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Archivo del Autor: Belen De Leon

Loot Boxes Should Be Regulated as Gambling, UK Parliament Says

Also: PewDiePie canceled his donation to the Anti-Defamation League, and ‘Control’ might get a major crossover.
Source: Wired

MoviePass will shut down on September 14th

MoviePass’ all-you-can-watch movie theater membership always seemed too good to be true. After multiple price hikes, business model changes, temporary shutdowns and raising a mountain of money less than a year ago, the company seems to be calling it quits.

MoviePass has issued an announcement letting customers know that the service will stop working as of September 14th — so, tomorrow — because “its efforts to recapitalize MoviePassâ„¢ have not been successful to date.”

For the past few months, MoviePass had existed in a weird sort of zombie state; some customers in some regions were still able to use it, but no new subscribers were being accepted. Not helping the matter any, a database with “tens of thousands” of MoviePass customer card numbers was found unsecured at the end of August.

The company says it’s exploring “all strategic and financial alternatives,” from a massive “reorganization” to a sale of the company and all of its assets. In the meantime, though, it sounds like the service is dead, effective pretty much immediately.

Story developing…


Source: TechCrunch

How to work with top influencers and avoid ad blockers

We’ve aggregated the world’s best growth marketers into one community. Twice a month, we ask them to share their most effective growth tactics, and we compile them into this Growth Report.

This is how you’re going stay up-to-date on growth marketing tactics — with advice you can’t get elsewhere.

Our community consists of 600 startup founders paired with VP’s of growth from later-stage companies. We have 300 YC founders plus senior marketers from companies including Medium, Docker, Invision, Intuit, Pinterest, Discord, Webflow, Lambda School, Perfect Keto, Typeform, Modern Fertility, Segment, Udemy, Puma, Cameo, and Ritual.

You can participate in our community by joining Demand Curve’s marketing webinars, Slack group, or marketing training program.

Without further ado, onto the advice.

Editor’s note: This is the first of a new series of articles on startup growth tactics in 2019 for Extra Crunch. This first article has been unlocked for all TechCrunch readers.


Don’t abandon email unsubscribers. They’re still useful.

Based on insights from Matt Sornson of Clearbit.

You’ve launched a new feature and want to tell your audience about it. You can send an email to your newsletter subscribers, but how do you reach the 20%+ who unsubscribed? Most people mistakenly consider this audience to be a lost cause.

  • Create a custom audience of all newsletter unsubscribers on Facebook.
  • Run ads announcing the new feature to that audience.
  • Now you’ve reactivated people who at one point had an interest in your product — instead of forever ignoring them.

Tips for effectively working with influencers

Based on insights from Barron Caster of Rev.

  • Create a referral system for influencers: Influencers who sign up others get a % of their sales or signups. This makes a mini-pyramid structure and turns your influencers into a salesforce. Why is this important? Some influencers don’t actually sell products, but just sign up tons of other influencers. Find these people.
  • Get everything you can out of an engagement (e.g. permission to use them as a testimonial for emails, social proof, etc.).
  • Working with influencers is a relationship-building game:
    • Actually go to conferences to meet influencers.
    • Treat influencers like royalty. Surprise them with gifts like flowers/donuts. $100 to send a gift can pay hefty dividends if they like your brand more and share that with their followers.
    • Give influencers a tangible benefit to share with their followers. They care about their followers and want to beneficially incentivize them to click on their link and buy with them.

More tips for working with influencers

Based on insights from Cezar Grigore of Tremo Books.

  • Geo rollouts: Your ROI increases when a bunch of influencers in the same category / region share your product within an interval of 2-4 weeks. It gives the impression that everyone is talking about your product.
  • Initially focus on influencers with 10-150k audiences. They’re smaller and more willing to accept bartered deals. There are enough influencers in this range willing to work in exchange for a free product. Most may not be producing results, but some work well, bringing in 50-200 customers within 24 hours. As you build up your following and reputation for your brand, it becomes much easier to work with more influential people.
  • It’s harder to cut deals with bigger influencers (100k-2M). Only about 5-10% of bigger influencers are willing to work on an affiliate basis (e.g. $10/customer).

Overcoming ad blockers that screw up your conversion data

  • Ad blockers can block FB’s tracking libraries and underreport ad conversions (even by 50%). The trick? Consider using the static IMG FB pixel — not the JavaScript one — which ad blockers don’t appear to block. — C.
  • Here’s another ad block workaround: You can extract UTM tags from the URL then save them into LocalStorage using JavaScript. Next, send that stored data plus the user’s on-site conversion behavior to a custom backend that, inherently, will circumvent ad blockers. Just be diligent about ensuring your marketing links all have UTM tags. —Neal O’Grady of Demand Curve
  • Remember that the use of ad blockers varies heavily by audience and device type. Depending on who your audience is, ad blockers can either be a huge problem or a non-problem. —Neal O’Grady of Demand Curve
    • So, for example, few people on mobile have ad blockers. Not much of a problem there.
    • However, on desktop, up to ~75% of millennial gamers and techies may have it installed.
    • In contrast, on desktop, maybe only 25% of middle-aged Americans outside of tech hub cities may have it installed.
    • These are hand-wavy numbers. Google for specifics.


Source: TechCrunch

The Fight Over Fuel Economy Rules Gets Messy

The Justice Department is investigating automakers who struck a deal with California. Some in Congress want to investigate the investigators.
Source: Wired

This prosthetic arm combines manual control with machine learning

Prosthetic limbs are getting better every year, but the strength and precision they gain doesn’t always translate to easier or more effective use, as amputees have only a basic level of control over them. One promising avenue being investigated by Swiss researchers is having an AI take over where manual control leaves off.

To visualize the problem, imagine a person with their arm amputated above the elbow controlling a smart prosthetic limb. With sensors placed on their remaining muscles and other signals, they may fairly easily be able to lift their arm and direct it to a position where they can grab an object on a table.

But what happens next? The many muscles and tendons that would have controlled the fingers are gone, and with them the ability to sense exactly how the user wants to flex or extend their artificial digits. If all the user can do is signal a generic “grip” or “release,” that loses a huge amount of what a hand is actually good for.

Here’s where researchers from École polytechnique fédérale de Lausanne (EPFL) take over. Being limited to telling the hand to grip or release isn’t a problem if the hand knows what to do next — sort of like how our natural hands “automatically” find the best grip for an object without our needing to think about it. Robotics researchers have been working on automatic detection of grip methods for a long time, and it’s a perfect match for this situation.

epfl roboarm

Prosthesis users train a machine learning model by having it observe their muscle signals while attempting various motions and grips as best they can without the actual hand to do it with. With that basic information the robotic hand knows what type of grasp it should be attempting, and by monitoring and maximizing the area of contact with the target object, the hand improvises the best grip for it in real time. It also provides drop resistance, being able to adjust its grip in less than half a second should it start to slip.

The result is that the object is grasped strongly but gently for as long as the user continues gripping it with, essentially, their will. When they’re done with the object, having taken a sip of coffee or moved a piece of fruit from a bowl to a plate, they “release” the object and the system senses this change in their muscles’ signals and does the same.

It’s reminiscent of another approach, by students in Microsoft’s Imagine Cup, in which the arm is equipped with a camera in the palm that gives it feedback on the object and how it ought to grip it.

It’s all still very experimental, and done with a third-party robotic arm and not particularly optimized software. But this “shared control” technique is promising and could very well be foundational to the next generation of smart prostheses. The team’s paper is published in the journal Nature Machine Intelligence.


Source: TechCrunch

National Security Is in Trump's Hands

With the departure of John Bolton from the White House this week, even the former national security advisor’s biggest critics are worried.
Source: Wired

A cheaper Surface Pro 7 could be in the works based on a new leak

According to new leaks, a Core i3 Surface Pro 7 may debut on October 2 as the base model.
Source: Digital trends

How Tech Firms Like Uber Hide Behind the ‘Platform Defense’

If you insist that drivers aren’t key to your business, apparently you end up making some bizarre U-turns.
Source: Wired

Super Planetary-Motion Smackdown: Kepler v. Newton

In science, progress is all about building a better model—explaining more with less.
Source: Wired

Meet a Mad Scientist Who Flies Into Hurricanes

A hurricane bounces NOAA’s sensor-packed plane around with such violence, the crew spends a good amount of time in zero G.
Source: Wired

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