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Archivo del Autor: Belen De Leon

Facebook’s Ad Archive Report highlights top political spenders

For obvious reasons, Facebook’s looking to up political advertising transparency ahead of the midterms. Back in May, the social network introduced Ad Archive, a searchable database of political ads in the U.S. It’s following up the feature with a new Ad Archive Report, a weekly snapshot of political spending.

The survey offerings a breakdown of top spenders by campaign, including the amount spent and the number of ads run. The first report for ads on Facebook and Instagram from between May and October 20, shows a total of $256 million spent across 1.6 million ads.

The number includes $12 million related to Facebook’s own election integrity and getting out the vote ads. Other than that, it probably won’t come as a surprise that Beto O’Rourke’s tooth and nail Texas fight leads the way. The Beto for Texas campaign has spent $5.3 million across just over six thousand ads in that period.

Donald Trump’s “The Trump Make America Great Again Committee” is in second place at $1.9 million, while “Donald J. Trump for President, Inc.” is in eighth place at $1.6 million. That’s just behind the $1.7 million spent on Tom Steyer’s “Need to Impeach.” Those will no doubt see a boost as we head toward 2020.

The archive houses ads reaching back to seven years. The site is also offering up an API for researchers to tap into the data.


Source: TechCrunch

Trump's Take on Transgender Identity Makes No Scientific Sense

A leaked memo that proposes to eliminate protections for transgender individuals, in part by relying on genetic testing, is deeply problematic.
Source: Wired

Hear how Threads makes fashion social at Disrupt Berlin

TechCrunch Disrupt Berlin is right around the corner, and I’m excited to announce that we invited Threads founder Sophie Hill to talk about her innovative vision of luxury shopping.

Threads is like nothing out there. It isn’t an e-commerce website with warehouses and suppliers. It isn’t a marketplace website for second-hand luxury goods. It isn’t a marketplace website for other brands. In fact, it’s not a website at all.

The startup combines a strong editorial strategy with a distribution method that is quite novel. You get recommendations through your favorite chat app on your phone. It works on services like WeChat, WhatsApp, Snapchat, Instagram and iMessage.

On the other end of the conversation, you interact with human shopping assistants. This is what makes the experience so great. You don’t receive a newsletter, you don’t have to download an app. It integrates directly with apps that you were already using.

This way, if you feel overwhelmed and think you’re falling behind on the fashion front, Threads is much more efficient. Chances are you often browse your conversation list anyway. Accessing Threads is just a tap away.

And it’s working. The company recently raised a $20 million round and people spend $3,000 on average per shopping session. Big fashion houses, such as Dior, Fendi and Chopard started working with the startup.

By adopting a WeChat-first approach, the company managed to attract quite a few Chinese customers in particular. But Threads currently has customers in over 100 countries.

If you think you knew everything about e-commerce, come to Disrupt Berlin to listen to Hill’s novel strategy.

The conference will take place on November 29-30 and you can buy your ticket right now.

In addition to fireside chats and panels, like this one, new startups will participate in the Startup Battlefield Europe to win the highly coveted Battlefield cup.

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Sophie Hill

Founder, Threads

Sophie is founder and CEO of Threads, with a mission to pioneer the best luxury shopping experience in the world. By leveraging social media and messaging platforms, Sophie has built a £multi­million global fashion tech business, and is setting the rules for a new form of consumer buying, called chat commerce. Threads joined Future Fifty in 2017 and is now in Tech Track 100 as owner of one of the UK’s fastest growing tech growth companies. In between doubling the size of the company in 2018, Sophie is also figuring out how to sell the first $1m diamond through whatsapp.


Source: TechCrunch

Subscription management startup RevenueCat raises $1.5M

RevenueCat, a startup that helps developers manage their in-app subscriptions, has raised $1.5 million in new funding.

The company was part of the most recent batch at Y Combinator, and CEO Jacob Eiting said growth has been “a rocket ship” for the past few months. As of this week, RevenueCat is working with 100 live apps, and it’s crossing $1 million in tracked revenue.

The startup offers an API to address what sounds like a straightforward task, supporting in-app subscriptions in iOS and Android. As Eiting put it when I first interviewed him a few months ago, it’s “boring work” solving a “boring problem” — but that’s one of the reasons why developers don’t want to deal with it. It also means they don’t have to spend time dealing with bugs and updates on the subscription side of either platform.

And RevenueCat continues to add new features, like allowing developers to bring their revenue data into analytics and attribution services. That, in turn, makes it easier for them to see which ads are driving real revenue.

The long-term goal is to build what Eiting (who’s pictured above with his co-founder Miguel Carranza) calls a “revenue management platform.”

“Our mission as a company is to help developers make more money,” he said. “I think we do become this one-stop shop, a service that you integrate with all the payment touch points in your app to help you track your revenue and help you understand how customers are spending.”

The new funding (which is on top of the $120,000 RevenueCat received from YC) was led by Jason Lemkin of SaaStr. Eiting said it’s “an obvious fit,” since the software-as-a-service entrepreneurs who read SaaStr articles, listen to its podcasts and attend its events form “this huge community of companies that are potential customers for us.”

FundersClub, Oakhouse Partners, Buckley Endeavours, Josh Buckley and OneSignal CEO George Deglin also invested.


Source: TechCrunch

Target launches free, 2-day shipping with no minimum purchase requirement

Take that, Amazon and Walmart. Target has just come out swinging with news that it’s launching free, two-day shipping on hundreds of thousands of items across its site without requiring a minimum purchase or an annual membership fee. This challenge to Amazon Prime comes at a time when Prime membership is at highest – Prime subscribers passed the 100 million milestone this April. But it also arrives at a time when Prime subscription prices are climbing and there’s an undercurrent of dissatisfaction over Prime’s 2-day deliveries that often turn into three days, four or more.

Unfortunately, however, Target’s free shipping is only a holiday perk, not a new policy. (At least, not yet.)

Target says it’s launching the free, two-day shipping on November 1, and will extend the offer throughout the holiday season, wrapping on December 22.

Before, this free shipping option was only available to Target REDcard holders, who also get an extra 5% off purchases. The offering for REDcard holders was announced in March, and required a minimum purchase of $35.

That’s the same minimum Walmart requires for its own, free, two-day shipping option launched last year. Walmart this week expanded that to its marketplace sellers, as well.

Target announced its news on Tuesday, adding that its new, two-day option exists alongside a host of ways to shop its stores.

In addition to ship-to-home delivery, it also now operates same-day delivery service Shipt, for groceries, gifts, decorations, and other household goods; Target Restock, for next-day delivery; same-day delivery from store in urban markets like Boston, Chicago, New York City, San Francisco and Washington, D.C.; online order pickup; and Drive Up, for same-day order pick up.

The latter will be available at nearly 1,000 stores by the end of the month, it says, while Shipt is now available to millions of consumers across hundreds of markets in 46 U.S. states.

Target’s agenda to make a variety of easy and affordable ways to shop its stores and site have been paying off. During its most recent earnings, the retailer reported its web sales rose 41%, aided by slashing next-day delivery fees and the bump from Amazon’s Prime Day in July – a sales holiday that now helps all retailers running competing sales.

Target’s sales growth for the quarter was the best it had seen in 13 years, the company reported at the time.


Source: TechCrunch

Mad Max, Ghost Rider, and the Eye-Catching Motorbike Taxi Drivers of Nairobi

These “boda-boda” drivers teamed up with a photographer and fashion designer to complete their signature looks.
Source: Wired

How to solve the rural broadband problem? Fix the maps video – CNET

The FCC’s Jessica Rosenworcel says you can’t close the digital divide if you don’t know who has broadband and who doesn’t.
Source: CNET

FCC leaders say we need a 'national mission' to fix rural broadband – CNET

Ajit Pai and Jessica Rosenworcel may disagree on the net neutrality angle, but they do agree on finding inspiration in the 1930s.
Source: CNET

Ring Stick Up Cam Wired review: Ring's Stick Up Cam Wired is a fine camera that's still missing something – CNET

Ring’s Stick Up Cam Wired is solid, but I’m holding out for free cloud video storage.
Source: CNET

How to keep track of your kids on Halloween – CNET

Easy monitoring tricks to use while the treats are hunted.
Source: CNET

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