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Archivo del Autor: Belen De Leon

Oculus Quest Review: VR Has Never Felt This Free

The new stand-alone virtual-reality headset lets you roam without wires. This is the VR you’ve been waiting for.
Source: Wired

Facebook Wants to Connect You With Your 'Secret Crush'

The new dating feature will let you express romantic interest in up to nine friends at once.
Source: Wired

For Open Source, It's All About GitHub Now

The Apache Software Foundation, steward of the world’s most popular web server, has moved most of its open source projects to GitHub.
Source: Wired

Verified Expert Brand Designer: The Working Assembly

The Working Assembly began as a side hustle. Jolene Delisle and Lawrence O’Toole juggled full-time jobs while collaborating on projects for startup clients, and they eventually realized there was an opportunity to help companies with branding, marketing, and advertising. In the past four years, TWA has grown from a team of two to a team of twenty in NYC’s Flatiron district. We spoke with Creative Director and Partner Jolene Delisle about their start, their new initiative 24-Hour Assembly—a branding program for minority and women founders, what makes an ideal TWA client, and why she’s excited about the new frontier of experiential and immersive branding.   

On common founder mistakes:

“Clients often come to us and say, “I love the branding of this.” And we’re like, “Well, that’s not really your target. It doesn’t really make sense for you as a brand.” And I think it can be hard for founders to separate their own personal aesthetic from what is actually going to be most effective for their business.”

On TWA’s core values:

“There’s an opportunity when you start your own business to be able to pick your clients, and we started working with a lot of female-founded startups right away. Zola and TheSkimm are both led by women founders. We developed a natural passion for working with these types of companies. It helps that our team is also comprised of mostly women, which I think is really outside the norm. For us, we really focus on diversity and inclusivity. It’s a core tenet of our company and an integral part of the conversation.”

“TWA is great at collaborating, ideating, and executing brand identities. They have outstanding taste, beautiful design skills and understand the marketplace well.” Michael Wayne, LA, CEO, Kin

Below, you’ll find the rest of the founder reviews, the full interview, and more details like pricing and fee structures. This profile is part of our ongoing series covering startup brand designers and agencies with whom founders love to work, based on this survey and our own research. The survey is open indefinitely, so please fill it out if you haven’t already.

Interview with TWA’s Creative Director and Founder Jolene Delisle

Yvonne Leow: Tell me a little bit about your backstory. What led you down this path of design and branding?

Jolene Delisle: So, I have more of a background in advertising and communications, and my founding partner, Lawrence, has a background in branding. In the beginning, we were both working full time, but we would collaborate on projects for startup clients. We eventually realized that there was a need to create branding elements before we could ever develop a marketing strategy so that became the impetus for starting Working Assembly

We’re a relatively new studio. We have about 20 people full time. We’re based in the Flatiron district in NYC. And we work with emerging and evolving brands. The emerging brands are startups. About 40% of our clients are early-stage companies that have either received some kind of angel investment or are pre-series A. Sometimes, founders come to us when they don’t even have a name yet, but they have a great idea and a core MVP. Other times, startups are growing very quickly, and we’ll build out their brand and create additional assets.


Source: TechCrunch

Is a hybrid, electric or hydrogen fuel-cell vehicle right for you in 2019? – Roadshow

Roadshow’s ultimate guide to the wide world of hybrids, plug-ins, EVs and more.
Source: CNET

GM finally confirms future electric pickup truck – Roadshow

Last we heard in January, the automaker was only “considering” it.
Source: CNET

Cybercriminals are ramping up fraud attacks on social media, says report – CNET

Facebook, Instagram, WhatsApp and other social media platforms are easy for cybercriminals to use, according to cybersecurity firm RSA.
Source: CNET

FCA leans on Harman and Google for new connected-car services – Roadshow

Everything from over-the-air updates to remote EV management is possible.
Source: CNET

The dead will outnumber the living on Facebook within 50 years

A point will come within the next five decades where the number of memorial accounts on Facebook will outnumber those belonging to living individuals. That is the finding of the University of Oxford’s Internet Institute, which studied the demographics of current (living) Facebook users.

The post The dead will outnumber the living on Facebook within 50 years appeared first on Digital Trends.


Source: Digital trends

Facebook F8 2019 Liveblog: All the News as It Happens

When Facebook kicks off its annual developer conference with a keynote address on Tuesday morning, we’ll be liveblogging it right here.
Source: Wired

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