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Archivo del Autor: Belen De Leon

FirstVet swipes $6M to expand its pet advice telehealth service

Pet services can be serious startup business. Witness the likes of dog walking startups Rover and Wag, for example. At the same time digital health is a major area of interest for entrepreneurs, thanks to reliable demand meeting tech’s disruptive potential.

Well, Sweden’s FirstVet is dabbling in both — offering remote video consultations and advice for pet owners wondering if they should worry about their furry friend’s latest bout of coughing/sneezing/vomiting, or whether that chocolate bar the dog snarfed when you weren’t looking is a cause for real concern.

As the name suggests, the niche FirstVet is looking to carve out is a pretty specific one — focused on first layer pet owner concerns which essential boil down to asking a qualified professional whether you really need to take Fido to the vet or not. So it’s main competitor is probably Google search.

“We are a supplement to physical clinics rather than a substitute to them,” says CEO and co-founder David Prien. “The most common problems we help pet owners with are gastrointestinal questions, wounds, skin/fur/ears. Our main objective is to be the natural first point of contact for pet owners.”

True to his word, a note on FirstVet’s website warns prospective customers: “If your pet is acutely ill or severely wounded you should always seek veterinary care immediately.”

“We really don’t want to be the party that pet owners turn to in real emergency cases and always refer them directly to physical vet clinics, we always make the medical journals available for both the clinic receiving the referral and pet owner directly after each consultation,” adds Prien.

The startup launched in 2016, and now claims around 60,000 registered users in its home market of Sweden — saying it’s answered close to 4,500 calls in the month of June after slightly over a year on the market. Business has been growing 25 per cent month over month, it adds.

Prien says the price point for the service is set at about 30-40% of the starting fee for a physical vet visit in the market.

Which is still 30-40% more expensing than Googling symptoms — i.e. assuming you’re happy to ignore the risk of the free info you found online being entirely bogus.

While FirstVet intended to offer a b2c service, its route to market has been via partnerships with insurance companies who offer the service to their customers as a way to potentially reduce the risk of more major pet insurance payouts, or as a touchpoint for reaching pet owners who don’t have insurance cover and thus could be persuaded to sign up.

“What happened was that we quickly found that it made sense to collaborate with the insurance companies since it saves money for both them and the end customer,” says Prien. “The service is very popular amongst un-insured pet owners as well, and the share of uninsured pets using the service corresponds with the insurance penetration for each market so far.”

“We have collaborations in place with all eight active insurance companies in Sweden (where the insurance penetration is about 80%),” he adds.”And are currently launching new collaborations with three Finnish insurance companies as we speak.”

FirstVet is announcing a €5.1 million (~6M) Series A today, led by Creandum with participation from existing angel investors — which is says include experts in the telemedicine space.

The funding will be used for business growth and additional market expansion in Europe, with Norway and Denmark slated as “coming soon”. It says its plan is to launch into all the Nordic countries — along with “key European markets” that have high rates of pet insurance.

“Our aim to launch in at least one central European market during 2018,” adds Prien.

Asked whether it’s taking a cut of vet visit fees for any referrals, he says not in its home region. Though his response to this question leaves a bit of wiggle room in markets where veterinary services have not been so consolidated.

“In the Nordics it’s very important for us to be independent from the big clinical actors, as they have consolidated the markets very quickly and driven the price levels. This way we can always refer the pet owner to the right veterinarian without having any other incentive than giving the right advice at the right time to all pet owners,” he tells TechCrunch.

FirstVet could face a competitive squeeze from on-demand vet startups which are operating in some European markets — such as the likes of UK startup PawSquad — which can send a qualified veterinarian to check out your pet at home. And does also offer its own 24/7 remote vet consultation option, including via video or text chats.

But Prien suggests FirstVet’s model offers pet owners the advantage of impartial advice — since it’s not incentivized to generate a physical vet visit in cases where this can be avoided. Whereas home visit services might want to encourage visits to to grab a bigger fee.

“To have a truly independent source to turn to, no matter the time or place/if you’re insured or not, really provides great value for pet owners,” he argues. “Given that the market is fully privatized, we strongly believe that it is important not to make this type of service ‘dependent on the incentive of actually generating a physical vet visit when it potentially could be avoided (as many pet owners perceive vet visits as quite stressful, time consuming and expensive).”

While it’s still early days for FirstVet, and it’s focusing on market expansion, Prien says it is also looking into ways to expand the services it can offer pet owners by creating DIY tests which they could carry out to help with remote diagnostics.

“We’re currently in the very beginning of developing self-tests for pet owners to conduct from home together with a partner as well, that indicate super interesting results,” he adds.


Source: TechCrunch

Ram's new ProMaster and ProMaster City are fugly but functional – Roadshow

Work vans might not be sexy but they’re important and the new ProMaster siblings should be good ones.
Source: CNET

Google rebrands its ad lineup, with AdWords becoming Google Ads

Google’s complex lineup of ad products is getting rebranded.

Sridhar Ramaswamy, the senior vice president who leads Google’s ad efforts, explained the rebrand at a press event this morning, where he said the company has been getting “consistent feedback” over the past few years that the plethora of ad products and brands — assembled largely through acquisitions — could make it be confusing for advertisers.

“This is a primarily a name change, but it is indicative of where we have been directing the product” for the past few years, Ramaswamy said. He also said the rebrand points to “where we want the product to go.”

Moving forward, Google’s ad products will be divided up into three major brands. First, what’s now known as AdWords will become Google Ads, which Ramaswamy said will serve as “the front door for advertisers to buy on all Google surfaces,” whether that’s search, display ads, YouTube videos, app ads in Google Play, location listings in Google Maps or elsewhere.

In this case, it’s not just a name change. Google is also launching something it calls Smart Campaigns, which will become the default mode for advertisers. It allows those advertisers to identify the actions (whether it’s phone calls, store visits or purchases) that they’re prioritizing, then Google Ads will use machine learning to optimize the images, text and targeting to drive more of those actions.

The second brand is the Google Marketing Platform, which combines DoubleClick Digital Marketing and Google Analytics 360, the company’s analytics tools for marketers. Under that umbrella, Google is also announcing a new product called Display & Video 360, which combines features from DoubleClick Bid Manager, Campaign Manager, Studio and Audience Center.

Managing Director for Platforms Dan Taylor said the Google Marketing Platform is responding to a growing need for collaboration — for example, he said Adidas used the platform to bring its brand and performance marketing teams together with the measurement team.

Google Marketing Platform

The Marketing Platform includes a new Integrations Center where marketers can view all the ways they can different ways they can connect their Google tools. (And while the focus here is on integration within Google’s platform, Taylor said the company remains committed to interoperability with outside ad exchanges and measurement providers.)

The third brand is Google Ad Manager, a platform that combines Google’s monetization tools for publishers, namely DoubleClick Ad Exchange and DoubleClick for Publishers. In this case, Jonathan Bellack, director of product management for publisher platforms, said there’s already been a “three-year journey” of merging the two products as the programmatic ad-buying becomes used across more types of advertising.

“These categories have just been breaking down for a while — all of our publishers already log into one user interface,” Bellack said. So the only thing that’s really changing is “the logo.”

One result of all this consolidation, and one that Ramaswamy described as “bittersweet,” is that the DoubleClick brand is going away. On the other hand, while they weren’t the focus of today’s announcement, the AdSense and Admob brands will continue.

The rebrand is expected to start rolling out in July. Ramaswamy and Taylor both emphasized that no product migration or training will be required.

“The look and feel is going to change a little bit, but the core functionality is not changing,” Taylor said.


Source: TechCrunch

Botched restoration turns 16th-century Spanish statue into Nic Cage – CNET

A Spanish statue of St. George undergoes a disastrous restoration, and now it looks like Nic Cage or Woody from Toy Story.
Source: CNET

Blogger stabbed to death after giving seminar on online trolls – CNET

The suspect reportedly harassed the victim online before the attack, even though the two had never met in person.
Source: CNET

Qualcomm bets more kids will wear smartwatches – CNET

That’s why it’s created new technology, the Snapdragon Wear 2500 Platform, to help companies build watches for children.
Source: CNET

Razer Blade 15 vs. MacBook Pro

Razer’s latest crop of laptops is better than ever before, so what better test than to see how they fare against Apple’s best? This head to head pits the Razer Blade 15 vs. MacBook Pro to see which takes the top spot.

The post Razer Blade 15 vs. MacBook Pro appeared first on Digital Trends.


Source: Digital trends

Watch Rocket Lab’s first commercial launch, ‘It’s Business Time’

Rocket Lab, the New Zealand-based rocket company that is looking to further amplify the commercial space frenzy, is launching its first fully paid payload atop an Electron rocket tonight — technically tomorrow morning at the launch site. If successful, it will mark a significant new development in the highly competitive world of commercial launches.

Liftoff is planned for 2:10 in the morning local time in New Zealand, or 7:10 Pacific time in the U.S.; the live stream will start about 20 minutes before that.

The Electron rocket is a far smaller one than the Falcon 9s we see so frequently these days, with a nominal payload of 150 kilograms, just a fraction of the many tons that we see sent up by SpaceX. But that’s the whole point, Rocket Lab’s founder, CEO and chief engineer Peter Beck told me recently.

“You can go buy a spot on a big launch vehicle, but they’re not very frequent. With a small rocket you can choose your orbit and choose your schedule,” he said. “That’s what we’re driving at here: regular and reliable access to space.”

An Electron rocket launching during a previous test.

Just like not every car on the road has to be a big rig, not every rocket needs to be a Saturn V. 150 kilos is more than enough to fill with paying customers and cover the cost of launch. And Beck told me there is no shortage whatsoever of paying customers.

“The most important part of the mission is the timing in which we manifested it,” he explained (manifesting meaning having a payload added to the manifest). “We went from nothing manifested to a full payload in about 12 weeks.”

For comparison, some missions or payloads will wait literally years before there’s an opportunity to get to the orbit they need. Loading up just a few weeks ahead of time is unusual, to say the least.

Today’s launch will carry satellites from Spire, Tyvak/GeoOptics, students at UC Irvine, and High Performance Space Structure Systems; you can see the specifics of these on the manifest (PDF). It’s not the first time an Electron has taken a paid payload to orbit, but it is the first fully commercialized launch.

Rocket Lab has no ambitions for interplanetary travel, sending people to space, or anything like that. It just wants to take 150 kilograms to orbit as often as it can, as inexpensively as it can.

“We’re not interested in building a bigger rocket, we’re interested in building more of this one,” Beck said. “The vehicle is fully dialed in; we started from day one with this vehicle designed from a production approach. We’re fully vertically integrated, we don’t have any contractors, we do everything in house. We’ve been scaling up the factories enormously.”

“We’re looking for a one-a-month cadence this year, then next year one every two weeks,” he continued. “Frequency is the key — it’s the choke point in space right now.”

Ultimately the plan is to get a rocket lifting off every few days. And if you think that will be enough to meet demand, just wait a couple years.


Source: TechCrunch

Botched paint job turns statue of saint into Nicolas Cage – CNET

A Spanish statue of St. George underwent a disastrous restoration, and now it looks like Nic Cage or Woody from Toy Story.
Source: CNET

Aston Martin DBS loses weight and gains great looks video – Roadshow

The DBS name has been shared by some of the most classic cars in Aston Martin’s history and now it’s back.
Source: CNET

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