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Archivo del Autor: Belen De Leon

Wove raises $9M to help companies form strategic marketing partnerships

After rebranding earlier this year and scrapping pretty much their whole mobile ads business, Wove, formerly known as TapFwd, has a fresh plan to disrupt the marketing industry.

Co-founders Eddie Siegel and Alex Wasserman have built what they call a brand collaboration network, a new way for companies to form marketing partnerships with similar brands. They say sourcing and closing a deal with another company on Wove is as easy as sending a Facebook friend request.

“Marketers don’t want to sell data with each other and they don’t want to share data with each other,” Siegel told TechCrunch. “They want to grow their core business and leverage their data assets without having to share it with another company, and they need a third-party network to form these partnerships.”

With the launch of their latest product comes new money: Wove has raised $9 million in a round led by August Capital, with participation from new investors Origin Ventures, Walmart’s SVP of U.S. e-commerce Anthony Soohoo, Canaan Partners general partner Deepak Kamra and existing investors Partech Partners, Angel Pad and Tekton Ventures. Partech previously led TapFwd’s $3 million seed round.

To develop a marketing partnership with Wove, a company has to sign up and pay an annual fee. Once you have an account, Wove will make recommendations of companies — other Wove users — to work with based on their market and/or customer demographic. When a pair of companies express mutual interest, Wove handles the execution and measures the effectiveness of the partnership with its suite of digital tools built into the platform.

Here’s an example of a hypothetical partnership born out of Wove: A dog-walking startup like Wag logs onto Wove and is matched with Ollie, a dog food startup. The pair agree to set up a short-term promotion, providing discounts to Ollie customers if they set up a Wag account and vice versa. Wove then negotiates the terms of the partnership, develops the promotional materials and ultimately determines how well that partnership bolstered the businesses. 

The idea for this marketing matchmaking service came, Siegel says, from TapFwd’s customers.

“We got here because our customers pulled us over here,” Siegel said. “This originally grew as a pretty organic side project and now we are catching up to the customer demand. We have a lot more demand than we can service.”

With the $9 million investment, the San Francisco-based startup, which counts HotelTonight, Turo and Winc as customers, plans to scale its engineering team.

August Capital’s Howard Hartenbaum has joined the startup’s board of directors as part of the round.


Source: TechCrunch

EU antitrust regulator eyeing Amazon’s use of merchant data

The European Union’s competition commission is looking into how Amazon uses data from retailers selling via its ecommerce marketplace, Reuters reports.

Competition commissioner Margrethe Vestager revealed the action today during a press conference. “We are gathering information on the issue and we have sent quite a number of questionnaires to market participants in order to understand this issue in full,” she said.

It’s not a formal antitrust probe at this stage, with Vestager also telling reporters: “These are very early days and we haven’t formally opened a case. We are trying to make sure that we get the full picture.”

The Commission appears to be trying to determine whether or not third-party merchants selling on Amazon’s platform are being placed at a disadvantage vs the products Amazon also sells, thereby competing directly with some of its marketplace participants.

Companies found to be in breach of EU antitrust rules can be fined up to 10 per cent of their global annual turnover.

We’ve reached out to Amazon for comment.

In recent years the ecommerce giant has greatly expanded the own-brand products it sells via its marketplace, such as via its Amazon Elements line, which includes vitamin supplements and baby wipes, and AmazonBasics — which covers a wide array of ‘everyday’ items including batteries and even towels.

The company does not always brand its own-brand products with the Amazon label, also operating a raft of additional own brands — including for kids clothes, women’s fashion, sportswear, home furnishings and most recently diapers, to name a few. So it is not always immediately transparent to shoppers on its marketplace when they are buying something produced by Amazon itself.

Meanwhile, tech giants’ grip on big data has been flagged as a potential antitrust concern by Vestager for several years now.

In a speech at the DLD conference back in 2016 she said: “If a company’s use of data is so bad for competition that it outweighs the benefits, we may have to step in to restore a level playing field,” adding then that she was continuing to “look carefully at this issue”.

It’s not clear how the Amazon probe will pan out but it signifies a stepping up of the Commission’s action in this area.

The EU also issued Google with a recordbreaking $5BN fine this summer, for abusing the dominance of its Android mobile operating system.

That fine followed another recordbreaking penalty in 2017, when Google was slapped with an $2.7BN antitrust fine related to its search comparison service, Google Shopping.

Google is appealing against both rulings.


Source: TechCrunch

IOS 12.1 setup hints at new iPad this fall, report says – CNET

A new entry for “iPad2018Fall” in iOS 12.1 has apparently appeared in its onboarding code.
Source: CNET

The Physics of a Star Wars Bomber Dropping Bombs in Space

The Empire Strikes Back brought us the TIE bomber—and new physics questions to try to solve.
Source: Wired

Captain Marvel and the Long, Strange History of Female Superhero Names

Captain Marvel used to be a dude. Captain Marvel also used to be Ms. Marvel. It’s comics; it’s complicated.
Source: Wired

PowerDirector, PhotoDirector aim to balance advanced tools with easy editing

CyberLink’s latest photo- and video-editing programs fix advanced tools with a simple UI. PowerDirector adds Chroma-Key tools and multicam features, while PhotoDirector gains tethered shooting, an updated layer, and Content-Aware tools.

The post PowerDirector, PhotoDirector aim to balance advanced tools with easy editing appeared first on Digital Trends.


Source: Digital trends

Not just for photographers anymore, Loupdeck+ now supports Adobe Premiere Pro

Video editors can now get physical with the Loupdeck+ control board. Originally for Lightroom, a software update allows the controls to adapt to video editing, including color grading, clip trimming, and navigating through the timeline.

The post Not just for photographers anymore, Loupdeck+ now supports Adobe Premiere Pro appeared first on Digital Trends.


Source: Digital trends

We tested Nvidia’s RTX 2080 and 2080 Ti. Are they a worthy upgrade?

We finally have Nvidia’s newest graphics cards, the RTX 2080 and 2080 Ti, and put them through our standard suite of benchmarks and game tests to see how they performed in a standard play of Battlefield 1 and Fornite. How do they compare to their predecessors?

The post We tested Nvidia’s RTX 2080 and 2080 Ti. Are they a worthy upgrade? appeared first on Digital Trends.


Source: Digital trends

Cloudflare wants internet route leaks to be a thing of the past

Internet outages happen all the time. If it’s not someone cutting through a cable in the street, it’s a massive denial-of-service attack pummeling a pillar of the internet with junk data.

There is another, more common cause: routing issues.

Internet routing isn’t sexy. But it’s a fundamental part of how the internet works. Routing relies on the border gateway protocol (BGP), which manages how internet traffic is routed the internet. BGP relies on trust between network operators to not send incorrect or malicious data. But mistakes happen, and malformed data can form a “route leak” that leads to confusion over where internet traffic should go, and can lead to massive outages.

Predictably, bad actors can take advantage of the overly trusting protocol in what’s known as a “route hijack.” By redirecting unencrypted traffic, it can be read and modified.

Now, Cloudflare wants routing issues to be a thing of the past by deploying a new feature to try to stop route leaks and hijacks in their tracks.

Cloudflare told TechCrunch that rolling out resource public key infrastructure (RPKI) to all of its customers for free will make it far more difficult to reroute traffic — either by accident or deliberately.

RPKI, in a nutshell, helps to ensure that traffic goes to the right place through a route that’s verified as legitimate and correct by using cryptographically signed certificates.

“When two networks connect with each other — say, AT&T and Verizon — they announce the set of IP addresses for which they should be sent traffic,” said Nick Sullivan, Cloudflare’s head of cryptography. “The RPKI is a security framework to make sure a network announces only its legitimate IP addresses.”

Cloudflare’s push in the right direction follows an effort by the National Institute for Standards and Technology, which last week published its first draft of a new standard, which incorporates RPKI as one of three components that will help prevent route leaks and hijacks. A possible approval is expected in the coming weeks.

RPKI isn’t perfect, though — it’s better at preventing leaks than hijacks, Cloudflare said, but called its move the “first milestone” in moving from trust-based to authentication-based routing.

Sullivan said pushing for RPKI will protect networks from fraudulently (or accidentally) directing traffic to the wrong place, “resulting in a safer and more stable internet.”

Right now, RPKI adoption hovers between about 8-9 percent, but less than 1 percent of networks are using strict RPKI validation.

Because it can only be effective if it’s deployed across a large swath of network operators. The company wanted to encourage a wider adoption of the technology by showing it can be done easily and cost efficiently.

With any luck, that might just be the kick that it needs.


Source: TechCrunch

Ferrari’s Monza SP1 and SP2 Mix 21st Century Tech With 1950s Cool

The first car’s in the “Icona” line offer 800 horsepower and looks borrowed from Ferrari’s post-war racers.
Source: Wired

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