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Archivo del Autor: Belen De Leon

Rent the Runway opens physical store in San Francisco

Rent the Runway, the fashion startup that began as a rental service for special occasions and has since evolved over the last couple of years into a service for people also looking to spice up their everyday wear, just opened up its fifth physical, standalone location. The new location, in downtown San Francisco, enables Rent the Runway members to try on clothes, rent and return them.

Rent the Runway’s launch of a standalone brick-and-mortar location in San Francisco comes after it first opened up a location inside Neiman Marcus. With a standalone location, the company is able to offer longer hours for its members. Instead of opening at 10 a.m. and closing at 7 p.m., Rent the Runway can now stay open from 9 a.m. – 8 p.m. Monday through Friday. It also, of course, has weekend hours.

Thanks to some technology Rent the Runway developed within the last year, it has essentially “legalized shoplifting” for its members, Rent the Runway COO Maureen Sullivan told me yesterday ahead of the store’s launch. Toward the front of the store, there’s a self-return process that enables anyone to quickly return their items. A little farther back in the store, there’s a handful of self-checkout kiosks that let members quickly scan their items and leave.

Since its launch about nine years ago, Rent the Runway has launched two additional product offerings. In addition to its standard Reserve product, a one-time rental, Rent the Runway now offers two subscription products. The first is called Unlimited, which lets members rent four items at a time on a constant rotation (meaning you can swap them out as much as you want) for $159 a month.

The second is called Update, which lets you rent just four items for the whole month for $89 per month. In the event someone really likes what they’ve rented, they always have the option to purchase the item at 10 percent off. Today, the subscription products make up 50 percent of Rent the Runway’s revenue, with San Francisco as the third largest subscription market.

In the nine years or so Rent the Runway has been around, a number of other services have cropped up around fashion. Stitch Fix, which went public last November, and Trunk Club by Nordstrom are two of the big ones. But what differentiates Rent the Runway from the likes of Stitch Fix is that, “they’re trying to get you to buy stuff,” Sullivan said. “You’re still buying things that accumulate in your closet.”

The vision with Rent the runway is to get to the point where 50 percent of your closet is rented, and therefore less cluttered. Rent the Runway, for example, has some customers who wear rented clothes 120 days out of the year.

Rent the Runway currently partners with over 500 brands, and operates as a new type of distribution channel for them. What Rent the Runway offers for brands is marketing and discovery, and customer data.

Down the road, Rent the Runway does envision getting into men’s clothing Sullivan said, but right now, there’s “unprecedented growth” in women’s clothing, so that’s where the focus will be for now.

Back in August, Rent the Runway partnered with Temasek for a $200 million credit facility. Before that deal, Rent the Runway had raised more than $200 million from traditional investors like KPCBC, Highland Capital, Bain Capital, TCV and others.


Source: TechCrunch

Behold Ubisoft’s gloriously ridiculous Assassin’s Creed Amazon Echo

The Assassin’s Creed Odyssey Echo Plus is a limited edition, which will no doubt make fans want the thing that much more. It’s a standard Amazon device that Ubisoft dressed up in a Spartan helmet, to be given away in small quantities through the company’s site.

The ridiculous thing is the game maker’s way of promoting a new Alexa skill, designed to provide useful tips for the upcoming action role-playing title. The download will be available for all Echo devices (Greek battle helmet or no) starting October 2 — three days before Assassin’s Creed Odyssey officially hits consoles.

There are 1,500 responses available through the skill, which describe points of interest, offer up contextual information and just generally help you through the game. There also are some fittingly goofy ones designed to echo common Alexa questions like,

“What’s the temperature today?”

“It’s colder than the heart of Hades after a bad breakup.”

and

“What’s on my shopping list?”

“Blood-stain remover. That is all.”

and also

“Tell me a joke.”

“An Athenian declared war. HAH! Get it?”

They say comedy’s all in the timing, and that one’s about 2,500 years late.


Source: TechCrunch

Spire Health Tags are now on Apple’s shelves

Spire’s Health Tags, the dark and tiny devices you stick on your clothes to gather all sorts of health data from your steps, heartbeat and stress levels is now available at your local Apple Store.

The company started out with a breath tracking device to detect when you are feeling tense and help calm you down. But four years in and its now all about the wearable “tags” you stick on items of clothing like your pants or sports bra.

Yes, yes, there are lots of gadgets out there to gather similar information — the Apple Watch will now even detect if you have a fall or something is wrong with your heart — but the Spire health tag is nothing like a Fitbit or Apple Watch, according to the company. For one, there’s zero need to charge the device. One tag’s battery will last a year and a half before dying out. They’re also machine washable. You just pick a few outfits and stick a tag on each of them.

Of course a few other startups out there are working on making smart, washable, data-gathering clothes. Enflux makes the clothing and then sews in the motion sensor to tell you if you are lifting correctly. Vitali is a “smart” bra with a built-in sensor to detect stress. Then there’s OmSignal, which makes body-hugging workout clothes that gather “medical-grade biometric data to achieve optimal health.” But these tiny health tags are different in that they allow you to choose the clothes you want to adhere the monitor to.

Like Spire’s first product, the Stone, which earned more than $8 million in sales, according to the company, the tags will also pick up on times of stress and help calm you down through a series of breaths and focus on the app.

“Continuous health data will revolutionize health and wellness globally, but early incarnations have been hampered by poor user experiences and a focus on the hardware over the outcomes that the hardware can create,” Spire’s founder Jonathan Palley said. “By making the device ‘disappear’, we believe Health Tag is the first product to unlock the potential.”

Spire’s Health Tags will be sold in Apple Stores as a three-pack for $130, six-pack for $230 and an eight-pack for $300, with additional pack sizes available on the company’s website.


Source: TechCrunch

Captain Marvel reactions: Why punch an old woman? – CNET

Brie Larson’s impressive hero is also leaving fans wondering what this lady did.
Source: CNET

New iPad Pro 2018: All the rumors on specs, price, possible October debut – CNET

It ghosted the big Sept. 12 iPhone event, but the next iPad Pro could come as soon as next month.
Source: CNET

2019 VW Golf adopts Jetta's 1.4-liter turbo engine – Roadshow

It’s one of a number of changes to the extended Golf lineup for 2019.
Source: CNET

ACLU accuses Facebook of running job ads that women can't see – CNET

Facebook is currently reviewing the complaint.
Source: CNET

Amazon's new Alexa Gadgets Toolkit lets Alexa have some toy-friendly fun – CNET

Robots that can lip sync Alexa’s speech? Disco balls that sparkle whenever you say the wake word? Amazon’s new software makes it possible.
Source: CNET

It's the Emmy Awards That Need a 'Popular' Category, Not the Oscars

A lot of great shows came up empty-handed last night; others weren’t nominated at all. Here’s an idea: Let’s celebrate TV we *talk* about.
Source: Wired

Firefox Reality wants to bring the ‘whimsical web’ to VR

Mozilla launched a VR-powered web browser today called Firefox Reality. But just what does browsing the web in VR feel like? We went hands-on with this new browser to see how Mozilla imagines the future of virtual reality content.

The post Firefox Reality wants to bring the ‘whimsical web’ to VR appeared first on Digital Trends.


Source: Digital trends

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