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Archivo del Autor: Belen De Leon

Fake Beto O'Rourke Texts Expose New Playground for Trolls

Someone hijacked a volunteer tool to make it look like Beto O’Rourke encouraged voter fraud—and that could just be the beginning.
Source: Wired

Deep-linking startup Branch is raising more than $100M at a unicorn valuation

Branch, the deep-linking startup backed by Andy Rubin’s Playground Ventures, will enter the unicorn club with an upcoming funding round.

The four-year-old company, which helps brands create links between websites and mobile apps, has authorized the sale of $129 million in Series D shares, according to sources and confirmed by PitchBook, which tracks venture capital deals. The infusion of capital values the company at roughly $1 billion.

In an e-mail this morning, Branch CEO Alex Austin declined to comment.

The Redwood City-based startup closed a $60 million Series C led by Playground in April 2017, bringing its total equity raised to $113 million. It’s also backed by NEA, Pear Ventures, Cowboy Ventures and Madrona Ventures. Rubin, for his part, is a co-founder of Android, as well as the founder of Essential, a smartphone company that, though highly valued, has had less success.

Branch’s deep-linking platform helps brands drive app growth, conversions, user engagement and retention.

Deep links are links that take you to a specific piece of web content, rather than a website’s homepage. This, for example, is a deep link. This is not.

Deep links are used to connect web or e-mail content with apps. That way, when you’re doing some online shopping using your phone and you click on a link to an item on Jet.com, you’re taken to the Jet app installed on your phone, instead of Jet’s desktop site, which would provide a much poorer mobile experience.

Branch supports 40,000 apps with roughly 3 billion monthly users. The company counts Airbnb, Amazon, Bing, Pinterest, Reddit, Slack, Tinder and several others as customers.

Following its previous round of venture capital funding, Austin told TechCrunch that the company had seen “tremendous growth” ahead of the raise.

“[We] have been fortunate enough to become the clear market leader,” he said. “There’s so much more we can accomplish in deep linking and this money will be used to fund Branch’s continued platform growth.”


Source: TechCrunch

Trump wants to just tariff the hell out of China

Another day, another whopper of a tariff. The Trump administration has been busy finalizing the rulemaking process to put 25 percent tariffs on $200 billion of Chinese goods, which will almost certainly affect the prices of many critical technology components and have on-going repercussions for Silicon Valley supply chains. That followed the implementation of tariffs on $50 billion of goods earlier this year.

Now, President Trump, as reported by reporters on Air Force One this morning, has said that he is prepared to triple down on his tariffs strategy, saying that he is ready to add tariffs to another $267 billion worth of Chinese goods. Although the president has a flair for the dramatic in many of his policies, the China tariffs are one arena in which his rhetoric has matched the actions of his administration.

Each set of these tariffs has been vociferously opposed by tech industry trade groups, but their concerns seem to have had little effect on the administration’s final thinking. Jose Castaneda, a spokesperson for the Information Technology Industry Council, called this next wave of potential tariffs “grossly irresponsible and possibly illegal.”

Yet, despite the constant threat of more tariffs, CFIUS reforms, and the ZTE debacle, China continues to dominate trade with America. Numbers released by the Department of Commerce this week showed that America’s trade deficit with other nations reached five-year highs in July, surpassing $50 billion for the month, with the China trade goods deficit hitting $36.8 billion. These numbers may well have triggered the president’s latest comments.

They may also have been triggered by the recent anonymous op-ed in The New York Times, in which a Trump “senior administration official” said that “Although he was elected as a Republican, the president shows little affinity for ideals long espoused by conservatives: free minds, free markets and free people…. In addition to his mass-marketing of the notion that the press is the ‘enemy of the people,’ President Trump’s impulses are generally anti-trade and anti-democratic.”

Anti-trade or not, it is clear that the package of tariffs and other policy reforms have done little to dampen the trade deficit or trigger a broad restructuring of the supply chains underpinning American brands.

In my discussions at the Disrupt SF 2018 conference the past few days, one persistent theme has been the durability of certain Chinese cities — particularly Shenzhen but not exclusively — to weather these trade storms. Because of the depth of expertise, fast turnaround times, extreme flexibility and cheap costs of hardware supply chains, there are sustainable advantages that the U.S. can’t hope to fight with a couple of measly tariffs — even on $500 billion worth of goods.

Indeed, as one prominent venture capitalist put it to me, hardware investing is now significantly easier for those with the right knowledge of the Chinese ecosystem. Just a few years ago, a couple of millions in capital could get a startup a working prototype. Now, startups can raise $1-2 million in some cases and get a working product into sales channels. The Chinese ecosystem around hardware has just continued to improve with alacrity.

For Trump, a much more robust policy will be needed to move the trade numbers in the other direction. Better funding for universities to produce the right talent. Pushing for a region in the U.S. to become the “Shenzhen of America” through a combination of private and public funding. Greater preferential treatment around taxes for keeping manufacturing in the U.S.

And maybe tariff the hell out of them.


Source: TechCrunch

How 'Searching' Nails Our Online Anxieties

John Cho’s new movie gets at the heart of the everyday unease of being online in 2018.
Source: Wired

How Adidas and Carbon are changing the sneaker supply chain

While the Adidas Futurecraft 4D shoes are cool looking sneakers, the story behind those shoes is even more interesting. The sportswear company has partnered with Carbon to design a new kind of sneakers.

Behind the Futurecraft 4D, you can find a process that is not that new — 3D printing. Many companies promised an industrial revolution by bringing back factories to service-driven countries, such as the U.S. and European countries. But this partnership between Adidas and Carbon could turn that wild dream into a reality.

“What you saw there was basically this integration of hardware, software and chemistry all coming together to take a digital model, print it very fast, but do it out of the materials that have the properties to be final parts,” Carbon co-founder and CEO Joseph DeSimone told TechCrunch’s Matthew Panzarino.

And the secret sauce behind Carbon’s process is its cloud-based software tool. You use a primitive CAD, define some mechanical properties and it gets manufactured in front of your eyes.

It’s quite hard to buy Futurecraft 4D shoes right now because production is still extremely limited. Adidas CMO Eric Liedtke is hopeful that it’s going to change over the coming years.

“Ultimately, we’re still ramping up the innovation. It will be faster, more limited material. Ideally, the vision is to build and print on demand,” he said. “Right now, most of our products are made out of Asia and we put them on a boat or on a plane so they end up on Fifth Avenue.”

You could imagine Adidas reducing the stock in its warehouse. “Instead of having some sort of micro-distribution center in Jersey, we can have a micro-factory in Jersey,” Liedtke said. When it comes to material, this manufacturing process lets you partly use corn-based material.

And it’s not just design. Making shoes on demand lets you optimize the structure of the shoe for different sports and bodies.

“In this case, we took 10 years plus — maybe 20 years — of science that we had on foot strikes, and running, and how runners run, and where the impact zones are, and what we need to design into it from a data standpoint. And then, we let the creative takeover,” Liedtke said.

Carbon isn’t just working with Adidas. The company is quite active on the dental market for instance, working on resins. “We now also have the world’s first 3D-printed FDA-approved dentures,” DeSimone said.

It’s interesting to see that a simple product, such as a pair of shoes, can become the representation of a long process of research and development, engineering and design.


Source: TechCrunch

Refreshed Surface Pro 6 could arrive at Microsoft’s October 2 event

Microsoft is ready to bring new Intel processors to its refreshed Surface Pro and Surface laptop models. The company may be showing off the updated Surface hardware at a media event in New York City on October 2.

The post Refreshed Surface Pro 6 could arrive at Microsoft’s October 2 event appeared first on Digital Trends.


Source: Digital trends

Glossier CEO Emily Weiss on why the company won’t sell on Amazon

E-commerce beauty startup founder, Glossier CEO Emily Weiss, dished on stage at TechCrunch Disrupt SF 2018 this morning about some of the company’s top competitors in the e-commerce space, including Amazon as well as the forthcoming threat from Instagram – which is building out its own standalone shopping app, according to reports. 

Glossier, founded in 2014 and backed by $87 million, has created a massive beauty brand that’s now a household name among women. And it’s done so without being on Amazon.

The company doesn’t work with Amazon, and Weiss said that it doesn’t intend to.

When asked if the company would sell into Amazon, she responded with an emphatic “no, no, no.

Glossier may have been acquisition target for Amazon, however – when asked if Amazon ever approached Glossier about about a deal, Weiss didn’t deny it, but instead demurred, “a lot of people have approached Glossier,” before quickly moving on.

Weiss, clearly, doesn’t think that Amazon is the best place for beauty brands.

“The interesting thing about Amazon and how they’ve addressed obviously one of the biggest consumer needs, which is solving buying, is that in the process, in some ways, they’ve kind of killed shopping,” Weiss said.

“I think in terms of breadth of product, obviously, no one will ever beat them. They have done the most phenomenal job,” she continued.

But going to Amazon for everything, every time doesn’t make sense, she believes. It’s only one kind of shopping experience.

And even though Amazon is massive, it doesn’t mean there’s no room for others outside of its shadow to grow.

“E-commerce is 10% of global commerce – that’s nothing,” Weiss pointed out. “We are at the dawn of e-commerce, and this is one user experience,” she said, referring to Amazon.

Plus, Amazon’s user experience may not be the best fit for beauty and fashion products – even though Amazon is quickly ramping up in those areas with its own private labels, Amazon Fashion, Prime Wardrobe, beauty boxes, and other initiatives.

“I think it’s exciting that we are really at the dawn of  e-commerce, and that there’s going to be so many paradigms. What we’re focused on building is an emotional commerce experience which is focused on a breath of connection, and not a breath of product,” Weiss explained.

While Glossier may not be on Amazon, it does leverage Instagram to reach customers, possibly making Instagram’s shopping app a bigger rival, if launched.

“It makes sense,” Weiss said, when asked her thoughts about Instagram’s plans in this space. “72% of millennials make their purchasing decisions for beauty and fashion products through Instagram,” she said.

Glossier itself has a long history with Instagram. It launched on Instagram before it even had its website up, for example. They also just hired Keith Peiris, who led DMs and Camera at Instagram, as Head of Product.

“Instagram’s an incredible tool,” Weiss admitted, but also cautioned that it could still face difficulties as a shopping app.

“I think of the challenges might be these platforms were not built around specific topics, they were built around specific media expressions,” said Weiss.

That said, Instagram could have more potential in the beauty market than Amazon.

“When you look at a platform like Amazon, no woman has ever told me that their criteria for best mascara was what was fastest or cheapest. That’s not how people are buying emotional things – like a fashion or beauty product,” said Weiss. “But the leading paradigm of what an e-commerce experience gives you is one of efficiency, and one of breadth of product. When what users are actually doing and wanting is one of breadth of connection,” she said.

 


Source: TechCrunch

AI Can Recognize Images, But Text Has Been Tricky—Until Now

New approaches foster hope that computers can comprehend paragraphs, classify email as spam, or generate a satisfying end to a short story.
Source: Wired

Google’s Pixelbook 2 tablet could debut with fingerprint security

Google’s Pixelbook 2 could arrive as early as October 9, sporting a tablet form factor and support for a fingerprint reader, if a leaked animation on a developer build of Chrome OS 70 is to be believed.

The post Google’s Pixelbook 2 tablet could debut with fingerprint security appeared first on Digital Trends.


Source: Digital trends

The Hidden Link Between Farm Antibiotics and Human Illness

For decades researchers sought evidence that antibiotics fed to farm animals transferred super bacteria to humans. Now a single study has provided a much needed smoking gun.
Source: Wired

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