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Archivo del Autor: Belen De Leon

How to choose the right appliance finish – CNET

From slate to black stainless, find the right appliance finish to order.
Source: CNET

Captiv8 is making its influencer database available for free

You might think that the main selling point of an influencer marketing startup like Captiv8 is to help marketers find influencers and creators to work with. Maybe so, but that isn’t stopping the company from making its creator discovery product available for free.

“We felt that we really wanted to just open up that ecosystem, to provide brands access to find and research influencers without having to pay for it,” co-founder Krishna Subramanian told me.

Through the free product, marketers can look through the 1 million-plus influencers indexed on the platform — in some cases, those profiles are based entirely on public data, but influencers can also claim them and provide additional data.

Marketers can then search based on filters like personality archetype, content type, location, representation and much more. Plus, Captiv8 is offering demographic and brand affinity data about an influencer’s audiences.

Until now, Subramanian said that if you weren’t paying for a service like Captiv8, you could only find influencers in scattershot, ad hoc ways, like reading articles about the top influencers in various categories.

Captiv8 Creator Discovery

On Captiv8, meanwhile, marketers are apparently spending two hours per day on creator discovery, saving them 60 percent of the time they would have spent on the process.

So why make it available for free? While brands like Dr Pepper, Snapple, StubHub and Honda already use Captiv8, Subramanian said the goal is to “widen the funnel,” turning this into “the default place” where marketers go to learn about influencers.

And then, of course, the company can upsell you on Captiv8’s entire “end-to-end SaaS platform,” charging for additional audience data, as well as tools like campaign management, measurement and social listening.


Source: TechCrunch

The MacBook Pro may finally get updated with faster processors

There’s no doubt Apple plans to update its MacBook Pros with eighth-generation Intel CPUs, but now a new benchmark gives us a better view. A variant of the next 13-inch MacBook Pro with Touch Bar will have Intel’s Core i7-8559U chip.

The post The MacBook Pro may finally get updated with faster processors appeared first on Digital Trends.


Source: Digital trends

Esta podría ser la evaluación 360º de un futuro empleado robótico

Los robots cada vez están más presentes en la actividad económica de muchos sectores. Puede que algún día tengamos que evaluar a los cobots con los que trabajamos. “TED pasa demasiado tiempo tonteando con la impresosa pero es un máquina en el trabajo”
Source: MIT

Ha llegado la hora de controlar a los tres gigantes de los datos

Los datos se han convertido en el recurso más valioso, y Facebook, Amazon y Google se las han arreglado para monopolizarlos con sus servicios gratuitos. Tenemos que acabar con sus monopolios y fomentar la competencia. La prosperidad colectiva y la privacidad personal dependen de ello
Source: MIT

500 Intel drones to replace fireworks above Travis Air Force Base for Fourth of July

The Fourth of July will be a little different tomorrow at Travis Air Force Base in Fairfield, Calif. Instead of fireworks, 500 Intel Shooting Star drones will take to the sky to perform an aerial routine in honor of the holiday and the base’s 75th anniversary.

These are the same drones that preformed at Disney World, the Super Bowl and the Olympics.

One person controls the fleet of drones thanks to a sophisticated control platform that pre-plans the route of each drone. Intel engineers told me that the system can control an unlimited amount of drones. In the version I saw, the drones used GPS to stay in place and the drones lacked any collision detection sensors.

It’s an impressive show of technology. I was in attendance for the first show at Disney World and the drones are a wonderful alternative to fireworks. Sure, fireworks are a Fourth of July tradition, but they can’t do the things these drones can do, plus, because they’re much more quiet, more people can enjoy the show.


Source: TechCrunch

A Cruise-on-Cruise Crash Reveals the Hardest Thing About Self-Driving Tech

Humans are wild beasts, and they’re not getting off the road anytime soon.
Source: Wired

Facebook quietly relaunches apps for Groups platform after lockdown

Facebook is becoming a marketplace for enterprise apps that help Group admins manage their communities.

To protect itself and its users in the wake of the Cambridge Analytica scandal, Facebook locked down the Groups API for building apps for Groups. These apps had to go through a human-reviewed approval process, and lost access to Group member lists, plus the names and profile pics of people who posted. Now, approved Groups apps are reemerging on Facebook, accessible to admins through a new in-Facebook Groups apps browser that gives the platform control over discoverability.

Facebook confirmed the new Groups apps browser after our inquiry, telling TechCrunch, “What you’re seeing today is related to changes we announced in April that require developers to go through an updated app review process in order to use the Groups API. As part of this, some developers who have gone through the review process are now able to access the Groups API.”

Facebook wouldn’t comment further, but this Help Center article details how Groups can now add apps. Matt Navarra first spotted the new Groups apps option and tipped us off. Previously, admins would have to find Group management tools outside of Facebook and then use their logged-in Facebook account to give the app permissions to access their Group’s data.

Groups are often a labor of love for admins, but generate tons of engagement for the social network. That’s why the company recently began testing Facebook subscription Groups that allow admins to charge a monthly fee. With the right set of approved partners, the platform offers Group admins some of the capabilities usually reserved for big brands and businesses that pay for enterprise tools to manage their online presences.

Becoming a gateway to enterprise tool sets could make Facebook Groups more engaging, generating more time on site and ad views from users. This also positions Facebook as a natural home for ad campaigns promoting different enterprise tools. And one day, Facebook could potentially try to act more formally as a Groups App Store and try to take a cut of software-as-a-service subscription fees the tool makers charge.

Facebook can’t build every tool that admins might need, so in 2010 it launched the Groups API to enlist some outside help. Moderating comments, gathering analytics and posting pre-composed content were some of the popular capabilities of Facebook Groups apps. But in April, it halted use of the API, announcing that “there is information about people and conversations in groups that we want to make sure is better protected. Going forward, all third-party apps using the Groups API will need approval from Facebook and an admin to ensure they benefit the group.”

Now apps that have received the necessary approval are appearing in this Groups apps browser. It’s available to admins through their Group Settings page. The apps browser lets them pick from a selection of tools like Buffer and Sendible for scheduling posts to their Group, and others for handling commerce messages.

Facebook is still trying to bar the windows of its platform, ensuring there are no more easy ways to slurp up massive amounts of sensitive user data. Yesterday it shut down more APIs and standalone apps in what appears to be an attempt to streamline the platform so there are fewer points of risk and more staff to concentrate on safeguarding the most popular and powerful parts of its developer offering.

The Cambridge Analytica scandal has subsided to some degree, with Facebook’s share price recovering and user growth maintaining at standard levels. However, a new report from The Washington Post says the FBI, FTC and SEC will be investigating Facebook, Cambridge Analytica and the social network’s executives’ testimony to Congress. Facebook surely wants to get back to concentrating on product, not politics, but must take it slow and steady. There are too many eyes on it to move fast or break anything.


Source: TechCrunch

Developers may have been reading your private Gmail messages

If you thought your Gmail communications were private, think again. If you’ve used a third-party Gmail app or plugin, you could have given those developers access to read and scan your emails. Google claims that it vets all developers.

The post Developers may have been reading your private Gmail messages appeared first on Digital Trends.


Source: Digital trends

Twitch suspends popular streamers after use of homophobic language – CNET

Pair says they got 30-day bans for using a certain slur.
Source: CNET

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