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Archivo del Autor: Belen De Leon

Nura is courting mainstream consumers with its bluetooth earbuds

Like many small companies at CES, most of Nura’s time this week will be spent in meetings behind closed doors. Among other things, the Australian startup seems confident that it will be in a lot more stores by the time it releases its second product in May of this year.

Distribution for the Nuraphones was limited — no surprise, really, for a young company. Nura managed to strike deals with some brick and mortars, including specialty stores like B8ta, but sales for its first product were mostly restricted to online channels. It’s a shame, really, for the sort of product one really needs to experience in order to really understand.

Still, the over-ear headphones did generate substantial buzz through word of mouth. And while the company doesn’t disclose sales figures, it told TechCrunch that just north of 100,000 calibrations have been performed with company’s app. How, precisely, that translates to sales is unclear, however, as some users opt to share their headphones with other, leading to multiple calibrations per device.

The company has no doubt learned about sales and manufacturing lot since those early days. When we first met with Nura during its Kickstarter phase, there were only four employees. Thanks to sales, crowdfunding and a $5 million Series A last year, however, the company has since grown to around 50 people, spread out throughout the world.

The forthcoming NuraLoop will also no doubt have a broader appeal. The company has dropped the bass-pumping ear cups here, in order to focus on the sound-adapting earbuds. The bluetooth headphones feature a tether than connects behind the wearer’s back.

In the middle is a magnetic module that plugs into the charging cable and can also be used to hardwire the device for better sound. The price will also be considerably lower. A rep for the company told me that it will be around half of the larger model.

Nura also tells me it’s committed to manufacturing its own product, going forward, in spite of early discussions around licensing the tech to third-parties.

“We already were getting [interest] with the Kickstarter prototypes,” cofounder and CTO Luke Campbell told TechCrunch. “There were some larger companies that were open to it. A licensing model is something we were looking at initially, because hardware is hard. We had people telling us not to do it. To be honest, that’s not something that excites me.”


Source: TechCrunch

Juul’s Answer to Its PR Crisis? The Millennial Marlboro Man

E-cigarette maker Juul will air TV ads beginning later this year.
Source: Wired

At CES 2019, 2-in-1s fade as premium laptops fight the battle of the bezels

PC 2-in-1s have enjoyed no shortage of innovation over the past few years, but CES 2019 saw a surprisingly reversal of that trend. Laptops took the spotlight as the battle of the bezels roared. Is it a fad, or a sign of shifting tastes?

The post At CES 2019, 2-in-1s fade as premium laptops fight the battle of the bezels appeared first on Digital Trends.


Source: Digital trends

Dazzling Honor View 20 has you in its thrall at CES 2019 – CNET

And not just because of its 48-megapixel camera.
Source: CNET

The Next Big Thing panel at CES 2019: The future of media video – CNET

CNET’s Lindsey Turrentine and Brian Cooley host a panel of media execs on how innovations in mobile video, 5G, OTT and more are shaping the future of content consumption.
Source: CNET

Royole FlexPai's foldable phone returns at CES 2019 – CNET

There was a chance Samsung’s foldable phone prototype could have been at CES, but rival Royole is flying solo.
Source: CNET

Porsche's new 911 Carrera S Cabriolet is a 443-horsepower topless dancer – Roadshow

The 992-generation 911 Carrera S and 4S Cabriolet models go on sale in the US this summer, priced from $126,100 and $133,400, respectively.
Source: CNET

Mercedes-Benz Vision Urbanetic Concept hits the Las Vegas Strip at CES 2019 – Roadshow

We take a ride in Mercedes’ autonomous people-and-things-mover.
Source: CNET

Google Assistant lock screen access is coming to more Android devices

Here’s a quick tidbit buried beneath today’s deluge of Google Assistant news (not to mention the bizarre waking nightmare that is the CES Small World ride). The company announced today that the smart assistant will be accessible on more Android phone lock screens.

The feature was first announced back at Google’s hardware event in October, though, at the time, it was limited to the company’s new Pixel 3 handset. For security reasons, it’s available through opt-in, meaning you’ve got to tick the box in settings.

Certainly adding that kind of access to the lock screen can open your handset (and by extension you) to malicious parties. Though once set up, it will only respond to your own voice (unless, of course, someone with access to your handset can do a really good impression of you).

Once enabled, you can get restaurant recommendations, turn off alarms and schedule reminders, among other features, all without having to unlock the handset. No word yet on when it will be arriving on specific models. 

CES 2019 coverage - TechCrunch


Source: TechCrunch

Keep a Daily Planner in 2019—for Yourself and Nobody Else

Does your planner need to be Insta-worthy? No. But a decorative, multi-colored, stickered planner just might help you love your to-do list.
Source: Wired

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