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Archivo del Autor: Belen De Leon

ProdPerfect gets $2.6 million to automate QA testing for web apps

ProdPerfect, a New York-based startup focused on automating QA testing for web apps, has announced the close of a $2.6 million Seed round co-led by Eniac Ventures and Fika Ventures, with participation from Entrepreneurs Roundtable Accelerator.

ProdPerfect started when cofounder and CEO Dan Wilding was VP of engineering at WeSpire, where he saw firsthand the pain points associated with web application QA testing. Whereas there were all kinds of product analytics tools for product engineers, the same data wasn’t there for the engineers building QA tests that are meant to replicate user behavior.

He imagined a platform that would use live data around real user behavior to formulate these QA tests. That’s how ProdPerfect was born. The platform sees user behavior, builds tests, and delivers analysis to the engineering team.

The service continues to build on what it knows about a product, and can then simulate new tests when new features are added based on aggregated flows of common user behavior. This data doesn’t track any information about the user, but rather anonymizes them and watches how they move through the web app. The hope is that ProdPerfect gives engineers the opportunity to keep building the product instead of spreading their resources across building a QA testing suite.

The new funding will go toward expanding the sales team and further building out the product. For now, ProdPerfect simply offers functional testing, which users a single virtual user to test whether a product breaks or not. But President and cofounder Erik Fogg sees an opportunity to build more integrated testing, including performance, security and localization testing.

Fogg says the company is growing 40 percent month over month in booked revenue.

The company says it can deploy within two weeks of installing a data tracker, and provider more than 70 percent coverage of all user interactions with 95 percent+ test stability.

“The greatest challenge is going to be finding people who share our companies core values and are of high enough talent, ambition, and autonomy in part because our hiring road map is so steep,” said Fogg. “Growing pains catch up with businesses as a team expands quickly and we have to make sure that we’re picky and that we reinforce the values we have.”


Source: TechCrunch

Add 32GB to any mobile device with this 4-in-1 flash drive for $18 – CNET

Plus, don’t miss ThinkGeek’s 31.4 percent off sitewide sale! And enter for a chance to win a Marvel-ous prize bundle.
Source: CNET

New 'Avengers: Endgame' Trailer Does 'Whatever It Takes'

Hawkeye’s got a mohawk, the team’s got shiny new suits, and that’s about all you’ll get out of the latest ‘Avengers: Endgame’ trailer.
Source: Wired

Save $500 on a 4K XPS 15 laptop and more in Microsoft’s Pi Day sales

In the market for a new laptop or desktop? Take advantage of Microsoft’s Pi Day sale and net yourself some surprisingly grand savings this March 14, with discounts reaching as high as $800 in some cases.

The post Save $500 on a 4K XPS 15 laptop and more in Microsoft’s Pi Day sales appeared first on Digital Trends.


Source: Digital trends

Loupedeck Plus can now edit video, audio with Final Cut Pro

The list of Loupedeck Plus-compatible software is growing. The photo-editing console now works with Final Cut Pro and Adobe Audition for video and audio editing. The controls can be configured to be used on either platform.

The post Loupedeck Plus can now edit video, audio with Final Cut Pro appeared first on Digital Trends.


Source: Digital trends

Freitag's Latest Bags Have a Funky New Ingredient: Plastic

The Swiss company Freitag, famous for using upcycled truck tarps, has a new line of bags partially made of yarn spun from plastic bottles.
Source: Wired

Want to learn to code? Udemy drops online coding courses under $20

Whether you’re embarking on a new career or are just looking for a fun new hobby, here are six of the best online coding courses on Udemy to get you started. With options under $20, it’s surprisingly affordable.

The post Want to learn to code? Udemy drops online coding courses under $20 appeared first on Digital Trends.


Source: Digital trends

UK asks competition watchdog to put adtech market review top of its to-do list

The UK government has written to the country’s competition authority to ask the watchdog to respond to concerns about the lack of transparency in the digital advertising market and carry out a formal market study “as soon as possible”.

In a letter to the Competition and Markets Authority, chancellor Philip Hammond writes that the online ad sector “has been widely described as lacking transparency”.

“A Market Study would provide greater understanding of the existence, nature and potential solutions to any problems within the digital advertising market, and would further develop understanding of the operation of platform markets which rely on digital advertising for revenue,” he continues. “It would also enhance the CMA’s ability to detect and assess digital mergers when these may be of concern.”

The government’s move follows the publication of an independent review of competition policy this week which recommended ministers ask the CMA to examine the market.

The government-commissioned Furman review also called for wider policy changes to respond to competition and consumer problems created by ‘winner takes all’ tech platforms.

Hammond’s letter goes on to note that several UK parliamentary subcommittees have also called for regulatory scrutiny of online adtech practices in recent months, including the Digital Culture Media and Sport (DCMS) select committee, which called for the CMA to probe Facebook’s business practices.

Last year the UK’s data watchdog also called for an ethical pause of online political advertising — warning of risks to democratic debate and trust.

Reached for a response to the government’s call for it to prioritize a market review of online advertising a spokesperson for the CMA pointed us to its response to the Furman review yesterday — in which it says it has also been considering whether to undertake work in the digital advertising market.

Though it warns that its ability to launch new projects is “heavily dependent on the outcome of EU Exit negotiations” — a reference to the ongoing Brexit process in the UK, following the country’s 2016 referendum vote to leave the European Union .

In his letter Hammond accepts that anything other than “an orderly exit” from the EU might derail the watchdog’s ability to prioritize a review of the online ad market, as he would like it to.

“I wish to be clear that I recognise the potential challenges on CMA resourcing associated with scenarios relating to the UK’s departure from the European Union other than an orderly exit,” he writes. “For these reasons I am today writing to ask whether the CMA Board would prioritise a decision on whether to take forward a market study into digital advertising market, as soon as you consider it possible to do so, and come forward with recommendations.”

Neither the CMA nor the government make mention of how social media targeted ads might have impacted the Brexit vote itself in their respective statements of concern about the online ad market.

Yet, last year, the UK’s Electoral Commission found that the official Leave campaign had breached election campaign spending limits — with illegal spend going on targeting pro-Brexit ads at voters on social media, principally via Facebook.

Last month’s DCMS committee report was also especially trenchant in its criticism of Facebook’s business practices — with MPs singling the company out for what it dubbed “disingenuous” and “bad faith” responses to genuine democratic concerns about the misuse of people’s data.

The other digital adtech elephant in the room is of course Google — which has been accused of essentially running its own market given its hold on various key links in the digital adtech chain.

The key question, which any future CMA review would surely probe, is how Google’s dominance affects other players in the online ad market and the ecosystem as a whole?

We reached out to Google and Facebook for a response to Hammond’s request that the CMA prioritize carrying out a formal market review of online advertising.

At the time of writing Google had not responded to our request with a comment.

Facebook told us it’s not commenting on the Furman review — though that’s not actually what we asked it — saying it’s still reviewing the report itself. It added that it had valued the opportunity to contribute to the process.

In a follow up response Facebook’s spokeswoman told us she wasn’t sure whether it would have anything further to add vis-a-vis the government pushing forward with asking the CMA to review the ad market.


Source: TechCrunch

The Disinformation Problem Starts at Home

Opinion: When it comes to false and divisive online content, more is produced domestically than abroad—and the platforms need to do more to address it.
Source: Wired

Kamala Harris Wants to Give States Millions to Overhaul Tech

The Digital Service Act of 2019 would help state and local governments hire the talent they need to fix the often outdated tools and websites Americans use every day.
Source: Wired

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