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Archivo del Autor: Belen De Leon

Dell’s Mobile Connect update will allow iPhone screen mirroring

iPhone users who have Dell PCs will be able to mirror their iPhone screen onto Dell devices, thanks to an update to Dell’s software. The update will let iPhone users drag files like photos and videos from their iPhone to the Dell PC.
Source: Digital trends

How to tell if your startup deserves press coverage

Tech reporters’ inboxes are filled with garbage pitches from misguided founders who assume that the smallest milestone warrants a write-up.

Founders dream of seeing their company’s name in headlines without knowing how that might help or hurt them. But with the proper intentions, strategy and timing, they can score press that makes their imagined future look inevitable.

Step one: accept the fact that you don’t get to decide what’s newsworthy.

Inside your company, you may have total control, but working with reporters requires abdicating that iron grip. They can’t be intimidated or paid off, but you can collaborate with them — take their success into account alongside your own, recognize their duty to serve the public, and you’ll learn to pitch like a pro.

Here we’ll discuss different reasons why you might want press, why maybe you shouldn’t, and how to understand what reporters consider newsworthy. You’ll learn about the three big benefits of coverage, what’s changed about readership over the past decade, the most common mistake in startup PR and how to combine your milestones into a compelling story.

In part two of this ExtraCrunch guide, I’ll explore how to pick specific publications and reporters to work with. Future posts will examine how to hire help with PR, formulate a pitch, deliver it to reporters, prepare for interviews and conduct an announcement. If you have more questions or ideas for ExtraCrunch posts, feel free to reach out to me via Twitter or elsewhere.

Why should you believe me? I’m editor-at-large for TechCrunch, where I’ve written 4,000 articles about early-stage startups and tech giants. For a decade, I’ve reviewed startup pitches via email and Twitter, at demo days for accelerators like Y Combinator and on stage as a judge of startup competitions. From warm introductions to cold calls, I’ve seen what gets reporters’ attention, why some pitches are immediately rejected and how stories become enduring narratives supporting companies as they grow.

Let’s start with why you should want startup press in the first place.

Three realistic goals for press coverage

What’s your objective? It won’t matter to the reporters or the readers, and it won’t get you written about. But you need goals to work towards even if you never speak them aloud in an interview.

First, you should know what you’re giving up. To run an effective PR process, you’ll be distracted from building product and running your business. An agency can help, but founders and key employees must still put in time to meet with the PR team to define and refine positioning and messaging, offer product updates and set priorities.

Talking to the public will expose your secrets to potential competitors who could use the info to copy what’s working, learn from your mistakes and exploit the markets and opportunities you’re not. It can also bring in new users or customers before you’re ready, or before there’s enough adoption around them to make your product work. If press exposes you to a scattered cadre of early adopters around the world who have no one to use your app with, they might never give you a second chance, so you have to grow thoughtfully.

There are three big benefits you can get from startup press, but perhaps not in the ranking you’d assume.


Source: TechCrunch

After 2019’s reality check, what’s ahead for driverless cars in 2020?

If 2018 was when the industry was shocked into sobriety, 2019 would be a year when pragmatism and the challenges of trying to develop and scale a technology got a lot more real. The upshot: the industry is in the midst of its adolescent years, where change can occur suddenly, causing confusion and awkward encounters. It’s a time when others develop far faster than their peers.

And this coming year promises some of the same.

Cracks in the autonomous vehicle industry — concealed by quixotic zeal and a seemingly bottomless bucket of venture and corporate capital — became too conspicuous to ignore in the opening months of 2018.

A high-profile trade secrets case that pitted Waymo against Uber revealed a cutthroat and reckless side of the burgeoning industry. Just a few weeks later, a self-driving Uber vehicle killed a pedestrian while testing on public roads in Tempe, Arizona, leading Uber to immediately halt all testing. And while other companies only temporarily paused testing of their own, the incident cast a pall over an industry that aspires to make roads safer.

Flashy self-driving car demos slowed to a trickle and some grumbled to TechCrunch about raising capital. Timelines for commercial deployments of robotaxis got fuzzier. Research and advisory firm Gartner released its annual Hype Cycle chart and autonomous vehicles were shown entering into the trough of disillusionment. 

And so the chatter and announcements at CES 2019 — the giant tech show held each January in Las Vegas — shouldn’t have surprised anyone. It did anyway. Suddenly, or so it seemed, buzz words weren’t “driverless” and “robotaxis,” they were “safety” and “advanced driver assistance systems,” a less-capable level of automation that is found in new sedans, SUVs and pickup trucks.

This renewed focus on ADAS, along with flurry of partner-swapping, strategic deals and the beginning of consolidation in the industry would be the overarching themes in 2019. This year, with CES 2020 just days away, the ADAS love story will continue along with consolidation and a slow march towards limited robotaxi deployment.

ADAS resets industry expectations

Nvidia CEO Jensen Huang set the stage for one of the themes at CES and the rest of 2019 when he introduced a Level 2+ system called Nvidia Drive AutoPilot. The new product was introduced as a reference platform that automakers and suppliers like Continental and ZF would be able to use to bring more sophisticated automated driving features — not full self-driving — into their production vehicles.

The reveal felt like whiplash to some industry watchers.

Just two years before, Jensen was on the CES stage touting how Nvidia’s tech would lead to Level 4 autonomy by 2020. Level 4 is a designation by the Society of Automobile Engineers (SAE) that means the vehicle can handle all aspects of driving in certain conditions without human intervention. Level 2 systems, in which two primary functions are automated, still have a human driver in the loop at all times.

“The idea of full autonomy went a bit behind the curtain in 2019 and ADAS took more of center stage,” Jeremy Acevedo, senior manager of insights at Edmunds told TechCrunch in a recent interview.

Nvidia was hardly alone. The shift was driven partly by technical and regulatory challenges for self-driving car developers. It was also in response to demand from automakers looking for nearer-term solutions that would improve the technical capabilities of consumer passenger vehicles.

It was a vindication of sorts for Intel, which had spent more than $15 billion back in 2017 to acquire Mobileye, a leading automotive developer and supplier of sensor systems that help prevent collisions. Mobileye, which operates as a subsidiary within Intel, believes that Level 4 or Level 5 (completely driverless in any and all conditions) can’t be reached without going through lower levels of automation first.

“You started to see a lot of Level 2+ kind of talk from players that were looking at platforms that were supposed to be for full autonomy now being repurposed for higher end ADAS,” said Jack Weast, a senior principal engineer at Intel and vice president of autonomous vehicle standards for Mobileye. “I think it was both a reflection of the realization that ‘hey, this is a little harder than we thought, to make something good enough to remove the human,’ and public perception.”

As a result, Weast thinks 2020 will be the year that ADAS-equipped vehicles will become the new normal. Customers will become more familiar with automated driving technology, which will hopefully lessen fear around fully autonomous vehicles, Weast added.

There’s already evidence that this has started. Consumers are opting to pay more for driver assistance and other “content” features in vehicles, according to Edmunds’ Acevedo.

In 2019, consumers spent on average $10,042 more than the base price of a vehicle, a 10.4% increase from the previous year. Look back a few more years and the gap is even wider. Consumers in 2019 spent 36.2% more on “content” add-ons in vehicles like ADAS compared to 2014.

And that’s been a boon for suppliers. Bosch generated 2 billion euros in sales from driver assistance systems in 2019, a 12% increase from the previous year, according to Kay Stepper, vice president at Bosch who heads the company’s driver assistance and automated driving regional business unit.

“That doesn’t even include what we’ve seen a renewed interest in, which is the Level 2 and Level 3 systems that will be rolled out in the next several years,” Stepper said.

Capital and consolidation


Source: TechCrunch

How the Extreme Art of Dropping Stuff Could Upend Physics

Scientists are going to great lengths to try to make gravity fail, so as to link Einstein’s theory of general relativity with quantum mechanics.
Source: Wired

Daily Crunch: California’s privacy law takes effect

The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here.

1. The California Consumer Privacy Act officially takes effect

The CCPA is now officially the law in California, although there’s a grace period of six months before regulators penalize any tech companies that sell your personal data without your permission.

The law requires, among other things, that companies notify users of the intent to monetize their data, and give them a straightforward means of opting out of said monetization. Sounds simple, but it will probably take years before its implications for businesses and regulators are completely understood.

2. Google has little choice to be evil or not in today’s fractured internet

Danny Crichton looks at some of the bigger implications behind the resignation of Ross LaJeunesse, who was head of international relations at Google and served for more than a decade in various roles at the company.

3. Trifo raises $15M, announces new robot vacuum

The company’s Lucy vacuum includes a pair of cameras, which combine 1080p color images with depth sensing to provide home surveillance and mapping in light and dark settings. (Whether or not that appeals to you will depend on your views about privacy.)

4. TRACED Act signed into law, putting robocallers on notice

The Pallone-Thune TRACED Act, a bipartisan bit of legislation that should make life harder for the villains behind robocalls, was signed into law by the president on Tuesday.

5. Lowkey.gg is an esports tournament platform for adult gamers

The hope for Lowkey is that it can connect adult gamers with one another to get the most out of their gaming experience. Everyone playing through Lowkey must be 18 years of age or older and have a full-time job.

6. TechCrunch Include yearly report

Our editorial and events teams work hard throughout the year to ensure that we bring you the most dynamic and diverse group of speakers and judges to our event stages. And finally, at the tail end of 2019, we bring you … 2018 data.

7. These 10 enterprise M&A deals totaled over $40B in 2019

The top 10 enterprise M&A deals in 2019 were less than half of last year’s, totaling a mere $40.6 billion. (Extra Crunch membership required.)


Source: TechCrunch

Travelex suspends services after malware attack

Travelex, a major international foreign currency exchange, has confirmed it has suspended some services after it was hit by malware on December 31.

The London-based company, which operates more than 1,500 stores globally, said it took systems offline “as a precautionary measure in order to protect data” and to stop the spread of the malware.

Its U.K. website is currently offline, displaying a “server error” page. Its corporate site said the site was offline while it makes “upgrades.”  According to a tweet, Travelex said staff are “unable to perform transactions on the website or through the app.” Some stores are said to be manually processing customer requests.

Other companies, like Tesco Bank, which rely on Travelex for some services, have also struggled during the outage.

Travelex’s U.K. website is currently offline (Screenshot: TechCrunch)

The company said no customer data has been compromised “to date,” but did not elaborate or provide evidence for the claim.

The company declined to identify the kind of malware used in the attack, citing an ongoing forensic investigation. In the past year, several high-profile companies have been increasingly targeted by ransomware, a data encrypting malware which only unscrambles the data once a ransom has been paid. Aluminum manufacturing giant Norsk Hydro and the U.K. Police Federation were both hit in March, then Arizona Beverages and Aebi Schmidt in April, and shipping company Pitney Bowes in October.

Several local and state governments have also been attacked by ransomware. New Orleans declared a state of emergency last month after its systems were hit by ransomware.

A Travelex spokesperson would not comment beyond the statement.


Source: TechCrunch

Exhibit your startup at TC Sessions: Mobility 2020

Mobility mavericks, get ready to strut your stuff at TC Sessions: Mobility 2020 on May 14. Don’t miss our second annual day-long conference devoted to technologies that move people and parcels around the world in new, exciting ways.

More than 1,000 of the industry’s mightiest minds, makers, innovators and investors will converge in San Jose for a mobile mind meld. That spells opportunity for early-stage mobility startup founders. Buy an Early-Stage Startup Exhibitor Package and plant your company in front of the influencers who can drive your mobility dreams to the next level.

Whether you’re racing to perfect autonomous vehicles or flying cars, developing AI-based applications, focused on improving battery technology — or you want to recruit a few brilliant engineers — exhibiting at TC Sessions: Mobility offers invaluable exposure and opportunity.

Your exhibitor package includes a 30-inch high-boy table, power, linen and signage. Even better — it includes four tickets to the event. That’s four times the networking power. And it gives you time to take in some of the show’s many panel discussions, fireside chats and workshops.

Because, of course, the day will be loaded with top-notch speakers who, along with TC editors, will discuss the opportunities and challenges — social, economic and regulatory — that come from creating new mobile paradigms.

We’re building our slate of speakers for this year’s event, and we’ll be announcing them on a rolling basis in the coming months. Know someone who should be onstage at this event? You can nominate a speaker here. In the meantime, here are just a couple of examples of what went down at last year’s Session.

Alisyn Malek, co-founder and COO of May Mobility, an autonomous transportation startup, talked about making transportation easier and accessible for everyone, and Jesse Levinson, Zoox CTO and co-founder, shared specifics on the company’s autonomous vehicle hardware design.

And here are just a few more of the speakers who graced the TC Sessions: Mobility 2019 stage:

  • Seleta Reynolds, head of the Los Angeles Department of Transportation
  • Caroline Samponaro, Lyft, head of Micromobility Policy
  • Ted Serbinski, Techstars, founder and managing director of The Mobility Program
  • Sarah Smith, Bain Capital Ventures, partner

You get the idea. And you can expect more high-caliber technologists, policy makers and investors to be in the house when TC Sessions: Mobility takes place May 14, 2020.

Plenty of reason to attend — and even more reason to exhibit. But don’t wait. Exhibition space is limited, and so are the number of packages available. Reserve your demo table here, and get ready to move your early-stage mobility startup in a whole new direction.

Is your company interested in sponsoring or exhibiting at TC Sessions: Mobility 2020? Contact our sponsorship sales team by filling out this form.

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Source: TechCrunch

AMD is on the rise, but its processor market share is nowhere near 40%

A new survey suggests AMD’s processor market share is rising and rising fast. Some say it’s now at 40%, while other reports claim that it’s more like 16%. AMD is doing well, but just how well?
Source: Digital trends

Whales Help Explain the Evolutionary Mystery of Menopause

Like humans, female killer whales stop reproducing decades before the end of their lifespan. Grandmothers might show why. 
Source: Wired

Cities Struggle to Boost Ridership With ‘Uber for Transit’ Schemes

Helsinki, Los Angeles, Shanghai, Singapore, and other metros have been experimenting with on-demand buses—and not seeing a lot of success.
Source: Wired

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