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Archivo del Autor: Belen De Leon

Direct mail still works if you avoid common mistakes

We’ve aggregated many of the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report.

This is how you stay up-to-date on growth marketing tactics — with advice that’s hard to find elsewhere.

Our community consists of 1,000 startup founders and VP’s of growth from later-stage companies. We have 400 YC founders, plus senior marketers from companies including Medium, Docker, Invision, Intuit, Pinterest, Discord, Webflow, Lambda School, Perfect Keto, Typeform, Modern Fertility, Segment, Udemy, Puma, Cameo and Ritual .

You can participate in our community by joining Demand Curve’s marketing webinars, Slack group, or marketing training program.

Without further ado, onto our community’s advice.

Advertising in Discord/Telegram communities

Insights from Varun Mathure of Midnite

Discord/Telegram can be a great place to find engaged, niche communities for advertising. However, do not treat it like a typical ad channel. Community marketing is its own art, and there are many principles to doing it effectively. Here are just a few:

  • Treat Discord/Telegram users like you would Reddit users: they’ll reject being advertised to unless there’s legitimate, authentic value being provided.
  • Work with moderators to offer services that make their moderation duties easier. Perhaps a bot or tool that would be legitimately useful to the community while also organically pitching your startup.
  • Have a well-respected community member vouch for you — it goes a long way toward building trust with the rest of the community. Always start by building relationships.
  • Have a member of your team active in the community. Don’t just advertise; contribute regularly.
  • Run promos/incentives that encourage members to post your product screenshots or share your product output in the community. In other words, incentivize a frictionless way for community members to become your brand ambassadors.

Landing page tear-downs [Video]

Watch us critique landing pages. In the process, you’ll learn how to improve your own.

Most common direct mail mistakes


Source: TechCrunch

FCC bans spending on Huawei, ZTE and other ‘national security threats’

The FCC has finally put the seal of approval on its plan to cut funding going to equipment from companies it deems a “national security threat,” currently an exclusive club of two: Huawei and ZTE.

No money from the FCC’s $8.5 billion Universal Service Fund, used to subsidize purchases to support the rollout of communications infrastructure, will be spent on equipment from these companies.

“We take these actions based on evidence in the record as well as longstanding concerns from the executive and legislative branches,” said FCC Chairman Ajit Pai in a statement. “Both companies have close ties to China’s Communist government and military apparatus. Both companies are subject to Chinese laws broadly obligating them to cooperate with any request from the country’s intelligence services and to keep those requests secret. Both companies have engaged in conduct like intellectual property theft, bribery, and corruption.”

The Chinese companies have faced federal scrutiny for years, and vague suspicions of selling compromised hardware that the government there could take advantage of, but it was only at the beginning of 2019 that things began to heat up with the controversial arrest of Huawei CFO Meng Wanzhou. The companies, it hardly needs mentioning, have vehemently denied all allegations.

Increasingly complicated relations between China and the U.S. generally compounded the difficulty of ZTE and Huawei operating in the States, as well as selling to or purchasing from American companies.

The FCC’s new rule was actually proposed well before things escalated, a fact that Commissioner Jessica Rosenworcel, though she supported the measure, emphasized.

“This is not hard,” she wrote in a statement accompanying the new rule. “It should not have taken us eighteen months to reach the conclusion that federal funds should not be used to purchase equipment that undermines national security.”

Working out the details may have been difficult, however, given the generally chaotic state of the federal government right now. For instance, one month this summer it was going to be illegal for U.S. firms to sell their products to Huawei — and then it wasn’t. Just yesterday several senators wrote to protest the Department of Commerce issuing licenses to firms doing business with Huawei.

Another proposal discussed today but not yet adopted would require companies that receive USF funds to remove equipment from those companies that they may have already installed.

Admittedly it may be a financial burden for smaller carriers to comply with these rules. There’s a plan for that, though, as Chairman Pai explained: “To mitigate the financial impact of this requirement, particularly on small, rural carriers, we propose to establish a reimbursement program to help offset the cost of transitioning to more trusted vendors.”


Source: TechCrunch

What we learned on our Tesla Cybertruck ride

After Elon Musk had left the stage Thursday evening, the crowd — still excited and a little stunned from the Tesla Cybertrunk reveal — converged to the back doors that led outside where a gigantic queue quickly formed.

Media got their own area, the VIPs another, and finally, the other invited guests were in the main, and much longer line. Everyone was waiting for a ride in the Tesla Cybertruck, and TechCrunch was among those who captured the ride.

The ride was short; just a skosh over two minutes overall. But it was long enough to take note of several features. The dash, which looks like sandstone, is actually a kind of compressed paper. A 17-inch screen is mounted in the center.

tesla cybertruck dash

The pickup bed, called the vault, is lit up and visible. But if the lockable storage was closed, the window would no longer be visible. Instead, the rear mirror provides streaming video to allow the driver to see behind the vehicle.

Check out the video for the whole ride, which included a quick moment of acceleration just past 60 miles per hour.


Source: TechCrunch

Huawei ban: Full timeline as Microsoft gets license to export software to Chinese company – CNET

Here’s a breakdown of how the saga of the controversial Chinese telecom giant and phone maker has unfolded.
Source: CNET

2020 Ford Escape offers something for everyone – Roadshow

With solid standard equipment and great driving dynamics, the Ford Escape is an affordable crossover with wide appeal.
Source: CNET

Black Friday 2019: The best Walmart deals we've found so far – CNET

PlayStation, Apple, Fitbit, Instant Pot — get these deals while they’re hot.
Source: CNET

2020 Ford Escape review: People-pleaser – Roadshow

Appealing to tens of thousands of people each month isn’t easy, but the new Ford Escape pulls it off with aplomb.
Source: CNET

Black Friday 2019 Amazon device deals: Kindle Paperwhite, Echo Show 8 and most Fire tablets are now on sale – CNET

Black Friday begins a week early at Amazon with some of the best prices seen since Prime Day.
Source: CNET

India’s Razorpay launches corporate credit cards, current accounts support in major neo banking push

India’s RazorPay, one of the largest payments processing firms in the country, today announced a range of new services aimed at startups, businesses, merchants and freelancers as the Bangalore-based firm expands the reach of its financial platform in the nation.

The startup, which raised $75 million from Ribbit Capital and others in June this year, today introduced a new kind of corporate credit card and some banking services for startups and SMEs, and a new payment option for individuals to quickly receive money from their clients.

All of these services are solving some major challenges faced by tens of millions of businesses in the country. Even as startups are increasingly getting acceptance in Indian homes, banks in the nation are still wary of offering some financial services to them. Most “unprofitable� startups today can’t get a corporate credit card from a bank in India, for instance.

For its corporate credit card, Razorpay will assess other factors such as the flows and collections to determine who is eligible, the Bangalore-based startup’s founders — Harshil Mathur and Shashank Kumar — told TechCrunch in an interview.

The new corporate credit card, issued by RBL Bank, will allow businesses to access credit between Rs 50,000 ($700) and Rs 25,00,000 ($34,800). If they are able to pay it back in within 50 days, they will avoid any interest.

Razorpay also announced it is launching current accounts service. “While personal banking ecosystem in India has scaled tremendously in recent years, business banking is still old school,� said Mathur. “Most processes are still manual, and there is no communication among your invoice, payroll, booking systems. People have to deal with spreadsheet files.�

To solve this, Razorpay has built a neo banking platform. “As a business, if you want to create a current account bank with a bank, we take care of it. Everything — your transactions, and payables — happens on Razorpay’s platform and you can manage them through a single dashboard,â€� he said.

As part of this platform — and also as a standalone offering — Razorpay is offering a payroll management service. “One of the most common challenges in a business is how they handle payrolls. Most of these payrolls work with different systems such as HR and accounting. Again, you have to create spreadsheet files and provide it to the bank which does the processing. What our goal is that we will provide one single platform to manage payments better,â€� Mathur added.

To work on this service, Razorpay said it has acquired payroll and HR management software firm Opfin for what a person familiar with the matter said “a couple of millions of dollars.� Razorpay founders declined to comment on the amount.

And last, Razorpay has launched a new payment option for unregistered businesses such as mom and pop stores and freelancers. Millions of individuals in India today engage in business with one another, corporate companies, and clients overseas. For them, there exists a very limited set of options to receive payments from others and do it at a real-time pace.

Razorpay may have an answer. The company has launched a service that will allow individuals or businesses to create and send a link through text or email to their clients and receive payment in real-time. When the client clicks on the link, a payment gateway loads up that supports a range of paying options. “We support 100 currencies, so a person can have their money delivered from any country,â€� Mathur said. Another startup — Bangalore-based Instamojo — offers a similar functionality.

The announcements today illustrate Razorpay’s aggressive expansion into India’s burgeoning financial services market. The startup generates about 70% of its revenue today from its core business of processing payments.

More than 600,000 businesses in India including giants such as airline Indigo, Bombay Stock Exchange, conglomerate Reliance, Sony, ride-hailing service Ola and budget hotel operator Oyo Rooms today use Razorpay’s payments processing service. The two founders said they want RazorPay to be the financial cloud for businesses.

In recent years, the company has launched lending and a range of other services. Together with neo-banking services, Razorpay’s Kumar said he expects to have these generate 40 to 45% of revenue.

Razorpay today competes with a handful of companies including Naspers-owned PayU and legacy firms such as BillDesk. The startup, which focused on payments for the first two and a half years, says that business has grown by 600-700% year-over-year.

“We crossed a billion dollar in payments processing in September 2017. Now we are doing 10 billion,” Mathur said. “Our goal with today’s announcements is to have 20 to 30% of our merchants join and use our current account platform.”


Source: TechCrunch

Tesla accidentally busted two windows on the Cybertruck while demonstrating how tough they are

Well, I don’t think that was supposed to happen.

In what was one of the more surreal product launches I’ve seen, Tesla debuted its $39,900 Cybertruck pickup tonight. After running through some specs and hitting the truck’s door with a sledge hammer, Elon asked an on-stage companion (Tesla’s lead designer, Franz von Holzhausen) to demonstrate the strength of the Tesla “Armor Glass” by throwing a solid metal, baseball-sized ball at the driver side window.

It… did not go well.

While the glass didn’t completely shatter, it did appear to crack from edge to edge.

“Oh my [bleeping] God,” Musk laughs. “Well, maybe that was a little too hard.”

So they tried it again on the rear passenger window… and it cracked too. “Room for improvement,” Musk says with a shrug.

Was this a gag? A “Hah hah! Just kidding, here’s a test on the real glass!” sort of thing? Nope. Elon stood in front of the truck, two broken windows and all, and completed the presentation.

While no one would expect most standard windows to stand up to a test like this, even Elon seemed surprised by the results. “We threw wrenches, we threw everything.” he said on stage. “We even literally threw a kitchen sink at the glass, and it didn’t break. For a little weird reason it broke now, I don’t know why.”

“We’ll fix it in post,” he followed up with a laugh then moved on to talking about the car’s suspension. The video went private on Tesla’s YouTube channel about 30 seconds after the live stream was over.

And with that, the undeniable truth that is “live demos never work” lives on.

tesla cybertruck

 


Source: TechCrunch

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