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Archivo del Autor: Belen De Leon

Amazon expands its biometric-based Amazon One palm reader system to more retail stores

Last fall, Amazon introduced a new biometric device, Amazon One, that allowed customers to pay at Amazon Go stores using their palm. Today, the company says the device is being rolled out to additional Amazon stores in Seattle — an expansion that will make the system available across eight total Amazon physical retail stores, including Amazon Go convenience stores, Amazon Go Grocery, Amazon Books, and Amazon 4-star stores.

Starting today, the Amazon One system is being added as an entry option at the Amazon Go location at Madison & Minor in Seattle. In the next few weeks, it will also roll out to two more Amazon Go stores, at 5th & Marion and Terry & Stewart, the company says. That brings the system to eight Seattle locations, and sets the stage for a broader U.S. expansion in the months ahead.

As described, the Amazon One system uses computer vision technology to create a unique palm print for each customer, which Amazon then associates with the credit card the customer inserts upon initial setup. While the customer doesn’t have to have an Amazon account to use the service, if they do associate their account information, they’ll be able to see their shopping history on the Amazon website.

Amazon says images of the palm print are encrypted and secured in the cloud, where customers’ palm signatures are created. At the time of its initial launch, Amazon argued that palm prints were a more private form of biometric authentication than some other methods, because you can’t determine a customer’s identity based only on the image of their palm.

But Amazon isn’t just storing palm images, of course. It’s matching them to customer accounts and credit cards, effectively building a database of customer biometrics. It can also then use the data collected, like shopping history, to introduce personalized offers and recommendations over time.

The system raises questions about Amazon’s larger plans, as the company’s historical use of biometrics has been fairly controversial. Amazon sold biometric facial recognition services to law enforcement in the U.S. Its facial recognition technology was the subject of a data privacy lawsuit. Its Ring camera company continues to work in partnership with police. In terms of user data privacy, Amazon hasn’t been careful either — for example, by continuing to store Alexa voice data even when users deleted audio files. 

What’s more is the company doesn’t just envision Amazon One as a means of entry into its own stores — they’re just a test market. In time, Amazon wants to make the technology available to third-parties, as well, including stadiums, office buildings and other non-Amazon retailers.

The timing of the Amazon One launch in the middle of a pandemic has helped spur customer adoption, as it allows for a contactless way to associate your credit card with your future purchases. Upon subsequent re-entry, you just hold your hand above the reader to be scanned again and let into the store.

These systems, however, can disadvantage a lower-socioeconomic group of customers, who prefer to pay using cash. They have to wait for special assistance in these otherwise cashless, checkout-free stores.

Amazon says the system will continue to roll out to more locations in the future.


Source: TechCrunch

5 ways Robinhood’s rushed UX changes exacerbated the GameStop crisis

The GameStop debacle has been hailed by many as a first of its kind form of digital activism, with the ‘crowd’ coming together to stick it to Wall Street, and specifically hedge funds that are in the business of short selling.

However, what if you’re a startup or scale-up caught in the middle of such an unprecedented and unstoppable set of events, requiring you to make rapid business and product decisions almost seemingly on the fly. Especially if there is significant reputational damage at stake when things don’t go to plan.

That’s exactly the position that trading platform Robinhood found itself in last week. Despite promising to make finance accessible for all, the company temporarily limited trading on GameStop, AMC, and other memestocks, leaving users upset that the fintech darling wasn’t living up to its name. The specific reasons may have been short-term and technical, but the choice was viewed with suspicion by much of Robinhood’s users, not least because Robinhood has a large hedge fund as a customer. This saw the Robinhood app receive hundreds of thousands of 1-star ratings on the app stores, which Apple and Google helped remove.

But what role did UX play in all of this and how could better UX choices have mitigated the Robinhood backlash? That’s the question we asked together with Built for Mars founder and UX expert Peter Ramsey, who tracked Robinhood’s product changes throughout the GameStop crisis.


If you want more UX content, Peter and Steve write a regular UX column over at Extra Crunch, so do also check out other recent UX teardowns:


Specifically, we highlight 5 UX fails and suggest ways to fix them. As you’ll see, the fast moving events meant it was a continuously moving target and would have been very challenging for any product team. With that said, there are many learnings that can be applied to other existing digital products or ones you are currently building, regardless of whether or not you’re hit by the next GameStop-styled crisis.

Removing Gamestop from search results

Robinhood wanted to stop people buying GME shares, so they just removed Gamestop from the search results.

Image Credits: Built For Mars

The fail: Robinhood didn’t want people to find the page to purchase Gamestop shares, so they just removed Gamestop from the search results.

The fix: Robinhood absolutely should have left Gamestop in the search results. By removing it entirely the company did three things: created ambiguity, provided no explanation, and looked suspicious.

The rule: Great UX is about being definitive and clear, and the absence of information is the opposite of this.

Blocking people from buying Gamestop shares

People could still get on to the GME stock page, so Robinhood simply disabled the buy button and showed this generic message:

Image Credits: Built For Mars

The fail: Robinhood stopped people buying shares—essentially closing the free market—and disabled the buy button with a generic message.

The fix: This is an unprecedented move from a brokerage, and most Robinhood users will never have considered this to be a possibility. They should have included a link to more information about why they had to take this decision. In this instance, with insufficient info, users flocked to Twitter but found no explanation on the Robinhood Twitter account either.

The rule: When delivering bad news which will directly affect customers, you need to have spent the time to properly explain why this has happened, how it affects them, and what happens next.

Fractional shares are unavailable

Robinhood is known for fractional shares, but it temporarily blocked people buying fractional shares of Gamestop. This was after Robinhood re-allowed people to buy shares, but with limits:

No fractional shares
Limited number of shares

Image Credits: Built For Mars

The fail: When people tried to buy fractional shares, they would put in their order, and see this error message. It explains what you can’t do, but doesn’t provide any context as to why.

The fix: Simple: add context explaining why they’ve had to make this decision. The company removed one of the key USPs of Robinhood, and it didn’t even mention if it’s temporary.

The rule: You shouldn’t just add an explanation in one place and expect all your users to see it. You should proactively place links to your detailed response in all of the places and features that are affected by your restrictions.

Creating sell orders on your behalf

People were claiming on Twitter that Robinhood were automatically creating sell orders, and not allowing people to cancel them. (As it turns out, the T&Cs state that Robinhood has the legal right to do this.)

Image Credits: Built For Mars

The fail: If this is true, it means that Robinhood was taking drastic action to mitigate their liquidity issues. This action directly affects the finances of their users, and still, there’s no explanation why.

The fix: Whilst good UX can’t make this okay, a decent explanation in context of why they’re having to do this at least provides a good rationale. Also, it’s not an ‘error’, so labelling it an error feels disingenuous.

The rule: Stopping your user from doing an action is one thing, but taking control and doing something that may be against their will is another. This should only be done with sufficient context, explanation and empathy.

Failing to get statements

People wanted to leave Robinhood, and were claiming that other brokerages needed a ‘statement of portfolio’ to initiate a switch.

Twitter blew up as the ‘download statement’ function was broken for people all weekend. We never saw Robinhood address it, and naturally people assumed it was a dirty tactic to keep customers from leaving.

The fail: When trying to download a statement users saw this error message. This didn’t just happen once, but users were claiming that it was broken and they were unable to download their statements.

Image Credits: Built For Mars

The fix: Unlike the other examples, this doesn’t require more context, but does need an alternative method of reaching the same result. Some features are vital and urgent, some aren’t.

The rule: Some actions are important enough that it’s not good enough to just fail. In these instances, you need to provide an alternative way to reach the same goal.


Source: TechCrunch

One Free Press Coalition Spotlights Journalists Under Attack – February 2021

This month’s focus is on reporter Mohamad Mosaed, an outspoken critic of the Iranian government’s response to the Covid-19 pandemic.
Source: Wired

'Fake Famous' Review: A Fun Window Into Instagram Influencers

In Fake Famous, journalist Nick Bilton sets out to document how easy it is to manufacture celebrity online.
Source: Wired

Grado’s No-Frills Wireless Buds Have Seriously Good Sound

The GT220 have the excellent audio quality the company is known for, and they fit better than most of the competition.
Source: Wired

Biden Wants the Government to Run on EVs. It Won’t Be Easy

The president hopes electrifying the federal fleet will create jobs and encourage motorists to ditch gas-powered cars. But no automaker is ready yet.
Source: Wired

Mac Mini deal shaves $50 off — buy at Amazon today

The 256GB model of the latest version of Apple’s Mac Mini is already on sale from Amazon with a $50 discount, lowering the computer’s price to $649 from $699.
Source: Digital trends

Save $130 on this bestselling HP laptop right now

Save $130 on this workhorse 17-inch laptop from HP
Source: Digital trends

February’s Gonna Be a Big Month for Mars

On the 9th, the first of three spacecraft will arrive at the Red Planet and inaugurate a new era of Martian exploration.
Source: Wired

Un brazo robótico virtual logra enseñar a otro a resolver distintas tareas

Gracias a un juego diseñado para que ambos intentaran ser más astutos que el otro, uno aprendió a afrontar una gran variedad de objetivos, desde poner la mesa hasta colocar las piezas de un tablero de ajedrez sin tener que entrenarse para cada tarea. Ahora falta traspasar este avance al mundo real 
Source: MIT

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