparts, making them difficult to travel with or throw in a purse.

So far, Ipsy’s curation has been succeeding – it touts over 3 million subscribers, compared with rival Birchbox’s over 2.5 million.

Ipsy, for what it’s worth, tends to offer better samples than Birchbox, now majority owned by hedge fund Viking Global Investors, after some financial struggles.

Birchbox shipments are often too reliant on less valuable items, like single-use makeup wipes, tiny eyeshadows without a reliable protective case, or totally hit-or-miss perfume samples, for example. Ipsy, meanwhile, sends out full-sized makeup brushes and other full-sized items along with samples on a regular basis. It also prioritizes makeup products over hair and skin care items in its curation.

Plus, it ships products in a reusable makeup travel bag (which, frankly, is great for when you need to unload some of your less-loved samples on friends).

With the new Glam Bag Plus, customers will have the option of paying a little more – $25 per month instead of $10 – for a selection of full-sized products, which would normally retail for $120.

The company says it will work with brands like Sunday Riley, Ciaté London, Purlisse, Morphe, Tarte Cosmetics, Buxom, and others.

As before, the exact mix of products shipped will be based on subscribers’ beauty profile. Today, Ipsy creates over 10,000 different makeup combinations in its monthly Glam Bag memberships, it says, because of this personalization.

The Plus service will also ship out a deluxe (read: larger) makeup bag on the first delivery, then every third delivery afterwards, as part of its subscription.

The new service will better cater to skin and hair care companies, and especially to newer brands that may not offer a wide ranges of samples at this time, but still want to be able to reach Ipsy’s millennial subscriber base.

Initially, existing Glam Bag subscribers will be able to switch over to the Plus tier of service, which will ship its first bag in October.

However, the company is advising customers that it has limited quantities of Glam Bag Plus products, so if they choose to later downgrade back to the sample Glam Bag, they may end up on a waitlist if they decide later they want to re-join Plus.

Ipsy also says it’s not set up right now to handle customers who want both memberships, so those who do should create a second account as a workaround.

Ipsy’s co-founder Michelle Phan left the startup last fall to run online makeup site EM Cosmetics, but Ipsy itself remains profitable – and it has been for several years. The company’s real value is not the money to be made on the subscription business itself, but rather in helping beauty brands reach social media influencers and YouTube stars, whose makeup tutorials and recommendations help them to gain exposure.

While Ipsy, like many in the subscription business, won’t talk about its critical business metrics like churn or margins, the company believes the Plus subscription will do well because it’s something members have been requesting for some time. It also surveyed the user community and ran focus groups ahead of this product’s launch, it told Glossy.

The subscription will become available to more customers in the future, says Ipsy.


Source: TechCrunch

Apple’s original computer expected to fetch more than $300K at auction

Apple’s first computer model will be up for auction in September. The Apple-1 auction at RR Auction is expected to fetch more than $300,000. The fully functional unit is rare, as only 60 Apple-1 units are estimated to exist.

The post Apple’s original computer expected to fetch more than $300K at auction appeared first on Digital Trends.


Source: Digital trends

Moosejaw is the first of Walmart’s acquired brands to open a digital store on the site

Last year, Walmart acquired outdoor retailer Moosejaw for $51 million –  a company that’s now one of several brands Walmart picked up during a speciality retail buying spree, along with ShoeBuy, Jet.com, Hayneedle, ModCloth, and Bonobos. Now, the company is making good on that purchase, as Moosejaw is the first of Walmart’s acquired brands to arrive on Walmart.com. The company will now curate its own storefront, in addition to operating its own separate site.

Since its acquisition, Moosejaw began to offer customers free, two-day shipping on orders over $49, and invested in technology improvements to its own site. It also enhanced its rewards program, and reported a 50% increase in redemption rates, as a result.

On Walmart.com, Moosejaw will now curate the new “Premium Outdoor Store,” which will offer Walmart online shoppers access to an assortment of outdoor speciality items that weren’t available on the site in the past.

This includes thousands of items from brands like Craghoppers, Deuter, First Ascent by Eddie Bauer, Gramicci, Jack Wolfskin, KLYMIT, LEKI, Stonewear and Tentsile. The store will also carry the full range of Moosejaw-branded clothing, jackets and gear. This premium assortment will complement the everyday camping assortment currently available on Walmart.com.

However, the store itself is not being branded as “Moosejaw” because Walmart plans to expand the assortment over time to pull in products from other speciality retailers and brands in the future. That means Moosejaw will fulfill much, but not all, of the orders placed in the new online shop.

The online storefront will also feature Walmart.com’s new design, which offers a more modern and clean look-and-feel, and other personalization features.

In its quest to challenge Amazon, Walmart’s speciality retailer buying spree last year allowed it to bring in small, but tactically important brands targeting upscale shoppers and millennials.. But it was unclear if Walmart planned to allow them to run independently forever, or try to bring them onto Walmart.com – or both. In the case of Moosejaw, at least, the latter is true.

The addition is not the only way Walmart is trying to target a new type of consumer via more premium merchandise.

In May, Walmart announced  a Lord & Taylor speciality shop was arriving its site, to pull in more upscale shoppers. Many of its e-commerce initiatives – including online grocery, the redesign, partnerships like that with Lord & Taylor and others – appear to be finding success. The company reported its U.S. online sales were up 40% in Q2.

It recently took on Amazon in an area that’s a definite part of Amazon’s brand, too: e-books and e-readers. Through a partnership with Rakuten Kobo, Walmart now sells e-books, audiobooks, and Kobo e-readers online and in its store. It’s also rumored to be working on its own video service, which could help to flesh out an alternative to Amazon Prime.


Source: TechCrunch

OVH gets a new CEO

French cloud hosting company OVH just announced a new CEO. Michel Paulin is now heading the company. Founder Octave Klaba remains Chairman of the Board and plans to focus on the big picture.

Paulin recently worked at telecom company SFR. If you look further in the past, he also was a key member at Neuf Cegetel, another telecom company. He overlooked the IPO of Neuf Cegetel and the merger with SFR more than ten years ago.

While telecom companies and cloud hosting companies aren’t the same thing, it sounds like Paulin could bring his operational and M&A experience at OVH.

OVH is currently trying to morph its cloud offering into a leading alternative service to Amazon Web Services, Microsoft Azure, Google Cloud and Alibaba Cloud. The company is currently working on simplifying its offering and attracting new clients.

The company currently has 2,500 employees and generated $488 million in revenue in 2017 (€420 million). OVH still plans to invest a ton of money in hiring more people, opening more data centers and launching new offerings.

The company has raised hundreds of millions of dollars over the years. More recently, OVH got a $467 million credit line (€400 million) from multiple banks to expand aggressively. The new executive team could help when it comes to… executing this roadmap.


Source: TechCrunch

Put 4 terabytes in your pocket for $85 – CNET

That’s an amazing price for Western Digital’s portable storage powerhouse. Plus: This slim and stylish backpack is only $18.
Source: CNET

Microsoft patent filing hints at wireless charging for future Surface PCs

Microsoft may be working on bringing fast wireless charging to a future Surface Go, Surface Laptop, Surface Pro, or Surface Book. Microsoft’s smart battery patent could bring fast wireless charging to PCs in the future.

The post Microsoft patent filing hints at wireless charging for future Surface PCs appeared first on Digital Trends.


Source: Digital trends

New 2018 iPhones, iPad Pros, Macs and more: Everything Apple is expected to announce soon – CNET

The low down on every new iPhone, iPad, MacBook, Apple Watch and more in Apple’s pipeline.
Source: CNET

LG's Signature Wine Cellar lifts your selection to your hand at IFA – CNET

The voice-controlled, multitemp cellar is one of three new additions to LG’s super premium line here at the Berlin tech show.
Source: CNET

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