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Archivo del Autor: Belen De Leon

Emmy Awards 2018: Start time, livestream, how to watch – CNET

The party starts Monday night.
Source: CNET

Apple scrubs most references to AirPower from its website – CNET

The fate of Apple’s wireless charger doesn’t look so good.
Source: CNET

Firsthand impressions of the iPhone XS, XR, Max and Apple Watch (The 3:59, Ep. 458) – CNET

Special guest Shara Tibken is here to break down the Apple products. Also: A look at bomb shelters for the apocalypse.
Source: CNET

Apple Watch and other hardware reportedly spared by new Trump tariffs

The latest round of Trump administration tariffs is set to affect a number of different industries. At least one category previously expected to be impacted, however, is likely to be spared, according to a new report from Bloomberg.

According to anonymous sources, the tariffs impacting a slew of consumer electronics, running the gamut from the Apple Watch to Fitbit trackers to Sonos speakers, has not made it into the final language. That means, for this round at least, those products should be spared the tax that would drive up the cost of such imports.

Trump administration tariffs have been the centerpiece of a looming trade war between the U.S. and China. Earlier today, China was reportedly set to cancel further trade talks, should the U.S. announce additional tariffs. They’ve been a domestic issue as well, as companies like Harley-Davidson have announced plans to move some production overseas to avoid the fee.

Apple has been a vocal critic of the tariffs, noting the resulting price hike. Earlier this month, the company wrote a letter to the Office of the United States Trade Representative, noting, “Tariffs increase the cost of our US operations, divert our resources, and disadvantage Apple compared to foreign competitors. More broadly, tariffs will lead to higher US consumer prices, lower overall US economic growth, and other unintended economic consequences.”

CEO Tim Cook also met with the president and first lady at their New Jersey golf resort earlier this month, in what much have been one of the more awkward meals in recent memory.

The new tariffs are expected to be announced as early as today.


Source: TechCrunch

Instagram Shopping gets personalized Explore channel, Stories tags

Instagram is embracing its true identity as a mail-order catalog. The question will be how much power merchants will give Instagram after seeing what its parent Facebook did to news outlets that relied on it. In a move that could pit it against Pinterest and Wish, Instagram is launching Shopping features across its app to let people discover and consider possible purchases before clicking through to check out on the merchant’s website.

Today, Instagram Explore is getting a personalized Shopping channel of items it thinks you’ll want most. And it’s expanding its Shopping tags for Instagram Stories to all viewers worldwide after a limited test in June, and it’s allowing brands in 46 countries to add the shopping bag icon to Stories that users can click through to buy what they saw.

Instagram clearly wants to graduate from where people get ideas for things to purchase to being a measurable gateway to their spending. 90 million people already tap its Shopping tags each month, it announced today. The new features could soak up more user attention and lead them to see more ads. But perhaps more importantly, demonstrating that Instagram can boost retail business’ sales for free through Stories and Explore could whet their appetite to buy Instagram ads to amplify their reach and juice the conversion channel. With 25 million businesses on Instagram but only 2 million advertisers, the app has room to massively increase its revenue.

For now Instagram is maintaining its “no comment” regarding whether it’s working on a standalone Instagram Shopping app as per a report from The Verge last month.  Instagram first launched its Shopping tags for feeds in 2016. It still points users out to merchant sites for the final payment step, though, in part because retailers want to control their relationships with customers. But long-term, allowing businesses to opt in to offering in-Instagram checkout could shorten the funnel and get more users actually buying.

Shopping joins the For You, Art, Beauty, Sports, Fashion and other topic channels that launched in Explore in June. The Explore algorithm will show you shopping-tagged posts from businesses you follow and ones you might like based on who you follow and what shopping content engages you. This marks the first time you can view a dedicated shopping space inside of Instagram, and it could become a bottomless well of browsing for those in need of some retail therapy.

With Shopping Stickers, brands can choose to add one per story and customize the color to match their photo or video. A tap opens the product details page, and another sends them to the merchant’s site. Businesses will be able to see the number of taps on their Shopping sticker, and how many people tapped through to their website. Partnerships with Shopify (500,000+ merchants) and BigCommerce (60,000+ merchants) will make it easy for retailers of all sizes to use Instagram’s Shopping Stickers. 

What about bringing Shopping to IGTV? A company spokesperson tells me, “IGTV and live video present interesting opportunities for brands to connect more closely with their customers, but we have no plans to bring shopping tools to those surfaces right now.”

For now, the new shopping features feel like a gift to merchants hoping to boost sales. But so did the surge of referral traffic Facebook sent to news publishers a few years ago. Those outlets soon grew dependent on Facebook, changed their news room staffing and content strategies to chase this traffic, and now find themselves in dire straights after Facebook cut off the traffic fire hose as it refocuses on friends and family content.

Retail merchants shouldn’t take the same bait. Instagram Shopping might be a nice bonus, but just how much it prioritizes the feature and spotlights the Explore channel are entirely under its control. Merchants should still work to develop an unmediated relationship directly with their customers, encouraging them to bookmark their sites or sign up for newsletters. Instagram’s favor could disappear with a change to its algorithm, and retailers must always be ready to stand on their own two feet.


Source: TechCrunch

British cave rescuer sues Elon Musk for calling him a pedophile

The British diving expert, who Tesla and SpaceX CEO Elon Musk called a “pedo guy” in a public attack on Twitter, is striking back.

Vernon Unsworth filed a lawsuit Monday in the U.S. District Court for the Central District of California against Musk for defamation. The lawsuit alleges that between July 15 and August 30, Musk periodically used Twitter and emails to the media to publish false and defamatory accusations against Unsworth, including accusations of pedophilia and child rape.

The lawsuit is seeking compensatory damages of at least $75,000 and punitive damages in “an amount shown to be reasonable and just under the evidence to punish Musk and deter him from repeating such conduct.”

Unsworth was one of many people directly involved in the efforts to extract 12 boys and their soccer coach from the Tham Luang Nang Non cave system located in Northern Thailand after flooding trapped the group for weeks. The rescue effort drew global media coverage, even attracting Musk, who got involved by sending a mini submarine built out of rocket parts that he thought could help.

The initial “pedo guy” attack came after Unsworth gave a critical interview to the media saying Musk’s mini sub “had absolutely no chance of working.” The diving expert ended an interview segment by suggesting Musk should “stick his submarine where it hurts.”

Musk lashed out on Twitter and insinuated that Unsworth was a pedophile. He later deleted the offending tweet and tried to backpedal — even offering an apology of sorts on Twitter. And it could have all ended there. But then Musk dug it all up again during a debate with ex-TechCrunch journalist Drew Olanoff — once again on Twitter. Olanoff had brought up the “pedo guy” attack as an example of Musk telling untruths.

Musk then took it further and exchanged a series of emails with BuzzFeed about Unsworth.

A Tesla spokesperson could not be immediately reached for comment. A request for comment was sent to Musk via email. If he responds, the story will be updated.


Source: TechCrunch

Jennifer Lawrence's Russian Accent in 'Red Sparrow' Wasn't Great

Margot Robbie’s in *I, Tonya* was spot-on, though.
Source: Wired

To Combat Climate Change, We Gotta Get a Better Battery. But How?

Energy storage is hard at scale. What would we do if batteries can’t support the clean energy of the future?
Source: Wired

Microsoft could debut transparent Surface Dial sequel at October event

Microsoft’s upcoming October Surface event could show off more than just laptops. A new FCC filing suggests Microsoft may also debut a new Surface Dial device, potentially with a transparent center.

The post Microsoft could debut transparent Surface Dial sequel at October event appeared first on Digital Trends.


Source: Digital trends

Insurtech startup Setoo closes $9.3M Series A from Kamet, AXA’s accelerator

Given all the scams of the last few years, consumers are increasingly unwilling to spend money on what they see as irrelevant insurance products. That means many business have lost out on revenue.

Setoo is a UK startup which solves this problem, by helping online businesses to build and integrate simple insurance products tailor-made to the customer and automatically embedded into the customer journey.

Today Setoo announces it has closed an €8million ($9.3million) Series A funding round, bringing the total amount raised to date to €10.3million ($12million). The main investor in this and the seed round is Kamet, AXA’s ‘Insurtech’ startup studio.

Co-founder Eyal Gluska says “In French ‘c’est tout’ means ‘that’s it’. My chose the name Setoo to symbolise how simple and quick it is to create effective new protections products using the platform, and the simplicity of the products created for the consumer. This investment from Kamet is key to helping us expand across the EU and build further new products to empower more businesses to take control of insurance for their consumers.”

An example of how it works might be the instance of an OTA selling connecting flights from multiple airlines. Using Setoo, it can provide insurance to cover for missed flight connections if preceding flights are delayed or cancelled. In these situations, Setoo sends an automated SMS to the consumer on behalf of the OTA, explaining that a full refund has been provided and offering alternative flight suggestions. In another scenario, a tour operator selling ski holidays could insure against a lack of snow, fully automating payment and removing the hassle of the claims process for the customer.

Setoo is also licensed by the UK”s FCA to distribute products on behalf of insurers in the EU.

Commenting, Guillaume Borie, Chief Innovation Officer of the Group, AXA said: “Our investment in Setoo supports AXA’s strategy to build more impactful insurance platforms as one of our four key priorities for innovation and to become a partner for the end customer. Setoo’s platform enables digital businesses to create, through automation, new types of insurance that are more relevant to consumers.”

Setoo’s key competitors include ZhongAn, Moonshot and Qover. It differentiates from these competitors by providing its customers with the means to build protection products for themselves, quick and easy set-up, and its focus on exogenous events that could ruin the customer journey.


Source: TechCrunch

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