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Archivo del Autor: Belen De Leon

Spotify users push back at the over-the-top Drake promotion

Some Spotify users were so annoyed by the recent Drake promotion that they asked for and were granted refunds, according to a report from Billboard. The streaming service had heavily promoted the artist’s latest album, “Scorpion,” even using his image on playlists that didn’t even contain his music, like “Massive Dance Hits,” “Best of British” and “Happy Pop Hits,” for example.

The promotion, dubbed “Scorpion SZN,” was the first-ever global artist takeover of Spotify’s service and the first time an artist took over multiple Spotify playlists on the same day.

While it’s not uncommon for artists to receive promotion on Spotify, some felt that the Drake promotion had gone too far — the album and Drake’s image were everywhere in sections like Browse and Playlists.

One Reddit user shared how they were able to obtain a refund from customer service, and that post soon went viral. The screenshot of their chat with the support rep has, to date, been viewed nearly 12,000 times. That transcript doesn’t indicate any official policy on Spotify’s part here, but was instead the efforts of a customer service rep helping retaining an individual’s business.

However, a few other people then tried similar tactics, and were also able to get refunds, they said.

Spotify isn’t officially commenting on the pushback from users, but Billboard claims the number of refunds were minimal.

It’s clear that the streaming service noticed the complaints, however, as it was responding to users on Twitter to clarify that things would soon be back to normal.

While Spotify has never refunded customers unhappy over a promotion — the larger news here is not the financial loss of those refunds, or even that they happened at all, but rather the damage this has done to Spotify’s reputation.

For those who complained, the problem wasn’t just that they weren’t Drake fans (though that’s obviously a part of it), but rather that they felt they were viewing advertisements when they were paying for a Premium, ad-free version of Spotify’s service.

In addition, a heavy-handed promotional effort like this flies up against Spotify’s desire to position itself as a service that’s personalized to its subscribers’ musical tastes.

With Drake showing up all over Spotify playlists and recommendations, the overall effect was one of discounting users’ own interests — those who complained were likely not Drake fans or perhaps not even heavy listeners of hip-hop in general. As a result, they felt like Spotify was trying to push them to listen to music they didn’t like.

Though Drake is a hugely popular artist, there may not be an artist out there who could withstand a promotion like this. It’s just too much. After all, there’s a fine line between being excited about an album release and promoting it, and shoving something in people’s faces. Spotify crossed that line.

Billboard noted that some people had even compared this to the Apple/iTunes scandal when the company gave away U2’s “Songs of Innocence” back in 2014 by downloading it without consent to users’ iTunes libraries. But it’s not quite as bad as that. The issue was not one of stealthily downloading content to your device, which is far more of a violation.

That said, the user outrage feels similar: I don’t like this music, why are your forcing it on me?

Spotify’s original intention was to promote Drake’s album and the artist in a more playful way. It put Drake on the cover of its biggest Rap, R&B, Pop and Mood playlists, including RapCaviarBeast ModeAre & BeSummer PartyToday’s Top Hits Morning Commute and others.

In those cases where Drake’s image was used on the playlist but not his music, the idea was that it would showcase the artist’s personality. But these efforts clearly fell flat. Users were confused as to why Drake was appearing on playlists that didn’t make sense — like those featuring a different genre of music.

From a sheer numbers standpoint, meanwhile, Spotify’s promotional efforts were successful.

The album broke the U.S. one-week streaming record for an album in three days, Billboard also reported, and the album was being streamed more than 10 million times per hour the weekend of its release, Spotify said. The album is estimated to reach more than 700 million streams in the U.S. by the end of the tracking week on July 5. 

Not everyone thought the promotion was that big of a deal.

Some people said that while they noticed the suggestions, they just bypassed them and listened to their own music as usual. But even then, some sympathized with those who complained that this felt like an advertisement on what’s supposed to be an ad-free service.

Spotify collaborates with artists on promotions — the details of Drake’s takeover weren’t dictated. (In fact, it’s not even the biggest promotion from a financial investment standpoint.) So Spotify will likely chalk this up to a learning experience that may help it craft better promotions in the future that don’t involve as much overreach.


Source: TechCrunch

Philips claims ‘world’s first’ with a new 4K HDR desktop display

The 43-inch Philips Momentum 436M6 Quantum Dot monitor revealed in April is now up for grabs on Amazon for $999. It’s the world’s first DisplayHDR 1000 panel, residing at the top of VESA’s new HDR certification system.

The post Philips claims ‘world’s first’ with a new 4K HDR desktop display appeared first on Digital Trends.


Source: Digital trends

How the Pentagon Keeps Its App Store Secure

To keep malware at bay, the GEOINT App Store has created a screening process that no commercial platform could ever match.
Source: Wired

Microsoft’s Surface Tablet clears final hurdle before launch

Microsoft’s Surface Tablet appears to be on track for a launch this year. Recently released documents from the FCC reveal that Microsoft may continue to rely on Intel’s processors for its low-cost tablet, contrary to prior reports.

The post Microsoft’s Surface Tablet clears final hurdle before launch appeared first on Digital Trends.


Source: Digital trends

Alan launches Alan Map to find doctors around you

Health insurance startup Alan has launched a new product called Alan Map in France. It’s a dead simple way to find GPs, dentists, ophthalmologists and more around you.

You first type your address and the name of a doctor or the type of doctors you’re looking for. There’s a big map front and center with dots representing doctors around you.

If you click on a dot or a name in the right column, you can learn more about this doctor. Alan Map currently lists the name, address, phone number, opening hours and average price. You can also find out if you can see this doctor without booking an appointment, and if they accept national healthcare cards.

This is already so much better than searching through a directory. But Alan doesn’t plan to stop there. The company will soon launch an integration with MonDocteur so that you can book an appointment from Alan Map directly. MonDocteur is one of the leading healthcare scheduling services in France with Doctolib.

But compared to Doctolib and MonDocteur, Alan Map doesn’t stop at doctors that use their own scheduling systems. Alan has partnered with the official health directory from France’s national healthcare system. You’ll find over 245,000 health professionals on Alan Map, with pricing information for nearly half of them.

The main advantage compared to Ameli.fr is that it looks much better and it’s much easier to find what you’re looking for. Design can be important, even for health products. It can be the main difference between an obscure directory on an official website and a useful map.

Eventually, Alan plans to add more data to its mapping product. For instance, as Alan is a health insurance startup, the company knows how much users are paying when they visit a specific doctor. You could anonymize and leverage this data to get exact pricing information.

Alan Map is a free product. It’s a good way to promote the company’s health insurance product and get inbound traffic. For instance, it should give an SEO boost and you might see Alan in your Google search results.

As for Alan users, they can find a doctor and know how much they’ll get back from the national healthcare system and from Alan. This way, there’s no surprise when you get reimbursed.


Source: TechCrunch

Planck Re scores $12M Series A to simplify insurance underwriting with artificial intelligence

Planck Re, a startup that wants to simplify insurance underwriting with artificial intelligence, announced today that it has raised a $12 million Series A. The funding was led by Arbor Ventures, with participation from Viola FinTech and Eight Roads. Co-founder and CEO Elad Tsur tells TechCrunch that the capital will be used to expand Planck Re’s product line into more segments, including retail, contractors, IT and manufacturing, and grow its research and development team in Israel and North American sales team.

The Tel Aviv and New York-based startup plans to focus first on its business in the United States, where it has already launched pilot programs with several insurance carriers. Tsur says that Planck Re’s clients generall use it to help underwrite insurance for small to medium-sized businesses, including business owner policies, which cover property and liability risks, and workers’ compensation.

Founded in 2016 by Tsur, Amir Cohen and David Schapiro, Planck Re poses its technology as a more efficient and accurate alternative to the lengthy risk assessment questionnaire insurers ask clients to fill out. Its platform crawls the Internet for publicly available data, including images, text, videos, social media profiles and public records, to build profiles of SMBs seeking insurance coverage. Then it analyzes that data to help carriers figure out their potential risk.

Before launching Planck Re, Tsur and Cohen founded Bluetail, a data mining startup that was acquired by Salesforce in 2012, where it served as the base technology for Salesforce Einstein. Schapiro was previously CEO of financial analytics company Earnix.

There are already a handful of startups, including SoftBank-backed Lemonade, Trōv, Cover, Hippo and Swyfft, that use algorithms to make picking and buying insurance policies easier for consumers, but AI-based underwriting is still a nascent category. One example is Flyreel, which focuses on underwriting property insurance and recently signed a deal with Microsoft to accelerate its go-to-market strategy.

Tsur says Planck Re is developing more dedicated algorithms to meet the evolving needs of insurance providers. For example, many underwriters now want to know if clients in photography use aerial imaging equipment, so Planck Re’s imaging process capabilities automatically check images for that information.

He adds that being able to automate underwriting enables carriers to find new distribution channels, including allowing customers to apply for insurance online without needing to fill out any forms. Planck Re also continues to monitor and underwrite policies, which means if a customer’s risk profile changes, insurers can react quickly.

In a statement, Arbor Ventures vice president and head of Israel Lior Simon said “We are excited to partner with Planck Re and the driven, entrepreneurial team. Insurance companies are thirsty for actionable data, to assess risk, gain real time insights and enhance customer understanding. Planck Re aims to empower them through a streamlined digital approach, which we believe will truly alter the insurance industry.”


Source: TechCrunch

UK job ad indicates Amazon wants to bring TV advertising and free TV channels to Prime

People have long wondered if one of Amazon’s goals in video and advertising — two key areas in Amazon’s media strategy — ultimately would be to bring the two together, with Amazon-powered ads running in video streams also served by Amazon. A job ad in the UK appears to indicate that the company might be gearing up for such a play. According to the ad, company is currently hiring for someone to lead its efforts in free-to-air TV and advertising in Europe.

Free-to-air TV refers to the range of ad-supported (or TV license-supported) TV channels that you can access through a digital TV tuner, satellite or cable without paying anything to receive them.

The advertisement for the job when it was posted four weeks ago was titled, “Head of Free to Air TV & Advertising.” Yesterday, after people started noticing it (and what it implied about Amazon’s plans) Amazon appeared to change it to a slightly more muddled “Head of Prime Video Channels Free To Air TV & Advertising TV Partner Channels.” Then this morning, as we started asking questions, the title appeared to change again, to “Head of Prime Video Partner Channels” — without any reference to free-to-view or advertising. All the ads had the same job ID number.

“Channels have launched in US, UK and Germany and this is a new and fast-growing area within Prime Video,” the advertisement reads. “As part of this expansion we are seeking a senior leader to join the European Channels & Sports team, based in London. This individual will be responsible for widening the content range with the development of free and advertising-funded channels.”

The job ad notes that the responsibilities will include developing Prime Video’s European strategy for free-to-air and advertising-funded channels; collaborating with global peers; and working with major broadcasters across Europe, “translating their requirements into Amazon capabilities and execution for our customers.”

The person will also work with various internal teams — product, tech, ad sales, marketing, finance, operations — “and act as internal champion for free-to-air and advertising funded content.”

This is notable because currently it appears that Amazon does not have any free-to-air channels on its UK service (and an Amazon spokesperson would not directly answer me on this point and declined to provide a comment on the record for this story), and it’s also gearing up to have some free significant sports content on its platform, in the form of Premier League football matches.

Amazon’s current Prime Video offerings in the UK include films and TV shows it picks up by way of licensing deals with third parties; Amazon original content; and a selection of livestreamed broadcast channels (which include HBO, Showtime and Starz for now, Discovery and Eurosport in the UK, as part of Amazon Channels, launched in March 2017). We’ve also heard it has been eyeing up buying at least one commerce-minded broadcaster outright. Globally, Prime Video is live in 200 countries worldwide.

But as with its TV streams in the US, the TV streams in the Channels list are focused on premium subscriptions, where users have to pay extra fees, on top of their Prime subscriptions, to get the extra channels.

Offering free-to-air would be a significant move for the company not only because it would be “free”, but because it would represent a large jumpstart on the amount of content that Amazon presents to its users. Bringing in what are essentially table stakes in TV services, a large range of free channels could be another way of attracting more would-be cord cutters to switch over to Amazon for all of their video and TV interests, rather than using Amazon’s video offerings as a supplement to a core service from another provider.

And that, in turn, could become one more sweetener — alongside the other free video services, the free shipping, and many other perks — for people to pony up for the Prime annual subscription.

Amazon has never disclosed figures for how many viewers it has for its video service, in the UK or elsewhere, but a document leaked earlier this year that said it had 26 million viewers of its video content in early 2017. The company is estimated to be putting $5 billion per year into original content production and licensing content to drive more audience to its platforms, which it ties to its ultimate drive for more shopping on Amazon.

“When we win a Golden Globe, it helps us sell more shoes,” CEO Jeff Bezos has been quoted as saying.

That strategy is also playing out in the UK, where Amazon recently won the rights to stream 20 Premier League football matches in the 2019/2020 season — which it will show to viewers at no extra charge, another twist on the “free to view.”

Amazon has not disclosed the price it paid, but as a point of comparison BT is paying £975 million for 52 live games a season for three years, while Sky is paying £3.75 billion for 128 live games.

Ramping up the amount of streamed, free content on Amazon’s platform will pave the way for the other part of the job Amazon is seeking to fill: advertising.

Currently, Amazon does not sell ads into any of the live streamed channels on its platform although some of them do run ads. However, if Amazon were to scale up the advertising opportunity by way of popular sports content and a wider range of free-to-air channels, suddenly the idea of creating its own TV-based ad network to inject ads into those various streams might be a little more compelling both to Amazon and would-be advertisers.

In the US, Amazon has dipped its toes in the waters by running ads during broadcasts of NFL games it had acquired the rights to broadcast — although by one account advertisers were paying up to $1 million less than Amazon had hoped they would for their packages.

Amazon has been quite gradual in building out its ads business. The company made $4 billion in advertising revenues in 2017, from a variety of services that range from native ads across third-party websites, through to banners on top of the Fire TV landing page and display units that run on Kindle devices. Its ad business is projected to make $9.5 billion in 2018.  Relatively speaking, this is still modest in comparison to Google, which made $95 billion in advertising revenues in 2017.

But while Amazon slowly grows its ads business, it’s also chopping and changing, and it appears that one aim is to focus more on opportunities that speak to more scale for the business overall.

Just last week, we reported that Amazon quietly announced that it would be retiring an ad unit called CPM Ads, one of its earlier efforts in building a display network, which was aimed at smaller websites that were a part of its Associates program.


Source: TechCrunch

SCOTUS and Congress Leave the Right to Privacy Up for Grabs

As the push for more digital privacy grows, the question is whether the courts or lawmakers will step up to protect our rights—or if it will fall through the cracks.
Source: Wired

Note 9's S Pen could be a remote control, Google adds new section to Maps app video – CNET

Lots of info about the next Note has been spilling online. The S Pen might let you do more like control music playback and take pictures. Meanwhile, Google updates Google Maps and YouTube for Android. All that and your comments on this episode of Alphabet City!
Source: CNET

The red OnePlus 6 blazes bright in the light – CNET

We got our hands on the new crimson OnePlus 6 phone.
Source: CNET

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